Latest news with #SanDiegoStateUniversity
Elle
5 days ago
- Entertainment
- Elle
Millennials Are Changing What 40 Looks Like
When Anne Hathaway was cast as a 40-year-old mom in The Idea of You, there was backlash online. Surprisingly, it wasn't about the sexy storyline, in which she romances a younger male pop star. Instead, armchair commentators on Reddit said that she 'looked like a teenage girl' and seemed too young for the role. The Cut noted that her portrayal 'suggests a sophisticate in her early 30s at best.' And it's true—Hathaway looks young enough to get ID'd at a liquor store. But at the time of filming, she was also the same age as her character. As a millennial myself, it's especially unnerving to witness the The Princess Diaries star turn 40—but it's not just Hathaway who is throwing everyone off. As millennials reach so-called middle age, no one seems to be looking or 'acting' their age anymore. For this generation, born between 1981 and 1996, the phrase 'age is just a number' isn't a form of self-soothing. It might actually be true. We are used to being scrutinized. For decades now, millennial behaviors have been well-documented and mocked. We're the avocado toast-pilled, girl boss-ified, American Apparel-wearing, BuzzFeed-quiz-taking, side-part-sporting generation. As the first generation that grew up with the internet, our every move has been dissected to forecast trends and analyze the state of the culture at large. All this attention made our approach to aging and beauty uniquely influential. For other generations, turning 40 often served as a trope for midlife crises or 'life ends here' jabs in movies and TV. Miranda Hobbes bemoaned 43 as her 'scary age' in Sex and the City (Carrie Bradshaw's—for the record—was 45). In This Is 40, Gen Xers Leslie Mann and Paul Rudd are at a standstill in their lives and marriage. But now, as millennials reach the milestone, they're proving that this generation might actually be the first to push beyond aging stereotypes. 'There really is some truth to the idea that 40 is the new 30,' says Jean Twenge, professor of psychology at San Diego State University and the author of Generation Me and the upcoming 10 Rules for Raising Kids in a High-Tech World. For many millennials, 40 doesn't feel like the midpoint of our life. 'They may anticipate longer lifespans, and more healthy years to enjoy,' says Anne Barrett, Ph.D., a professor of sociology at Florida State University. Twenge points out that millennials tend to be much less settled than previous generations, at least by traditional standards. Once, 40 was the age when your career was established, you'd been married for a long time, and your kids might be heading to college. According to Census data, in 1960, American women's median age at first marriage was around 20; today it's 28. In 2023, a Pew report found that a record number of 40-year-olds—25 percent—had never been married. Census data also shows that the number of women between 30 and 44 who have never had children is at a record high. Millennials aren't just figuring themselves out—they're holding onto their youthful looks, helped by a more open attitude toward beauty interventions. David Kim, M.D., a millennial dermatologist in New York City, calls us the 'Kardashian generation'—the first to witness the power of in-office treatments through influencers like Kim and Khloé, who actually admitted to getting them. When millennials came of age, he says, 'there was a huge spike in interest in cosmetic treatments and people being more curious about lasers and Botox and fillers.' Kim shares that openness to cosmetic treatments has helped millennials remain ageless into their fourth decade. Our generation proves that you can care about beauty and still be a serious person, and that beauty can be an empowering form of self-expression, too. Women like Emily Weiss of Glossier and Sophia Amoruso of Nasty Gal made a business out of celebrating individuality through beauty. 'We grew up in an age [when branding] encouraged being different, being you, and self-discovery,' Kim adds. Millennial beauty brands like Jen Atkin's Ouai, Milk Makeup, and ColourPop strike the perfect balance between accessible and playful. Some of us may have lived through more 'unprecedented times' than we would choose to, but we were also a generation raised on hope—we lived through Y2K and were thought of (or maybe thought of ourselves) as being a beacon of light for the new millennium. 'As teens and as young adults, millennials were more optimistic and had higher expectations than previous generations at the same age,' Twenge says. Perhaps hope is the secret sauce that you'll never find listed in your skin care ingredients. That hope, and need for self-expression, have shaped how millennials think about fashion, too. Take millennial pink, a term coined by ELLE's own fashion features director Véronique Hyland that ended up defining a generation of professional women. 'Around the time of the 'girl boss' era, you'd see women in pale pink suits—an intentional shade choice,' she says. 'The idea was that if you integrated yourself into the male-dominated power structure and brought a bit of femininity and your own flair, you could seamlessly fit into that existing system.' There was a softness to millennial pink. Now, Gen Z has Brat green, which Hyland says feels like the antithesis. 'It is intentionally sort of ugly,' she adds. 'It doesn't have this softness.' Brat green is jarring—it's a color that represents Gen Z's frankness and in-your-face attitudes, while millennials broke barriers more gently. Notably, millennials were also the first generation to put themselves out there on the internet, their MySpace and Tumblr experiments growing into the creator economy that exists today. In 2025, 84 percent of millennials say that user-generated content influences their beauty buying decisions, according to brand strategy consulting firm DCDX. The popularity of viral brands like Rhode, Rare Beauty, and Charlotte Tilbury shows that—even on the cusp of 40—millennials are using social media as a guide just as much as their Gen Z counterparts. Even as markers of success like home ownership elude them, research shows that many millennials continue to feel hopeful about the future. In a Deloitte survey, over 50 percent of them said they feel optimistic in their ability to make positive changes in the world around them, such as improving mental health awareness and access to education. Kim thinks that the generation's approach to aging also reflects their overall positivity. 'Millennials are happy looking—a little bit fresher, and brighter,' he says of his patients. 'They're very comfortable in their own skin, and they're not nitpicking everything about their hair, skin, or teeth that they don't like about themselves. They're very balanced. They really do embrace who they are.' As we enter our fourth decade, millennials are still exploring who they are—only now, there's less millennial pink, and American Apparel is firmly in the rearview. In 2025, turning 40 is not a midlife crisis. Rather, it's a time for reinvention (one survey showed that more than one in 10 millennials planned to quit their job for greener pastures in 2025). It's time to rethink cultural norms. And if you ask Hathaway, it's also time for really, mystifyingly good skin. ELLE Collective is a new community of fashion, beauty and culture lovers. For access to exclusive content, events, inspiring advice from our Editors and industry experts, as well the opportunity to meet designers, thought-leaders and stylists, become a member today HERE. Katie Berohn is ELLE's beauty editor. Previously, she held the same title at Who What Wear, where she was promoted from associate beauty editor. She's written for publications like The Cut, Cosmopolitan, Good Housekeeping, and Mashable. Her interests include fragrance, vintage shopping, hot yoga, food, travel, music, books, and attempting to make every NYT Cooking recipe. She's on the endless hunt to find the perfect shade of red lipstick.
Mid East Info
14-07-2025
- Mid East Info
LG's 'Radio Optimism' Campaign IN THE UAE to SPREAD 'LIFE's GOOD' Through Music this summer - Middle East Business News and Information
Dubai, July, 2025 – LG Electronics (LG) launched a new brand campaign, 'Radio Optimism,' giving listeners in the United Arab Emirates the opportunity to set their personalized sound of the summer. Designed to help strengthen meaningful human connections and spread optimism through shared musical experiences, this initiative aligns with LG's brand promise, 'Life's Good,' and addresses the growing challenge of forming genuine relationships in a technology-driven world. The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life; even more so during the summer holidays, when those closest to us are in different parts of the world, leaving us disconnected. The Radio Optimism campaign allows us to feel connected despite the distance. 'As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers' daily lives, staying true to our enduring brand promise of 'Life's Good,'' said Kim Hyo-eun, head of LG's Brand Management Division. This campaign reinforces LG's commitment to creating enriching experiences in digital spaces where today's consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life's Good philosophy to life. Last year's 'Optimism your feed' campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity. 'One of the most reliable predictors of happiness is having deep and meaningful relationships,' said Jean M. Twenge, Professor of Psychology at San Diego State University. 'Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It's common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that's occurred over the last decade.' A new global study* from LG on social connection reveals that 68 percent of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8 percent experiencing none at all. This global trend of increasing social disconnection is echoed in regional insights, too, where the annual Arab Youth Survey consistently highlights the significant role of social media in young people's lives, alongside growing concerns about mental well-being and the pressures of online presence. Additionally, academic reviews** such as 'The Mental Health of Young People in the Arab Region' point to emerging research on social media's role in mental health challenges, suggesting that despite hyper-connectivity, the quality of social interactions may be diminishing. Inspired by traditional radio's unique way of connecting people through music and storytelling, the Radio Optimism campaign transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide. According to LG's survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways. The campaign website is available in English and Spanish, with plans to support additional languages in the coming months to enable broader participation. So, if you're indoors this summer while your loved one seeks a break from the desert heat, you can stay soundly connected through special songs in personally curated playlists at . *Survey Methodology Timings: Fieldwork conducted from 29th April – 1st May 2025, via Focaldata Countries: 5 – US, UK, Australia, India and Canada Age: 18-45 Sample Size: 5,000 participants across US, UK, Australia, India and Canada, with 1,000 participants in each market, and nationally representative splits by age, gender and region. About LG Electronics, Inc. LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG's four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit for the latest news.
Web Release
14-07-2025
- Entertainment
- Web Release
LG's 'Radio Optimism' Campaign IN THE UAE to SPREAD 'LIFE's GOOD' Through Music this summer
LG Electronics (LG) launched a new brand campaign, 'Radio Optimism,' giving listeners in the United Arab Emirates the opportunity to set their personalized sound of the summer. Designed to help strengthen meaningful human connections and spread optimism through shared musical experiences, this initiative aligns with LG's brand promise, 'Life's Good,' and addresses the growing challenge of forming genuine relationships in a technology-driven world. The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life; even more so during the summer holidays, when those closest to us are in different parts of the world, leaving us disconnected. The Radio Optimism campaign allows us to feel connected despite the distance. 'As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers' daily lives, staying true to our enduring brand promise of 'Life's Good,'' said Kim Hyo-eun, head of LG's Brand Management Division. This campaign reinforces LG's commitment to creating enriching experiences in digital spaces where today's consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life's Good philosophy to life. Last year's 'Optimism your feed' campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity. 'One of the most reliable predictors of happiness is having deep and meaningful relationships,' said Jean M. Twenge, Professor of Psychology at San Diego State University. 'Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It's common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that's occurred over the last decade.' A new global study* from LG on social connection reveals that 68 percent of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8 percent experiencing none at all. This global trend of increasing social disconnection is echoed in regional insights, too, where the annual Arab Youth Survey consistently highlights the significant role of social media in young people's lives, alongside growing concerns about mental well-being and the pressures of online presence. Additionally, academic reviews** such as 'The Mental Health of Young People in the Arab Region' point to emerging research on social media's role in mental health challenges, suggesting that despite hyper-connectivity, the quality of social interactions may be diminishing. Inspired by traditional radio's unique way of connecting people through music and storytelling, the Radio Optimism campaign transforms this concept into an?interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide. According to LG's survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways.
Web Release
25-06-2025
- Web Release
LG LAUNCHES 'RADIO OPTIMISM' CAMPAIGN TO SPREAD 'LIFE'S GOOD' THROUGH MUSIC
LG Electronics (LG) today launched a new brand campaign, 'Radio Optimism,' designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns with LG's brand promise, 'Life's Good,' and addresses the growing challenge of forming genuine relationships in a technology-driven world. The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life. 'As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers' daily lives, staying true to our enduring brand promise of 'Life's Good,'' said Kim Hyo-eun, head of LG's Brand Management Division. This campaign reinforces LG's commitment to creating enriching experiences in digital spaces where today's consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life's Good philosophy to life. Last year's 'Optimism your feed' campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity. 'One of the most reliable predictors of happiness is having deep and meaningful relationships,' said Jean M. Twenge, Professor of Psychology at San Diego State University. 'Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It's common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that's occurred over the last decade.' A new global study* from LG on social connection reveals that 68 percent of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8 percent experiencing none at all. Inspired by traditional radio's unique way of connecting people through music and storytelling, the Radio Optimism campaign transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide. According to the survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways. The campaign website is available in English and Spanish, with plans to support additional languages in the coming months to enable broader participation. The official website can be found at More details can be found on
TECHx
25-06-2025
- Business
- TECHx
LG Launches ‘Radio Optimism' to Strengthen Connections
Home » Emerging technologies » Lifestyle tech » LG Launches 'Radio Optimism' to Strengthen Connections LG Electronics (LG) has announced the launch of a new brand campaign titled 'Radio Optimism.' The initiative is designed to strengthen meaningful human connections and spread positivity through music. The campaign aligns with LG's brand promise, 'Life's Good.' It addresses the growing difficulty of forming genuine relationships in a technology-driven world. LG revealed that the campaign aims to counter the disconnection often caused by superficial interactions on social media. Kim Hyo-eun, head of LG's Brand Management Division, said the company remains committed to bringing optimism into people's daily lives. The campaign builds on previous efforts like last year's 'Optimism your feed,' which used social algorithms to promote positivity. • The new initiative lets users create and send personalized AI-generated songs. • It also features album art generated by AI, providing a unique and engaging experience. LG reported that the campaign uses AI tools trained on curated music datasets. These tools interpret user prompts to create original songs that users can share with others, encouraging deeper emotional connections. A global study commissioned by LG revealed that 68% of people find it harder to make real friends. Nearly one-third reported having one or fewer meaningful connections in the past month, and 8% said they had none. Jean M. Twenge, Psychology Professor at San Diego State University, commented that people are spending more time online but often feel socially isolated. She added that building deeper relationships is key to reversing the decline in happiness seen over the last decade. According to LG's study, nearly 9 in 10 respondents believe meaningful connections lead to a more optimistic life. The Radio Optimism campaign aims to provide a platform where people can express their feelings and build stronger bonds. The campaign website is currently available in English and Spanish. LG plans to add more languages in the coming months to encourage broader global participation.
