Latest news with #SanjuRathod
Time of India
a day ago
- Entertainment
- Time of India
Regional music stars shine in 2025
Voices from Maharashtra, Haryana, Tamil Nadu and Bihar are topping the charts, reflecting a notable shift in listening habits in both metros and Tier 2 cities. Gaana's Mid-Year Magicians report shows that regional stars have stolen the spotlight in the first half of 2025. Almost 63% of music subscribers are now coming from Tier 2 and 3 cities. The report points out that while Bollywood is evergreen, the most-streamed artistes so far this year are no longer limited to the film music industry, but are emerging from every corner of the country, bringing distinctly local sounds into the national spotlight. Voices from Maharashtra, Haryana, Tamil Nadu and Bihar are topping the charts, reflecting a notable shift in listening habits in both metros and Tier 2 cities. The report reflects not only a playlist change, but a cultural evolution, with listeners tuning in to sounds that reflect diverse linguistic and musical traditions with a growing appetite for regional languages, cross-genre experiments and emotionally resonant compositions. One of the most remarkable success stories comes from Marathi artiste Sanju Rathod, whose tracks Shaky and Gulabi Sadi emerged as breakout hits, dominating streaming numbers across states. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like This Could Be the Best Time to Trade Gold in 5 Years IC Markets Learn More Undo Similarly, Masoom Sharma's Lofar became a national sensation, blending Haryanvi folk roots with a modern edge that resonated with both rural and urban youth. Bhojpuri artist Shilpi Raj continued her upward trajectory in 2025 with Bandookk proving irresistible to listeners who gravitate towards raw, unapologetic energy. Sai Abhyyankar from the Tamil music circuit added depth to the mix, with his melodically layered releases like Sithira Puthiri , Aasa Kooda and Vizhi Veekura, each finding dedicated fanbases. Among Hindi music artistes, Arijit Singh reaffirmed his emotional pull with Zamaana Lage and the Bengali track Tomake Chai Bolechhilem . Shreya Ghoshal demonstrated her linguistic range with a presence across Hindi, Telugu and Tamil songs. Anirudh Ravichander kept his high-energy momentum going with Sawadeeka , Hridayam Lopala and Dheema , proving his growing pan-India appeal. Composer Pritam Chakraborty further cemented his relevance with his work in Metro…In Dino , which has been widely loved. Meanwhile, the nostalgic return of SP Balasubrahmanyam's classics on the platform reflected a continued emotional connection with golden-era melodies. Internationally, Ed Sheeran's collaboration with Arijit Singh on Sapphire added a global sheen to the Indian playlist scene. Gaana's mid-year roundup offers a window into how identity, emotion and expression are increasingly being shaped through language and sound. As the year progresses, these trends are likely to deepen, with more local voices stepping into the spotlight.
Hans India
11-07-2025
- Entertainment
- Hans India
Sanju Rathod's ‘Shaky' sparks Marathi pop revolution, breaks records across platforms
Playback singer Sanju Rathod is riding a wave of success with his latest Marathi track Shaky, which has become a cultural phenomenon and the biggest Marathi song of the year. Blending Afrobeat with local flavour, Shaky has taken over global digital platforms, clocking in over 150 million YouTube views, 25 million Spotify streams, and over 12 million short-form video creations across Instagram, TikTok, and YouTube Shorts—all within just two months. Following the viral success of Gulabi Sadi, Rathod's Shaky marks yet another step in redefining Marathi pop (MPop). Celebrities like Rupali Ganguly, Rakul Preet Singh, Chitrangada Singh, and Kusha Kapila have added to its reach by creating their own dance videos, further fuelling the trend. 'This is a massive win for Marathi as a language,' said Sanju, who hails from the Banjara community. 'While we have our own dialect, Marathi has been close to my heart. I feel deeply grateful for the love I've received here.' Rathod emphasized the untapped potential of Marathi in the mainstream music space. 'My goal is to make Marathi travel beyond Maharashtra by fusing it with Hindi, English and global sounds. Music should connect people, and Shaky proves that language is a bridge, not a barrier,' he added. Backing Sanju's vision is Believe Artist Services, with Director Shilpa Sharda noting, 'Sanju's work with Shaky and Gulabi Sadi shows that regional music, when blended authentically with global genres, can shatter boundaries. He's ushering in a new era of Marathi pop.' As Shaky continues its viral run, Sanju Rathod is not just delivering chart-toppers—he's spearheading a cultural movement, taking Marathi music to global audiences and giving the genre a whole new identity.
Hindustan Times
29-06-2025
- Entertainment
- Hindustan Times
Gulabi Sadi singer Sanju Rathod on Shaky going viral now: It might feature in a Bollywood film soon
Singer Sanju Rathod seems to have cracked the formula for a hit song. After all, Shaky, his fourth song to have crossed 100 million views on YouTube alone, has become the Number 1 song this week on YouTube's weekly list of Top 100 Music Videos Global. With this he has beaten the likes of Rose and Bruno Mars' APT and Ed Sheeran's Sapphire. Sanju Rathod Talking to us, he says, 'Challenges badh gaye hain. Of course I feel good, that all of this is happening with Marathi music, aisa hua nahi tha kabhi. Back to back hits dena ek artist ke liye bahaut bada task hota hai.' Does he place a lot of importance on the numbers his songs fetch though? Like Shaky, written, composed and performed by Sanju, with music production by G-Spark, has notched up 3.4 million reels on Instagram so far. He quips, 'Aisa nahi hai ki pehle main achhe gaane nahi banata tha. But logon ko mere baare mein pata hi nahi tha. Dimple, one of my songs, first went viral, then Bappa, and that's how people got to know about me. My audience has increased, that's how I look at it. Every artist wants to make a good song which goes viral. As the artist grows, the numbers increase. I also am attentive towards what my Marathi audince wants. I don't focus on just making music which gets the numbers but rather one which my listeners will like. Numbers follow.' Sanju shares that Gulabi Sadi will soon be featured in a Bollywood film, 'I got a lot of calls after that song from filmmakers and composers. I think the same might happen with Shaky. Ek chhote se gaaon se aaye artist, jo sapne dekhta tha aise,uske liye yeh sab bada hai. Shayad kahin na kahin I have achieved that.'
Time of India
20-06-2025
- Entertainment
- Time of India
Experience The Tending Marathi Music Video For 'Shaky' By Sanju Rathod Ft. Isha Malviya
YouTube / Jun 20, 2025, 11:44AM IST Enjoy the latest Marathi song ''Shaky'' sung by 'Sanju Rathod Ft. Isha Malviya'. The music for this captivating track has been composed by 'Sanju Rathod', with heartfelt lyrics penned by 'Sanju Rathod'. The music video for ''Shaky'' has been skillfully directed by 'Himanshu Dhar'. Don't miss the opportunity to watch the latest Marathi video song ''Shaky'', by 'Sanju Rathod' and immerse yourself in its mesmerizing melodies. For more Marathi songs, be sure to visit the music videos section of Marathi ETimes. Experience the musical prowess of 'Sanju Rathod', New Video Songs of 2025, 'Sanju Rathod' songs, Marathi Gana Video Song, 'Himanshu Dhar' music videos and 'Sanju Rathod' songs.
