5 days ago
‘A surreal feeling': Alberta photographer's image selected for Canadian Nutella campaign
A local photographer's talents are being featured as part of a national campaign for Nutella.
The company's Savour the Beauty of Canada campaign highlights six picture-perfect locations across Canada for a limited time.
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Sean Simmons' photograph of Pyramid Mountain and Patricia Lake in Jasper was selected to be part of Nutella's Canadian campaign.
'It was a pleasant surprise,' said the landscape photographer from Edson, Alta.
'There was a period several months ago where I was contacted about licensing an image, (which) happens from time to time … but no information was given as to what it was for so it didn't really go much past that.
'I didn't think much of it until last week when I received another phone call about the image. By that time, the product was already on the store shelves, and I didn't realize it,' Simmons said.
According to Simmons, the image was taken during a trip to Jasper in 2014.
'It was one of those right place, right time scenarios … you spend a lot of time and effort hoping for the right conditions, and more often than not, you're a little bit disappointed but you make do with what you can,' Simmons said.
'Once the sun came up behind me, the sky lit up and that was it.'
Simmons told CTV News Edmonton Wednesday that the recognition of being highlighted in a global company's product is 'a surreal feeling.'
'I was asked … what it would feel like to know that my image is on somebody's shelf, in their pantry, or whatever – then to have friends and family sending me messages and pictures of them holding (it) – it's been really cool.'
The other locations featured in the campaign include Toronto, Montreal, Vancouver, Lunenburg in Nova Scotia and Cuckolds Cove in Newfoundland.
Simmons' photography can be found on his website and his Instagram.
