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Borneo Post
11-06-2025
- Business
- Borneo Post
Sabah set to shine as global business events hub in 2026
Liew (left) being briefed by Dr Rosmawati (right). KOTA KINABALU (June 11): Sabah will enter the next phase of its journey as a regional business events (BE) hub next year. Sabah International Convention Centre (SICC) chief executive officer Datuk Dr Hajah Rosmawati Lasuki said the third edition of BE in Sabah is scheduled to take place from Feb 4-5 next year under the new theme 'Global Collaboration Through Business Events'. It is jointly organised by SICC and MACEOS Sabah Chapter. 'The 2026 edition will mark a turning point, not just a forum but a full-scale live demonstration of the strength and potential of global business events. 'BE in Sabah 2026 will bring together decision makers, organisers and associations from around the world, not just to connect but to experience the global business events ecosystem in motion,' Dr Rosmawati said when briefing Tourism, Culture and Environment Minister Datuk Seri Panglima Christina Liew on Monday. Sabah, which delivers a seamless, professional experience through a trusted supply chain, world class venues, efficient logistics and rich cultural heritage, is where the world meets and where business events move forward together, she added. Liew said the continued support from her ministry (KePKAS), together with international bodies such as International Congress and Convention Association and local agencies, including the Malaysia Convention & Exhibition Bureau and Malaysian Association of Convention and Exhibition Organisers and Suppliers, has played a pivotal role in elevating BE in Sabah into a respectable regional forum from the time it was first introduced in 2024 to raise greater awareness among local BE players. 'More importantly, aggressive international marketing efforts by Dr Rosmawati and her team have significantly raised the visibility of Sabah on the global business events map. Sabah's participation in the ICCA Congress 2024 in Abu Dhabi, UAE, has borne fruit,' she said. Dr Rosmawati expressed her appreciation for unwavering support from KePKAS and the Chief Minister's Office. 'From high-level dialogues to impactful connections, BE in Sabah is now drawing attention as a serious platform for international business collaboration,' she said. Briefing the minister, she said 161 international delegates representing 29 countries attended this year's edition of BE in Sabah, themed 'Empowering Asia Pacific Through Business Events'. The two-day forum highlighted global insights, sustainability, and strategic partnerships. 'The event also delivered tangible economic returns for Sabah. Direct delegate expenditure was recorded at RM899,364, a significant increase from RM588,800 in 2024. 'Similarly, the total economic impact soared from RM1.38 million in 2024 to RM2.1 million in 2025. This reflects a growing confidence and participation in Sabah's business events landscape. 'Tax revenue also increased from RM35,328 in 2024 to RM53,961 this year, while the number of jobs supported rose from 100 to 120. This indicates broader economic stimulation across the tourism, hospitality, and service sectors,' Dr Rosmawati shared. Also present were the ministry's Permanent Secretary Datuk Josie Lai, SICC Director of Finance Catherina Wee, Assistant Director of Corporate Communications Clara Lim, and Assistant Manager of Corporate Communications Rachel Hee.
Yahoo
27-01-2025
- Business
- Yahoo
EMPOWERING ASIA PACIFIC: BE IN SABAH 2025 RETURNS FOR ITS SECOND EDITION
KOTA KINABALU, Malaysia, Jan. 27, 2025 /PRNewswire/ -- Sabah is set to be centre stage for the global business events as it proudly hosts the 2nd International Business Events Forum – BE in SABAH 2025. Jointly organised by Sabah International Convention Centre (SICC) and the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), Sabah Chapter, this forum is scheduled to take place from 27 to 28 February 2025. With its stunning natural beauty, strategic location, and world-class facilities at Sabah International Convention Centre, Sabah is poised to unite global leaders, innovators, and decision-makers, fostering collaboration and driving the industry forward. With the strong support by the state government especially Ministry of Tourism, Culture and Environment Sabah and Yayasan Sabah Group as well as the Ministry of Tourism, Arts & Culture Malaysia, the forum underscores Sabah's rising influence as a premier destination for transformative business events. A Transformative Theme: Empowering Asia Pacific Through Business Events This year's forum revolves around the theme, "Empowering Asia Pacific Through Business Events", highlighting the region's growing dominance in the global BE arena. With a focus on business growth, leveraging nature and culture, harnessing skills, cultivating leadership, and strategic planning, BE in SABAH 2025 promises to shape the future of the industry while showcasing Sabah's unique charm as a premier destination. Key Highlights of BE in SABAH 2025 1. Engaging Keynote Speeches and Panels 2. Influential SpeakersFeaturing a stellar line-up of industry leaders and changemakers, including: Mr Senthil Gopinath, Chief Executive Officer, International Congress and Convention Association (ICCA), The Netherlands Datuk Dr. M Gandhi, Founder & Chairman of Bumiati Holdings Sdn Bhd cum President, Malaysian Association of Convention and Exhibition Organisers & Suppliers (MACEOS), Malaysia Dato' Vincent Lim, President, C.I.S. Network Sdn Bhd cum Asian Federation for Exhibition & Convention Associations (AFECA), Malaysia Mr Kai Hattendorf, Managing Director & Chief Executive Officer, UFI, The Global Association of the Exhibition Industry (2015-2024), France Dame Doria (DC) Cordova, Chief Executive Officer, Excellerated Business Schools, United States of America Mr Ruud Janssen, Co-Founder & Managing Partner, Event Design Collective GmBH, Switzerland 3. Networking OpportunitiesConnect with international stakeholders, top-tier corporate buyers, and regional government leaders, creating valuable partnerships to elevate your business. According to Datuk Dr Hajah Rosmawati Haji Lasuki, J.P., CEO of Sabah International Convention Centre and Organising Chairperson of BE in SABAH 2025, "BE in SABAH 2025 is not just an event; it is a platform for transformative dialogue and actionable strategies that redefine the role of business events in economic growth and cultural preservation. Sabah's unique position in East ASEAN makes it a vital hub for fostering collaboration, and we are excited to welcome global stakeholders to experience the synergy of our natural wonders, vibrant culture, and dynamic business potential." Sabah Land Below The Wind Sabah offers a one-of-a-kind experience, blending the sophistication of a world-class Business Travel destination with the rich cultural and natural heritage of Borneo. Its strategic location within the East ASEAN Growth Area makes it a gateway to emerging markets, offering unmatched potential for collaboration and innovation. Attendees will also have the chance to enjoy exclusive post-event activities, including eco-tourism adventures, cultural immersions, and culinary tours that celebrate Sabah's legacy and biodiversity. Kota Kinabalu is easily accessible via direct international flights, which range from 2 to 6 hours. It is also accessible via a 2.5-hour connecting flight through Kuala Lumpur. Kota Kinabalu International Airport is only 20-minute drive to Sabah International Conventional Centre. PR Newswire are the Official News Distribution partner for The 2nd International Business Events Forum – BE in SABAH 2025. Call to Action: Register Now to Be Part of the Change The 2nd International Business Events Forum – BE in SABAH 2025 is where ideas meet action, and opportunities are transformed into results. Don't miss your chance to be part of the movement reshaping the Asia Pacific BE industry. Register today to secure your spot and take advantage of early-bird rates. Visit or email for more information. Follow us on LinkedIn and Instagram @beinsabah to stay updated with the latest news and announcements. For BE in SABAH Official Assets, please scan or click the link the below. BE in SABAH Official Assets ABOUT SICC Sabah International Convention Centre (SICC) is owned by Innoprise Corporation Sdn Bhd of Yayasan Sabah Group – a state sanctioned organization in Sabah, Malaysia. SICC is the largest waterfront purpose-built convention, exhibition and entertainment facility in East Malaysia with a total function space of 153,197sqm. The gross built-up of the complex is 60,514sqm on a 6-hectare site. The multi-functional complex with its well-designed floor plan and extensive pre-function areas are well suited for a wide range of public and private events. For more information, please visit or follow us on social media – LinkedIn, Facebook, Instagram and Twitter. View original content to download multimedia: SOURCE BE in SABAH
