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Fashion Value Chain
6 days ago
- Lifestyle
- Fashion Value Chain
CHK Launches Made-in-India Sneakers for Gen Z & Millennials
Homegrown lifestyle brand CHK has launched its first sneaker collection, featuring 35 trend-forward styles designed for India's Millennial and Gen Z consumers. With a clear focus on style, innovation, and Indian manufacturing, CHK's sneakers are now live on their website: The debut features four themed collections, each reflecting the identity, mood, and lifestyle of young Indian consumers: Brat – Fearless and rebellious styles that defy conformity Legend – Timeless, refined silhouettes for classic tastes Retro – Nostalgic looks inspired by 1980s fashion City Hopper – Sleek, lightweight styles for fast-paced urban life 'Our mission is to give young Indians sneakers that match their vibe—stylish, functional, and rooted in identity,' said Deepan Babu, CHK Co-founder. 'Each pair combines modern aesthetics with comfort and thoughtful design.' Founded in 2024, CHK proudly crafts all its sneakers 100% in India, with design operations in Bangalore and manufacturing in Tamil Nadu. The brand's end-to-end in-house development model enables rapid innovation and quality control. The debut sneakers come with advanced features including: Size-adjusting insoles for a personalized fit Dirt-repellent coatings to keep sneakers fresh Featherweight materials for maximum comfort CHK's founding team includes industry veterans like Sankar Bora (Myntra, DealShare), Deepan Babu (ex-McKinsey), Bharat Mahajan (ex-Puma, Adidas), and Deepak Patil (Myntra, with design roots from FDDI. The brand raised $2.5M in seed funding, led by Accel and BlueStone Jewellery & Lifestyle. Sneakerheads can also explore the new range at AYC 2025, India's premier streetwear festival, being held at Jio World Convention Centre, Mumbai from July 4–6.
Fashion Value Chain
04-07-2025
- Entertainment
- Fashion Value Chain
CHK Launches Bold Sneaker Collection for Indian Gen Z & Millennials
Homegrown lifestyle brand CHK has officially launched its first sneaker collection, introducing 35 bold styles crafted for young Indians who seek authenticity, individuality, and style. Now available at the launch spans four curated collections designed to reflect diverse personalities and fashion sensibilities: Brat – Edgy, fearless, and unapologetically bold Legend – Sleek and timeless silhouettes for the classic-minded Retro – Vintage-inspired designs reminiscent of the 80s era City Hopper – Street-smart and dynamic styles for life on the move 'We're offering young Indians a new language of self-expression through sneakers,' said Deepan Babu, Co-founder of CHK. 'Each collection combines style, comfort, and innovation for fashion-forward consumers.' Founded in 2024 by a powerhouse team including Sankar Bora (ex-Myntra), Deepan Babu (ex-McKinsey), Bharat Mahajan (ex-Puma, Adidas), and Deepak Patil ( CHK is 100% Made in India. The brand designs in Bangalore and manufactures at its Tamil Nadu facility, ensuring speed, quality, and design control. Key features of the collection include: Size-adjusting insoles for better fit Dirt-repellent coating for lasting cleanliness Lightweight materials for all-day comfort Backed by a $2.5 million seed round led by Accel and BlueStone Jewellery, CHK is set to transform India's sneaker culture. The debut collection will also be showcased at AYC 2025, India's biggest streetwear festival, held at Jio World Convention Centre, Mumbai, from July 4–6.
