Latest news with #SelfishSupps
Graziadaily
07-07-2025
- Health
- Graziadaily
The Hembrow Sisters Redefine ‘Selfish' With Their New Sports Nutrition Brand (And It's Landing At Boots)
The supplement aisle is about to get a serious shake-up. Meet Selfish Supps, the Australian brand that's changing the conversation around putting yourself first - and it's the brainchild of global fitness stars, the Hembrow sisters. With over 17 million followers and a global fitness empire, Tammy Hembrow has become the go-to voice for real talk about wellness, motherhood, and showing up for yourself. Now, alongside her sisters Amy and Emilee, she is taking on the sports nutrition industry with a brand that's refreshingly honest about what women actually need. Now available exclusively in Boots, the timing couldn't be more perfect. Despite women making up over 39% of the UK sports nutrition market, walk into any supplement shop and you'll find yourself surrounded by aggressive branding focused on male performance goals and outdated wellness ideals. Selfish Supps is here to change that narrative entirely. "Fitness isn't just about hitting PBs or dropping dress sizes. It's about showing up for you," says Tammy. "Taking what you need and leaving guilt behind. It's knowing your best is enough and that giving your best to others starts with being selfish." The sisters are not just talking the talk - they're living it. Between them, they've navigated 5am feeds, postnatal recovery, business meetings squeezed between school drop-offs, and the constant juggling act of ambition versus self-care. This isn't another celebrity supplement line; it's a brand born from genuine experience. The core product range has launched exclusively at Boots (yes, Boots!) and covers the full spectrum of women's everyday health needs, from energy and performance to digestion, hydration, and muscle recovery. There's Give Me Plant Protein with its bloat-free 20g boost, Balance My Gut delicious blueberry blend with probiotics, and Hydrate Me's refreshing electrolytes with coconut water. Each formula is backed by science, is vegan, gluten-free, halal-certified, and comes in flavours like Pink Lemonade, French Vanilla, and Juicy Watermelon - because let's face it, who said supplements have to taste like punishment? Perhaps most refreshingly, Selfish Supps' debut UK campaign features real women from the TammyFit community rather than polished influencers or models. These are the faces of women working out for strength, for clarity, for energy and not perfection. At £29 and upwards, the range is now available in 1,300 Boots stores nationwide and online. Finally, a sports nutrition brand that gets it: sometimes the most revolutionary thing you can do is be a little selfish. Scroll to shop the whole collection below. Give Me Plant Protein The Selfish Supps vegan protein powder comes in two flavours - French Vanilla and Rich Chocolate. For strength, tone and recovery, it has a prebiotic boost with a smooth and creamy texture. Balance My Gut A refreshing Blueberry Bliss flavour, the Selfish Supps powder is aimed at de-bloating your gut by aiding digestion and supporting your gut microbiome. Hydrate Me The Selfish Supps electrolyte powder is best for during and post-gym sessions, aimed at recovery and fast hydration. The Pink Lemonade flavour contains magnesium, coconut water and vitamin C. Give Me Protein Water Selfish Supps has developed a light, hydrating protein in a juicy, non-gritty format. Best for aiding in recovery, it's perfect for a hydrating hit during and after your workout. I Want Energy Boost your gym sesh with Selfish Supps jitter-free pre-workout that contains aminos, BCAAs and green tea for focus and endurance. Natalie Corner is a commercial content editor for Grazia. Deeply invested in her skincare routine, she is never without SPF. She has tried and tested all sorts of hair products for curly hair and is on a mission to find the perfect under-eye colour corrector.
Daily Mail
03-07-2025
- Health
- Daily Mail
Popular fitness influencer releases supplement brand in the UK - and users are already hailing it the 'best pre-workout ever'
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more Fitness fanatics, we've got great news: Tammy Hembrow's brand-new supplement brand is now available to shop in the UK, and we've got an exclusive 25 per cent discount code so you can try it for yourself, for less. With an impressive following of 17 million, Tammy Hembrow is a mum, entrepreneur and creator, acting as the founder of TammyFit - a digital workout platform - and now Selfish Supps, which she co-founded alongside her sisters, Emilee and Amy Hembrow. Selfish Supps Balance My Gut Blueberry Bliss We now know gut health impacts everything from mental wellbeing to skin - poor gut health may even worsen blemishes. This nutrient-rich, vegan, and gluten-free formula skips artificial sweeteners and includes sea moss, vitamin C, aloe vera, and prebiotics. Smooth, tasty, and fast-absorbing, it helps de-bloat, supports digestion, and nourishes your gut. Top tip: stir it into your morning matcha with coconut milk for a supercharged start. Get 25 per cent off when you use code DMSELFISH25 at checkout - but hurry, as this discount is only available until July 14. £21.75 (save £7.25) Shop Launched to fill a gap in the market, the Selfish Supps range has launched seven functionally formulated products to support women's everyday health needs, including energy and performance, digestion, hydration and muscle recovery. Each formula is free from unnecessary fillers, unlike other supplement brands on the market, and is vegan, halal-certified and gluten-free. With tasty flavours such as French Vanilla, Pink Lemonade and Blueberry Bliss, you'll actually want to incorporate these supplements into your daily routine, and now you can get 25 per cent off when you use code DMSELFISH25 at checkout - but hurry, as this discount is only available until July 14. 'This stuff is amazing, pre-workout without the jitters!,' wrote one happy customer. 'My performance has improved significantly, this is the best pre-workout ever if you want a jitter, itch-free workout'. 'I've just tried this, and it's delicious,' said a second customer. 'I had it after lunch for a sweet treat and felt full for a really long time. Firmly in the repertoire, and now keen to try other products in the range'. 'Absolutely love this product, tastes so good and gives me a great 3pm boost,' said a third shopper. But what did I think? I've tried (and failed) several times to incorporate supplements into my routine, only to give up after a week. I could never find a good-tasting protein, boosting gut health involves taking eight different pill supplements, and pre-workout always gave me the jitters - until trying Selfish Supps. Being able to turn my daily supplements into fun, tasty drinks (I'm currently fixated on using the Blueberry Bliss in my daily morning matcha), makes it so much easier to supplement regularly and effectively, and it's allowed me to incorporate the powders into my daily routine seamlessly. Though I'll have to continue using each powder consistently for a longer period of time to see further benefits, the Balance My Gut Blueberry Bliss powder tastes incredible, and I've definitely noticed a slight improvement to my digestion since using it every day. Likewise, the I Want Energy Juicy Watermelon powder has become my new go-to after lunch. Rather than reaching for an iced coffee that only gives me the jitters and interrupts my sleep, the watermelon-flavoured supplement powder gives me a steady surge of energy without the anxiety that comes with caffeine. Ready to test out Selfish Supps for yourself? Shop our favourites below - and remember to use code DMSELFISH25 at checkout to redeem your 25 per cent off.
Metro
02-07-2025
- Health
- Metro
First female founded sports nutrition brand now available at Boots
Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Supplements are growing in popularity and awareness with a growing conversation around supplements being designed and tested with men in mind. But it shouldn't be a one size fits all, at least that was the inspiration behind sisters Tammy, Emilee and Amy Hembrow's new brand Selfish Supps. According to research women account for over 39% of the UK's sports nutrition category, yet the majority of supplements or sports aids focus on male performance, their bodies, needs and aesthetic. Yet, they don't have the hormones women have, and consequently the needs. This is where Selfish Supps come in. Selfish Supps is a female-first sports nutrition brand created by women, for women. The Selfish Supps range includes seven functionally formulated products that cover the full spectrum of women's everyday health needs, from energy and performance, to digestion, hydration and muscle recovery. Each formula is free from unnecessary fillers, vegan, gluten-free and halal-certified, yet packed with flavour to make it pleasant to consume. The items in the range include Give Me Plant Protein, Balance My Gut, Hydrate Me, Give Me Protein Water, Give Me Plant Protein Powder, and I Want Energy. All products come in delicious flavours which span from Pink Lemonade, Juicy Watermelon, French Vanilla, Blueberry Bliss, to Very Berry. We know many can be bitter or leave a chalky texture in the mouth, but not Selfish Supps. More Trending Selfish Supps is available to buy directly from the website, as well as Boots, both online and in stores. The supplements typically retail for £29, however, you can make a saving as Selfish Supps is offering shoppers 25% off online purchases. To claim the discount all you have to do is enter the discount code 'METROSELFISH25', which is valid from now until July 14 with a minimum spend of £29. View More » Plus, the 25% off discount only applies to a one off purchase, so select your favourites wisely. This protein powder contains 20g of lean plant protein. It has also been formulated with prebiotics to encourage muscle growth without any bloating. Available in French Vanilla and Rich Chocolate. BUY NOW FOR £29 We're familiar with green powders, but Selfish Supps has created an alternative in the form of 'blue-greens gut health powder'. Formulated with a blueberry phyto blend, sea moss, spirulina, probiotics, vitamin C and fibre for overall wellness. It aims to debloat, aid digestion, nourish the gut microbiome and heal the leaky gut. It doesn't have a gritty texture, there are no artificial sweeteners or bulking agents. It's vegan, gluten free, soy free, halal friendly and soy free. BUY NOW FOR £29 Hydrate Me is an electrolyte – hence the with magnesium, coconut water, zinc and vitamin C, to rehydrate the body. It also offers immunity support and aids the body post-workout. It is a low sodium formula with no artificial sweeteners. BUY NOW FOR £29 If you would prefer something more lightweight when it comes to protein shakes, Give Me Protein Water is a welcome alternative. This fast-absorbing vegan protein water has been formulated with hydrolysed plant protein that is not gritty but hydrating and an effective boost of protein. It functions to support muscle growth, tone and support recovery after a workout. Available in Very Berry or Tropical Crush flavours. BUY NOW FOR £29 If you have ever tried pre-workout you may have found your skin feels extremely itchy and irritated, you struggle to focus and sweat, but it is said to kickstart your body into workout mode, and those initial reactions wear off as you work out. Thankfully, Selfish Supps has created a jitter-free pre-workout. It has been formulated with aminos, BCAAS and green tea, which combine to help with performance, strength, but also boost focus. It offers a more sustained boost of energy without the clean, vegan and gluten free formula has also been said to increase muscle definition. BUY NOW FOR £29 Follow Metro across our social channels, on Facebook, Twitter and Instagram Share your views in the comments below MORE: I'm a shopping writer and here's what I'm buying this week – from Berghaus to Skin Rocks MORE: Protein Works' Creatine Powder is the filler-free vegan supplement you need to know MORE: The best protein powders that actually taste good – and have nutritional benefits Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.
Daily Mail
23-06-2025
- Health
- Daily Mail
'Selfish is NOT a dirty word': The Hembrow sisters launch sports nutrition brand that gets women's bodies
Let's face it – the world of sports nutrition has long been a boys' club. From protein powders with macho branding to fitness formulas drowning in gym-bro jargon, it's little wonder so many women feel like an afterthought in the supplement aisle. But that's all about to change. Launching on the 23rd of June, Selfish Supps is here to flip the script – and it's doing it in style. Created by fitness icons Tammy, Amy, and Emilee Hembrow, this dynamic new range is landing in the UK following their roaring success Down Under, creating products designed by women, for women, with zero fluff and no fads. And if you've ever felt overwhelmed by the endless options in the supplement world, this is the refresh you didn't know you needed - now with an exclusive 25% off your first order with offer code 'DMSELFISH25'.* The female-focused revolution Women now make up over 39 per cent of the UK's sports nutrition market, with the majority aged between 16 and 34. This is the era of choosing spin class over cocktails, wellness retreats over wild nights out, and goals that go way beyond dropping a dress size. Yet until now, women have had to navigate a space that just wasn't built for them. Enter Selfish Supps – a collection of seven power-packed, science-backed products tailored to support women's unique health and fitness needs. Whether you're chasing support for boosted energy and focus, stronger recovery, or hydration that keeps up with your pace, Selfish has you covered. And the best part? No gritty shakes. No confusing labels. No compromise. Simple, smart, and seriously effective The formulations are functional, fuss-free and actually enjoyable to take. Gone are the days of choking down chalky drinks in the name of 'gains.' These are products you'll want to use – whether you're smashing your 5am workout or just trying to survive the afternoon slump. And it's not just what's in them that matters – it's also what's left out. Every product is meticulously crafted with women's wellness in mind, minus the unnecessary additives or overhyped promises. Because showing up for yourself shouldn't be complicated—it should feel empowering. Behind the brand are three sisters, mothers, and entrepreneurs who have lived every part of the fitness rollercoaster. From pregnancy and postpartum to gym gains and goal resets, Tammy, Amy, and Emilee Hembrow know what it means to start over, to struggle, and to show up anyway. 'For us, fitness isn't just about hitting PBs or dropping kilos,' they explain. 'It's about feeling good in your skin, doing what's right for you, and letting go of the guilt. Because your best is enough – and giving your best to others starts with being selfish.' Selfish Supps is more than just a product launch – it's a movement. And leading the way are Fiona and Nikki, two everyday powerhouses from the Tammy Fit community. Handpicked by hundreds of applicants, these two women are proof that fitness doesn't have a 'look' – it's a mindset. They joined the Hembrow sisters on set to try the full Selfish range and share their own inspiring stories of strength, resilience and self-discovery. It's all part of Selfish's mission to put real women front and centre – because this isn't just a brand. It's a celebration of showing up for yourself. Whether you're training for your first 5K, tackling the chaos of postpartum recovery, or just prioritising your health like never before, Selfish Supps is here to help you do it your way. Because taking care of yourself isn't selfish – it's essential. Selfish Supps: The launch range Give Me Plant Protein 20g of deliciously smooth lean plant protein per serve to fuel your day - from workout to workday. Pea, brown rice and hemp protein are blended with a dose of prebiotic fibre to support lean muscle growth and performance while being easy on the stomach and deliciously smooth and creamy. Give Me Protein Water A refreshing and hydrating hit of hydrolysed plant protein to help you hit your daily protein goals. Pea and brown rice protein deliver a complete amino acid profile to support lean muscle growth, tone and repair in a mouth-wateringly refreshing, non-gritty formula. Hydrate Me Your thirst-quenching electrolyte powder with magnesium and vitamin c to amplify recovery and fast-track hydration. Rehydrate your body post-workout or party with a sweet yet zesty and refreshing hit of hydration supported by coconut water, zinc and key electrolytes. I Want Energy An extra-juicy pre-workout with essential amino acids for non-jittery performance, stamina and focus. Think sustained, long-lasting energy without the crash, with branch chain amino acids and green tea extract to support your workouts, fuel performance, and unlock endurance. Balance My Gut A delicious do-it-all phyto blue-greens complex with probiotics to nourish your microbiome and debloat for good gut feelings, daily. Boosted with key superfoods including sea moss, blue spirulina and chlorella in an invigorating blueberry flavour. Aids digestions, de-bloats and supports overall health.
7NEWS
08-05-2025
- Health
- 7NEWS
Tammy Hembrow's new supplement brand is already receiving rave reviews: ‘It's delicious'
The supplement market can feel so overwhelming at times. With endless options lining the shelves and flashy marketing promising quick fixes, it's tricky to find products that are natural, effective, and still taste good. But cutting through the noise is a new celebrity-founded supplement brand that's already generating buzz — and shoppers can't stop talking about it. Aussie fitness influencer Tammy Hembrow has teamed up with her two sisters, Amy and Emilee to create Selfish Supps. Selfish Supps is a range of healthy and effective supplements for women, that also taste delicious. 'So many women feel really confused or overwhelmed by the amount of supplements available and don't know where to start,' Tammy tells Best Picks. ' Everything felt too masculine, too complicated, too preachy or didn't taste good.' The range features five different products, Give Me Plant Protein, Give Me Protein Water, Hydrate Me, I Want Energy and Balance My Gut. Tasty and easy to drink, you can pick up the formulas for just $39.99 at Chemist Warehouse. Some of the scrumptious flavours include tropical crush, pink lemonade, juicy watermelon and blueberry bliss. Studies show that while women represent 40 per cent off the sports nutrition market in Australia, many are left still searching for effective sports nutrition. ' Supplement aisles are overwhelming and we didn't want women picking it up and wondering 'is this even right for me?' It's really clear what each product is for, and the things we've left out like gluten, soy and dairy,' Emilee explains. 'We're all mums, we know what it's like putting yourself last and the guilt that comes with investing in yourself,' Amy adds. The name 'Selfish' echoes the brands ethos; to encourage women to prioritise their own wellbeing. Shoppers have given the new supplements, a 5-star rating on Selfish Supps' website. 'Very delicious,' one shopper wrote. I have tried so many gut powders and they all taste so gross. I have been taking this for the last week and and obsessed with the flavour. It's also really helped with my bloating! Love it,' another reviewer added. 'A nice tasting, natural pre-workout which gave me no jitters,' a third impressed shopper commented. Shop Selfish Supps products:
