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How B2B Lead Generation Is Evolving in 2025: Top Agencies Turn to AI, Automation, and Intent Data to Drive Results
How B2B Lead Generation Is Evolving in 2025: Top Agencies Turn to AI, Automation, and Intent Data to Drive Results

Business Standard

timea day ago

  • Business
  • Business Standard

How B2B Lead Generation Is Evolving in 2025: Top Agencies Turn to AI, Automation, and Intent Data to Drive Results

SMPL New Delhi [India], July 29: As B2B sales cycles grow longer and buyer behavior becomes increasingly digital, lead generation in 2025 is undergoing a foundational shift. What used to be a numbers game, sending thousands of cold emails and waiting for a trickle of replies, has now become a hyper-targeted, tech-powered strategy that prioritizes intent, context, and precision. In this new era, agencies are moving from brute-force outreach to intelligent engagement. Instead of 10,000 blind emails, smart agencies now build curated pools of 500 to 1,000 prospects, each identified through digital breadcrumbs like LinkedIn comment activity, job changes, or recent funding. And it's paying off, reply rates are 20-30%, booked calls exceeding 15%, and cost-per-lead reductions of up to 50%. This transformation is not simply about new tools. It reflects a deeper shift in how modern B2B agencies think about lead generation: real-time signals over stale databases, automation over manual labor, and personalization at scale. A Strategic Shift: Intent-First, AI-Driven Systems The modern lead-generation engine starts with real-time intent data. Agencies now tap platforms like Relevance, Trigify, and LinkedIn-native scrapers inside Clay to watch who comments, reacts, or follows key industry threads. Those signals are immediately enriched with firmographic layers from Apollo, technographic insights from BuiltWith, and buying-stage hints from RB2B before an AI model scores which accounts are truly "in market." When a VP of Growth at a SaaS firm joins a debate on "infrastructure automation," the workflow flags the account. If funding data, hiring spikes, or stack changes match the playbook, an autopilot sequence fires: hyper-personalised emails via Smartlead or Instantly, a safe multi-account LinkedIn cadence through HeyReach, a quick personalised video from Sendspark, and, if needed, a human-sounding qualification call by Air AI or Retell, all launched within minutes. Back-end orchestration runs on n8n, Make, and lightweight Google Apps Scripts that sync CRM, ad platforms, and outreach tools. Even Google Ads budgets pivot automatically when pipeline velocity changes, blurring outbound and inbound into one responsive, revenue-focused growth loop. The Rise of Conversational Calling Agents Voice is reemerging with a high-tech twist. AI calling agents built using platforms like Sima, Retell, Vocode, and Air AI are now qualifying leads, answering FAQs, and booking meetings, all autonomously. One agency reported a 34% lift in call-to-meeting conversion rates when blending AI-driven first-touch calling agents with human SDRs, releasing human reps to focus on high-touch deals. What the Modern Lead Gen Stack Looks Like in 2025 The modern agency's stack in 2025 is no longer limited to a CRM and cold email tool. It now includes: * Clay - Real-time lead enrichment from 50+ sources * Trigify - Intent signal collection from G2, LinkedIn, and company behavior * HeyReach - Scalable, multi-account LinkedIn outreach with A/B testing * Smartlead - Email warmup and multichannel sequencing with inbox rotation * Apollo, Cognism, and ZoomInfo - Deep contact and firmographic data * Make & n8n - No-code workflow automation and AI orchestration * Sima, Vocode, Retell and Air AI - Conversational voice agents for qualification * Warmly & Surfe - Real-time lead identification and CRM integration from LinkedIn Even traditional paid media is being integrated. For example, if a lead opens an outbound email but doesn't reply, they'll see a targeted ad on LinkedIn or Google Display within a day, enhancing attribution and improving brand recall. Agencies to Watch: Lean, Tech-First, and Global Some agencies have emerged as front-runners by leaning heavily into automation and intent-driven outreach. is one such name. With a lean team of under 10 people, the agency delivers over 90% qualified leads for clients across India, the UK, the US, and the Middle East. They combine AI scoring, dynamic content generation, LinkedIn and voice outreach, and automated retargeting, all managed through end-to-end automation workflows. "Our lean team delivers global-scale results because AI and automation handle the heavy lifting," says Anuj Agrawal, Founder of a leading B2B Lead Generation Agency. "We target only high-intent prospects and personalize every outreach - email, voice, LinkedIn or Google ads, fully autonomously. We plan to become completely AI-native by late 2025." Other notable players include: Belkins: U.S.-based, offering tailored omnichannel appointment-setting campaigns since 2017 CIENCE Technologies: Founded in 2015, providing outbound and inbound SDR services with global research teams and multichannel outreach Sean Whiteley, President of Qualified, captures the shifting dynamics: "AI is everywhere, but it is critical to keep humans at the centre of these technologies as we adopt them in our enterprises." The Future of Lead Generation: AI-Native Growth Engines As B2B outreach becomes more competitive, the most effective agencies are those that build intelligence-first systems. Automation reduces cost and complexity while enhancing relevance and velocity. Manual outreach is giving way to AI-native workflows that react within minutes to real-time buyer signals. In 2025, relevance and responsiveness shape outcomes more than volume or force. Agencies that embed intent, automation and AI into their DNA operate as growth engines, not vendors. And the most successful among them - Belkins, CIENCE are leading the charge.

3 Stocks Under $50 We Think Twice About
3 Stocks Under $50 We Think Twice About

Yahoo

time2 days ago

  • Business
  • Yahoo

3 Stocks Under $50 We Think Twice About

The $10-50 price range often includes mid-sized businesses with proven track records and plenty of growth runway ahead. They also usually carry less risk than penny stocks, though they're not immune to volatility as many lack the scale advantages of their larger peers. This is precisely where StockStory comes in - we do the heavy lifting to identify companies with solid fundamentals so you can invest with confidence. Keeping that in mind, here are three stocks under $50 to avoid and some other investments you should consider instead. Hormel Foods (HRL) Share Price: $29.24 Best known for its SPAM brand, Hormel (NYSE:HRL) is a packaged foods company with products that span meat, poultry, shelf-stable foods, and spreads. Why Are We Wary of HRL? Declining unit sales over the past two years indicate demand is soft and that the company may need to revise its product strategy Commoditized products, bad unit economics, and high competition are reflected in its low gross margin of 16.7% Performance over the past three years shows each sale was less profitable as its earnings per share dropped by 6.5% annually, worse than its revenue Hormel Foods's stock price of $29.24 implies a valuation ratio of 16.9x forward P/E. Check out our free in-depth research report to learn more about why HRL doesn't pass our bar. Simply Good Foods (SMPL) Share Price: $33.39 Best known for its Atkins brand that was inspired by the popular diet of the same name, Simply Good Foods (NASDAQ:SMPL) is a packaged food company whose offerings help customers achieve their healthy eating or weight loss goals. Why Are We Hesitant About SMPL? Smaller revenue base of $1.46 billion means it hasn't achieved the economies of scale that some industry juggernauts enjoy Estimated sales growth of 1.5% for the next 12 months implies demand will slow from its three-year trend Capital intensity has ramped up over the last year as its free cash flow margin decreased by 5.5 percentage points Simply Good Foods is trading at $33.39 per share, or 16.6x forward P/E. Read our free research report to see why you should think twice about including SMPL in your portfolio, it's free. TaskUs (TASK) Share Price: $17.06 Starting as a virtual assistant service in 2008 before evolving into a global digital services provider, TaskUs (NASDAQ:TASK) provides outsourced digital services including customer experience management, content moderation, and AI data services to innovative technology companies. Why Does TASK Give Us Pause? Sales trends were unexciting over the last two years as its 1.8% annual growth was below the typical business services company Falling earnings per share over the last two years has some investors worried as stock prices ultimately follow EPS over the long term Underwhelming 5.4% return on capital reflects management's difficulties in finding profitable growth opportunities At $17.06 per share, TaskUs trades at 12.2x forward P/E. Dive into our free research report to see why there are better opportunities than TASK. Stocks We Like More When Trump unveiled his aggressive tariff plan in April 2025, markets tanked as investors feared a full-blown trade war. But those who panicked and sold missed the subsequent rebound that's already erased most losses. Don't let fear keep you from great opportunities and take a look at Top 5 Strong Momentum Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025). Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today for free. StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.

U.S. Turkey & Duck: Perfect Partners for India's Monsoon Flavours
U.S. Turkey & Duck: Perfect Partners for India's Monsoon Flavours

India Gazette

time15-07-2025

  • Health
  • India Gazette

U.S. Turkey & Duck: Perfect Partners for India's Monsoon Flavours

SMPL New Delhi [India], July 15: As the monsoon clouds gather and the aroma of wet earth fills the air, our taste buds begin to crave comforting, warm, and hearty meals. The rainy season, while romantic and refreshing, also demands a diet that supports immunity and digestion. Ditch red meat and opt for U.S. Turkey and Duck-- as your perfect protein partners for the season. 'In the monsoon, we naturally turn to meals that comfort and nourish. Choosing U.S. Turkey and Duck not only adds global flair and versatility to your cooking but also supports your health goals during the season. From heartwarming rasams to indulgent duck bowls, these proteins offer a delicious alternative to red meats or deep-fried snacks that can weigh you down. Turkey & Duck, especially from the U.S., are high-quality, lean protein sources that fit seamlessly into the Indian summer table.' Gunja Chatwal, Nutritionist. 1. Light on the Stomach, High on Nutrition U.S. Turkey is a lean white meat that's rich in protein and low in fat, making it easy to digest even during humid weather. It's a powerhouse of essential nutrients like B vitamins, selenium, and zinc--important for boosting immunity during the infection-prone monsoon. U.S. Duck, on the other hand, adds a luxurious richness to meals while still offering nutritional benefits. It's an excellent source of iron and healthy fats, making it perfect for occasional indulgence when the rains inspire you to cook something special. 2. Versatile for Comfort Foods From steaming soups to spiced curries and grilled delights, both meats adapt beautifully to a variety of Indian and global preparations. Their flavor profiles shine in monsoon-friendly cooking techniques like slow-roasting, pan-grilling, and simmering. 3. One-pan meals Home cooks can also seek convenience, as U.S. Turkey and Duck are ideal for quick, one-pan meals that are perfect for relaxed, rainy days. Their ability to absorb Indian spices and flavors makes them a great fit for a wide range of traditional and contemporary recipes. Monsoon Recipes to Try with U.S. Turkey & Duck by Chef Michael Swamy 1. Turkey Pepper Rasam (South Indian Spiced Broth with Shredded U.S. Turkey) Warm, peppery, and immunity-boosting Ingredients: * 1 cup shredded cooked U.S. Turkey breast * 1 tsp black pepper * 1 tsp cumin * 2 garlic cloves * Tamarind pulp (small ball soaked) * Curry leaves, mustard seeds, dry red chilies * Water, salt, and coriander for garnish Method: Crush pepper, cumin, and garlic. In hot oil, temper mustard seeds, chilies, and curry leaves. Add the crushed spices and tamarind water, and bring to a boil. Add turkey, season, and simmer. Garnish with coriander and serve hot. 2. Duck & Mushroom Khichdi (One-Pot Comfort Meal) Wholesome, earthy, and perfect for a cozy evening Ingredients: * 1 cup cooked shredded U.S. Duck * 1/2 cup rice and 1/2 cup moong dal * Chopped mushrooms * Ginger-garlic paste, turmeric, cumin seeds * Ghee, salt, and fresh coriander Method: In ghee, saute cumin, ginger-garlic paste, and mushrooms. Add washed rice and dal, turmeric, salt, and water. Cook until soft. Mix in duck and simmer. Serve with pickle and papad. 3. Asian-Style Duck Noodle Bowl Warm, brothy, and satisfying Ingredients: * U.S. Duck leg (slow-cooked and shredded) * Rice noodles, bok choy, mushrooms * Soy sauce, ginger, garlic, star anise * Spring onions and sesame oil Method: Prepare a broth with garlic, ginger, star anise, soy, and duck bones. Cook until aromatic. Add noodles, mushrooms, bok choy, and shredded duck. Drizzle with sesame oil and garnish with spring onions. (ADVERTORIAL DISCLAIMER: The above press release has been provided by SMPL. ANI will not be responsible in any way for the content of the same)

Declining Stock and Decent Financials: Is The Market Wrong About The Simply Good Foods Company (NASDAQ:SMPL)?
Declining Stock and Decent Financials: Is The Market Wrong About The Simply Good Foods Company (NASDAQ:SMPL)?

Yahoo

time10-07-2025

  • Business
  • Yahoo

Declining Stock and Decent Financials: Is The Market Wrong About The Simply Good Foods Company (NASDAQ:SMPL)?

With its stock down 11% over the past three months, it is easy to disregard Simply Good Foods (NASDAQ:SMPL). But if you pay close attention, you might find that its key financial indicators look quite decent, which could mean that the stock could potentially rise in the long-term given how markets usually reward more resilient long-term fundamentals. Specifically, we decided to study Simply Good Foods' ROE in this article. ROE or return on equity is a useful tool to assess how effectively a company can generate returns on the investment it received from its shareholders. Simply put, it is used to assess the profitability of a company in relation to its equity capital. We've found 21 US stocks that are forecast to pay a dividend yield of over 6% next year. See the full list for free. The formula for ROE is: Return on Equity = Net Profit (from continuing operations) ÷ Shareholders' Equity So, based on the above formula, the ROE for Simply Good Foods is: 8.0% = US$145m ÷ US$1.8b (Based on the trailing twelve months to March 2025). The 'return' is the amount earned after tax over the last twelve months. So, this means that for every $1 of its shareholder's investments, the company generates a profit of $0.08. See our latest analysis for Simply Good Foods We have already established that ROE serves as an efficient profit-generating gauge for a company's future earnings. Depending on how much of these profits the company reinvests or "retains", and how effectively it does so, we are then able to assess a company's earnings growth potential. Assuming all else is equal, companies that have both a higher return on equity and higher profit retention are usually the ones that have a higher growth rate when compared to companies that don't have the same features. At first glance, Simply Good Foods' ROE doesn't look very promising. However, given that the company's ROE is similar to the average industry ROE of 9.8%, we may spare it some thought. Particularly, the exceptional 31% net income growth seen by Simply Good Foods over the past five years is pretty remarkable. Considering the moderately low ROE, it is quite possible that there might be some other aspects that are positively influencing the company's earnings growth. For example, it is possible that the company's management has made some good strategic decisions, or that the company has a low payout ratio. We then compared Simply Good Foods' net income growth with the industry and we're pleased to see that the company's growth figure is higher when compared with the industry which has a growth rate of 13% in the same 5-year period. Earnings growth is a huge factor in stock valuation. The investor should try to establish if the expected growth or decline in earnings, whichever the case may be, is priced in. This then helps them determine if the stock is placed for a bright or bleak future. Has the market priced in the future outlook for SMPL? You can find out in our latest intrinsic value infographic research report. Simply Good Foods doesn't pay any regular dividends to its shareholders, meaning that the company has been reinvesting all of its profits into the business. This is likely what's driving the high earnings growth number discussed above. On the whole, we do feel that Simply Good Foods has some positive attributes. Even in spite of the low rate of return, the company has posted impressive earnings growth as a result of reinvesting heavily into its business. That being so, a study of the latest analyst forecasts show that the company is expected to see a slowdown in its future earnings growth. To know more about the latest analysts predictions for the company, check out this visualization of analyst forecasts for the company. Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Sign in to access your portfolio

Simply Good Foods: Fiscal Q3 Earnings Snapshot
Simply Good Foods: Fiscal Q3 Earnings Snapshot

San Francisco Chronicle​

time10-07-2025

  • Business
  • San Francisco Chronicle​

Simply Good Foods: Fiscal Q3 Earnings Snapshot

DENVER (AP) — DENVER (AP) — The Simply Good Foods Co. (SMPL) on Thursday reported fiscal third-quarter earnings of $41.1 million. On a per-share basis, the Denver-based company said it had net income of 40 cents. Earnings, adjusted for one-time gains and costs, came to 51 cents per share. The results met Wall Street expectations. The average estimate of five analysts surveyed by Zacks Investment Research was also for earnings of 51 cents per share. The nutritional foods company posted revenue of $381 million in the period, which topped Street forecasts. Six analysts surveyed by Zacks expected $380.1 million. _____

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