6 days ago
Ruby opens recycled clothing store in Newmarket amid thrifting boom
Ruby general manager Emily Miller-Sharma said that its new Ruby Says Recycle forced it to adopt a new business model.
Popular New Zealand clothing brand Ruby has entered into the growing and competitive recycled clothing market with a standalone store, a move its general manager hopes will lead to a continued thrifting expansion.
During Covid the brand saw a desire within its community for recycled pieces from previous fashion seasons,