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Time of India
14-07-2025
- Business
- Time of India
The power of predictive branding
By Atul Raja As marketing shifts from story-telling to story-selling, predictive branding is giving brands a strategic head-start in anticipating consumer behavior. Predictive Branding: The Future Has Already Arrived In a world where consumer preferences change faster than ever, traditional branding strategies — rooted in hindsight and historical data — are taking a backseat. Today, the brands that thrive are not just reactive; they're predictive. Predictive branding anticipates what the consumer will want tomorrow and aligns the brand today to meet that future need by leveraging real-time data, AI-powered insights, and behavioral analytics to forecast emerging trends, consumer sentiment, and category shifts. Predictive Branding goes beyond demographics and psychographics to build foresight-driven brand strategies — where campaign messaging, product innovation , positioning, and even tone of voice are influenced by future-driven signals. Branding meets behavioral science, and intuition meets intelligence According to a PwC report, over 63% of global CMOs say that consumer behavior is changing faster than their ability to keep up. Meanwhile, McKinsey finds that 75% of consumers have changed brands in the past two years, driven by availability, relevance, and perceived purpose. In such a landscape, predictive branding offers three core advantages: Agility in brand messaging: You're not just reacting to trends — you're riding them segmentation and targeting: Predictive analytics can identify emerging micro-audiences before they go innovation: Product ideation and brand extensions are driven by real-time gaps in consumer needs. Brands leading the predictive shift Tata Consumer Products used predictive insights to reposition and successfully grow Tata Sampann as a 'health-first' staple brand, riding the early wave of post-COVID wellnessZomato analyses user sentiment and search behavior to introduce hyper-personalized offers and features like 'Zomato Gold' — optimizing brand stickinessMarico's Saffola leveraged predictive search data to launch newer variants like Saffola Immuniveda and Saffola Honey, anticipating the Ayurvedic wellness trend ahead of its peakBoat continuously adapts its branding and influencer strategy using social listening and predictive modelling, helping it dominate the audio accessories market among Gen Z These brands are no longer guessing what consumers want — they're anticipating it with accuracy. Data Speaks A Salesforce study revealed that 62% of customers expect companies to anticipate their India, Dunnhumby and NielsenIQ have launched predictive analytics platforms that help FMCG brands align future demand with current campaignsAs per a HubSpot report, 66% of marketing professionals globally use AI tools in some form in their jobs What Lies Ahead? As AI and machine learning evolve, predictive branding will become less of a competitive advantage and more of a brand survival tool. Generative AI + Predictive Branding will personalize creatives at scalePredictive models will inform not just campaigns, but entire brand architectures — names, packaging, channels, and partnershipsEmotion AI and neuro-marketing will decode subconscious triggers to align brand tonality to future emotions In short, branding will move from reactive positioning to dynamic recalibration — real-time, always-on, and deeply personal. The age of predictive branding has dawned. In a crowded marketplace where loyalty is fleeting and relevance is everything, the winners will be brands that don't just follow the consumer but lead them through informed foresight, dynamic messaging, and proactive innovation. As marketing leaders, we must not ask 'What does the consumer want?' — but 'What will they want next?' That's where the future of brand growth lies. (The author is a global marketing consultant and brand strategist.)
Time of India
13-07-2025
- Business
- Time of India
Marico eyes Rs 20,000 cr FMCG firm by 2030, looks to double revenue in next 5 years
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel New Delhi: FMCG major Marico is aiming to become a ₹20,000-crore company by 2030, targeting a two-fold jump in revenue over the next five years, according to Chairman Harsh company, known for brands like Saffola , Parachute, and Livon, crossed the ₹10,000-crore revenue mark in FY25—a milestone Mariwala described as a testament to Marico's brand strength and innovation-led growth.'As we celebrate this achievement, we remain sharply focused on the next horizon—scaling to ₹20,000 crore by 2030—guided by innovation, purposeful brand building, and operational excellence,' he said in the company's annual which started with a strong presence in edible oils and hair care, has steadily expanded its portfolio to address the evolving needs of India's diverse consumer base. The company is now entering what it calls a new phase of transformation.'Our core objective is to build and scale consumer-centric portfolios aligned with emerging aspirations,' said Saugata Gupta, Managing Director and CEO. 'We're scaling up our profitable emerging businesses and investing strategically in new-age, digital-first brands that are increasingly contributing to both topline and bottom line..'The company's foods business, housed primarily under the Saffola brand, has grown nearly 5x since FY20, crossing the ₹900-crore mark in FY25. Marico expects to sustain over 25% growth in this segment in the medium term, taking it to nearly 8x of its FY20 has also achieved a structural gross margin expansion of nearly 1,000 basis points cumulatively over FY24 and FY25, with further margin improvements expected as scale its premium personal care segment—including brands like Beardo, Just Herbs, and the Plix personal care portfolio—continued to show strong momentum in FY25. The company's digital-first portfolio ended the year with an annualised revenue run-rate of ₹750 crore, and Marico expects this to grow to 2.5x of FY24's exit run-rate by the foods and premium personal care segments contributed 22% of Marico's India revenue in FY25, with a combined annualised revenue run-rate of approximately ₹2,000 crore. This share is expected to grow to 25% by FY27.'These newer businesses deliver higher gross margins compared to our core categories, offering significant potential for margin expansion as they scale,' said a strong push toward innovation, digital-first strategies, and premiumisation, Marico is positioning itself to become a globally admired digital FMCG company, while reinforcing its leadership in traditional categories.
India.com
10-07-2025
- Business
- India.com
After dominating Basmati rice, THIS Indian company enters Edible Oil market, aims to earns Rs 30000000000 by..., name of the company is...
New Delhi: In a major move, KRBL, the leading company that produces basmati rice under the India Gate brand, has made its foray into the edible oils segment. As per the company's plan, KRBL aims to generate a revenue of Rs 200–300 crore within the next three years through its new offering of blended oil products and wants to target health-conscious consumers. As per the company's official, KRBL had launched two variants of edible oil under its 'India Gate Uplife' range in February — one called 'Gut Pro' and the other 'Lite'. These products are priced at Rs 192–199 per litre. Company Enters Edible Oil Business Talking about KRBL's big move, company's Business Head (Domestic), Ayush Gupta, said that until now, only one brand — Saffola — has dominated the blended edible oil category, with a market size of 1.1 lakh tonnes. 'We are going to expand this,' he said. Gupta further added that the company is targeting sales of 2,000 tonnes and revenue of around ₹50 crore in the current financial year. Ayush also said that over the next three years, their goal is to achieve sales of 8,000–10,000 tonnes and revenue of ₹200–300 crore. He also mentioned that the new products are priced 5.7% higher than Saffola's blended oil variants, as KRBL has positioned itself as a premium brand. KRBL has outsourced the production and packaging of the blended edible oils. The products are currently available in modern retail stores and on leading e-commerce and quick-commerce platforms, with general trade distribution to follow. All you need to know about Gut Pro and Lite Oils: Gut Pro is a blend of 80% rice bran oil and 20% refined soybean oil It is formulated to support gut health and digestion. Lite, a weight management variant, combines 80% rice bran oil with 20% refined sunflower oil. India's edible oil market stands at a total of 24.3 million tonnes, of which refined edible oil accounts for 6.6 million tonnes. Gupta stated that the company plans to introduce more functional and nutrition-oriented food products to attract health-conscious young consumers. Kunal Sharma, Head of Marketing and Business at KRBL, said that currently, apart from Saffola, no blended edible oil in the market addresses health-related concerns. He added that rice bran oil comprises 260,000 tonnes, while the blended oil segment is around 110,000 tonnes. KRBL Limited recorded a revenue of ₹4,000 crore during the financial year 2024–25.
Time of India
09-07-2025
- Business
- Time of India
KRBL targets Rs 200-300 cr revenue from new blended edible oil business
HighlightsKRBL Limited, a major basmati rice producer under the India Gate brand, aims to achieve revenue of Rs 200-300 crore from its newly launched blended edible oil products targeting health-conscious consumers within three years. The company has introduced two variants of blended edible oils, Gut Pro and Lite, which are priced 5.7 percent higher than the dominant brand Saffola, and focuses on gut health and weight management. KRBL Limited plans to expand its product offerings by introducing more functional and nutritional foods to cater to health-conscious younger consumers and is evaluating fortified staples and value-added products. KRBL Ltd, a major basmati rice producer under the India Gate brand, has diversified into edible oils and aims to achieve Rs 200-300 crore revenue within three years from its newly launched blended oil products targeting health-conscious consumers , a top company official said on Tuesday. The company launched two edible oil variants in February under its India Gate Uplife range - Gut Pro and Lite - priced at Rs 192-199 per litre, the official said. "There has been only one brand ' Saffola ' so far that has dominated this blended edible oils category with a market size of 1.1 lakh tonnes. We are going to expand this space," KRBL Business Head (Domestic) Ayush Gupta told reporters. For the current fiscal year, the company targets 2,000 tonnes sales and revenue of about Rs 50 crore. "In the next three years, we aim for 8,000-10,000 tonnes sales and revenue of Rs 200-300 crore," Gupta said. The new products are priced 5.7 per cent higher than Saffola's blended oil variants as KRBL positions itself as a premium brand, he added. KRBL has outsourced the production and packaging of the blended edible oils. The products are currently available across modern trade outlets and leading e-commerce and quick commerce platforms, with general trade distribution to follow. Gut Pro blends 80 per cent rice bran oil with 20 per cent refined soybean oil, crafted to support gut health and digestive wellness. Lite, a weight management variant, combines 80 per cent rice bran oil with 20 per cent refined sunflower oil. Gupta said the company plans to introduce more functional and nutritional foods to tap health-conscious younger consumers and is evaluating fortified staples and value-added products. KRBL Marketing and Business Head Kunal Sharma said currently, no blended edible oils address health issues except Saffola, which targets heart health. KRBL has positioned its products focusing on gut health and weight management. India's edible oil market totals 243 lakh tonnes, with refined edible oil comprising 66 lakh tonnes. Rice bran oil accounts for 2.6 lakh tonnes, while the blended oils category represents 1.1 lakh tonnes, he added. KRBL Ltd had reported Rs 4,000 crore revenue during the 2024-25 fiscal.
Hans India
09-07-2025
- Business
- Hans India
KRBL targets Rs 200 cr revenue from oil business
New Delhi: Company launched 2 edible oil variants in Feb under its 'India Gate Uplife' KRBL Ltd, a major basmati rice producer under the India Gate brand, has diversified into edible oils and aims to achieve Rs200-300 crore revenue within three years from its newly launched blended oil products targeting health-conscious consumers, a top company official said on Tuesday. The company launched two edible oil variants in February under its "India Gate Uplife" range - Gut Pro and Lite - priced at Rs192-199 per litre, the official said. "There has been only one brand 'Saffola' so far that has dominated this blended edible oils category with a market size of 1.1 lakh tonnes. We are going to expand this space," KRBL Business Head (Domestic) Ayush Gupta told reporters. For the current fiscal year, the company targets 2,000 tonnes sales and revenue of about Rs50 crore. "In the next three years, we aim for 8,000-10,000 tonnes sales and revenue of Rs200-300 crore," Gupta said. The new products are priced 5.7 per cent higher than Saffola's blended oil variants as KRBL positions itself as a premium brand, he added.
