Latest news with #Scentbird
Elle
30-06-2025
- Lifestyle
- Elle
From Juicy Fruits To Neogourmands, These Are Summer's Trending Perfume Notes
Sweltering, sticky heat. Sunscreen-stained sweat droplets. Summer, at its core, is more about the bigger picture—sun, fun, and adventures—than the smaller inconveniences that can easily ruin a day. Of course, there are workarounds: a strong, odour-blocking antiperspirant and sweat- and humidity-proof makeup for a matte, non-streaky finish. All that's missing from a perfect summer day is the flood of compliments and questions from strangers about what scent they've just caught a whiff of. No, it's not the deodorant (though we know a thing or two about the best-smelling ones), but the faint caress of crisp linen or damp botanicals or even juicy citruses leaving a trail in its wake. Summer requires scents that are 'light, fresh and cheerful, nothing too serious—fun and sun in a bottle,' says Bettina O'Neill, EVP of business development and merchandising at Scentbird, the monthly perfume discovery subscription service. Word of advice? Less is always more when it comes to picking the perfect scent layer, 'simply because fragrance intensifies as our body temperature rises, particularly when we perspire,' she adds. Instead of opting for a strong eau de parfum, O'Neill suggests stocking up on eau de toilettes or body mists, as they have a 'lighter concentration perfect for the intense summer heat, may contain only one to three percent of perfume oil, and can last up to two hours,' she says. 'The opposite is true for winter; extrait de parfums and eau de parfums last longer on the skin because of their higher concentration of perfume oil (15 to 40 percent).' Time to set aside those smoky ouds and candied vanillas of the fall and winter seasons—this summer's perfume trends embrace the youthfulness, intimacy, and nostalgia we all could use right now. Before you add anything to your cart, Scentbird's Bettina O'Neill and Jeniece Trizzino, VP of innovation and physical product at Scentbird, break down the season's hottest trends we're about to smell everywhere. We get it: gourmands in the summer can easily go awry due to their deep, heavier base notes. Toasty caramel, creamy hazelnut, and sugary vanilla warmed up under the sun can veer bakery-sweet than expected. However, Trizzino predicts a vanilla evolution this summer. Vanilla, 'once considered soft, sweet, and safe, is transformed into something bold, smoky, sensual, and complex. This is the evolution of sugary Y2K cupcake to dark, complex, and more sophisticated iterations. Think vanilla leaves, vanilla absolute paired with darker notes like black amber, leather, pink pepper, coriander,' she explains. A summer fruit salad is as refreshing as it is tasty—now imagine it compressed into a juice that's sweet, candied, and elegant for the heat and not at all the adolescent whiffs from our youth. 'Traditionally, fruity fragrances were often associated with youthful, overly sweet scents reminiscent of candy. But we are seeing a big evolution in the fruity category right now; this movement reflects a shift towards more natural, juicy, and sophisticated fruity scents, appealing to a broad spectrum of consumers,' Trizzino explains. While summery produce typically always swirls in coconut, Trizzino predicts a darker, sexier twist with this season's coveted fruity scents. 'These fruit notes are wrapped with elevated florals and rich, sensual woods, she adds, listing pear, plum, cherry, passionfruit, and banana as unexpected notes to look out for. And, of course, we couldn't forget to mention summer 2025's main character ingredient, guava. Yes, although less is more for warm-weather-appropriate ingredients, musks can actually weather any season. Typically found in the base layer of a scent composition due to its staying power, musks are soft, skin-like notes that add depth to any fragrance. 'They tap into what people are craving emotionally and culturally right now—intimacy, softness, comfort, and authenticity. They've evolved from being just base notes to becoming the emotional heart of modern fragrance,' Trizzino explains. She notes that newer musk scents fall into two categories: Scented Softness: 'We're seeing a resurgence of powdery, slightly sweet, milky, creamy musk profile in perfumery. They feel hazy and velvety and slightly romantic and are comforting and craveable all at the same time.' New Clean: 'These musks are radiant, skin-like, modern, and transparent. They are less powdery and more warm skin-like, and strip musks from their stereotypical aldehydic qualities.' Trizzino shares that a popular note category leading this revival is 'fougere,' otherwise known as the green, herbaceous notes that beckon images of the damp forests and fresh plants, and will transform into genderless juices. 'Lavender, moss, and tonka fougere is being reclaimed as unisex and elegant, and brands will play with notes of iris, fig, tea, and suede to modernize the classic structure—basically fougeres with tenderness,' she explains. These greener, more universal notes help tone down the 'loud, sharp, spicy opening that we see in a lot of traditional '90s scents, and we'll see brand launch scents that shift toward more diffusive, atmospheric notes.' These airy notes fall under the Ozonic note family, which features zesty yuzu, 'airy citruses, and soft green florals—notes that mimic fresh air or rainfall,' Trizzino says. 'During challenging times, people seek comfort in the familiar. The classical revival trend aligns with a broader desire for stability and connection to the past,' Trizzino explains. Remember the Burberry Her fragrance you were gifted for a past birthday? This year the brand introduced its intense counterpart, leaning into emotion and familiarity as a key driving point. 'This is about reconnecting with memories, softness, identity, and innocence in a time that feels uncertain and overstimulated. Through the use of nostalgia, fragrances are able to channel a safe space for customers by reminding them of cherished childhood memories. Research has shown that scents are strongly linked to memory. Fragrance houses are tapping into this emotional link by offering perfumes that make people relive past moments or tap into memories that evoke happiness, love, and warmth. These notes generally veer floral and powdery, employing classic feminine fragrance notes 'like rose, iris, violet, orange blossom, white florals, and sweet fruits, but in radically modernized ways,' she adds. Nerisha Penrose is the Beauty Commerce Editor at Prior to joining the team, she was an Editorial Fellow at In her current role, she helps lead coverage on makeup, skin care, hair, and fragrances. With over six years of experience in the world of beauty editorial, Nerisha enjoys delving deep into the complexities of fragrance notes, hunting for the best fixes for acne-prone skin, and advocating for daily sunscreen use. She regularly researches and tests the latest products, consults beauty professionals (including our Beauty Advisory Board) to determine the best expert-approved formulas to recommend, and conducts interviews with luminaries across the industry. Nerisha received her bachelor's degree in Communication and Media Studies from Temple University before joining the editorial teams at Nylon and Billboard. In 2020, she co-launched our popular franchise The State of Black Beauty, an ongoing exploration of—and destination for—beauty at the intersection of Black culture.
Elle
26-06-2025
- Lifestyle
- Elle
Summer's Top Perfume Trends Feature Elevated Vanillas, Juicy Fruits, and Feel-Good Nostalgia
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Sweltering, sticky heat. Sunscreen-stained sweat droplets. Summer, at its core, is more about the bigger picture—sun, fun, and adventures—than the smaller inconveniences that can easily ruin a day. Of course, there are workarounds: a strong, odor-blocking antiperspirant to keep passersby frowns away and sweat- and humidity-proof makeup for a matte, non-streaky finish. All that's missing from a perfect summer day is the flood of compliments and questions from strangers about what scent they've just caught a whiff of. No, it's not the deodorant (though we know a thing or two about the best-smelling ones), but the faint caress of crisp linen or damp botanicals or even juicy citruses leaving a trail in its wake. Summer requires scents that are 'light, fresh and cheerful, nothing too serious—fun and sun in a bottle,' says Bettina O'Neill, EVP of business development and merchandising at Scentbird, the monthly perfume discovery subscription service. Word of advice? Less is always more when it comes to picking the perfect scent layer, 'simply because fragrance intensifies as our body temperature rises, particularly when we perspire,' she adds. Instead of opting for a strong eau de parfum, O'Neill suggests stocking up on eau de toilettes or body mists, as they have a 'lighter concentration perfect for the intense summer heat, may contain only one to three percent of perfume oil, and can last up to two hours,' she says. 'The opposite is true for winter; extrait de parfums and eau de parfums last longer on the skin because of their higher concentration of perfume oil (15 to 40 percent).' Time to set aside those smoky ouds and candied vanillas of the fall and winter seasons—this summer's perfume trends embrace the youthfulness, intimacy, and nostalgia we all could use right now. Before you add anything to your cart, Scentbird's Bettina O'Neill and Jeniece Trizzino, VP of innovation and physical product at Scentbird, break down the season's hottest trends we're about to see, err, smell everywhere. We get it: gourmands in the summer can easily go awry due to their deep, heavier base notes. Toasty caramel, creamy hazelnut, and sugary vanilla warmed up under the sun can veer bakery-sweet than expected. However, Trizzino predicts a vanilla evolution this summer. Vanilla, 'once considered soft, sweet, and safe, is transformed into something bold, smoky, sensual, and complex. This is the evolution of sugary Y2K cupcake to dark, complex, and more sophisticated iterations. Think vanilla leaves, vanilla absolute paired with darker notes like black amber, leather, pink pepper, coriander,' she explains. A summer fruit salad is as refreshing as it is tasty—now imagine it compressed into a juice that's sweet, candied, and elegant for the heat and not at all the adolescent whiffs from our youth. 'Traditionally, fruity fragrances were often associated with youthful, overly sweet scents reminiscent of candy. But we are seeing a big evolution in the fruity category right now; this movement reflects a shift towards more natural, juicy, and sophisticated fruity scents, appealing to a broad spectrum of consumers,' Trizzino explains. While summery produce typically always swirls in coconut, Trizzino predicts a darker, sexier twist with this season's coveted fruity scents. 'These fruit notes are wrapped with elevated florals and rich, sensual woods,' she adds, listing pear, plum, cherry, passionfruit, and banana as unexpected notes to look out for. And, of course, we couldn't forget to mention summer 2025's main character ingredient, guava. Yes, although less is more for warm-weather-appropriate ingredients, musks can actually weather any season. Typically found in the base layer of a scent composition due to its staying power, musks are soft, skin-like notes that add depth to any fragrance. 'They tap into what people are craving emotionally and culturally right now—intimacy, softness, comfort, and authenticity. They've evolved from being just base notes to becoming the emotional heart of modern fragrance,' Trizzino explains. She notes that newer musk scents fall into two categories: Scented Softness: 'We're seeing a resurgence of powdery, slightly sweet, milky, creamy musk profile in perfumery. They feel hazy and velvety and slightly romantic and are comforting and craveable all at the same time.' New Clean: 'These musks are radiant, skin-like, modern, and transparent. They are less powdery and more warm skin-like, and strip musks from their stereotypical aldehydic qualities.' Trizzino shares that a popular note category leading this revival is 'fougere,' otherwise known as the green, herbaceous notes that beckon images of the damp forests and fresh plants, and will transform into genderless juices. 'Lavender, moss, and tonka fougere is being reclaimed as unisex and elegant, and brands will play with notes of iris, fig, tea, and suede to modernize the classic structure—basically fougeres with tenderness,' she explains. These greener, more universal notes help tone down the 'loud, sharp, spicy opening that we see in a lot of traditional '90s scents, and we'll see brand launch scents that shift toward more diffusive, atmospheric notes.' These airy notes fall under the Ozonic note family, which features zesty yuzu, 'airy citruses, and soft green florals—notes that mimic fresh air or rainfall,' Trizzino says. 'During challenging times, people seek comfort in the familiar. The classical revival trend aligns with a broader desire for stability and connection to the past,' Trizzino explains. Remember the Burberry Her fragrance you were gifted for a past birthday? This year introduced its intense counterpart, leaning into emotion and familiarity as a key driving point. 'This is about reconnecting with memories, softness, identity, and innocence in a time that feels uncertain and overstimulated. Through the use of nostalgia, fragrances are able to channel a safe space for customers by reminding them of cherished childhood memories. Research has shown that scents are strongly linked to memory. Fragrance houses are tapping into this emotional link by offering perfumes that make people relive past moments or tap into memories that evoke happiness, love, and warmth. These notes generally veer floral and powdery, employing classic feminine fragrance notes 'like rose, iris, violet, orange blossom, white florals, and sweet fruits, but in radically modernized ways,' she adds.
Associated Press
09-06-2025
- Entertainment
- Associated Press
Scentbird Partners with Broadway's The Picture of Dorian Gray to Launch First-of-Its-Kind Fragrance Capsule Collection Inspired by the Iconic Tale
NEW YORK, June 9, 2025 /PRNewswire/ -- Scentbird, the premier fragrance subscription service, is excited to announce its partnership with the highly acclaimed Broadway adaptation of The Picture of Dorian Gray, starring award-winning actress Sarah Snook. The Scentbird x The Picture of Dorian Gray Capsule Collection offers a careful curation of fragrances that bring Oscar Wilde's timeless tale to life through modern scent. Each scent is a portal to transformation, indulgence, and the intoxicating allure of reinvention, paralleling the narrative arc of the play. The result is an immersive olfactory experience that captures the mood, aesthetic, and emotional duality of the production — from decadent sensuality to brooding introspection The partnership reflects a modern and experiential approach from two industries rooted in heritage and tradition. As The Picture of Dorian Gray steps boldly onto the Broadway stage with a lavish and luxurious vision, Scentbird brings its forward-thinking, digital-first energy to the world of prestige fragrance—redefining how culture is experienced through scent. 'Our partnership with The Picture of Dorian Gray is an ode to transformation, indulgence, and duality — all themes at the core of both fragrance and theatre,' said Bettina O'Neill, EVP Business Development & Merchandising, Scentbird. 'This collaboration reflects Scentbird's ongoing commitment to pushing boundaries across art and culture while inviting our community to experience fragrance in entirely new ways.' The Scentbird x The Picture of Dorian Gray Capsule Collection is available to explore now through June 29 exclusively on The curated collection features a luxurious lineup of designers and indie fragrance houses including: To celebrate the partnership, Scentbird is rolling out a series of activations including a social media campaign featuring Broadway fan-favorite creators, including: Fans can also participate in a social giveaway, co-hosted with Rebeka Getty and the official Dorian Gray Instagram account, for a chance to win three fragrances from the Scentbird x The Picture of Dorian Gray Capsule Collection, three Scentbird fragrance cases, and two tickets to see The Picture of Dorian Gray live on Broadway. To explore the capsule collection, visit: About Scentbird Scentbird is the leading fragrance subscription service with over 1 million subscribers, offering customers access to over 900 premium perfumes and colognes from the world's top fragrance houses. With its flexible monthly subscription model, Scentbird allows users to discover new scents at an affordable price, providing them with the opportunity to explore high-end fragrances and find their perfect match. View original content to download multimedia: SOURCE Scentbird
Yahoo
06-06-2025
- Business
- Yahoo
Free Yourself Launches on Scentbird with Scents That Invite Reflection, Ritual, and Renewal
BENNINGTON, Vt., June 6, 2025 /PRNewswire/ -- Multi-award-winning fragrance house Free Yourself debuts today on Scentbird, the leading online fragrance discovery platform. Known for its clean, emotion-driven scents, Free Yourself designs rituals that blend Positive Psychology with artisanal perfumery, inviting presence, possibility, and personal liberation. "We're thrilled to welcome Free Yourself to the Scentbird platform! More than a fragrance brand, Free Yourself offers a sensory journey rooted in emotional well-being, presence, and personal growth. We're excited for our community to experience this transformative approach to scent," said Bettina O'Neill, EVP Business Development & Merchandising at Scentbird. "At the heart of our work is a belief in scent as a transformative force, a positive intervention that blends the science of well-being with the soul of perfumery," said Free Yourself co-founder Jeff Miller. Scentbird members can now explore deluxe samples of all four scents in the brand's signature Elements Collection: Air, Eau, Feu, and Terre. Each fragrance is inspired by a classical element and its corresponding emotional energy. AIR(Clarity | Awakening | Perspective)Invites you to Free Yourself from: Overthinking, Self-doubt, Perfection Pressure, WorryKey notes: Grapefruit, Ginger, Vetiver, Solar Notes, Amber EAU (Water)(Calm | Emotional Flow | Softness)Invites you to Free Yourself from: Grief, Apprehension, Holding Back, Inner ClutterKey notes: Grapefruit, Petitgrain, Blackcurrant, Gardenia, Aquatic Notes FEU (Fire)(Passion | Creativity | Activation)Invites you to Free Yourself from: Procrastination, Burnout, Playing Small, Creative BlocksKey notes: Cinnamon, Neroli, Cedarwood Atlas, Leather, Vanilla TERRE (Earth) (Grounding | Mindfulness | Strength)Invites you to Free Yourself from: Stress, Distraction, Disconnection, NoiseKey notes: Saffron, Davana, Ylang Ylang, Woody Amber, Opoponax "We're thrilled to bring Free Yourself to the Scentbird community," added co-founder Todd Thurman. "Each fragrance is more than a scent – it's a space to pause, reconnect, and reflect on what you're ready to release." About Free YourselfFounded by Jeff Miller and Todd Thurman, Free Yourself is a fragrance-first wellness brand rooted in reflection, ritual, and the science of flourishing. Each eau de parfum includes a 300-word Wordblock – a reflective tool tucked inside every box. Playful, cheeky, sometimes serious, and always yours to use (or not), the Wordblock invites mindful awareness without prescription. Every scent is a story. Every box is a ritual. Learn more at and follow @freeyourselfandflourish on Instagram and TikTok. About ScentbirdScentbird is the leading fragrance discovery subscription, offering access to over 600 designer and niche scents through a flexible, personalized monthly plan. For more information, visit or follow @scentbird across platforms. Media Contact:Aimee Majoros6462218149396289@ View original content to download multimedia: SOURCE Free Yourself Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
