Latest news with #SaifMashat
TECHx
14-04-2025
- Business
- TECHx
Exclusive: Saif Mashat on Scaling ServiceNow's Vision Across MEA
Saif Mashat has taken on a new role as Area Vice President for ServiceNow in the Middle East and Africa, effective April 1, 2025. In addition to continuing his leadership in Saudi Arabia, he will now oversee operations and strategy across the broader region. In a conversation with TECHx Media, he shared his outlook and priorities for the journey ahead. Congratulations on your appointment as Area Vice President for ServiceNow in the Middle East and Africa. What key priorities will you focus on as you step into this role? As I step into this role, my key priority will be to build on the strong momentum we've already established and scale that success across the broader Middle East and Africa. This means deepening our relationships with customers, delivering tangible business outcomes, and continuing to invest in the incredible local talent and strategic partnerships that fuel our growth. ServiceNow is uniquely positioned to support transformation across the public sector, private enterprise, and banking industry, three pillars of economic progress in this region. With the Now Platform at the core, we bring an unmatched ability to unify experiences, streamline operations, and accelerate innovation at scale. Our leadership in generative AI is a game changer. By embedding intelligence natively across our workflows, and by providing businesses with what is essentially an AI control tower, we're enabling organizations to move faster, operate smarter, and create real competitive advantage. In the MEA region, our ambition is clear: to be the trusted digital transformation partner for the region's most forward-thinking institutions. You bring a wealth of experience from your roles at companies like VMware, IBM, and Microsoft. How will these experiences shape your strategy for ServiceNow in the MEA region? I've had the privilege of working with some of the world's most respected technology companies, supporting customers across industries and stages of growth on their transformation journeys. These experiences have taught me a fundamental truth: technology alone is not enough. Real impact comes when cutting-edge innovation is delivered with a deep understanding of business priorities, overlaid with local context. At ServiceNow, this perspective will continue to guide my strategy. I will lead with a customer-first mindset—listening carefully, learning continuously, and ensuring we deliver solutions that don't just address immediate challenges, but also enable organizations across MEA to transform how they deliver employee and customer experiences. In a region as diverse and fast-moving as MEA, success demands both global vision and local execution. My focus will be on bridging those worlds, pairing ServiceNow's industry-leading Now Platform with the unique needs of our local customers, and driving sustained value across every engagement. ServiceNow's appointment of local leadership reflects a commitment to regional growth. How do you plan to engage with local customers and stakeholders to ensure ServiceNow's solutions meet their unique needs? Having led ServiceNow in Saudi Arabia for the past year and a half, I've seen firsthand the importance of being deeply embedded in the region, leading with cultural understanding, trust, and an unwavering commitment to partnership. As we accelerate our growth across the Middle East and Africa, my approach will remain simple and focused: stay close to our customers and stakeholders, foster open and transparent dialogue, and work collaboratively to co-create solutions that align with their unique priorities and national visions. We're not here to offer one-size-fits-all technology. We're here to build long-term partnerships grounded in shared success and measurable impact. The Now Platform is powerful, but its real value lies in how we apply it, together with our partners and customers, to solve the challenges that matter most and enable them to lead in a rapidly changing world. In your opinion, what are the most significant digital transformation challenges businesses in MEA face today, and how can ServiceNow help address them? Across the Middle East and Africa, organizations are under immense pressure to modernize at speed, while contending with fragmented systems, talent shortages, and rapidly evolving customer expectations. These are not small challenges; they strike at the core of operational resilience and future readiness. What many leaders are seeking is clarity, a clear, executable path to operational excellence and service innovation. And this is precisely where ServiceNow delivers. The Now Platform serves as a powerful unifying layer, breaking down silos, connecting workflows, and embedding intelligence at every step. By enabling AI-driven automation and end-to-end visibility, we empower organizations to move with agility, scale with confidence, and focus their talent on what matters most. Looking ahead, what do you hope to achieve in the next 12 months, and how will you measure success in your new role? The next 12 months will be focused on scaling our impact. This means deepening our presence across key markets in the MEA region, expanding platform adoption across priority industries, and elevating the success stories that demonstrate the transformative power of the Now Platform. I will be particularly focused on four measures of success: Growth for our customers—measured by the tangible outcomes we help them achieve through workflow digitization and AI-driven innovation. Support for our partner ecosystem—measured through partner-led new business opportunities and revenue growth. Trust in our brand—built through consistent delivery, strategic partnership, and a customer-first approach. Momentum for the region's broader digital ambitions—supported by initiatives like the ServiceNow Academy, which will help cultivate the next generation of digital talent. Ultimately, for me, success in this role means being a catalyst—for our customers, our partners, and our people. Interview by – Rabab Zehra, Executive Editor at TECHx Media
Zawya
11-02-2025
- Business
- Zawya
ServiceNow empowers Saudi Arabia's digital future with enterprise AI innovations at LEAP 2025
Saudi-based Solutions by STC and global systems integrator, Customizo, join ServiceNow's expanding MEA partner ecosystem Announcement builds on company's previously announced $500 million Saudi investment Riyadh, Saudi Arabia – ServiceNow (NYSE:NOW), the AI platform for business transformation, today reaffirmed its position as a leading enabler of Saudi Arabia's digital transformation with a series of AI-powered innovation announcements. Saudi-based Solutions by STC and global systems integrator Customizo have joined ServiceNow's expanding partner ecosystem in MEA to accelerate the Kingdom's innovation roadmap and Saudi Vision 2030 objectives. ServiceNow also unveiled powerful new agentic AI solutions to redefine productivity across every corner of a business and autonomously solve the most complex enterprise challenges. Made at LEAP 2025, the largest tech event in the region, these announcements build on ServiceNow's previous $500 million investment in Saudi Arabia and showcase how the ServiceNow Platform is transforming businesses and enhancing efficiency across key sectors. H.E. Eng. Abdullah Alswaha, Minister of Communications and Information Technology of Saudi Arabia, highlighted the Kingdom's role in global digital transformation, stating, 'Saudi Arabia continues to strengthen its position as a leader in digital transformation. Through partnerships with global leaders like ServiceNow, we're bringing this vision to life. ServiceNow's AI-integrated solutions are fundamentally transforming the enterprise software industry across businesses in the Kingdom. In its fourth edition, LEAP 2025, serves as an important platform to showcase Saudi Arabia and its key tech partners' role in shaping the future of technology, in alignment with our ambitious Saudi Vision 2030." 'LEAP is more than a tech event, It's a testament to Saudi Arabia's fast progress toward becoming a global innovation hub and we're incredibly proud to play a part in this journey, advancing the Kingdom's goals through innovation,' said Saif Mashat, Area Vice President, ServiceNow Saudi Arabia. 'Our team in the Kingdom continues to grow, and we're working closely with local and global partners and customers to deliver tangible results that help drive the country's tech ecosystem.' With 2200+ partners actively servicing customers around the world, the ServiceNow partner ecosystem accelerates enterprise transformation speed and ROI. This year, ServiceNow is building even deeper connections with Saudi businesses to expand its partner ecosystem capacity and capabilities in the region. The company's new collaboration with Saudi-based Solutions by STC focuses on delivering AI solutions and services to organizations across Saudi Arabia, transforming business outcomes by infusing AI intelligence across every business process. Additionally, Customizo, a global ServiceNow partner, has expanded into the Kingdom as a strategic consulting and implementation partner, bringing decades of expertise to power regional innovation. With a strong commitment on investing in localizing services, Customizo is helping organizations to reinvent, redefine and pioneer the digital transformation journey. Rasha Moursy, Co-founder and Managing Partner at Customizo said, 'We're beyond excited to partner with ServiceNow in Saudi Arabia, a place where innovation meets possibility. At Customizo, we believe digital transformation is about more than just technology, it's about people, ambition, and unlocking potential. This partnership allows us to collaborate with Saudi businesses to not only meet their digital needs but to exceed them, driving growth and innovation in line with the ambitious goals of Saudi Vision 2030.' Today's announcements build on a series of new AI innovations announced last month including a powerful new AI Agent Orchestrator which brings order to chaos, ensuring teams of AI agents work in harmony across tasks, systems, and departments which further strengthens ServiceNow's ability to deliver intelligence into every corner of the business. At this year's event, ServiceNow presented these innovations, demonstrating how they help organizations manage risk, improve customer experiences, and accelerate app development with GenAI. With 20 years of experience in automation and solving complex enterprise challenges, ServiceNow's AI Agents are built to deliver real value from day one, drawing insights from a wide range of data, giving customers a solution that works immediately. In 2024, ServiceNow became one of the fastest software companies to surpass $10 billion in revenue. With a $500 million investment in Saudi Arabia and the launch of its regional headquarters announced at LEAP 2024, the company is focused on driving business growth, supporting government transformation and digital skills development in the region. The ServiceNow Platform, also available in Arabic, supports the delivery of valuable business transformation to customers around the globe, including those in the Kingdom of Saudi Arabia. About ServiceNow ServiceNow (NYSE: NOW) is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit:
