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Victoria's Secret Just Made A Major Announcement About Its Runway Show
Victoria's Secret Just Made A Major Announcement About Its Runway Show

Elle

time3 hours ago

  • Entertainment
  • Elle

Victoria's Secret Just Made A Major Announcement About Its Runway Show

Victoria's Secret is not quite finished with its reboot. This morning, the brand announced that its famed fashion show will return to the runway later this year, and under new leadership, too. In April, Adam Selman, the former executive design director of Rihanna's lingerie label Savage X Fenty, was appointed to the brand as its new senior vice president and executive creative director. For Selman, the appointment is a bit of a full-circle moment. He originally began his career at Victoria's Secret under Zaldy Goco, AKA the creator of the legendary Angel wings. Since then, Selman has flitted across the industry, opening an eponymous ready-to-wear brand and designing custom red-carpet pieces, including Rihanna's iconic Swarovski crystal-encrusted see-through dress that she wore to the CFDA Fashion Awards in 2014. More recently, while at Savage X Fenty, he helped launch the brand's expansion into size-inclusive loungewear, ranging from XXS to 4X. The Victoria's Secret Selman is returning to is vastly different than the one at which he started, though the brand has made strides to rebuild some of that former essence. This past October, VS staged a comeback runway show. The event was obviously filled with A-list faces: Gigi Hadid opened; Adriana Lima, Tyra Banks, and Alessandra Ambrosio returned; and Cher, Lisa, and Tyla performed, though some signature moments from the past, like the Fantasy Bra and 2000s-era blowouts, were missing. While the exact date of the runway show has yet to be released, Selman has the unique opportunity to now lead the brand in another new direction. He can pluck from the best of both worlds—ideally creating a space where valuable inclusion meets well-designed, comfortable intimates for consumers old and new all while drawing directly from certified experience at a fellow boundary-pushing lingerie brand. Between his reputable designs and the company's ambitious vision, the reboot has the opportunity to land on solid ground.

AI in 'Vogue' shakes the industry: visionary fashion move or a death knell for real models?
AI in 'Vogue' shakes the industry: visionary fashion move or a death knell for real models?

IOL News

timea day ago

  • Entertainment
  • IOL News

AI in 'Vogue' shakes the industry: visionary fashion move or a death knell for real models?

The AI model, dubbed Seraphinne Vallora, ignited widespread debate after making her debut in a Guess advertisement within Vogue's famed pages. At Image: X It used to be that flipping through "Vogue" or seeing a new Guess campaign meant spotting the next big supermodel, a living, breathing person with a story behind their eyes. But flip through the August edition of "Vogue" this year and you'll find something unsettling: that sun-kissed blonde in the floral playsuit. She doesn't exist. She's not a woman with hopes, struggles or cellulite. She's an AI-generated image, flawless, compliant and cheap to 'hire'. At first glance, AI models might sound harmless, even innovative. But for many in fashion, mental health and body positivity circles, this trend feels like a dangerous rewind button. After decades of fighting for diversity on runways for trans models, hijab-wearing models, or the groundbreaking plus-size representation at Savage X Fenty, we're watching "perfect" robots replace humans. What's the real issue? The August issue is causing quite a stir online and not just because Anne Hathaway is on the cover. In its famed pages was an ad featuring a model who looked like she had just come out of a fashion fever dream, and when something looks too good to be true, it most likely is. An advertisement in the magazine by Guess featured a model generated by Seraphinne Vallora using AI, and netizen users are up in arms over what they see as an infringement on fashion's creativity and spaces for real models. Who is Seraphinne Vallora? The AI model stirring controversy in "Vogue" and beyondSeraphinne Vallora is an AI-generated model whose perfectly smooth skin, plump lips, and striking cheekbones have drawn huge attention on Instagram, where the account has over 220 000 followers. Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Next Stay Close ✕ Ad Loading But behind these viral images are real creators: Valentina Gonzalez and Andreea Petrescu. Speaking to "BuzzFeed", they explained that their AI model caught the eye of Guess cofounder Paul Marciano, who messaged them directly. The pair described Marciano as a 'trendsetter' willing to experiment, which led to Seraphinne Vallora becoming the face of a Guess ad campaign that ran in 20 storefronts across Europe and 30 magazines, including Vogue. Importantly, Guess clarified they're not replacing real models but using AI to supplement traditional campaigns, saving time and costs linked to travel, permits, and complex planning. AI makes it quicker to create high-quality, editorial-level images. The real problem with this shift extends beyond who wears the clothes. It's about who doesn't get to work, who gets left behind, and what unrealistic 'perfect' means for people who already struggle with their body image. Stylists, photographers, make-up artists, the whole ecosystem that makes fashion, well, fashion could be pushed aside for cheap, fast, AI 'creatives'. In an interview with the BBC, Phillippa Diedrichs, a body image expert at the University of the West of England, said AI models could push "impossible ideals even further" since they are designed to be flawless. While some advocate that AI could liberate human creatives to focus on meaningful work, the fear remains: in an age where reality is feast or famine, will the lure of AI-generated 'perfection' diminish the value of authentic human experience Image: X Think of scrolling through Instagram and knowing even the "people" you compare yourself to don't even exist. Diedrichs puts it beautifully: this doesn't just move the beauty standard; it 'erases realness altogether. It's a whole new layer of pressure for girls and boys who already compare themselves to heavily edited influencers.' The AI creators behind Guess's controversial ad argue they're just innovating. In an interview with the BBC, co-founder Valentina Gonzalez admitted that while their AI can look 'realistic', the tech can't yet create plus-size or more diverse bodies convincingly. And when they do try, nobody clicks 'like'. Mental health experts warn that more AI perfection could feed an already toxic cycle. The body positivity movement spent years reminding us that stretch marks, scars, and fat rolls are normal. It taught us that beauty isn't just skinny, white, and poreless. But how do you fight for self-love when your feed is flooded with pixel-perfect humans who literally don't eat? Some argue AI could free up human creatives to do more meaningful work, maybe AI handles repetitive tasks, and humans stay at the centre. Others say brands that embrace real diversity could stand out more powerfully than ever in an AI-saturated world. After all, in an age of fakes, real could become the ultimate luxury. The human need for real In an age obsessed with 'authentic' marketing, AI-generated models feel oddly out of sync. Even younger consumers often thought to love digital everything have mixed feelings. A recent YouGov survey (2024) found that 67% of Gen Z and Millennials said they prefer real people over For now, "Vogue" insists it was Guess's advert, not an editorial choice. But it's a sign of where fashion could be headed, and it raises urgent questions: If we let algorithms shape beauty, whose faces do we leave out? And what does that do to how we see ourselves? As the conversation continues, maybe the real lesson isn't about stopping AI, but making sure humanity stays at the centre of beauty because perfection isn't real, and it never was.

The Smurfs star Rihanna identifies with Smurfette 'a lot'
The Smurfs star Rihanna identifies with Smurfette 'a lot'

Perth Now

time21-07-2025

  • Entertainment
  • Perth Now

The Smurfs star Rihanna identifies with Smurfette 'a lot'

Rihanna feels she identifies with Smurfette "a lot". The 37-year-old singer voiced the blonde-haired blue cartoon character in the 2025 musical-fantasy-comedy film Smurfs, and Rihanna admits she shares her alter-ego's tough, fearless and determined character traits. She told the new issue of Britain's HELLO! magazine: "She's still a girl's girl but she is also tough, which I love. "She's not afraid of anything, or anyone. She's a leader, determined, and she never gives up. I really feel like I identify with her a lot." Rihanna - who owns the cosmetics Fenty Beauty brand, and the Savage X Fenty lingerie label - added: "She's a beautician and an aesthetician too, so it felt like we have a lot in common. "I've always identified with Smurfette, right back to when I was four or five years old, so when this opportunity came up, I just couldn't believe it. "It's a dream come true." The performer thinks little girls will want to aspire to be like Smurfette after they have seen the movie. She added: "She's real and accessible, and you're charmed by her. "Little girls are going to believe they can be her or be friends with her." Despite having had previous movie roles, including DreamWorks' Home as the voice of Gratuity 'Tip' Tucci, Rihanna feels "much more confident" as a musician than an actor. She explained: "I feel much more confident as a musician than I do with acting. "I have so much respect for actors, and it's definitely very intimidating to be amongst them. It's scary. "But I think as long as I work at it, I don't see why I wouldn't do film. I've had fun experiences so far." Rihanna says her sons, RZA, three, and Riot, 23 months - who she has with her husband, 36-year-old rapper A$AP Rocky - cannot wait to see Smurfs. She said: "They're excited about it. "To be there with them to see Smurfette on screen with my voice coming out of her mouth is a huge moment. It's fun to share this with them." The film sees the Smurfs rescue Papa Smurf (John Goodman) after evil wizards Razamel and Gargamel (both voiced by JP Karliak) take him. And with the help from new pals, they "must discover what defines their destiny to save the universe". Rihanna - who contributed music to the film's soundtrack - hopes the movie will make audiences realise that they can achieve anything in life, as well as the importance of teamwork. She said: "I hope they have fun watching it and come away with the positive message that, to achieve anything in life, [it] takes a team. "We all need a strong team around us. I know I do."

Jeff Bezos backs Sydney Sweeney's new lingerie line brand for global fashion success: Report
Jeff Bezos backs Sydney Sweeney's new lingerie line brand for global fashion success: Report

Time of India

time18-07-2025

  • Business
  • Time of India

Jeff Bezos backs Sydney Sweeney's new lingerie line brand for global fashion success: Report

Source: Instagram Sydney Sweeney is expanding her business empire—this time into the lingerie industry. The Euphoria star is launching her own lingerie label, and she's not doing it alone. As per a report by Fox Business, the project is backed by none other than Amazon founder Jeff Bezos, his partner Lauren Sánchez, and major private equity firm Coatue. With industry insiders projecting potential earnings of up to $20 million, this move could further skyrocket Sweeney's already impressive financial portfolio and position her as a serious player in the fashion and celebrity business world. Sydney Sweeney's lingerie brand backed by Jeff Bezos eyes billion-dollar status With an estimated net worth of $40 million, Sydney Sweeney is already among the wealthier young actors in Hollywood. Her latest venture could raise that figure to $60 million or more by 2027, especially if her lingerie brand becomes a commercial success. Unlike past fashion collaborations—like her 2023 swimwear partnership with Frankies Bikinis, or endorsement campaigns with Armani Beauty and Miu Miu—this line is entirely her own creation and vision. This step signals a shift from influencer deals to true ownership in the fashion space. The involvement of Jeff Bezos and Lauren Sánchez adds a level of business credibility and financial muscle that few celebrity startups can match. Their support, along with backing from Coatue, a well-established private equity firm, suggests serious ambition behind the brand. If successful, the brand could emulate the likes of Rihanna's Savage X Fenty or Kim Kardashian's SKIMS, both of which have become billion-dollar empires. Jeff Bezos' next big investment is Sydney Sweeney's lingerie brand As reported, the lingerie line is also being backed by Ben Schwerin, a partner at private equity giant Coatue. The firm recently announced a new investment fund focused on high-growth companies, with initial capital commitments totaling $1 billion from the family offices of Jeff Bezos and Dell Technologies founder Michael Dell, according to The Wall Street Journal. Jeff Bezos has already made major investments across multiple industries including tech, healthcare, media, aerospace, and finance—mostly through his venture capital arm, Bezos Expeditions, and holding company Nash Holdings, which owns The Washington Post. His latest support of Sweeney's lingerie brand signals a notable shift into fashion and celebrity-led startups. While this lingerie brand marks her first venture as a founder, Sweeney is no stranger to business deals. She has collaborated with several major brands, including HeyDude footwear, Bai beverages, Laneige skincare, and Kérastase. In 2023, she launched a successful swimwear line with Frankies Bikinis, and more recently, she made headlines for a cheeky marketing campaign with Dr. Squatch—selling limited-edition men's soap made with her own bathwater. Other celebrity lingerie brands that have set the bar Sweeney's venture follows in the footsteps of several celebrity-led lingerie lines that have redefined the market: Rihanna – Savage X Fenty Launched in 2018, Savage X Fenty became a cultural movement by embracing body diversity and inclusivity. Valued at over $1 billion, it's seen as a blueprint for celebrity-driven success. Kim Kardashian – SKIMS Originally shapewear-focused, SKIMS expanded into full fashion territory. It's now worth $4 billion (as of 2023, per Forbes), with products spanning men's loungewear, bras, and more. Rosie Huntington-Whiteley – Marks & Spencer The British model's lingerie line with M&S, launched in 2012, remains a bestseller. Its timeless appeal and celebrity branding have ensured long-term success. Heidi Klum – Intimissimi The former Victoria's Secret Angel launched a globally recognized label, available in over 100 countries, with affordable luxury designs that quickly gained traction. Maura Higgins – Ann Summers The Love Island star's bold collection sold out in under 24 hours, with a $670,000 deal in hand. Her youthful approach injected fresh energy into the classic brand. Sydney Sweeney's new venture related FAQs Is Sydney Sweeney launching her own lingerie brand? Yes, according to The Sun, Sydney Sweeney is developing her own lingerie line backed by major investors. When will the collection be released? There is no confirmed launch date yet. The line is still under development. Is Sydney Sweeney currently in a relationship? No, she is currently single, having ended her engagement with longtime partner Jonathan Davino. AI Masterclass for Students. Upskill Young Ones Today!– Join Now

A-lister lingerie rich list revealed – from billion dollar empires to Sydney Sweeney's £7.5m payday within 2 years
A-lister lingerie rich list revealed – from billion dollar empires to Sydney Sweeney's £7.5m payday within 2 years

The Irish Sun

time16-07-2025

  • Entertainment
  • The Irish Sun

A-lister lingerie rich list revealed – from billion dollar empires to Sydney Sweeney's £7.5m payday within 2 years

WITH the global lingerie market set to reach a staggering £105.8 billion by 2030, it's little wonder why celebrities are pulling out all the stops and launching their own lingerie lines. Advertisement 21 Sydney Sweeney is rumoured to be launching a lingerie line Credit: Frankies Bikinis 21 Rihanna has her own lingerie line Savage X Fenty Credit: Savage X Fenty 21 Hailey Bieber in Victoria's Secret Icon campaign Credit: The Mega Agency The 27-year-old actress, who was not previously friends with Jeff or his wife Lauren Sanchez, 55, appears to have won them over after attending their wedding in Venice, Italy. They have now "invested" in her new venture, according to A source told the publication that the Emmy-nominated actress is 'launching a lingerie line very soon' and that it has been a 'huge project for her and something she's been working on for the last year.' According to Advertisement READ MORE ON LINGERIE Coatue itself received a $1 billion (£970 million) investment from Bezos and fellow tech titan Michael Dell. Celebrity publicist Emma Bunning, founder of next two years' from this lingerie deal. 'Ordinarily, celebrity-endorsed brand deals would see the talent earn an upfront signing bonus combined with a stake of the equity and a percentage of net profits,' she explains. 'For Sweeney, this could look like a £3.75 million signing bonus with profit shares of around £1.5 million a year.' Advertisement Most read in Celebrity Back in April 2023, Sydney also had her own collection with Frankies Bikinis. Emma continues: 'Attention would certainly have been paid to how successful this was before serious investment would be made by Bezos. Top 5 Controversial Celebrity Family Moments 'If the brand sees huge returns quickly, her earnings could skyrocket even further, potentially reaching the £15 million bracket within a few years. 'She already commands a healthy income from previous endorsements with Laneige Skincare, Armani Beauty, Kerastase Haircare, Miu Miu and her recent limited-edition soap bar with Dr Squatch. Advertisement 'But given that this will be her own brand, and with high-level backing, it's likely to be her greatest earner yet.' With an already estimated net worth of £30 million, Emma believes this money-spinner By July 2023, Kim's stake, estimated at 35%, was worth roughly $1.3 billion Emma Bunning Celebrity Publicist 'Celebrity-backed brand deals have turned other stars into billionaires, such as Rihanna with Savage X Fenty, which launched in 2018 and sold out within a month." Sydney is just the latest to join this exclusive club. Here's a glance at the other celebrities who've successfully entered the lingerie game... Advertisement Rihanna - SAVAGE X FENTY 21 Rihanna's individual net worth reached an impressive $1.4 billion Credit: Savage X Fenty 21 Rihanna for Savage x Fenty Signature Script collection Credit: Savage X Fenty Rihanna's individual net worth reached an impressive $1.4 billion (£1.1 billion) in 2023, with her popular lingerie brand, Savage X Fenty, which was named one of Fast Company's '10 most innovative style companies of 2020.' As of 2021, the brand is valued at $1 billion (£746 million) and has over 4.5 million followers across social media platforms. Advertisement Branding and culture expert Nick Ede previously commended Rihanna's successful creation of the lingerie line, noting its inclusive nature and the highly profitable subscription-based business model. He said: 'Because the brand is online the overheads aren't as large so she can make even more of a profit." Kim Kardashian - SKIMS 21 Kim Kardashian in a Dolce & Gabbana and Skims campaign Credit: SKIMS 21 Kim Kardashian shows major cleavage in fur bra for new SKIMS line Credit: SKIMS Advertisement Kim Kardashian's highly The brand's Its initial launch in 2019 generated over $2 million (£1.5 million) in profit and famously sold out merchandise within just 10 minutes. It has successfully expanded its product lines beyond its core shapewear into popular loungewear, swimwear, and, most recently, menswear. Advertisement Rosie Huntington-Whiteley - M&S 21 Rosie Huntington-Whiteley in Marks & Spencer lingerie Credit: Marks & Spencer 21 For over a decade, her creative partnership with Marks & Spencer has seen her launch hugely popular loungewear and lingerie lines Credit: Marks & Spencer With an estimated net worth of $40 million (£30 million), model Rosie Huntington-Whiteley has certainly made her mark. For over a decade, her creative partnership with Marks & Spencer has seen her launch hugely popular loungewear and lingerie lines, a collaboration frequently praised for its role in solidifying the high street giant's enduring success. Advertisement Abbey Clancy - Victoria's Secret 21 Stunning model Abbey Clancy has teamed up with Victoria's Secret to feature in the brand's first UK Christmas campaign Credit: Victoria's Secret 21 Abbey Clancy has an estimated net worth of $3.4 million (£2.7 million) Credit: Victoria's Secret Abbey Clancy, the UK supermodel married to former football professional She notably teamed up with Victoria's Secret for their festive Christmas campaign, and has remained a key figure, continuously modelling a wide variety of their seductive and athletic collections. Advertisement Speaking previously Nick believes that Abbey is likely making 'over £1million a year from this collaboration, and will probably make more, the more she sells.' He praised the Brit for being a 'likeable and popular' character for the brand. Jennifer Lopez - Intimissimi 21 Jennifer Lopez modeling Intimissimi lingerie Credit: The Mega Agency 21 Jennifer personal fortune stands at a cool $400 million (£320 million) Credit: The Mega Agency Advertisement They're leveraging her worldwide fame to encourage strong, modern women to embrace their products. Jennifer, whose personal fortune stands at a cool $400 million (£320 million), now stands alongside notable figures like Amanda Holden & Davina McCall - JD Williams 21 Davina McCall in lingerie for a JD Williams campaign Credit: The Mega Agency Advertisement 21 Amanda Holden modelling red lingerie for a JD Williams campaign. Credit: The Mega Agency Both these household names look sensational, and it's highly likely they'll each be making around £1 million from their collaborations with the popular brand, according Nick. Rather than just one familiar face, JD Williams has shrewdly teamed up with two - truly championing their brand's appeal. Both Davina McCall, who has an estimated net worth of £4 million, and Amanda Holden, valued at approximately £3.6 million, have contributed their own lingerie collections to the retailer. Advertisement Heidi Klum - Intimissimi 21 Heidi Klum's Intimates Line Is Straight Out of a Lingerie Fantasy 21 Heidi Klum in black lingerie for her Intimates collection Credit: Splash News This supermodel certainly knows how to put one leg forward when it comes to making a buck or two. Heidi Klum has super wealth after transitioning from the runway to business mogul giving her a net worth of around $160 million (£118,330,560). Advertisement The 52-year-old, who is one of the most famous Victoria's Secrets Angels, has used her modelling career to venture out into the more lucrative world. In January 2015, she launched her lingerie line Heidi Klum Intimates in Melbourne, Austrailia. Hailey Bieber - Victoria's Secret 21 Hailey Bieber reveals model figure in blue sparkle bikini for Victoria's Secret Credit: Victoria's Secrets 21 Hailey Bieber modelling Victoria's Secret lingerie Credit: Victoria's Secrets Advertisement As for Hailey Bieber, modelling is just one of many strings on her impressive bow. Her highly successful beauty skincare brand, Rhode, launched in June 2022, was recently acquired by e.l.f. Beauty for a staggering $1 billion. Reveling in the news on Instagram, she shared: "When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally. "So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode." Advertisement To work for a brand that truly is as inclusive as Ann Summers are is such a honour Maura Higgins While this monumental deal doesn't make her a billionaire just yet, it certainly significantly boosts her net worth and other impressive earnings. Her reported net worth stands at approximately $300 million (£221 million), which also includes income from her high-profile promotional campaigns for Victoria's Secret. Maura Higgins - Ann Summers 21 Maura Higgins shot for Ann Summers Credit: Ann Summers 21 Maura Higgins brand new Christmas edit with Ann Summers Advertisement With an impressive net wroth of £3.2 million, After leaving the villa in 2019, Maura quickly became a millioniare having secured work with brands - including a £500,000 Ann Summers deal. Speaking previously, the 34-year-old said: "To work for a brand that truly is as inclusive as Ann Summers are is such a honour.' She might not have work the ITV show, she's certainly winning with her earnings. Advertisement The Most Controversial Lingerie Campaigns Ever Kylie Minogue for Agent Provocateur Australian pop princess Kylie Minogue riding a mechanical bull was a lingerie ad absolutely destined to get banned - and it did after uproar in 2001. However, the video of gyrating on the bull was once voted as the sexiest cinema ad of all time. Princess Diana Lookalike When a Chinese lingerie company unveiled a new range of underwear featuring a Princess of Wales lookalike model on the 13th anniversary of her death, Brits were not happy. The controversial poster was splashed on giant billboards, in shops and in airports throughout China for millions to see back in 2010.

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