07-07-2025
Salty Nerd launches six new vodka flavours
In a market that worships tradition and legacy, a new player has come along to stir the pot — literally. The latest formulate of Blisswater Industries, Salty Nerd Vodka, is now available in stores across the UAE, Goa, and Karnataka and will make its presence in Chhattisgarh and Odisha soon.
From the house that created Yaksha, the blended whisky, and Rahasya — the cult Indian infused vodka — comes a lineup that is targeted at Gen Z and the young at heart.
'We didn't just create another brand; we created a vibe,' says Varna Bhat, founder of Blisswater Industries. 'With Salty Nerd, we are bringing the fun back into vodka. It is the spirit for the new generation.'
Distilled from premium grains and charcoal filtered for that extra layer of purity at an ABV of 42.8%, this is not a vodka to be drowned in mixers, rather, chill the bottle, pour a glass, and have it neat. Available in a 750ml bottle that starts at ₹1,500, depending on the territory of purchase, it also comes in a cool 180ml hip flask.
The six flavours launched in this series are:
Classic – Clean, crisp, and smooth
Liberal Lemon - Zesty infusion of sharp lemon and sweet, aromatic lime.
Capitalistic Cola - Sweet with a pinch of spice, its flavour has hints of vanilla, cinnamon, nutmeg, and caramel
Woke Mint - Crisp and fresh with subtle
Imperial Salted Caramel - Creamy salted caramel-laden mouthfeel spot-on for toffee and toasted sugar notes.
Conservative Cherry - A combination of subtle florals, tart edges, and plummy dark-fruit undertones.
Salty Nerd Vodka finds distribution in high-end African and UAE outlets and top-tier bars in Goa and Karnataka. The rollout in Chhattisgarh and Odisha begins this month, with the rollout in the rest of India spread over the following months.
