Latest news with #SameerVerma
The Wire
5 days ago
- Business
- The Wire
Axis Max Life Launches Insurance Awareness Drive across 50 villages in Uttar Pradesh under State Insurance Plan
The initiative aims to reach around 30,000 individuals across Unnao and Baghpat districts of Uttar Pradesh through hyperlocal engagements Lucknow, Uttar Pradesh, India (NewsVoir) Axis Max Life Insurance Limited ('Axis Max Life'/ 'Company), formerly known as Max Life Insurance Company Limited, has launched a large-scale rural activation campaign from Lucknow under its 'Bharosa Talks - India Protection Quotient 7.0 - Rural Edition' platform, aimed at expanding life insurance awareness across 50 villages in Unnao and Baghpat districts of Uttar Pradesh. This rural campaign is a key initiative under Axis Max Life's role as the lead insurer for Uttar Pradesh under the IRDAI's State Insurance Plan, reinforcing the Company's commitment to build last-mile insurance awareness in one of India's most populous states. The activation was flagged off by Shri Sameer Verma (IAS), Special Secretary, Department of Finance, Government of Uttar Pradesh, alongside Udbhav Gupta, Executive Vice President & Head - Growth Verticals, Protection & Health, Axis Max Life. The event was also attended by Shri Sanjay Singh, Assistant Director, Directorate of Institutional Finance, Government of Uttar Pradesh, along with Axis Max Life's State Insurance Plan office bearers including Tariq Malhotra, Corporate Vice President & Head – Rural, Sumit Satyen, Vice President and Head - State Insurance Plan (SIP), and Anuj Singh from the SIP team. This on-ground outreach is designed to engage directly with the audiences of rural areas including farmers, and villagers from the same vicinity through culturally rooted interventions such as nukkad nataks (street plays), storytelling, and community baithaks. The campaign also involves influential voices like village pradhans, teachers, doctors, and females of self-help groups (SHG) to create a multiplier effect within the rural ecosystem. Sumit Madan, Chief Distribution Officer, Axis Max Life said, 'Our Bharosa Talks is a research-enabled thought leadership platform created to spark real, insight-led conversations on financial preparedness. Our latest IPQ 7.0 Rural edition points to rural India as an untapped market for life insurance, where demand exists but trust and access remain barriers. Our on-ground awareness drive across 50 villages in Uttar Pradesh brings these insights and conversations directly into the communities that need them most. It represents our commitment to meet people where they are, speak their language, and build protection narratives that resonate. Such grassroots efforts are key to achieving IRDAI's vision of 'Insurance for All by 2047'. As part of the insurance awareness drive, the daily activity plan includes morning and midday community sessions bringing together general village audience, with a special focus on women and SHG members, for interactions, talks and Q&A sessions, followed by evening engagements at local mandis and markets. A signature element of the program is the 'Spin the Wheel' game where participants learn the importance of insurance across different life stages and calculate their Human Life Value (HLV) in real time. Leads generated through these mobilizations at the grassroots levels and community engagements will be serviced by Axis Max Life's 'Aarohan' channel that focuses on emerging customer segments in rural and semi-urban India. About Axis Max Life Insurance Limited Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited ('MFSL') and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr. For more information, please visit (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.).
Fashion Value Chain
5 days ago
- Business
- Fashion Value Chain
Axis Max Life Launches Insurance Awareness Drive across 50 villages in Uttar Pradesh under State Insurance Plan
Axis Max Life Insurance Limited ('Axis Max Life'/ 'Company), formerly known as Max Life Insurance Company Limited, has launched a large-scale rural activation campaign from Lucknow under its 'Bharosa Talks – India Protection Quotient 7.0 – Rural Edition' platform, aimed at expanding life insurance awareness across 50 villages in Unnao and Baghpat districts of Uttar Pradesh. This rural campaign is a key initiative under Axis Max Life's role as the lead insurer for Uttar Pradesh under the IRDAI's State Insurance Plan, reinforcing the Company's commitment to build last-mile insurance awareness in one of India's most populous states. Axis Max Life Launches Insurance Awareness Drive across 50 villages in Uttar Pradesh under State Insurance Plan The activation was flagged off by Shri Sameer Verma (IAS), Special Secretary, Department of Finance, Government of Uttar Pradesh, alongside Udbhav Gupta, Executive Vice President & Head – Growth Verticals, Protection & Health, Axis Max Life. The event was also attended by Shri Sanjay Singh, Assistant Director, Directorate of Institutional Finance, Government of Uttar Pradesh, along with Axis Max Life's State Insurance Plan office bearers including Tariq Malhotra, Corporate Vice President & Head – Rural, Sumit Satyen, Vice President and Head – State Insurance Plan (SIP), and Anuj Singh from the SIP team. This on-ground outreach is designed to engage directly with the audiences of rural areas including farmers, and villagers from the same vicinity through culturally rooted interventions such as nukkad nataks (street plays), storytelling, and community baithaks. The campaign also involves influential voices like village pradhans, teachers, doctors, and females of self-help groups (SHG) to create a multiplier effect within the rural ecosystem. Sumit Madan, Chief Distribution Officer, Axis Max Life said, 'Our Bharosa Talks is a research-enabled thought leadership platform created to spark real, insight-led conversations on financial preparedness. Our latest IPQ 7.0 Rural edition points to rural India as an untapped market for life insurance, where demand exists but trust and access remain barriers. Our on-ground awareness drive across 50 villages in Uttar Pradesh brings these insights and conversations directly into the communities that need them most. It represents our commitment to meet people where they are, speak their language, and build protection narratives that resonate. Such grassroots efforts are key to achieving IRDAI's vision of 'Insurance for All by 2047'. As part of the insurance awareness drive, the daily activity plan includes morning and midday community sessions bringing together general village audience, with a special focus on women and SHG members, for interactions, talks and Q&A sessions, followed by evening engagements at local mandis and markets. A signature element of the program is the 'Spin the Wheel' game where participants learn the importance of insurance across different life stages and calculate their Human Life Value (HLV) in real time. Leads generated through these mobilizations at the grassroots levels and community engagements will be serviced by Axis Max Life's 'Aarohan' channel that focuses on emerging customer segments in rural and semi-urban India. About Axis Max Life Insurance Limited Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited ('MFSL') and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr. For more information, please visit
Hindustan Times
27-06-2025
- Hindustan Times
Ludhiana: ‘Harassed' for loan EMI, elderly couple end lives
Jun 27, 2025 05:28 AM IST Fed up with alleged harassment by bank employees over a delayed loan instalment, a Harbanspura-based couple died by suicide on Thursday by consuming a poisonous substance at their clothing shop in Gandhi Nagar. They were unable to pay this month's instalment due to financial hardship. (HT Photo) The deceased were residents of Harbanspura. The couple, who had been running a clothing business in Gandhi Nagar, left behind a suicide note blaming bank officials for mentally harassing and humiliating them. According to ADCP-1 Sameer Verma, the couple stated in their note that they had taken a loan from a bank and had consistently paid several instalments. However, they were unable to pay this month's instalment due to financial hardship. 'The couple alleged that bank employees began to harass and insult them, which pushed them into severe mental distress. Feeling hopeless and humiliated, they ended their lives,' said Verma. Police have taken the suicide note into custody and launched an investigation into the allegations. 'We are verifying the claims mentioned in the note and identifying the bank personnel involved. Appropriate action will be taken after a detailed probe,' the officer added. Officials further asserted that the bodies have been sent for postmortem for further investigation.
Hindustan Times
18-06-2025
- Hindustan Times
Ludhiana: SUV tries to run over SHO, cops open fire in high-speed chase
A dramatic firing incident unfolded on late Tuesday evening near Bahadurke Road when Ludhiana police opened fire at a Haryana-registered SUV that allegedly tried to run over a station house officer (SHO) at a checkpoint near Chhawani Mohalla. The occupants of the SUV managed to flee on foot after abandoning the vehicle, prompting a search. According to additional deputy commissioner of police (ADCP-1) Sameer Verma, the incident began when inspector Harpreet Singh, SHO of Division Number 4 police station, was conducting a routine checking near Chhawani Mohalla. Around the time of the incident, the inspector signalled a suspicious-looking Hyundai Creta with a Haryana number plate to stop for inspection. 'Instead of complying, the driver accelerated and attempted to run over the SHO. Thankfully, no injuries occurred,' said ADCP Verma. The refusal to stop triggered a high-speed police chase. As the suspects sped away recklessly, they reportedly collided with at least three other vehicles while trying to evade the police. The pursuit continued until Bahadurke Road, where the police, in an attempt to bring the vehicle to a halt, fired three warning shots at the SUV. The shots forced the suspects to abandon the vehicle at the spot. They fled the scene on foot under the cover of darkness, and their identities remain unknown. The police have launched an intensive search operation and are scanning nearby CCTV footage for clues. The Hyundai Creta has been seized and is now in police custody. ADCP Verma confirmed that no weapons, drugs, or contraband were found in the vehicle during preliminary checks. 'We are currently trying to trace the suspects. An FIR is being registered at Salem Tabri police station against unidentified individuals under relevant sections of the IPC,' he added.
