Latest news with #SaudiFashion


Arab News
04-07-2025
- Entertainment
- Arab News
Inside the Saudi 100 Brands showcase in Paris
PARIS: During Paris Men's Fashion Week last month, the Saudi 100 Brands showcase by Tranoï took over the fifth floor of the LVMH-owned La Samaritaine department store in the French capital. Eleven Saudi designers showcased their creativity in an initiative from the Saudi Fashion Commission. For the latest updates, follow us on Instagram @ The top floor of the iconic address, with its historic peacock-mosaic frieze, Gustav Eiffel wrought-ironwork, and spectacular glass ceiling provided the perfect setting for the originality and exuberance of the young designers presenting their craftsmanship and heritage. Burak Cakmak, CEO of the Fashion Commission of Saudi Arabia, said: 'Saudi Arabia is a fantastic hub of talent and expertise. This showroom at La Samaritaine represents a major opportunity for Saudi designers to showcase their collections during Paris Fashion Week. It is also a powerful way to strengthen ties between the Saudi Fashion Commission and international fashion players, including Tranoï.' Here, we run down the 11 brands on show. 1886 Launched in 2016, 1886 was Saudi's first premium streetwear brand. Renowned for its quality denim, the brand launched T-shirts this year featuring Jeddah, Al Ula and Abha to celebrate its Saudi heritage. Co-founder Fahad Aljomiah has a 'Designed in KSA' sign on his office wall as a daily inspiration for his team. 'We have the talent, knowledge, taste and willingness to work hard to set the industry standard, to put KSA definitely on the international fashion map,' he told Arab News. REBIRTH Tala Abukhaled launched her eco-friendly luxury resortwear label three years ago, to breathe new life into Saudi artistic craftsmanship and cultural traditions. 'My clients tend to be people who love to travel, they're adventurous, free-spirited and eco-conscious,' she said. One of Abukhaled's recurring motifs is the integration of raffia made from palm fronds, and woven into macramé detailing. Her palette for her latest collection — Resort 25 — is neutral sand, with hot pink, tangerine orange and olive green. AWAKEN 'Our slogan is 'Open your eyes.' We want to encourage people to wake up to their life, not to live in a virtual world,' said Khalid Almasoud, founder of the Riyadh-based streetwear brand. The brand's logo is jaquard woven or serigraphed onto many of their pieces. WAAD ALOQAILI COUTURE Each intricate creation of this label — founded in 2019 by sisters Waad and Ahlam Aloqaili — is strongly rooted in Saudi tradition, crafted with emotional elegance and cultural depth, with the goal of empowering women. Aloqaili's hand-beaded teal and emerald mermaid gown with short train stole the show. ELEVEN Fusing innovation with comfort, the collection from this Riyadh-based label — bold, distinctive and contemporary —was entirely produced in Saudi, reflecting a strong local identity ready to be exported to the wider world. HAJRUSS Hajruss is a contemporary streetwear label fusing innovation and craftsmanship in its creations. The brand combines modernity and tradition, with particular attention to detail and high-end materials. 'Each collection is a dialogue between heritage and innovation — where clothing becomes a medium for storytelling,' the catalogue for the showcase stated. MIRAI Mirai means 'future' in Japanese. The label fuses Saudi culture, style and energy with Japanese minimalism and attention to detail. 'We chose the name Mirai because we believe that timelessness is the future,' said co-founder Abdulrahman Tarabeh. 'We don't follow trends, we don't follow any fashion calendar; whatever we enjoy making, we make. With Omar (Shabra, his co-founder), we want to create a community where people can tell their personal stories through their clothes.' Tarabeh pointed out a white jacket with tiny brown dots, 'This is one of our signature designs. We sourced the fabric from Tuscany, Italy, and it's coffee-washed,' he said. 'The buttons are engraved with Sakura, Japanese cherry blossom.' RAZAN ALAZZOUNI With a background in sculpture and fine arts from Tufts University, Razan Alazzouni is known for 'blending art, femininity, and craftsmanship' in her designs, which are 'sculptural, delicate, and timeless' and 'celebrate soft glamour and Saudi heritage through refined, handcrafted pieces made in her Riyadh atelier,' according to the catalogue. RBA Founded in 2017 in New York City, this 'cross-cultural Saudi fashion brand' merges bold design, premium quality, and urban aesthetics to create unique streetwear pieces. 'Each design is more than clothing — it's a story woven with symbolism, culture, and modern elegance,' the catalogue stated. 'RBA creates pieces that celebrate diversity, sustainability, and artistic expression.' REEM ALKANHAL This label designs clothing for women who like to express their femininity with simple elegance. The Sword collection, created for the show, 'reflects this vision — merging traditional symbolism with modern sophistication for the confident, contemporary woman,' according to the catalogue. YASMINA Q Yasmina Q is a comtemporary womenwear label that seeks to create positive change through working mindfully with local communities, with a focus on knitwear. 'We're very focused on sustainably. I'm based in Saudi, we source our yarn from Italy and produce in London. Each piece we produce has zero waste,' said founder Yasmina Qanzal.


Asharq Al-Awsat
26-06-2025
- Business
- Asharq Al-Awsat
Fashion Commission Hosts Virtual Dialogue on Empowering Creativity, Shaping Future of Saudi Fashion
The Fashion Commission is hosting a virtual dialogue session on Thursday centered on empowering creativity and shaping the future of Saudi fashion. The session is part of an ongoing series of open sessions designed to keep stakeholders and enthusiasts informed about sector developments and to foster continuous dialogue on its strategic direction. The session will explore the vital role of education as a foundation for nurturing creativity and promoting sustainable growth in the Saudi fashion industry. It will also highlight the commission's educational initiatives aligned with Saudi Vision 2030, aimed at strengthening the creative economy. Participants will learn about key educational and training programs developed in partnership with local and international institutions, supporting those interested in design, textiles, handicrafts, entrepreneurship, and other essential skills driving the fashion sector. The commission invites students, designers, entrepreneurs, academics, and fashion enthusiasts to join this open meeting - a platform for direct dialogue with officials and industry experts - accessible via a link shared on its official page on X.


Arab News
21-06-2025
- Entertainment
- Arab News
Saudi 100 Brands returns to Paris Fashion Week with Tranoi Showcase
The Saudi Fashion Commission presents homegrown talents at Paris Fashion Week, to be held from June 24 to 27 at the fifth floor of La Samaritaine. The exclusive showroom dedicated to Saudi 100 Brands, the commission's flagship program, will highlight 11 trailblazing designers and their Spring-Summer 2026 collections. This exceptional showcase by Saudi 100 Brands aims to provide a platform for meaningful cultural exchange through contemporary Saudi fashion. It is part of a long-term vision — to establish the Kingdom as an essential presence in the global fashion industry. Burak Cakmak, CEO, the Saudi Fashion Commission, said: 'The return of Saudi 100 Brands to Paris Fashion Week reflects our commitment to showcasing Saudi creativity at the highest level. 'This platform not only brings our designers to a global audience but also deepens our connections with the international fashion community, reinforcing our vision to position Saudi Arabia as a driving force in shaping the future of fashion and nurturing meaningful global partnerships.' Boris Provost, CEO of Tranoï, said: "Saudi fashion is experiencing remarkable momentum, and we are proud to support this creative energy with Saudi 100 Brands. 'At Tranoï, we are committed to amplifying the voices of emerging talents on a global scale. This collaboration with the Saudi Fashion Commission perfectly embodies our mission: to offer an international stage to a new generation of designers, here in Paris, the fashion capital of the world.' The 11 designers presented in the renowned Parisian department store exemplify Saudi creative excellence, with a selection varying between menswear and womenswear. Menswear designers are 1886, Awaken, Eleven, Hajruss, Mirai and RBA. Womenswear designers are Razan Alazzouni, Rebirth, Reem Alkanhal, Waad Aloqaili and Yasmina Q Highlighted by Saudi 100 Brands and Tranoi, the event celebrates creative boldness and reaffirms the Saudi Fashion Commission's commitment to promoting emerging talent on the international stage. The creative showcase is open from June 24 to 27, from 9 a.m. to 7 p.m. on the fifth floor of La Samaritaine.


Arab News
18-06-2025
- Business
- Arab News
Saudi fashion showcased in Selfridges
RIYADH: The Saudi Fashion Commission has teamed up with the Cultural Development Fund and British high-end department store Selfridges to showcase some of the Kingdom's leading stylists. Selected labels from the Saudi 100 Brands program and CDF beneficiaries, all of which blend modern Saudi aesthetics with innovative design techniques, will be on display at the store in London for the next two months, the Saudi Press Agency reported on Wednesday. The commission's CEO Burak Cakmak said: 'This is more than retail, it marks a new era for Saudi fashion, from Riyadh to London.' The Saudi 100 Brands program supported designers in refining their craft and building global business opportunities, he said. The partnership with Selfridges represents a significant milestone for the Saudi fashion industry, reflecting its rising momentum and evolving talent base. It also coincides with the Kingdom's Year of Handicrafts 2025. CDF CEO Majed Al-Hogail said the event highlighted the sector's growing role in shaping Saudi Arabia's cultural economy. 'Saudi talents are redefining our creative identity, rooted in heritage, expressed globally,' he said.


Arab News
23-05-2025
- Entertainment
- Arab News
Fashion trailblazers honored at Riyadh awards
RIYADH: Women's Wear Daily, in collaboration with the Saudi Fashion Commission, honored several creatives at an awards ceremony in Riyadh on Thursday. For the latest updates, follow us on Instagram @ Alessandro Sartori, artistic director of Zegna, was named International Designer of the Year, while Matteo Tamburini, creative director of Tod's, received the International Brand of the Year award. Patrick Ta, founder of Patrick Ta Beauty, was named International Beauty Innovator of the Year, and Glow Recipe was awarded International Beauty Brand of the Year. Additional awards presented by the Saudi Fashion Commission celebrated the achievements of several Saudi Arabia brands and individuals. Rawan Kattoa was named Fashion Stylist of the Year, Rayyan Nawawi received the Fashion Photographer of the Year award, and KML was recognized as Menswear Brand of the Year. In addition, Abadia was named Womenswear Brand of the Year, Charmaleena as Jewelry Brand of the Year, and the Elite Model Honorary Award for Model of the Year went to Talida Tamer. The judging panel included industry leaders Law Roach, Amanda Smith, Burak Cakmak, Xavier Romatet, Mohammed Aldabbageh, and Mai Badr. In her acceptance speech, Kattoa said: 'This award means so much to me. It represents a journey that started as a freelancer ... I want to thank my husband for his support, my parents for their inspiration, and all the creatives who made this possible.' Ahmad Hassan, co-founder of KML, said: 'This is such an award for the first time ... It means the world to us. Being recognized in our home country makes this achievement even more special.' 'We were born and raised here, and to have our work celebrated in Riyadh is a dream come true. This award inspires us to push boundaries and innovate in our designs,' he added. Reflecting on the evolving fashion scene, Hassan said: 'Events like this showcase the incredible talent we have in Saudi Arabia. It encourages us to keep creating and to elevate our craft.' 'We are committed to telling our story through fashion and contributing to this vibrant industry,' he added.