30-06-2025
Award-winning boutique agency, SOCIATE Communications, celebrates 10 years of bold ideas and big wins - Middle East Business News and Information
30th June 2025, Dubai: What started with a dream and a dining table is now one of the GCC's leading boutique communications agencies. Boldly stepping into its 10th year, SOCIATE Communications is thrilled to mark this significant milestone.
Delivering high-impact PR and marketing solutions across the GCC, SOCIATE Communications has grown from a one-woman team, founded by entrepreneur Rosa Bullock, to a 15-strong team of PR, digital marketing, and content specialists.
Serving a cross-industry portfolio featuring some of the GCC's most renowned brands, SOCIATE is proud to have partnered with major players across retail, lifestyle hospitality, business advisory and beyond. Since 2015, the agency has elevated hundreds of brands, now proudly serving clients across all GCC countries.
Over the years, notable clients include REDTAG, SHOEMART, Al-Futtaim ACE, Sofitel Dubai Downtown, Hotel Indigo Dubai Downtown, and Sovereign PRO Partner Group, as well as recent account wins – Buddha-Bar Dubai and Siddharta Lounge.
Founder & CEO Rosa shares: 'I remember the moment the idea for SOCIATE came to me. I'm incredibly grateful to the clients who helped launch us – Tribeca, a coffee company, and SELVA, a luxury Italian furniture showroom . We've come a long way since then, seeing our client base soar to new heights while embracing fantastic opportunities to apply our out-of-the-box thinking.'
She continues: 'It feels like just yesterday that I was putting together client decks at my dining table, and today, SOCIATE is a trusted boutique agency with a wholesome approach to creative communications. This milestone is a tribute to everyone who's been a part of our journey – every intern, employee, client, and community member who believed in our vision.'
Flexing its creative muscles
From pitches to events, creativity has long been one of the agency's standout features. Since 2015, SOCIATE has led with purpose and play across campaigns for clients and itself. Highlights include the environmentally responsible I Quit Plastic campaign for Sprudel, an initiative that drove behaviour change, successfully earning a 94% engagement rate, top-tier media coverage, and an accolade.
Another memorable moment was SOCIATE's nostalgic brand awareness campaign, inspired by the childhood paper fortune teller game that went on to raise smiles across Dubai. While in recent news, SOCIATE's April Fools stunt for client Styrex – a Dubai chocolate croissant made from edible polystyrene – made citywide news.
Nurturing rising stars
Dedicated to the growth of all stakeholders, including team members, SOCIATE plays a key role in helping graduates kickstart their careers. Renowned for its internship programme , the agency has employed 40+ interns in the years, and proudly seen them achieve industry recognition, including PRCA MENA's Intern of the Year and Rising Star of the Year . One of its long-serving team members, Account Manager Sameeta Rajpal, has risen through the ranks over the years, starting as a marketing intern in 2019.
Innovating with intention
As the region's appetite for flexible solutions grows, so do SOCIATE's services.
Over the past decade, the agency has introduced a range of popular services. Recognizing the rise of influencer marketing in the GCC, SOCIATE integrated dedicated influencer campaigns into its offerings, enhancing client storytelling and community engagement while forging impactful brand-influencer partnerships.
More recently, SOCIATE delivered high-impact, record-breaking campaigns such as the Ramadan capsule collaboration for SHOEMART and a regional fashion influencer series for REDTAG.
Account Manager, Sameeta Rajpal, shares: 'For REDTAG's Ramadan campaign, we partnered with 89 influencers across the GCC, reaching more than 14 million people. While for SHOEMART, we worked with 30 influencers and reached over 3 million people. This strong success points to our equally strong influencer relations.'
With a passion for people across the board, Rosa also launched Thought Leaders by SOCIATE as a new PR service, now offering bespoke public speaker profiles as well.
Rebuilding its community
In May 2025, SOCIATE's Instagram account was compromised in a hack, resulting in the loss of the 9,000-follower community it had been building organically since it launched.
The agency has since launched a new account @sociate_communications and invites its network to rejoin its journey, with the goal of reaching 10,000 followers by its 10th anniversary this month.
As SOCIATE Communications marks a decade, Rosa and her team are deeply grateful to everyone involved in their success so far and excited about future growth.
Rosa concludes: 'As we celebrate 10 years of creativity and craft, we look forward to a new chapter – one that's shaped by innovation, community, and purpose. To every client who's trusted us with their voice and to every employee who's invested so much in bringing our ideas to life – thank you. Here's to the next decade.'
The agency looks forward to continually making meaningful contributions to the GCC's evolving communications industry, helping brands of all sizes make a sharper impact while inspiring the talent of tomorrow. For more, please visit
