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Hot off the press: Campaign Middle East's Cannes Lions 2025 magazine hits stands

Campaign Middle East's latest magazine spotlights the glitz, glam and glory of Cannes Lions 2025 while unpacking the raison d'etre of advertising. This July edition of Campaign Middle East is packed with opinions from key industry leaders on ethical and 'do-good' marketing. The issue also incorporates recaps from some in the region who attended the 72nd Cannes Lions International Festival of Creativity, who coincidentally, also raise questions on how the industry can strategise and create 'marketing for good'. Senior-level marketers and advertisers, both brand and agency side, have poured their concerns into the pages of this issue to make the case for better advancements in ethical and sustainable media and marketing practices. Al Masaood's Marwa Kaabour reflects on how ethical leadership weaves sustainability, inclusion and governance into the fabric of business. C2 Comms' Roy Aftimos echoes this and attributes his agency's success to prioritising people and purpose. Unilever's Manan Gupta adds to the discussions with a take on why the retail shelf is one of the biggest missed opportunities in consumer sustainability, while Warner Bros. Discovery's shares how brands can inspire ec-action in young audiences through kids' media and entertainment. Contributors to Campaign Middle East's annual 'Do-Good' issue also include Conscious Media's Andy Powell, WonderEight's Karim Abou Rizk, The Vantage's Robin Phillips, and Motivate Val Morgan's Sahal Valliyot. Also under the spotlight this month is an in-depth look into all the heated debates, interesting insights and top takeaways from Cannes Lions 2025. In the issue's cover feature, Anup Oommen, Editor at Campaign Middle East, recounts perspectives on this year's Festival of Creativity from Simon Cook, CEO, LIONS, Aude Gandon, Global Chief Marketing Officer, Nestlè, Fabio Silveira, Managing Director, Havas Creative Middle East, Gary Vaynerchuk, CEO and Chairman, Vayner Media, Siddarth Sivaprakash, Head of Brand & Marketing, Home Centre, Landmark Group, Josefien Olij, Senior Director Marketing Communications, Phillips, Ali Rez, Chief Creative Officer, Impact BBDO, Melissa Hsieh Nikolic, Director of Product Management, YouTube Ads, Andy Yang, Global Head of Creative and Brand Products, TikTok, Fahd Hamidaddin, Board Member & Founding CEO, Saudi Tourism Authority, Reda Raad, Group CEO, TBWA\Raad, Tarek Miknas, CEO, FP7 McCann MENAT, and Khaled Al Shehhi, Executive Director of Marketing and Communications, UAE Government Media Office. Also contributing their thoughts on the Festival is UK Advertising's Aisling Conlon, DCT Abu Dhabi's Nada Assaf, Déjà Vu's Manasvi Gosalia, Serviceplan Group Middle East's Natalie Shardan and Livingroom Dubai's Seyoan Vela. This month's Brand Focus section hears from Modon Holding's Dina Jreissati, who writes that brands that nudge societal conversations end up on top. Amjad Puliyali contributes to the month's Saudi Focus, and explains how Saudi Arabia's investments in artificial intelligence position the Kingdom as a leader in technological advancements. From recaps from the shores of the south of France to discourse on how the industry can be better and do better, Campaign Middle East's Cannes Lions 2025 and Do-Good magazine holds a mirror to the industry's wins and areas of improvement. Read more in the full issue below or click here.