Latest news with #SarahAhmedBuhejji
Biz Bahrain
22-06-2025
- Business
- Biz Bahrain
BTEA signs agreement with Russia's Aeroclub Group
The Bahrain Tourism and Exhibitions Authority (BTEA) signed a memorandum of understanding with Russia's Aeroclub Group to strengthen cooperation in the tourism sector. The agreement was signed on the sidelines of Bahrain's participation as Guest of Honour at the 28th Saint Petersburg International Economic Forum 2025 (SPIEF), held from June 18 to 21. Sarah Ahmed Buhejji, BTEA Chief Executive, and Denis Matyukhin, Chairman of Aeroclub Group, signed the agreement, which aims to enhance tourism promotion, facilitate knowledge exchange, and develop incentive programmes for business tourism and event management. It also includes cooperation in joint exhibitions and tourism related events, as well as the adoption of innovative travel technologies. Buhijji emphasised Bahrain's commitment to strengthening ties with the Russian Federation and expanding collaboration across the tourism industry. She noted that the agreement supports Bahrain's strategic direction to diversify international partnerships and boost the tourism sector's contribution to Gross Domestic Product (GDP) in line with the 2022–2026 Tourism Strategy. The MoU is expected to support tourism innovation, sustainable development, and investment partnerships in related sectors such as hospitality, events, and culture, contributing to stronger economic ties between both countries. BNA(R)
Biz Bahrain
13-02-2025
- Business
- Biz Bahrain
Visit Bahrain organises Unique Travel Fair in collaboration with BTEA
Visit Bahrain organised the Unique Travel Fair at the Solymar Hotel, in coordination with the Bahrain Tourism and Exhibitions Authority (BTEA). The event brought together 150 tourism, hospitality, aviation, and entertainment companies from Russia, Kazakhstan, Armenia, Azerbaijan, Ukraine, and other countries. Sarah Ahmed Buhejji, CEO of BTEA, highlighted the fair as a platform for businesses to showcase services, engage with clients and travel agents, and establish partnerships. She noted its alignment with Bahrain's Tourism Strategy 2022 – 2026, which aims to position the Kingdom as a global tourism destination and attract more visitors. She commended the private sector's efforts to expand into new markets and enhance cooperation with international tourism leaders. Ali Amrullah, CEO of Visit Bahrain, said the event reinforces Bahrain's position as a premium travel destination. He noted a strong interest in Bahraini tourism and hospitality companies, with several deals and agreements signed with international firms. He added that Visit Bahrain used the fair to promote the Kingdom's tourism offerings in collaboration with the private sector, including group tours, accommodation, transport, tailored travel programs, and entertainment events. The two-day fair featured a workshop where participating companies presented travel packages. Bahraini exhibitors showcased their services and distributed promotional materials highlighting Bahrain's cultural heritage, attractions, luxury hospitality, and year-round events. BNA(R)
