01-07-2025
P&O Cruises confirmed as new Saints front-of-shirt sponsors
Saints CEO Phil Parsons: "P&O Cruises has already become an integral part of the Saints family." (Image: Stuart Martin / Southampton Football Club)
SAINTS have confirmed club partner P&O Cruises as its new front-of-shirt sponsor, replacing Rollbit ahead of the 2025/26 season.
Crypto gambling website Rollbit became the club's front-of-shirt sponsor ahead of the Premier League last season but a new logo will now feature.
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This announcement develops a partnership which has already seen P&O Cruises sponsor the club's shirt sleeves and charity Saints Foundation.
The P&O Cruises logo will now sit on the front of the men's first team shirts, and will feature on the retail range of both adults and kid's shirts.
British cruise line P&O Cruises, one of the most popular and recognisable passenger cruise lines in the world, is headquartered in Southampton.
Continuing a "thriving partnership", P&O Cruises will also remain on the women's first team's sleeve and as the title partner of Saints Foundation.
On the announcement, Saints CEO Phil Parsons said: "P&O Cruises has already become an integral part of the Saints family. We are delighted to extend our partnership with such a fantastic company.
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"Having P&O Cruises as our new front of shirt partner is a natural and exciting progression that speaks to the values we both hold dear, pride in our city and a belief in the power of community.
"I'm really looking forward to building on our relationship even further over the coming years.'
Carnival UK & P&O Cruises president, Paul Ludlow added: 'We are delighted to continue to support our home team.
"Contribution to the local community, regional economy and to the club and its fans is vital and we look forward to a successful season.'
The partnership will continue to offer exclusive benefits and experiences, including cruise offers and giveaways for Saints supporters.
For P&O Cruises guests, potential prizes include match tickets for, meet and greet events with players, and special onboard coaching sessions.
