Latest news with #ScarlettO'Hara
News18
16 hours ago
- Entertainment
- News18
SUGAR Cosmetics Turns 10: Celebrating A Decade Of Bold & Free
Mumbai, July 2025: SUGAR Cosmetics, India's cult-favourite beauty brand loved by Gen Z and Millennial consumers, marks a major milestone: a glorious decade of pushing boundaries and empowering women to define beauty on their own terms. From a single crayon lipstick launched in 2015, the homegrown powerhouse today boasts a 550+ SKU portfolio, with a presence across 550+ cities and 50,000+ retail touchpoints. To celebrate this iconic milestone, SUGAR Cosmetics has kicked off a multi-city birthday tour, bringing the energy and excitement of the brand to its community through high-octane, interactive events. The celebrations began in Bangalore and went on to the second leg of tour in Mumbai, where the brand hosted back-to-back bashes packed with mega influencers, loud glam, and quintessential SUGAR energy. Fans experienced SUGAR beyond the shelves, with trendy new launches, curated beauty zones, music, mocktails, and immersive experiences that turned each venue into a full-blown SUGAR rave. From exclusive meet-and-greets with Co-founder & CEO Vineeta Singh to giveaways and special brand charm counters, the SUGAR Crew welcomed over 300 loyal fans and influencers across the two cities — each one celebrating what it means to be bold and free. The next leg of the tour heads to Pune. At the heart of the campaign lies a tribute to SUGAR's iconic first-ever launch — the Matte As Hell Crayon Lipstick. To mark a decade of bold beauty, this cult-favorite range has been relaunched in an exclusive, limited-edition edition — a true collectible for fans and loyalists. Crafted for long-time supporters and beauty lovers alike, this anniversary edition celebrates ten fearless years of self-expression. Each shade is a power-packed homage to women who've carved their own paths and defined their own stories — just like SUGAR has. Leading the lineup is Scarlett O'Hara, a timeless red that pays homage to a woman who defied her time and fate — bold, unapologetic, and unforgettable. Made for those who carry the same fire. Joining this classic are two equally iconic shades: Brandy Harrington & Rachel Berry. Together, these shades represent fearless femininity and the stories of women who chose to lead — not follow. The crayon stays true to its legendary formula, offering the same rich pigment, weightless glide, and creamy matte payoff that has earned it cult status, with over 7 million units sold across the country. 'This campaign is a celebration of the incredible women who wear SUGAR, those who stand tall in their truth, break the mould, and turn heads while doing it," said Vineeta Singh, Co-founder & CEO of SUGAR Cosmetics. 'They've shaped our journey over the last ten years, helping us grow from 7 SKUs to over 550, serving millions across the country. And it all started with this one iconic product." 'We didn't build SUGAR to play it safe. From day one, we've bet on bold moves, real conversations, and a brand that reflects the grit of modern Indian women. Ten years in, we're just getting started, hungrier, bolder, and ready to break more rules," said Kaushik Mukherjee, Co-founder & COO of SUGAR Cosmetics. As SUGAR enters its next chapter, it continues to push boundaries with makeup powered by skincare that offers both performance and care. Because at SUGAR, bold beauty isn't just skin-deep — it's smart, skin-loving, and here to stay. About SUGAR Cosmetics ( SUGAR Cosmetics, a cult favorite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand ships its bestselling products in Lips, Eyes, Face, Nails & Skin categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 50,000+ retail touchpoints across 550+ cities and a mission of reaching the doorstep of every makeup user in the country. Social Media Page Links: Instagram: Youtube: Facebook: Twitter: LinkedIn: PR Contact: Sanam Shirazi | sanam@ | +91 8879131117 (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI PWR PWR (This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) view comments First Published: July 22, 2025, 16:00 IST News agency-feeds SUGAR Cosmetics Turns 10: Celebrating A Decade Of Bold & Free Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Indian Express
30-06-2025
- Entertainment
- Indian Express
Frankly, my dear, Gone With the Wind is problematic. Here's why readers still give a damn
The opening lines of Gone With the Wind, the cult classic published 89 years ago today (June 30), read, 'Scarlett O'Hara was not beautiful, but men seldom realised it when caught by her charm…' The same could be said of Margaret Mitchell's book, later made into a movie widely considered one of Hollywood's greatest. Gone With the Wind is not beautiful. It is sexist, it is racist, it romanticises slavery, and mourns the antebellum South almost like a lost Eden. But readers across generations remain caught by its irresistible charm, reading and loving it despite its obvious problems. So what is it that makes Gone With the Wind such a compelling read, beloved in countries and contexts far removed from the Civil War Georgia and Atlanta it is set in? We explain, in 3 points and with a few spoilers. First, the basics Gone With the Wind is the story of Scarlett O'Hara, whose 16-inch waist and bewitching green eyes hold three counties in thrall. The sheltered daughter of a rich cotton plantation owner, the 16-year-old Scarlett will soon see her world 'gone with the wind that had swept across Georgia' as the southern states of the US go to war against the north to safeguard their right to own and trade slaves. But Scarlett will survive, through courage, cunning, and sheer refusal to give up. She will be helped, baited, loved, and hated by Rhett Butler, who could have been Prince Charming, but is too much of an adult to value fairy tales. Gone With the Wind has its sympathies firmly on the wrong side of the American Civil War (1861 to 1865). It paints Black people as lovable and loyal pets, their white owners as benign masters who occasionally whip the slaves for their own good. Tara, the plantation Scarlett owns, has become a trope of the lost world of the pre-war South, a place of safety and beauty. All its 'good women' are angels in the house — women who tirelessly perform acts of care, and never question their husbands. It assumes that on a night of soaring passion, the alpha male hero can dispense with consent. And yet. Come for the beauty, stay for the lessons Gone With the Wind is over 1,000 pages. Yet, it is utterly unputdownable. The writing is vivid and captivating. Scarlett's many trials and tribulations, her triumphs, her irresistible spirit, and her unfailing instinct to survive hook you in and hold you firm. The book is peopled with scores of characters, yet they all have something defining, something worth remembering. Scarlett is contrasted with the saintly Melanie Wilkes, her sister-in-law and rival in love, while the enterprising, unscrupulous Rhett Butler is contrasted with Ashley Wilkes, the virtuous, but ultimately useless, honourable gentleman. But for an aware reader, there is much to read between the lines. Gone With the Wind is a lesson in what happens if nostalgia is allowed to take over memory. Your country can have a terrible past, but you can still love it. But if you allow the love to take over rationality, what results is something like this beautifully ugly book — a cause doomed because it ran against the arc of justice and progress is made to look like a heroic quest, all the braver because it was undertaken in the face of certain defeat. The defeat of racist slave owners is made to look like 'gotterdammerung, the dusk of Gods' (the words of Ashley Wilkes), like the fading away of an elegant and refined way of life. To understand how white-washing and revanchism work, Gone With the Wind is an invaluable read. Look around for the Wilkeses In the times we live in, where sexism, bigotry and xenophobia are enjoying a revival, Gone With the Wind holds important lessons — that people with discriminatory politics can be perfectly nice in person. That conflicting things can be true for characters in books and characters around you. That someone can be brave or funny or warm or supportive, along with being bigoted or racist. People, like books, are more than the sum of their parts, and the parts can be both enchanting and repulsive. An alert reading of Gone With the Wind is a great exercise in learning to resist propaganda. A book can be dazzling, touching, relatable, and still get many important things very wrong. One of the most famous quotes from the book, 'Frankly, my dear, I don't give a damn', is in this piece's headline. Scarlett, at long last, has realised that she has always loved Rhett. But he is by now tired of waiting for her. He delivers this line and walks out on her, once again robbing Scarlett of the sanctuary she was just within reach of. Scarlett is thwarted again. But she refuses to give up. The book ends with Scarlett telling herself she will get Rhett back. Tomorrow is another day. Unstained by the defeats of today, tomorrow is a fresh chance to start anew. This defiant declaration of hope is another of the book's most famous quotes. It can be argued that Scarlett is deluded and in denial. And yet, 'tomorrow is another day' is an important mantra to remember in today's age, where challenges seem to multiply everywhere and hope is in short supply. It is never too late to hope. There is always tomorrow, a new chance to get out of bed and put on pretty clothes and place one foot in front of the other, till one's personal version of Tara is reached. Yashee is an Assistant Editor with the where she is a member of the Explained team. She is a journalist with over 10 years of experience, starting her career with the Mumbai edition of Hindustan Times. She has also worked with India Today, where she wrote opinion and analysis pieces for DailyO. Her articles break down complex issues for readers with context and insight. Yashee has a Bachelor's Degree in English Literature from Presidency College, Kolkata, and a postgraduate diploma in journalism from Asian College of Journalism, Chennai, one of the premier media institutes in the countr ... Read More
Buzz Feed
02-05-2025
- Entertainment
- Buzz Feed
Here's A Roundup Of 17 Beloved Movies That Faced So Many Issues They Almost Didn't Make It To The Big Screen
Making a movie sounds like a glamorous experience, but the reality is that it can be as tough, draining, and obstacle-ridden as any other job. Managing a group of that many people definitely doesn't come without its challenges, and some movie sets run into so many difficulties, studios lose faith in them entirely. This is even the case for some of your favorite classic flicks. But thankfully, oftentimes a miracle will happen and something will convince the execs not to lose faith. Here's a roundup of 19 times production difficulties resulted in a huge movie not being released at all — almost. 1. Gone With the Wind If we're starting with rocky production experiences, Gone With the Wind is definitely one to have in mind, seeing as the studio literally started filming before they had decided on a lead actress. And once they settled on Vivien Leigh as Scarlett O'Hara, leading man Clark Gable reportedly wasn't content with Vivien as his costar. The film also saw a number of disagreements about its themes and nature, and some execs even wanted to change Rhett's iconic line: 'Franky, my dear, I don't give a damn.' Thankfully, they didn't get their way. 2. Jaws The difficulties of filming in open water were definitely a big factor in why production was such a nightmare for this movie. Budget restraints and logistical difficulties meant that Steven Spielberg had to reel back his use of special effects, and scenes were often improvised and rewritten in real time. However, the lack of special effects meant that Steven focused more on creating tension and suspense, which arguably made Jaws what it is today. Because I know it's not just my body that goes into fight or flight when I hear those menacing da-duns. 3. Toy Story 2 If you don't know about The Great Deletening (term coined by me), strap in, because the Toy Story 2 lore is wild. During production, one animator was cleaning out files on their computer and accidentally erased 90% of the film. It was completely gone. The only reason Toy Story 2 was ever recovered was because of a director called Galyn Susman, who was on maternity leave and had copied the file to her home computer. And thank god she did, because the film earned 5 times its production budget after it was released. I just know the animator who deleted the movie has nightmares about the incident every time they shut their eyes. Despite the critical and box office success of Ridley Scott 's first Gladiator film, production was hugely challenging. They began shooting with an unfinished script, which caused a number of problems. However, one of the film's most prominent issues was that one of the cast members, Oliver Reed, who played Antonius Proximo, tragically died during filming after an incident in a bar. The film was still able to be completed even though Oliver died before his scenes were completed in filming, as they used a body double and CGI, but he was posthumously nominated for a BAFTA. 5. Iron Man The first Iron Man was not only iconic in its own right, but it also kicked off the entire Marvel Cinematic Universe as we know it. However, there were a number of issues that took place during production, including multiple scenes being changed or filmed completely improvised. Alongside technical difficulties, the studio was worried about Robert Downey Jr.'s place as the leading man, as this movie was set to be his comeback after years of substance issues. But despite their troubles, the movie became the hit we know today. 6. The Emperor's New Groove Kuzco my beloved. This Disney classic almost got scrapped entirely after the studio tasked producer Randy Fullmer to rework the entire concept in two weeks due to test screenings going badly. Thankfully, Randy managed the impossible task, and despite the initial production issues, the movie was released. 7. Slumdog Millionaire I don't even want to imagine a world where we don't have Dev Patel dancing to Jai Ho. But that scene in particular was almost impossible to shoot, according to line producer Tabrez Noorani. As the shot involves hundreds of extras dancing in a train station, they had to film for ten consecutive days between 2 and 4 am, and police interference, along with filming close to the Red Light District in Mumbai meant that filming almost got shut down a number of times. 8. Rocky Courtesy Everett Collection While he's known for starring in the hit, Sylvester Stallone actually also wrote the script for Rocky himself. While studios were excited by the idea, they didn't have as much faith in him as an actor, due to his lack of star power. However, Sylvester insisted that the movie be made with him as the lead, or not at all, and his fight paid off. 9. Star Wars: A New Hope We all know and love George Lucas's series as being a rousing success, but many didn't have faith in Episode IV while it was being made. The studio threatened to pull the plug after George insisted on countless reshoots, and the actors had difficulty with their dialogue. George's vision demanded a ton of special effects that racked up the budget, but ultimately it was realized and started off one of the biggest blockbuster hit franchises of all time. 10. The Wizard of Oz Courtesy Everett Collection Old Hollywood sets were definitely tricky places to be. A lack of safeguarding laws and general apathy towards the cast and crew's wellbeing meant that The Wizard of Oz, while a magical experience in theaters, was definitely not all rainbows and gumdrops behind the scenes. The film had multiple rewrites and somehow went through three directors, and had wild safety issues on set: including but not limited to Margaret Hamilton suffering burns all over her body, Buddy Ebsen being hospitalized after an allergic reaction to his silver makeup, and pretty much everything poor Judy Garland endured. Oh, and the fake snow being made from literal asbestos. You know, like, the poison. 11. Dumbo Courtesy Everett Collection With a short runtime and low production costs, Dumbo was set to make money for the studio. However, the animators rightfully complained about unfair working conditions, as many were being forced to work much longer hours than their contracts stated. They went on strike after a number of layoffs, but the film ended up being completed and released, and Disney made a significant profit anyway — to no one's surprise. This is why we need unions, folks! 12. Back to the Future ©MCA/Courtesy Everett Collection Can you believe we almost had a different Marty McFly? After five whole weeks of shooting with actor Eric Stoltz as the protagonist, the decision was made to cut the poor guy and recast Michael J. Fox as the time-travelling hero. And while Michael's performance was obviously fantastic, the late decision resulted in around $4 million worth of reshoots. Also, Doc's famous car caused significant delays in production due to the fact that it definitely wasn't a performance car. 13. Bambi Walt Disney / Courtesy: Everett Collection The struggles that Disney faced with Bambi in production were actually because of the film's focus on tragedy and grief — because if you didn't bawl to this movie, you truly have a heart of stone. The studio was hesitant about how graphically they would depict the upsetting themes for kids, and the film was put on hold as a result, but thankfully, eventually released. 14. Psycho Courtesy Everett Collection / Everett Collection / Everett Collection I know for a fact I spent ages in my film classes wondering about Alfred Hitchcock's reasoning to shoot this film in black and white, assuming that it was for some super meaningful symbolic reason. However, it's actually because he was flat broke. He made the decision to fund the film himself after Paramount thought his concept 'distasteful,' and even though Hitchcock fought for it to be made, they still only gave it a limited release. 15. Titanic ©20thCentFox/Courtesy Everett Collection The trouble with James Cameron's romantic tragedy was rooted in dates — for various reasons, the shoot kept having to be pushed back, and this resulted in it becoming one of the most expensive films ever made at the time. Thankfully, it all worked out, but it definitely put the crew on edge, while actors were forced to film in difficult and freezing conditions. 16. Sleeping Beauty Courtesy Everett Collection While it looks like Sleeping Beauty 's fairytale narrative might have guaranteed a smash hit from the start, the creators had a hard time fleshing out Aurora's character to be different and stand out from her princess predecessors. The film also dealt with a rocky release date, as it kept getting pushed back, as well as troubles with the crew, after one director had a heart attack. 17. The Godfather Courtesy Everett Collection Now, this one had difficulties, but for reasons that were pretty meta. Did you know the actual mafia involved itself in the production? They had a say in reinstating one of the film's producers after he was fired by Paramount Pictures, and some of the extras and cast members were people associated with the mafia. As reported by Collider, this includes Lenny Montana, who played Luca Brasi: Vito's bodyguard. Lenny was allegedly a real bodyguard for Andy Russo, the notorious boss of the Colombo crime family. But despite mafia meddling, the movie was not shelved and became the classic we all know and quote today.
