Latest news with #Sephora-branded
Forbes
01-07-2025
- Business
- Forbes
Sephora Takes On Prime Day Shopping With Lyft Partnership
Sephora has partnered with ride-sharing service Lyft to bring shoppers into select stores and shop ... More with its highly trained and knowledgeable beauty advisors. Sephora U.S. announced its first-ever Delivered to Beauty activation, in partnership with Lyft Media, designed to deliver beauty consumers in select cities across the U.S. to Sephora's free-standing locations for the ultimate beauty offerings, expertise, and shopping experience. 'Today, as many shoppers prioritize speed and convenience, they're missing out on the magic of shopping for beauty. They're buying beauty products from all-in-one retail destinations that prioritize sheer product quantity over true product quality, and they're forgoing the education and tactile experience that is so central to shopping for beauty. In short, beauty is at risk of being commoditized,' said Zena Srivatsa Arnold, Chief Marketing Officer, Sephora US. Sephora-Lft Activation Takes Prime Day Head On The activation runs during Amazon Prime Days to combat the online ordering frenzy that occurs with consumers driven by retailers competing for wallet share. The approach that Sephora is taking is to bring shoppers to the stores, away from online purchasing, and connecting beauty fans with expert beauty advisors. During the promotion between Sephora and Lyft, participating shoppers will receive a free skin scan, ... More exclusive product sampling and $10 off any order (over $50) at checkout. During the promotional period, beauty shoppers in New York City, Los Angeles, San Francisco, Chicago, and Seattle can be 'Delivered to Beauty', with Lyft ride credits ($20 off) to a participating store location. 'At Lyft, we want to connect people with the places they love, and our partnership with Sephora really leans into that,' said Suzie Reider, EVP of Lyft Media and Business. 'It's a natural collaboration: a rider steps out of their Lyft, transported by a driver who knows their way around their communities, and enters Sephora's best-in-class shopping experience that offers expert guidance too.' Sephora Flips The Script On Heavy Promotions for Prime Day Prime Day of the past may not have had to deal with possible tariff implications but the event has always been about the best pricing and sales discounts, including in the beauty category. While consumers may not see rock-bottom prices this year, they can expect an eruption of exceptional promotions and deals. However, Sephora is betting on experiential shopping within a physical store and quality product offerings. 'Our research* shows that this is exactly what beauty shoppers love most about the Sephora experience: the opportunity to receive expert guidance and in-person consultations while shopping in-store, the ability to test products and try new things via samples, and an incredibly personalized experience that ultimately helps them find the right products for their unique beauty needs,' explained Srivatsa Arnold. Sephora-branded Lyft rides transform the journey to the store as part of the beauty experience in ... More its most recent marketing campaign (select markets). During the Delivered to Beauty promotion with Lyft, shoppers can receive expert guidance from Sephora Beauty Advisors, a personalized skin scan, plus exclusive product sampling and $10 off any order (over $50) at checkout. Sephora Mantra: Get Beauty from People Who Get Beauty 'At Sephora, we are all-in on beauty, and we get how it's meant to be experienced,' explains Srivatsa Arnold. The Sephora-Lyft partnership is part of a broader campaign targeting beauty lovers to think more critically about where and how they're shopping for beauty, especially during a popular promotional period. 'By encouraging people to Get Beauty from People Who Get Beauty,' we are aiming to remind them of the value of true beauty expertise, and of shopping an expertly-curated assortment of quality beauty products that consumers know they can trust,' said Srivatsa Arnold. The Sephora ecosystem, from beauty advisors and leadership team to the founders behind many of the expert- and artistry-driven brands carried by Sephora, is the backbone and community that has fostered the People Who Get Beauty marketing initiative. Sephora Has A Trusted Community 'While the campaign itself will run through the fall, the notion of Get Beauty from People Who Get Beauty is more than just a tagline. It will shape all the ways in which we show up for consumers and how we talk about what we uniquely offer, including knowledgeable beauty advisors, a differentiated product assortment (including many brands that are exclusive to Sephora), a best-in-class loyalty program, and a passionate beauty community,' said Srivatsa Arnold. Sephora currently offers seamless digital and omnichannel experiences online and in its stores. The beauty giant has integrated cutting-edge digital features into its mobile app, creating a seamless bridge between online and in-store shopping experiences. 'We as a retailer hope to make every touchpoint of shopping for beauty feel bespoke – because, when choosing the perfect hair, makeup, fragrance, skincare, or body care product, consumers deserve to be guided by the people who understand their beauty needs inside and out,' explains Srivatsa Arnold. Sephora Eyes New And Exciting Unique Partnerships Since January, Sephora has announced a diverse set of partners, including Unrivaled, the professional women's basketball league, a multiyear partnership with the Golden State Valkyries basketball team, and is participating in the Faces of Music, a docuseries on Hulu. When asked about future partnerships going into the fourth quarter and holiday selling, Srivatsa Arnold talked about some iconic new partnerships in the holiday timeframe, but did not specify which ones. 'While our current focus is getting consumers delivered to beauty with help from Lyft, we are also gearing up for an exciting second season with Unrivaled. More to come!' exclaimed Srivatsa Arnold.
Yahoo
09-04-2025
- Business
- Yahoo
WNBA's Golden State Valkyries and Sephora Announce Multiyear Partnership Debuting With New Performance Center
The Golden State Valkyries announced a new partnership with Sephora, expanding the WNBA's cultural reach and broadening the multinational beauty retailer's relevance beyond makeup, skin care and hair care. The multiyear partnership kicks off with the name of the Sephora Performance Center in Oakland, Calif. The performance center will feature Sephora-branded elements throughout its spaces, including three professional-grade basketball courts, a locker room, strength and conditioning areas, recovery zones, and a player lounge. The Golden State Valkyries new collaborative relationship will also feature Sephora as the presenting partner for the Valkyries Content Day and Training Camp. More from WWD WNBA's Candace Parker Named President of Adidas Women's Basketball WNBA Stars Nika Muhl and Jewell Loyd Turn the Tunnel Into a Runway in Smartwater x WNBA Pre-game Fashion Challenge Sydney Sweeney Embraces Corsetry in Elisabetta Franchi Suit, Becky G Pops in Yellow Tony Ward Gown and More From the Hollywood Beauty Awards 2025 'Partnering with Sephora is a natural fit for the Valkyries. They are not just a beauty leader, but a company with deep Bay Area roots like us,' said Jess Smith, Golden State Valkyries president. 'From our state-of-the-art Sephora Performance Center in Oakland to the unique content we'll create, this partnership brings tangible benefits to our players while giving fans unprecedented access to the team during our inaugural season. Having Sephora's support as a founding partner is a significant milestone for women's sports and the Valkyries.' Sephora's presence will also be featured throughout the Chase Center near San Francisco. Among the in-arena placements, a Sephora kiosk will prominently feature in offering a curated selection of beauty product offerings available for purchase. 'We are thrilled to be a founding partner of the Golden State Valkyries and support a team that is committed to women's empowerment, self-expression and excellence,' said Zena Arnold, chief marketing officer at Sephora U.S. 'Joining forces in our shared Bay Area home underscores the strong alignment between our brands, and we are proud to see Sephora represented in both a physical space and with an organization where confidence and performance thrive. We look forward to celebrating the synergy between sports and beauty and continuing to champion our shared values throughout the Valkyries inaugural season and in the years to come.' Sephora's partnership with the WNBA team comes on the heels of the retailer's role in the Netflix original series 'Running Point.' In the series, Sephora becomes a sponsor for the fictional Los Angeles Waves basketball team, of which Kate Hudson's character becomes the president. View Gallery Launch Gallery: WNBA All-Star Weekend Orange Carpet 2024 Arrivals: Caitlin Clark, A'ja Wilson & More Looks [PHOTOS] Best of WWD Elizabeth Taylor's Diamond and Gold Star of David Pendant Sells for $35,750 From Julien's Auctions What Is Vogue World? Details on the Upcoming Hollywood Edition of the Event, Tickets, Featured Artists and More Donatella Versace With Celebrity Friends Through the Years: Britney Spears, Jennifer Lopez, Dua Lipa and More [PHOTOS]
