Latest news with #RyanRiess
Yahoo
04-04-2025
- Entertainment
- Yahoo
KIT KAT® Brand is Here to Protect Your Break in New Ad Campaign
KIT KAT's® new break protectors, the Break Brothers will hit the big screen April 7th during the NCAA Men's Championship Game HERSHEY, Pa., April 4, 2025 /PRNewswire/ -- Let's face it—breaks are disappearing. We're working longer, multitasking more, and finding fewer moments to actually pause. But KIT KAT® is here to change that in its first-ever standalone character-driven campaign debuting today. Enter the Break Brothers, a group serving as a four part-symbol of the iconic KIT KAT® bar, made in part to illustrate the candy brand's authority over helping fans take a true break. These four towering, suit-clad protectors are on a mission to defend your right to a real, crispy, creamy break. Their job? To handle the chaos so you can enjoy a proper, distraction-free moment—just long enough to snap off a piece of a KIT KAT® bar. No multitasking. No interruptions. Just pure, chocolatey pause. "KIT KAT® has become one of the most recognizable brand identities in the world, from our signature bar snap to our classic jingle. The Break Brothers take that legacy a step further, embodying what the brand stands for: making breaks better, more frequent, and absolutely delicious," said Ryan Riess, vice president of brand strategy and creative development at The Hershey Company. "They're not just characters—they're protectors of the break and proxies to step in when needed, all in the name of ensuring everyone gets the crispy, creamy ahh moments they deserve." Within the ad spot created by Orchard Creative, amidst a busy office atmosphere, the Break Brothers intervene to bring some peace and quiet to a KIT KAT® fan ready to snap off a piece of his KIT KAT® bar rather than debate document formatting. These break protectors make it clear to his coworkers that it's time for Thomas to take a real break from the conversation. The break-time superheroes-led campaign will officially make its TV debut during the commercial break of the NCAA Men's Championship Game April 7. Because whether you're an athlete, a fan, or just someone who needs a minute, everyone deserves a break. If you're eager to see these ultimate protectors in action, following the championship game, various spots will air across tv, social and more. And of course, you can always follow along for everything KIT KAT® brand on Instagram and TikTok, and stay tuned for how the Break Brothers will 'Protect The Break' next. About The Hershey Company The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide, Hershey delivers delicious, high-quality products across approximately 70 countries, generating over $11.2 billion in annual revenues. The company's portfolio includes beloved chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat®, Jolly Rancher, Ice Breakers, Shaq-a-licious alongside popular salty snacks including SkinnyPop and Dot's Homestyle Pretzels. For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education. To learn more visit Follow: View original content to download multimedia: SOURCE The Hershey Company Sign in to access your portfolio
Associated Press
04-04-2025
- Entertainment
- Associated Press
KIT KAT® Brand is Here to Protect Your Break in New Ad Campaign
KIT KAT's® new break protectors, the Break Brothers will hit the big screen April 7th during the NCAA Men's Championship Game HERSHEY, Pa., April 4, 2025 /PRNewswire/ -- Let's face it—breaks are disappearing. We're working longer, multitasking more, and finding fewer moments to actually pause. But KIT KAT® is here to change that in its first-ever standalone character-driven campaign debuting today. Enter the Break Brothers, a group serving as a four part-symbol of the iconic KIT KAT® bar, made in part to illustrate the candy brand's authority over helping fans take a true break. These four towering, suit-clad protectors are on a mission to defend your right to a real, crispy, creamy break. Their job? To handle the chaos so you can enjoy a proper, distraction-free moment—just long enough to snap off a piece of a KIT KAT® bar. No multitasking. No interruptions. Just pure, chocolatey pause. 'KIT KAT® has become one of the most recognizable brand identities in the world, from our signature bar snap to our classic jingle. The Break Brothers take that legacy a step further, embodying what the brand stands for: making breaks better, more frequent, and absolutely delicious,' said Ryan Riess, vice president of brand strategy and creative development at The Hershey Company. 'They're not just characters—they're protectors of the break and proxies to step in when needed, all in the name of ensuring everyone gets the crispy, creamy ahh moments they deserve.' Within the ad spot created by Orchard Creative, amidst a busy office atmosphere, the Break Brothers intervene to bring some peace and quiet to a KIT KAT® fan ready to snap off a piece of his KIT KAT® bar rather than debate document formatting. These break protectors make it clear to his coworkers that it's time for Thomas to take a real break from the conversation. The break-time superheroes-led campaign will officially make its TV debut during the commercial break of the NCAA Men's Championship Game April 7. Because whether you're an athlete, a fan, or just someone who needs a minute, everyone deserves a break. If you're eager to see these ultimate protectors in action, following the championship game, various spots will air across tv, social and more. And of course, you can always follow along for everything KIT KAT® brand on Instagram and TikTok, and stay tuned for how the Break Brothers will 'Protect The Break' next. About The Hershey Company The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide, Hershey delivers delicious, high-quality products across approximately 70 countries, generating over $11.2 billion in annual revenues. The company's portfolio includes beloved chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat®, Jolly Rancher, Ice Breakers, Shaq-a-licious alongside popular salty snacks including SkinnyPop and Dot's Homestyle Pretzels. For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.
Yahoo
31-01-2025
- Entertainment
- Yahoo
Reese's Fans Scream 'It's Lava Time, Baby!' for Big Game Ad
Hey, PSA: Don't Eat Lava. Eat Reese's Chocolate Lava. HERSHEY, Pa., Jan. 31, 2025 /PRNewswire/ -- Hold on to your chocolate and peanut butter-loving grandma…because It's Lava Time, Baby! Ever since Reese's Chocolate Lava Big Cup hit stores nationwide, fans everywhere have been buzzing with excitement, like a volcano ready to erupt. To address this build-up, the #1 candy franchise in the US1 is returning to the Big Game with a serious public service announcement… Don't eat lava. Eat Reese's Chocolate Lava Big Cup instead. When Reese's fans are involved, there's no volcano they won't climb to get their hands on their favorite treats – especially the new Reese's Chocolate Lava Big Cup. To capture this sheer excitement, the brand is back in the Big Game with a new ad with its signature humor. In the :30s spot created by Erich & Kallman, a concerned park ranger reports live from the site of an active volcano where Reese's fans are going to extreme lengths to get their hands and taste buds on the lava flow. As passion builds, a team of park rangers rein in the mayhem – saving grandma from scootering into the lava – and clearing the confusion: Don't. Eat. Lava. Eat ooey-gooey Chocolate Lava. Classic mix-up, fans. "There's nothing better than seeing our fans go wild over new flavor additions to the classic Reese's chocolate and peanut butter combo," said Ryan Riess, vice president of brand strategy and creative development, The Hershey Company. "The Big Game is the perfect stage to showcase our fan's energy – whether that be from the top of a volcano or on the couch during football Sunday." It's Lava Time, Baby – All Week LongTo build upon last year's Big Game success, this year, the brand is bringing its ad out of the big screen and taking fan engagement to new heights (literally) in the lead up to the most active stage in sports and media. Shout "It's Lava Time, Baby!" at Reese's Voice Activated Volcano at the Riverwalk Outlets (500 Port of New Orleans Pl, New Orleans, LA 70130) on Tuesday, February 4 and receive a free Reese's Chocolate Lava Big Cup. Snack on Reese's with the Kelce brothers all week long as we celebrate the start of our year-long partnership with the New Heights podcast and pop-up on Jason's ESPN show, "They Call it Late Night" in the lead-up to the Big Game. Stream (and listen to) Barstool Sports live from NOLA. Your favorite unapologetic hosts across Barstool's live podcasts and digital shows will match Reese's fans' unapologetic love for chocolate lava. If you're not already, follow Barstool Sports' shows and personalities on social media and don't miss Reese's real life Chocolate Volcano. Don't Want to Visit a Volcano to Experience the Lava?No worries, Reese's Chocolate Lava Big Cup is available in standard and king sizes at retailers nationwide. Stock up NOW and keep your eyes open for a new snack size option coming to shelves this March… JUST REMEMBER: DON'T EAT LAVA. EAT REESE'S CHOCOLATE LAVA. Follow along for everything about the Reese's brand on Instagram and Facebook. About The Hershey Company The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey's, Reese's, Kisses, Kit Kat®, Jolly Rancher, Twizzlers and Ice Breakers, and salty snacks including SkinnyPop, Pirate's Booty and Dot's Homestyle Pretzels. For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education. To learn more visit Follow: 1 Circana POS $ Sales FY 2024 View original content to download multimedia: SOURCE The Hershey Company Sign in to access your portfolio
