Latest news with #SOUEASTInternational
Business Upturn
3 days ago
- Automotive
- Business Upturn
SOUEAST Officially Enters Morocco, Launching New Journey in North African Market
CASABLANCA, Morocco, July 01, 2025 (GLOBE NEWSWIRE) — SOUEAST announced its official entry into the Morocco market, marking the launch of its North African strategy and a major breakthrough in its global expansion. It will offer EASE urban mobility experiences to Moroccan and even North African consumers. (Image 1: SOUEAST Launched in Morocco) At the launch event, Assistant President of SOUEAST International, Mr. Andy Yuan introduced SOUEAST's development strategy. Since its 2024 brand renewal, SOUEAST has rapidly expanded, aiming to enter over 60 countries and regions, with 300 networks in 2025. 'We will plan a diversified product lineup of '6 SUVs + 2 sedans + 1 pickup,' meeting the diverse needs of global users.' He added. EASE YOUR LIFE: A new way of intelligent connected mobility SOUEAST focuses on global urban youth, aiming to co-create an effortless urban mobility experience through vehicles that merge fashion aesthetics with intelligent technology. This vision resonates with Moroccan youth and builds a solid brand connection. Diverse Product Portfolio，Precise Market Coverage For its entry into Morocco, SOUEAST introduces core urban SUVs. The S09, the Smart Premium D-Class SUV, caters to urban elites with its exceptional design, intelligent driving, and luxurious features, embodying the brand's high standards. （Image 2: SOUEAST S09） The S07, the Urban Intelligent C-Class SUV, balances practicality and style. It provides 12.3-inch connected screens for the dashboard and electronic 6-way adjustable driver seat with memory and full ADAS, offering convenience and safety. S06 DM, the Hybrid Urban Stylish C-Class SUV, combining sporty aesthetics with hybrid technology, delivers an 114 km pure electric range and a combined range of over 1,000 km when fully fueled, meeting the daily commuting needs of Moroccan youth. M-Automotive, the leading automotive distributor in Morocco, is the only company to have won the 'Best Service Quality' title for two consecutive years (2024-2025) and ranks among Morocco´s top 30 companies. The company plans to cooperate with SOUEAST and establish three directly operated stores by 2025, including one 4S store and two urban showrooms, and aims to expand the network to 13 outlets by 2027. To deeply root itself in the Morocco, SOUEAST will construct an end-to-end service network, strengthen collaboration with local partners, and accelerate market integration through localized strategies. Additionally, SOUEAST is set to enter the Egypt market this July, further expanding its footprint across Africa. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash
Business Upturn
27-06-2025
- Automotive
- Business Upturn
SOUEAST Launches S06 , S07 & S09 in Saudi Arabia, Accelerating Expansion in the Middle East
RIYADH, Saudi Arabia, June 27, 2025 (GLOBE NEWSWIRE) — SOUEAST has announced a major expansion into the Middle East, launching its Saudi Arabian subsidiary along with a new brand strategy. At the 'EASE YOUR LIFE' event, the company debuted three new S-series models: the S09, S07, and S06. This move represents a significant step in SOUEAST's regional growth. SOUEAST will provide customers in the Middle East with a compelling new option. (Image 1: SOUEAST Brand Launched in Saudi Arabia) Building an Omni-Scenario Mobility Ecosystem True to its 'EASE YOUR LIFE' mission, SOUEAST focuses on urban mobility, with a global presence spanning more than 30 countries and regions across Asia, the Middle East, Africa, and Latin America through 144 sales outlets. As an emerging international automotive brand, it has established regional headquarters in key markets to strengthen localized operations. The company offers stylish, comfort, and warm-tech models—including SUVs and sedans—tailored for urban youth, delivering cost-effective mobility solutions worldwide. During the event, Mr. Ke, President of SOUEAST International presented the company's strategy. He highlighted Saudi Arabia's automotive market potential, noting high vehicle ownership (1.8 vehicles per household) and a young population (70% under the age of 35) as key drivers of demand for smart, personalized vehicles aligned with SOUEAST's 'EASE YOUR LIFE' vision. He noted that Saudi Arabia's need to upgrade its smart transportation and new energy infrastructure aligns with SOUEAST's expertise in NEVs and intelligent technology, positioning the brand to meet the preferences of young Saudi Arabia customers and expand its broader market appeal. （Image 2: Mr. Ke, President of SOUEAST International presented the company's strategy） At the launch event, SOUEAST announced a brand partnership with popular local actor Tareq Al-Harbi. Known for his strong connection with young audiences, Al-Harbi introduced SOUEAST's urban-focused models to Saudi Arabia's next-generation customers. 'Tareq's stylish, approachable, and charismatic image aligns perfectly with our brand vision,' added. The collaboration marks an important step in establishing SOUEAST's presence in this dynamic market. Three Prominent Models Debut, Meeting Diverse Mobility Needs SOUEAST unveiled three urban-focused models at the event. The S09, a flagship smart premium D-class SUV, redefines spacious luxury with its commanding dimensions: 4,858mm in length, 1,925mm in width, and 1,780mm in height, and a 2850 mm wheelbase. Featuring a robust 2.0T turbocharged engine and a roomy interior, it caters to urban elites with its aesthetic design, intelligent driving features, and luxurious amenities—embodying the brand's highest standards. The S07, an urban intelligent C-class SUV, skillfully combines practicality and style for style-conscious urban youth. Beyond its sleek design and comfortable interior, it delivers intelligent features including 12.3-inch connected screens, a 6-way adjustable driver seat with memory, advanced computing chips (8015 for 2WD, 8155 for 4WD), remote engine start, and ADAS—offering luxury-grade connectivity and safety. (Image 3: SOUEAST S07) The S06, a stylish urban SUV, features a dynamic and modern design, highly practical smart technologies, and a digital driving experience. Tailored for the young and energetic urban crowd, it delivers a vibrant and personalized mobility experience. It equipped with L2 intelligent assisted driving system and a 360° panoramic visual parking assist, enhancing both safety and driving pleasure. Deepening Local Market Penetration, Promoting Comprehensive Localized Operations SOUEAST's long-term Saudi strategy, guided by the principle 'In Saudi, For Saudi,' emphasizes deep localization. Mr. Ke outlined a series of initiatives, including: establishing a Middle East R&D, a Saudi subsidiary, and a regional parts and service center; creating a '3-hour response circle' through sales and service outlets in core cities by 2026; and deploying a localized '6+2+1' product lineup. SOUEAST has detailed its strategic development plan for the Saudi Arabia, with the goal of expanding its sales network to 25 outlets over the next three years—all offering comprehensive services including 3 years/60,000 km free maintenance, 6-year roadside assistance, 6 years/200,000 km vehicle warranty, and 10-year/1 million km lifetime engine warranty. The company will also collaborate with Saudi partners to co-create sustainable mobility ecosystems and deliver full-chain 'EASE' services, positioning itself as a trusted partner for users. SOUEAST has officially launched its Saudi subsidiary and unveiled its market strategy, reinforcing its long-term commitment to the Middle East. SOUEAST aims to strengthen its presence in the region while supporting Saudi Arabia's vision for modern transportation. Additionally, the all-new S06 DM is set to debut in July, offering an exciting new option for young customers. Photos accompanying this announcement are available at:
Yahoo
27-06-2025
- Automotive
- Yahoo
SOUEAST Launches S06 , S07 & S09 in Saudi Arabia, Accelerating Expansion in the Middle East
RIYADH, Saudi Arabia, June 27, 2025 (GLOBE NEWSWIRE) -- SOUEAST has announced a major expansion into the Middle East, launching its Saudi Arabian subsidiary along with a new brand strategy. At the 'EASE YOUR LIFE' event, the company debuted three new S-series models: the S09, S07, and S06. This move represents a significant step in SOUEAST's regional growth. SOUEAST will provide customers in the Middle East with a compelling new option.(Image 1: SOUEAST Brand Launched in Saudi Arabia) Building an Omni-Scenario Mobility Ecosystem True to its 'EASE YOUR LIFE' mission, SOUEAST focuses on urban mobility, with a global presence spanning more than 30 countries and regions across Asia, the Middle East, Africa, and Latin America through 144 sales outlets. As an emerging international automotive brand, it has established regional headquarters in key markets to strengthen localized operations. The company offers stylish, comfort, and warm-tech models—including SUVs and sedans—tailored for urban youth, delivering cost-effective mobility solutions worldwide. During the event, Mr. Ke, President of SOUEAST International presented the company's strategy. He highlighted Saudi Arabia's automotive market potential, noting high vehicle ownership (1.8 vehicles per household) and a young population (70% under the age of 35) as key drivers of demand for smart, personalized vehicles aligned with SOUEAST's 'EASE YOUR LIFE' vision. He noted that Saudi Arabia's need to upgrade its smart transportation and new energy infrastructure aligns with SOUEAST's expertise in NEVs and intelligent technology, positioning the brand to meet the preferences of young Saudi Arabia customers and expand its broader market appeal.（Image 2: Mr. Ke, President of SOUEAST International presented the company's strategy） At the launch event, SOUEAST announced a brand partnership with popular local actor Tareq Al-Harbi. Known for his strong connection with young audiences, Al-Harbi introduced SOUEAST's urban-focused models to Saudi Arabia's next-generation customers. "Tareq's stylish, approachable, and charismatic image aligns perfectly with our brand vision," added. The collaboration marks an important step in establishing SOUEAST's presence in this dynamic market. Three Prominent Models Debut, Meeting Diverse Mobility Needs SOUEAST unveiled three urban-focused models at the event. The S09, a flagship smart premium D-class SUV, redefines spacious luxury with its commanding dimensions: 4,858mm in length, 1,925mm in width, and 1,780mm in height, and a 2850 mm wheelbase. Featuring a robust 2.0T turbocharged engine and a roomy interior, it caters to urban elites with its aesthetic design, intelligent driving features, and luxurious amenities—embodying the brand's highest standards. The S07, an urban intelligent C-class SUV, skillfully combines practicality and style for style-conscious urban youth. Beyond its sleek design and comfortable interior, it delivers intelligent features including 12.3-inch connected screens, a 6-way adjustable driver seat with memory, advanced computing chips (8015 for 2WD, 8155 for 4WD), remote engine start, and ADAS—offering luxury-grade connectivity and safety.(Image 3: SOUEAST S07) The S06, a stylish urban SUV, features a dynamic and modern design, highly practical smart technologies, and a digital driving experience. Tailored for the young and energetic urban crowd, it delivers a vibrant and personalized mobility experience. It equipped with L2 intelligent assisted driving system and a 360° panoramic visual parking assist, enhancing both safety and driving pleasure. Deepening Local Market Penetration, Promoting Comprehensive Localized Operations SOUEAST's long-term Saudi strategy, guided by the principle 'In Saudi, For Saudi,' emphasizes deep localization. Mr. Ke outlined a series of initiatives, including: establishing a Middle East R&D, a Saudi subsidiary, and a regional parts and service center; creating a '3-hour response circle' through sales and service outlets in core cities by 2026; and deploying a localized '6+2+1' product lineup. SOUEAST has detailed its strategic development plan for the Saudi Arabia, with the goal of expanding its sales network to 25 outlets over the next three years—all offering comprehensive services including 3 years/60,000 km free maintenance, 6-year roadside assistance, 6 years/200,000 km vehicle warranty, and 10-year/1 million km lifetime engine warranty. The company will also collaborate with Saudi partners to co-create sustainable mobility ecosystems and deliver full-chain 'EASE' services, positioning itself as a trusted partner for users. SOUEAST has officially launched its Saudi subsidiary and unveiled its market strategy, reinforcing its long-term commitment to the Middle East. SOUEAST aims to strengthen its presence in the region while supporting Saudi Arabia's vision for modern transportation. Additionally, the all-new S06 DM is set to debut in July, offering an exciting new option for young customers. Photos accompanying this announcement are available at: CONTACT: Contact Person: Frida Fu Email: in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Saudi Gazette
25-06-2025
- Automotive
- Saudi Gazette
SOUEAST enters KSA market amid a national push for sustainable mobility, set to redefine automotive landscape
In the recent years, Chinese automotive brands have been gaining strong traction in Saudi Arabia, offering a compelling mix of affordability, innovation, and technology that aligns well with the Kingdom's rapidly evolving consumer preferences. As Saudi Arabia pushes forward with Vision 2030 and its ambitious goals to diversify the economy and localize industries, the automotive sector has become a key focus area, opening avenues for new players that deliver modern, sustainable mobility solutions. Saudi Arabia aims to achieve 30 percent electric vehicle (EV) fleet penetration in Riyadh by 2030 as part of its vision to reach net-zero emissions by 2060. Moreover, the Kingdom's automotive sector is expected to expand at an annual growth rate of 12 percent by 2030, bolstered by strategic investments in local manufacturing, introduction of innovative and sustainable mobility solutions, and the presence of a highly skilled workforce. Amid the KSA automotive sector's ongoing growth, SOUEAST has strategically entered into the Saudi market with the opening of its flagship showroom in Riyadh as well as the launch of its new models - S06, S07, and S09, which are designed to meet the diverse needs of Saudi consumers and redefine urban light mobility. Recognizing Saudi Arabia as one of the largest and most dynamic automotive markets in the Middle East and GCC region, SOUEAST has made it a strategic priority to strengthen its presence in the Kingdom. The company's new local subsidiary empowers it to manage all operations directly. This move, according to Ke Chuandeng, President of SOUEAST International, will enable SOUEAST to better understand market demands, respond more quickly, and provide products and services tailored to local consumers. In an interview at the official launch, Ke Chuandeng stated: 'Operating through a local subsidiary enhances long-term competitiveness in product development, after-sales service responsiveness, and resource integration. This agility is critical for adapting to market shifts and evolving consumer behaviour. Moreover, our brand focuses on the concept of 'warm tech', which prioritizes user-friendliness, aligning with the expectations of Saudi consumers.' Ke Chuandeng further shared the company's plans for the Kingdom, the brand's global strategy, design philosophy, and its roadmap ahead. To strengthen regional relevance, SOUEAST is accelerating the establishment of the Middle East Research Institute, which will focus on forward-looking design and localized R&D capabilities. The company is also investing in stronger after-sales support by efficiently managing large-scale infrastructure, including its spare parts centre, and ensuring 48-hour delivery across the country through key partnerships. This move is an integral step in the company's ambitious vision to achieve long-term success in the KSA market. The showroom is strategically located in Riyadh's main auto street to enhance customer accessibility, strengthen the company's local footprint and attract potential buyers seeking to experience the brand. It provides a diverse range of services like vehicle displays, test drives, purchases, spare parts and after-sales. Moreover, visitors can explore SOUEAST's diverse range of models, which are meticulously designed for distinct user types. For instance, the S06 model features a compact and highly fashionable design, targeting the younger generation. On the other hand, the S07 is a more versatile model, designed to serve as a family car or an urban SUV, which is suitable for daily use, ensuring both comfort and functionality. The S09 is the company's largest model to date and features seven seats to accommodate large families, aligning with the lifestyle of Saudi residents. It also comes with spacious interiors for enhanced comfort and easy movement. In addition, these models' performance has been enhanced after conducting high-temperature durability tests, optimizing air conditioning efficiency and component heat resistance, and ensuring maximum reliability in the region´s hot weather. On the sustainability front, SOUEAST has already adopted advanced technologies in the field of new energy vehicles, leveraging China's position as one of the leading developers of energy cars. Moreover, with sustainable development emerging as a global priority, the Saudi government is striving to promote advanced technologies, reduced oil consumption and adoption of new energy vehicles. Recognizing this, SOUEAST remains equally focused on advancing both long-term environmental responsibility and engineering durability. Ke stated: 'Along with continued investment in the development of next-generation, ultra-high-efficiency internal combustion engines, we are placing a strong focus on electrification, advancing next-generation electric drive motors, next-generation batteries, and green energy replenishment technologies.' He further stated: 'We also plan to introduce new energy vehicles including EVs, plug-in hybrid electric vehicles (PHEVs), and range extender EVs to the Saudi market, in the future. For instance, to support sustainable mobility in Saudi Arabia, the S06 DM, featuring hybrid tech, will be launched in July. This will pave the way for enhanced driving experiences, improved fuel efficiency and superior customer satisfaction.' With over 4,000 SKUs in stock, SOUEAST offers 100 percent coverage of commonly used parts, while ensuring 24-hour order processing and 48-hour nationwide delivery, through partnerships with Saudi Arabia's top logistics provider. The brand currently operates five sales and service networks in Saudi Arabia, with plans to expand to 25 within the next three years, steadily improving market coverage and user reach. The company also aims to further explore local assembly and manufacturing in line with market demands, to enhance service capacity and support the local automotive industry. Along with a highly qualified local operations team, the brand offers robust after-sales support, including up to three years or 60,000 kilometres of free maintenance, roadside assistance for six years, as well as a vehicle warranty of up to six years or 200,000 kilometres. SOUEAST also provides engine and powertrain support for over 10 years or up to 1,000,000 kilometres, demonstrating the brand's commitment to its motto: 'Easy to use. No worry for the usage, no worry for the warranty, no worry for the quality, no worry.'
