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India Today
23-07-2025
- Science
- India Today
IIT Bombay, Pune institute irrigation plan to cut 30% water use in drought-hit areas
Farmers in drought-prone regions face the daily dilemma of when and how much to irrigate. Unpredictable rainfall and dwindling groundwater make efficient water management address this, researchers at IIT Bombay and the Indian Institute of Tropical Meteorology (IITM), Pune, have developed a smart irrigation plan that can cut water use in these areas and help farmers save 30% of the water without loss in crop irrigation plan integrates extended-range weather forecasts, satellite soil moisture data, and a computer simulation model to predict irrigation needs up to three weeks in advance. Earlier pilots in Nashik, Maharashtra, combined local soil moisture sensor readings with weather forecasts. "During our pilot study in Nashik, we included local weather forecasts in the soil moisture data and showed farmers that groundwater can be conserved by up to 30 percent. We initially predicted up to one week (short-range) ahead,' said Professor Subimal Ghosh of IIT system advises farmers whether to irrigate immediately or wait for predicted rainfall, preventing unnecessary STUDY IN NASHIKSoil moisture sensors alone can mislead when unexpected rain arrives soon after feeding 1-3-week forecasts and soil capacity data into their eco-hydrological model, the team calculated crop-specific water requirements and soil water model accurately predicted irrigation scheduling, enabling grape farms to reduce water use by 10-30percent without compromising TO BANKURABuilding on Nashik's success, the researchers applied their method to 12 sub-districts in Bankura, West Bengal, covering maize, wheat, sunflower, groundnut, and global soil maps, satellite and field data, and information from FAO, IMD, and IITM Pune, they incorporated root zone depth, soil texture, porosity, water-holding capacity, and stomatal response into the model.'Our computer model depicts the natural process by which plants draw water from the soil, their adaptation during water stress, and their response during a water balance after irrigation or rainfall,' Professor Ghosh simulations showed consistent 10-30percent water savings across all crops and DEPLOYMENT AND INFRASTRUCTURETo expand regionally, researchers plan village level discussions to install a few sensors and develop a real-time advisory have also proposed a bio-manufacturing hub to train students and industry researchers on smart protein production and API design, and aim to support TRLs3-7 for prototype by the West Bengal Environment Department, DSTSwarnajayanti Fellowship, SPLICE, Climate Change Programme, and Oracle CSR, this initiative demonstrates how weather forecasting, remote sensing, and simulation can revolutionise irrigation management and reduce groundwater dependency.- Ends
Associated Press
26-04-2025
- Business
- Associated Press
LendPro and SPLICE Software Announce Strategic Partnership to Enhance Retail Financing Engagement
CHARLOTTESVILLE, Va. and CHICAGO, April 26, 2025 /PRNewswire/ -- LendPro, a leading provider of cloud-based consumer financing solutions, and SPLICE Software, an award-winning customer engagement platform, are pleased to announce a strategic partnership aimed at transforming the retail financing experience. This collaboration integrates LendPro's multi-lender application waterfall system with SPLICE's Data-Driven Dialogs®, enabling retailers to deliver personalized, timely, and compliant customer communications across multiple channels. The joint solution empowers merchants to increase financing approvals, drive higher ticket sales, and enhance customer satisfaction through seamless, automated engagement. 'Our partnership with SPLICE Software represents a major advancement in how merchants can engage with their customers after the initial financing conversation. By combining LendPro's multi-lender application waterfall with SPLICE's intelligent communication platform, we are creating a powerful ecosystem where merchants don't just capture leads — they nurture them.' Said Matt Dishman CEO of LendPro 'Through this collaboration, merchants will now have the ability to drive Pre-Qualified Offers and Open-to-Buy financing opportunities back to the consumer — all tied directly to the original merchant who created the lead. This means merchants maintain ownership of their customer relationships, create more buying moments, and ultimately increase ticket sizes and lifetime value.' 'At LendPro, our goal has always been to empower merchants to serve more customers and close more sales. This partnership ensures that no opportunity is left behind — it brings financing full circle, from initial application to ongoing personalized engagement.' 'We are excited for what this means not only for our retailers, but for the future of embedded consumer financing and customer-centric marketing.' 'Our partnership with LendPro brings a new level of personalization and efficiency to retail financing communications,' said Tara Kelly, President & CEO of SPLICE Software. 'Our combined technologies will enable retailers to engage customers more effectively, fostering stronger relationships and driving business growth.' Come visit us Furniture Market in the Resource Center booth #12 About LendPro Founded in 2011, LendPro offers a cloud-based lending platform designed to facilitate consumer applications for retail finance programs. The company's platform enables consumers to apply for financing from multiple lender partners integrated into the Open-to-Buy ecosystem, covering a wide range of credit profiles. LendPro's solutions are utilized across various industries, including home furnishings, medical and dental, mobile electronics, automotive, and jewelry. About SPLICE Software SPLICE Software is a leading customer engagement company focused on insurance, retail, financial services, and healthcare. SPLICE's Data-Driven Dialogs® enable businesses to send proactive notifications and engage in two-way dialogues via their channels of choice, including text, chat, call, email, and voice-first, with full opt-in and opt-out management. Media Contacts: SPLICE Software Email: [email protected] 403 720 - TEAM LendPro Email: [email protected] Phone: (434) 202-0137 View original content: SOURCE SPLICE Software Inc
