Latest news with #Ruuby
Graziadaily
a day ago
- Entertainment
- Graziadaily
The Big Bush Revival - Here's Why Everyone's Obsessed With Pubic Hair
Over the years, your relationship with your pubes has no doubt evolved. You probably started your hair removal journey in your teens with an old razor nicked from your dad that you used to dry-shave your bikini line. Then you might have aged up to Veet's small wax strips, taking several minutes to muster the courage to yank off each section. Eventually, you upgraded to a salon, bravely progressing through the menu with each appointment. Our personal journey with our pubes is always changing and so too are the trends. In the last year, pubes have incited widespread discussion for both their excess and their absence. Earlier this year at the Grammys, Bianca Censori graced the red carpet with her husband Kanye West in a fur coat that she then dropped, revealing absolutely nothing underneath. Technically, she was wearing a thin sheer dress but calling it clothes is like calling clingfilm a blindfold. Noticeable was Bianca's lack of pubes; she had gone for a Hollywood wax, which involves removing the whole lot. The response to Censori's move was predominantly negative, with many people commenting that the juxtaposition of a fully clothed Kanye next to her made the whole thing feel weirdly controlling. The Hollywood was not exempt from the conversation – the lack of hair felt doll-like and infantilising. Her pubes were making a statement and people didn't like it. While hair removal can be traced all the way back to Cleopatra, who liked to remove all her body hair with sugar wax, modern depilation trends have tended to follow the popularisation of swimsuits. As bikinis got smaller the need for less and less hair followed. And in the '90s – when high-leg bikini briefs were the epitome of cool beachwear – the Brazilian wax (where just a small 'landing' strip or triangle on the mons pubis remains) rose in popularity, subsequently encouraged by Carrie Bradshaw getting one in Sex And The City (albeit accidentally and apparently horrified to be left with so little hair down there). Fast forward to today and – say what you will about Censori – the Hollywood is now the most popular wax option in most salons. Beauty bookings app Ruuby has seen a 13% uptick in Hollywood waxes compared to 2024. The Hollywood has notably – and unfortunately – found favour with another group. Many podcast bros have shared that they 'require' a woman to have hairless nether regions and this has been one of the driving factors behind a counter trend in pubes – the big bush. Trending last year on social media was 'full bush in a bikini'. What started with a viral Etsy review that encouraged people to embrace their natural hair developed into a rallying cry across TikTok and Instagram, urging users to resist societal pressure to remove hair and instead embrace the natural plumage of their pubage. And the bush made a splash in fashion too when Maison Margiela's models walked the catwalk wearing merkins for the brand's spring 2024 couture show, with Björk then modelling the look on the front cover of Scandinavian Vogue. A Hollywood may be popular but in Hollywood itself it seems a big bush is in fashion. For those rocking pubic hair, it's not in spite of the disgust of a certain type of man but because of it. There's something powerful and sexy about so proudly rejecting a beauty standard. And within this trend is a growing number of people who are customising their hairiness – women who shave their arms but have a bush like a forest. Or those with a monobrow and hairy pits who keep it bald between their legs. 'Young consumers are moving away from all-or-nothing grooming. Instead, it's about choosing where and how to groom,' says Artina Rianberg, product innovation specialist at vegan hair removal and bodycare brand Estrid. And it's not just what you have but how you get there. In 2024, laser hair removal became the UK's most searched-for non-surgical aesthetic treatment. At Strip (the 'hair removal experts') the team has seen its Hollywood laser treatment bookings jump by 18% in one year, with Brazilian treatments increasing by 23%. And it's not just women: male Brazilian laser treatments more than doubled over the past year. As for those not opting for permanent hair removal, modes of at-home maintenance are likewise evolving. Disposable razors have gone the same way as plastic straws as consumers opt for more sustainable brands and subscription services, such as FFS Beauty and Estrid. And many women are more aware of the 'pink tax'-the added cost of buying products marketed to women – so are making a play for 'manscaping' shavers. Much like our clothes or the hair on our head, our pubes are more than a fashion choice. Whether we realise it or not, they make a statement – they can signal the kind of person you are, the values you keep and even the kind of partner you don't want near your bush (or lack thereof). Flora Gill is a journalist who has written for GQ, Sunday Times, ST Style, ST Magazine, Telegraph, Radio Times, Grazia, Evening Standard and Air Mail. Follow her @floraegill
Scottish Sun
19-05-2025
- Entertainment
- Scottish Sun
Five savvy tricks to save on beauty treatments to go from drab to fab on a budget
WEDDING and party invites piling up and outfits sorted, but can't find the cash for beauty treatments? Fear not, you can go from drab to fab without the salon spend using these beauty tricks. 6 Five savvy tricks to save on beauty treatments to go from drab to fab on a budget Credit: Getty COUNTER ON IT: Got a glam event but no budget for new beauty products and a makeover? Drop into a department store beauty counter and see if you can get a make-up artist to give you a glam look for your event. At some shops, such as at selected John Lewis stores, you can actually book in for a makeover consultation for free or book in for a full makeover for £45, which is redeemable against products. It's a nifty way to fill your make-up bag and get your makeover in one. Check local counters' websites for offers or head to to book. LOCAL TALENT: Find trainee make-up artists in your area by checking out your local Facebook groups, which can be full of artists offering their services. Many newly qualified artists charge half-price to build their portfolios, so it can be a cheap way to get your glam. If in the South, try the London Makeup Artists group, which has over 5,000 members. APP-SOLUTELY FAB: For a pro look in the comfort of your own home, try apps such as Ruuby, MyBeautySquad, SecretSpa or Urban — just check which areas the apps cover before booking. You can book artists or hairstylists to visit you at home and many have first-time user discounts. For new Ruuby app users, the discount code TREATMENT10 provides £10 off your first booking. TUTORIAL TRICKS: Search 'Five-minute wedding looks' on YouTube for a creation using the make-up you already have. One top trick for summer glam is to mix your foundation with a little moisturiser for a glowy look. HOME REMEDY: Swap pricey salon tinting for at-home kits. Dye your lashes with Eylure lash tinting kit, £10.50. For brows, try Schwarzkopf brow tint dark brown permanent eyebrow tint, £7, both Superdrug. All prices on page correct at time of going to press. Deals and offers subject to availability. Make-up fans race to snap up £5 Superdrug dupe of viral Huda powder, and save themselves £30 in the process Deal of the day 6 Swan Carlton handheld garment steamer at Home Bargains for £19.99 Credit: Home Bargains CREASES will be gone in a flash when you use the Swan Carlton handheld garment steamer. Pick it up at Home Bargains for £19.99, previously £39.99. SAVE: £20 Cheap treat 6 A pack of six Jammie Dodgers minis now 82p at Asda Credit: Asda ADD Jammie Dodgers minis to lunchboxes this week. A pack of six was £1.43, now 82p at Asda. That's just over 13p per mini-pack. SAVE: 61p What's new? CHECK out Tesco marketplace at now to bag deals on top branded products and until June 4 and get triple Clubcard points on any purchase. This HOMCOM trampoline was £66.99 now £53.59. Top swap 6 Drunk Elephant Protini™ polypeptide face moisturiser, £62, Credit: Boots 6 Body Stories multi-peptide cream, £2, in Poundland Credit: Poundland FOR seriously glowing skin, try the Drunk Elephant Protini™ polypeptide face moisturiser, £62, or try the new Body Stories multi-peptide cream, £2, in Poundland stores now. SAVE: £60 Little helper TUCK into a tasty steak dinner for less tonight. At The Co-op, members can pick up a pack of fries and two steaks for £4. £5 for non-members. PLAY NOW TO WIN £200 6 Join thousands of readers taking part in The Sun Raffle JOIN thousands of readers taking part in The Sun Raffle. Every month we're giving away £100 to 250 lucky readers - whether you're saving up or just in need of some extra cash, The Sun could have you covered. Every Sun Savers code entered equals one Raffle ticket. The more codes you enter, the more tickets you'll earn and the more chance you will have of winning!
The Sun
19-05-2025
- Entertainment
- The Sun
Five savvy tricks to save on beauty treatments to go from drab to fab on a budget
WEDDING and party invites piling up and outfits sorted, but can't find the cash for beauty treatments? Fear not, you can go from drab to fab without the salon spend using these beauty tricks. 6 COUNTER ON IT: Got a glam event but no budget for new beauty products and a makeover? Drop into a department store beauty counter and see if you can get a make-up artist to give you a glam look for your event. At some shops, such as at selected John Lewis stores, you can actually book in for a makeover consultation for free or book in for a full makeover for £45, which is redeemable against products. It's a nifty way to fill your make-up bag and get your makeover in one. Check local counters' websites for offers or head to to book. LOCAL TALENT: Find trainee make-up artists in your area by checking out your local Facebook groups, which can be full of artists offering their services. Many newly qualified artists charge half-price to build their portfolios, so it can be a cheap way to get your glam. If in the South, try the London Makeup Artists group, which has over 5,000 members. APP-SOLUTELY FAB: For a pro look in the comfort of your own home, try apps such as Ruuby, MyBeautySquad, SecretSpa or Urban — just check which areas the apps cover before booking. You can book artists or hairstylists to visit you at home and many have first-time user discounts. For new Ruuby app users, the discount code TREATMENT10 provides £10 off your first booking. TUTORIAL TRICKS: Search 'Five-minute wedding looks' on YouTube for a creation using the make-up you already have. One top trick for summer glam is to mix your foundation with a little moisturiser for a glowy look. HOME REMEDY: Swap pricey salon tinting for at-home kits. Dye your lashes with Eylure lash tinting kit, £10.50. For brows, try Schwarzkopf brow tint dark brown permanent eyebrow tint, £7, both Superdrug. All prices on page correct at time of going to press. Deals and offers subject to availability. Make-up fans race to snap up £5 Superdrug dupe of viral Huda powder, and save themselves £30 in the process Deal of the day CREASES will be gone in a flash when you use the Swan Carlton handheld garment steamer. Pick it up at Home Bargains for £19.99, previously £39.99. Cheap treat ADD Jammie Dodgers minis to lunchboxes this week. A pack of six was £1.43, now 82p at Asda. That's just over 13p per mini-pack. Top swap FOR seriously glowing skin, try the Drunk Elephant Protini™ polypeptide face moisturiser, £62, or try the new Body Stories multi-peptide cream, £2, in Poundland stores now. PLAY NOW TO WIN £200 6 JOIN thousands of readers taking part in The Sun Raffle. Every month we're giving away £100 to 250 lucky readers - whether you're saving up or just in need of some extra cash, The Sun could have you covered. Every Sun Savers code entered equals one Raffle ticket.
Travel Daily News
16-05-2025
- Business
- Travel Daily News
onefinestay guests get Ruuby treat
onefinestay partners with Ruuby, five-star digital beauty brand; guests can book any beauty and wellness treatment to enjoy in a onefinestay home. LONDON – onefinestay, the luxury private rental brand of Accor, and Ruuby, the digital beauty concierge are partnering to create a celebratory collaboration. Launching now, guests staying in London this summer will be able to take advantage of an exclusive discount on all wellness and beauty treatments from Ruuby during their stay. As onefinestay took its first booking in London in May 2010 to thank its guests for making this milestone possible; they can treat themselves to 15% off a Ruuby treatment during a stay in London this summer. This is the ultimate in luxury and convenience as Ruuby brings its five-star services direct to the door – including onefinestay homes. Founded by Venetia Archer, a Forbes '30 Under 30 Europe 2017' honoree, Ruuby allows guests to choose from a network of 600 carefully vetted beauty providers who offer services from massage, hair and nail care, to makeup, facials, and more. Sophie Howse, Chief Commercial Officer at onefinestay said: 'For 15 years onefinestay has been driven by our unwavering commitment to offer one-of-a-kind service and create memorable experiences. We want to celebrate our anniversary by thanking our guests with an exclusive treat from our partner, Ruuby. We hope guests visiting London this summer enjoy this elevated and convenient experience – all in the comfort of an onefinestay home.' onefinestay was conceived by one of its co-founders following a trip to Pisa, Italy, where he realised that connecting with locals was key to his travel experience. The other side to it was that others could experience his London home while he travelled. Now part of the French multinational hospitality company Accor, the company's hand-picked collection of homes, villas and chalets has grown to 3,000 in 40 destinations including London, Los Angeles, Paris, Rome, the Caribbean, Thailand and the Rocky mountains. onefinestay's tailored services and experiences have grown too, as guests can look forward to everything from chartering a yacht to enjoying in-home spa treatments, private cooking classes and more to make memories that last.
Telegraph
08-04-2025
- Health
- Telegraph
The £6 brush that tackles cellulite
There are some beauty products that are completely worth splashing out on, but when it comes to cellulite creams, I am mostly unimpressed. (Although there is one I've been testing recently that has shown great promise – more on that later.) Most creams don't work because cellulite is partly the result of an underactive lymphatic system. This is a network of channels that drains waste from the body via lymph fluid and, as explained by Legology founder Kate Shapland, is primarily found in and around areas where you typically have more fat cells. If you're sitting at a desk most of the day, lymph circulation becomes sluggish and this waste can settle between fat cells, which can contribute to the resultant unevenness on the surface of the skin. Pleasingly, one of the most effective ways to get that sluggish lymph moving is available on the high street for just a few pounds in the form of a dry body brush. I have the Botanics version, which is £6.50 from Boots, and does the job well. Botanics dry brush, Boots, £6.50 To use a dry body brush effectively, work in short, sharp strokes from the feet, always in an upwards motion. You can focus on the thighs and the tummy area, which I do, working in firm strokes in a clockwise direction around the abdomen. It should only take a minute or two and is best used on dry skin before you bathe or shower (this has the added benefit of gently exfoliating the skin, too). Another method is using a body tapper, such as the Bamboo Body Tapper by Hayo'u (£45), which is inspired by Chinese medicine. It's a bunch of bamboo sticks held together by a handle, and you tap the bamboo up and down the limbs to encourage circulation. It's invigorating, too, and is a handy remedy for tired or sore muscles. Just tap it gently on the skin, focusing on the thighs if cellulite is your concern, or on any sore muscle points: you only need to do it for a couple of minutes a few times a week. Bamboo Body Tapper, Hayo'u, £45 To really see the benefits of dry body brushing, 'the key is in the frequency', says the physiotherapist and lymphatic drainage specialist Flavia Morellato. Try it four to five times a week and you'll notice a difference by the summer months. If you are able to book in for the occasional professional lymphatic drainage massage, all the better. In Morellato's native Brazil, a weekly lymphatic drainage massage is as popular as a manicure. While a regular deep tissue massage aims to get through the knots in achy shoulders and sore legs, 'lymphatic drainage massage is a lighter massage that focuses on moving and draining waste from the body', she explains. Morellato has opened up a new space in London but her team of physiotherapists can also do home visits – otherwise look at apps such as Secret Spa or Ruuby, which are great for finding local therapists. You'll see an instant benefit with this type of massage if you feel like you carry extra water weight or are generally feeling sluggish. Now on to that cream that seems to have potential. You're probably familiar with retinol and retinal in skin creams (retinal is a more potent form of vitamin A than retinol), and the active ingredient is now also being used more in body care. Murad's Retinal ReSculpt Body Treatment (£79) is packed with an encapsulated retinal, which makes it far less sensitising on the skin. I've tried a few products for cellulite over the years and this is the first that seems to make a difference. Retinal ReSculpt Body Treatment, Murad, £79 The before and after clinical trials by the brand are seriously impressive, not just on the firmness of the skin but also for minimising the look of stretch marks (since retinal works on rapidly increasing cell turnover). I've been testing it out for the past four weeks, focusing on my abdomen area – which is covered in stretch marks after three pregnancies – and my thighs. The skin texture and quality already looks better. I'll keep you posted. Three more skin saviours Sweet Almond Body Oil, £25, Kama Ayurveda Body massage, or abhyanga as it's referred to in Sanskrit, is a core principle of body care in Ayurveda. If you have the extra time before bed, I would pop this bottle in a bowl of very warm water for a few minutes, then massage your limbs with the warmed oil. Heavenly. Exfo-Lite Exfoliating Body Scrub, from £12, Legology If you are looking for body care done well, check out British brand Legology. This is one of its bestsellers. A smoothing, detoxing body scrub designed to be used on the legs, the Himalayan salt blend is brilliant to use once a week. It helps to improve the look of dry skin and contains lemon peel, which is immediately invigorating. Intensive Moisturising Lotion by CeraVe, £15, Boots If dry skin is your main concern, this new intensive moisturiser by American brand CeraVe is an excellent remedy. It's a rich formula of ceramides, hyaluronic acid and urea that powerfully tackles flaky, itchy skin. The best news of all? It doesn't feel remotely greasy or tacky.
