Latest news with #SephoraKid
New York Post
17-06-2025
- Entertainment
- New York Post
My ‘Sephora Kid' has a $2K makeup collection and a multi-step morning routine — she started at age 3
This tot's glamming up what she's got. Armed with over $2,000 worth of chic cosmetics and bougie beauty must-haves, Naiya White, 10, puts the 'doll' in doll baby — literally. 'I'm a proud Sephora Kid,' the fourth grader, an aspiring 'skinfluencer,' from Colorado, declared to SWNS. She's festooned her face in high-quality goodies since age 3. 6 Naiya White, 10, has over 200 beauty products, costing over $2,000, as a proud 'Sephora Kid.' Ashley Paige / SWNS 'I'm obsessed with makeup and skincare,' added White, who's developed a daily 9-step skincare routine and an 11-step makeup regimen. 'I spend up to 30 minutes every morning on my skincare, and 15 minutes doing my makeup.' The mini tastemaker is in the growing number of wannabe glamor tweens, or 'Sephora kids,' who've recently ditched board games and Barbie dolls for dolling up with expensive primping products from luxe brands such as Morphe, ColourPop, Essence, Bubble and Drunk Elephant. Thanks to Gen Alpha influencers — trendsetting tikes born after 2010, such as White — kiddos as young as age 5 are racing to makeup retailers, like Sephora and Ulta, for the viral goops, powders and creams they've seen online. 6 Small girls have been spotted at popular beauty outlets, shopping for name brand cosmetics and anti-aging salves. Prostock-studio – But the pint-size shoppers have been accused of ransacking shelves for anti-aging treatments and 'bullying' store associates with 'mean-girl' antics. The Sephora kids movement has, too, received flak from folks who feel certain makeup goodies should be off limits to little ones. Still, it's a charge White gladly leads. 'You're never too young to start looking after your skin,' said the itty-bitty icon. She spent the majority of the COVID-19 lockdown watching tutorials from adult makeup artists such as Mikayla Nogueira and Jeffree Star, under the supervision of mom, Ashley Paige. 'The most important lesson I want Naiya to teach is, you can be a Sephora Kid and have a childhood,' said Paige, 38, a former Ulta cosmetologist. 6 Paige, 38, supports her daughter's fascination with makeup, beauty and skincare. Ashley Paige / SWNS She purchased White's first-ever 'prestige' preening product, a $20 tube of Anastasia Beverly Hills liquid lipstick, in 2018. The elementary schooler's cosmetics collection has since ballooned to more than 200 hot commodities — embellishment items, White stores in her vanity table, dresser drawers, and three make-up bags. She also refuses to leave the house without at least seven lip glosses in her purse. It's an obsession Paige is carefully fostering. 'For me personally, as a mom, I don't believe she needs all those products,' said the single parent. 'I want her to have makeup and skincare and to play with them freely, if they're child-safe.' 'But, we don't believe in promoting overconsumption.' To protect her little girl's skin health, Paige only allows White to use age-appropriate coveralls. 6 Paige, who bought her tot a $20 lipstick when she was still a toddler, says White has recently become obsessed with Laneige beauty products. Ashley Paige / SWNS 'I'm not worried about what it's doing to Naiya's skin,' she said. 'We only use child-safe products like moisturiser, cleanser and SPF.' The mom does, however, let White watch as she undergoes her own regimen of more mature treatments. 'A few years ago, I was going to Botox and facial peel appointments, Naiya would come with me and get very interested in them,' Paige admitted. 'I share a lot of my skincare products with her, as long as they're age-appropriate.' 'I think a lot of people forget that our skin is our largest organ,' she added. 'You can't really teach your child to take good care of their body and not teach them about their entire body.' 'We're happy to teach kids about eating healthy food, exercise and mental health, so why not about skincare?,' wondered Paige, whose caught severe social media scoldings for her permissiveness when it comes to White's love of makeup. 6 The mother has allowed her 10-year-old to tag along with her for Botox injections and facial peel treatments. Ashley Paige / SWNS 'We're not saying kids should be using anti-wrinkle cream, or worrying about that,' Paige continued. 'But it's important for everyone to be protecting themselves from the sun, and keeping their skin moisturised.' Her tiny trailblazer, who's privy to the internet's ire, agrees. 'If a kid has a bunch of breakouts, they'd tell them to take care of their skin more,' said White. 'But I do take care of my skin – and they just say I'm too young.' 'You have to be careful and educate yourself, because there are skincare products which can harm a kid's skin barrier,' she added. 'But even babies have skincare products — I don't think you can be too young.' Here's a look at the little belle's beauty routines. 6 White has developed several multistep beauty and skincare routines, which she follows on a daily basis. Ashley Paige / SWNS Naiya's morning skincare routine Bubble Fresh Start gel cleanser – $17 Bubble Slam Dunk moisturiser – $16 Tinted sunscreen – $10 Aquaphor chapstick – $8 Naiya's daily makeup routine Tinted sunscreen – $19 Concealer – $29 Bronzing stick – $35 Blush – $15 Eyebrow gel – $7 Clear mascara – $3 Highlighter – $31 Eyeshadow – $29 Lip liner – $7 Lip gloss – $21 Naiya's nighttime skincare routine Evereden multivitamin face wash – $39 Evereden Mini Cloud face wash – $12 Moisturiser – $8 Lip mask – $10 Lip scrub – $10
Scottish Sun
17-06-2025
- Entertainment
- Scottish Sun
I let my kid start wearing make-up aged 3 – she is now 10 & I've spent £1.5K on her 200 products, her regime has 9 steps
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) A 10-YEAR-OLD who started wearing make-up aged THREE has spent $2k (£1.5K) on over 200 products, has a nine-step daily skincare routine and describes herself as a "proud Sephora kid". Naiya White, 10, started wearing make-up at the age of three while performing at dance recitals. Sign up for Scottish Sun newsletter Sign up 3 At the age of five, and during the 2020 lockdown, Naiya began following tutorials by make-up artists Mikayla Nogueira and Jeffree Star, under mum's supervision Credit: SWNS 3 At the age of three, Naiya had already spent hours watching mum Ashley doing her skincare and make-up Credit: SWNS 3 The little girl has dubbed herself a 'Sephora kid' - tweens and teens who are obsessed with skincare and beauty products Credit: SWNS Her mum, Ashley Paige, 38, was a make-up artist in her local Ulta store during the 2000s, and bought Naiya her first make-up item - an Anastasia Beverly Hills liquid lipstick costing $20 (£14.75) - in 2018. Since then, Naiya has developed a nine-step skincare routine and 11-step makeup routine - with $2,000 (£1.5k) worth of products - which takes her up to 30 minutes every day and refuses to be caught without seven lip glosses in her purse at once. She dubs herself a 'Sephora kid' - tweens and teens who are obsessed with skincare and beauty products, often visiting Sephora and similar stores to purchase and try products - and insists "you're never too young to start looking after your skin". Ashley, a graphic designer, from Grand Junction, Colorado, said: "The most important lesson I want Naiya to teach is: You can be a Sephora Kid and have a childhood. "For me personally, as a mum, I don't believe she needs all those products - I want her to have make-up and skincare and to play with them freely, if they're child-safe. "But, we don't believe in promoting overconsumption. "I'm not worried about what it's doing to Naiya's skin - we only use child-safe products like moisturiser, cleanser and SPF." Naiya, an elementary school student, added: "I'm a proud Sephora Kid - I like to take my cousin to Sephora and give her skincare advice. "I'm obsessed with makeup and skincare - I would honestly love to own my own skincare company when I grow up, or become a makeup artist. "I spend up to 30 minutes every morning on my skincare, and 15 minutes doing my makeup." 'Love these' shoppers cry as Primark launches new skincare range with £3.50 masks & SPF & it'll save you hundreds on the viral brand At the age of three, Naiya had already spent hours watching Ashley doing her skincare and make-up. By that time she began showing interest in playing with skincare herself and Ashley allowed Naiya to use her baby lotion, body wash and SPF. But her first make-up item, an Anastasia Beverley Hills liquid lipstick, was bought by Ashley just before Naiya was due to perform at a dance recital. "At dance, they require girls to wear red lipstick," Ashley said. "I don't believe girls should be wearing red lipstick or nail polish - it's a woman's colour. "I took Naiya to Sephora - we picked a very bright pink liquid lipstick. "That was her first, more prestige, item." NAIYA'S SKINCARE ROUTINE Here's everything the ten-year-old uses throughout the day. Morning: Bubble Fresh Start gel cleanser - $17 (£12) Bubble Slam Dunk moisturiser - $16 (£11) Tinted sunscreen - $10 (£7) Aquaphor chapstick - $8 (£6) Make-up routine: Tinted sunscreen - $19 (£14) Concealer - $29 (£21) Bronzing stick - $35 (£25) Blush - $15 (£11) Eyebrow gel - $7 (£5) Clear mascara - $3 (£2) Highlighter - $31 (£22) Eyeshadow - $29 (£21) Lip liner - $7 (£5) Lip gloss - $21 (£15) Evening skincare routine: Evereden multivitamin face wash - $39 (£28) Evereden Mini Cloud face wash - $12 (£9) Moisturiser - $8 (£6) Lip mask - $10 (£7) Lip scrub - $10 (£7) At the age of five, and during the 2020 lockdown, Naiya began following tutorials by make-up artists Mikayla Nogueira and Jeffree Star, under Ashley's supervision. The tot became "obsessed" with shimmery looks, using glitter eyeshadow and eyeliner. Her make-up collection began growing, including more "prestige" items like $19 (£14) Laneige lip glosses and $30 (£22) Drunk Elephant skincare. Now, at the age of 10, Naiya has over 200 makeup and skincare items - and has spent $2,000 (£1.5k) - which she keeps in her vanity table, dresser drawers, and three make-up bags. Naiya said: "Most of my expensive make-up products I have are from Santa Claus. "I have 200 products - my mum had to turn my dresser into a vanity table so I could fill it with all of them." Ashley added: "Naiya is obsessed with Laneige, particularly lip gloss." A year after discovering her love for make-up, Naiya began watching skincare videos on TikTok, as well as accompanying Ashley to dermatologist appointments. Together, the mum-and-daughter duo have been reading into products Naiya can use safely - and Ashley says it's "great" she's looking after her skin from such a young age. Over four years, Naiya has created a nine-step skincare routine - including four steps in the morning and five steps in the evening. "A few years ago, I was going to Botox and facial peel appointments - Naiya would come with me and get very interested in them," Ashley added. "I share a lot of my skincare products with her, as long as they're age appropriate. "I think a lot of people forget that our skin is our largest organ - you can't really teach your child to take good care of their body and not teach them about their entire body. "We're happy to teach kids about eating healthy food, exercise and mental health, so why not about skincare?" The pair say they've received messages from critics on TikTok saying Naiya is "too young" to wear the products, after posting skincare videos together. But Naiya says people would still criticise her if she was suffering from skin issues. "If a kid has a bunch of breakouts, they'd tell them to take care of their skin more," she said. "But I do take care of my skin - and they just say I'm too young. "You have to be careful and educate yourself, because there are skincare products which can harm a kid's skin barrier. "But even babies have skincare products - I don't think you can be too young." Ashley added: "We're not saying kids should be using anti-wrinkle cream, or worrying about that. "But it's important for everyone to be protecting themselves from the sun, and keeping their skin moisturised."
The Sun
17-06-2025
- Lifestyle
- The Sun
I let my kid start wearing make-up aged 3 – she is now 10 & I've spent £1.5K on her 200 products, her regime has 9 steps
A 10-YEAR-OLD who started wearing make-up aged THREE has spent $2k (£1.5K) on over 200 products, has a nine-step daily skincare routine and describes herself as a "proud Sephora kid". Naiya White, 10, started wearing make-up at the age of three while performing at dance recitals. 3 3 3 Her mum, Ashley Paige, 38, was a make-up artist in her local Ulta store during the 2000s, and bought Naiya her first make-up item - an Anastasia Beverly Hills liquid lipstick costing $20 (£14.75) - in 2018. Since then, Naiya has developed a nine-step skincare routine and 11-step makeup routine - with $2,000 (£1.5k) worth of products - which takes her up to 30 minutes every day and refuses to be caught without seven lip glosses in her purse at once. She dubs herself a 'Sephora kid' - tweens and teens who are obsessed with skincare and beauty products, often visiting Sephora and similar stores to purchase and try products - and insists "you're never too young to start looking after your skin". Ashley, a graphic designer, from Grand Junction, Colorado, said: "The most important lesson I want Naiya to teach is: You can be a Sephora Kid and have a childhood. "For me personally, as a mum, I don't believe she needs all those products - I want her to have make-up and skincare and to play with them freely, if they're child-safe. "But, we don't believe in promoting overconsumption. moisturiser, cleanser and SPF." skincare advice. "I'm obsessed with makeup and skincare - I would honestly love to own my own skincare company when I grow up, or become a makeup artist. "I spend up to 30 minutes every morning on my skincare, and 15 minutes doing my makeup." 'Love these' shoppers cry as Primark launches new skincare range with £3.50 masks & SPF & it'll save you hundreds on the viral brand At the age of three, Naiya had already spent hours watching Ashley doing her skincare and make-up. By that time she began showing interest in playing with skincare herself and Ashley allowed Naiya to use her baby lotion, body wash and SPF. But her first make-up item, an Anastasia Beverley Hills liquid lipstick, was bought by Ashley just before Naiya was due to perform at a dance recital. "At dance, they require girls to wear red lipstick," Ashley said. "I don't believe girls should be wearing red lipstick or nail polish - it's a woman's colour. "I took Naiya to Sephora - we picked a very bright pink liquid lipstick. "That was her first, more prestige, item." At the age of five, and during the 2020 lockdown, Naiya began following tutorials by make-up artists Mikayla Nogueira and Jeffree Star, under Ashley's supervision. The tot became "obsessed" with shimmery looks, using glitter eyeshadow and eyeliner. Her make-up collection began growing, including more "prestige" items like $19 (£14) Laneige lip glosses and $30 (£22) Drunk Elephant skincare. Now, at the age of 10, Naiya has over 200 makeup and skincare items - and has spent $2,000 (£1.5k) - which she keeps in her vanity table, dresser drawers, and three make-up bags. Naiya said: "Most of my expensive make-up products I have are from Santa Claus. "I have 200 products - my mum had to turn my dresser into a vanity table so I could fill it with all of them." Ashley added: "Naiya is obsessed with Laneige, particularly lip gloss." A year after discovering her love for make-up, Naiya began watching skincare videos on TikTok, as well as accompanying Ashley to dermatologist appointments. Together, the mum-and-daughter duo have been reading into products Naiya can use safely - and Ashley says it's "great" she's looking after her skin from such a young age. Over four years, Naiya has created a nine-step skincare routine - including four steps in the morning and five steps in the evening. "A few years ago, I was going to Botox and facial peel appointments - Naiya would come with me and get very interested in them," Ashley added. "I share a lot of my skincare products with her, as long as they're age appropriate. "I think a lot of people forget that our skin is our largest organ - you can't really teach your child to take good care of their body and not teach them about their entire body. "We're happy to teach kids about eating healthy food, exercise and mental health, so why not about skincare?" The pair say they've received messages from critics on TikTok saying Naiya is "too young" to wear the products, after posting skincare videos together. But Naiya says people would still criticise her if she was suffering from skin issues. "If a kid has a bunch of breakouts, they'd tell them to take care of their skin more," she said. "But I do take care of my skin - and they just say I'm too young. "You have to be careful and educate yourself, because there are skincare products which can harm a kid's skin barrier. "But even babies have skincare products - I don't think you can be too young." Ashley added: "We're not saying kids should be using anti-wrinkle cream, or worrying about that. "But it's important for everyone to be protecting themselves from the sun, and keeping their skin moisturised."
The Irish Sun
17-06-2025
- Lifestyle
- The Irish Sun
I let my kid start wearing make-up aged 3 – she is now 10 & I've spent £1.5K on her 200 products, her regime has 9 steps
A 10-YEAR-OLD who started wearing make-up aged THREE has spent $2k (£1.5K) on over 200 products, has a nine-step daily skincare routine and describes herself as a "proud Sephora kid". Naiya White, 10, started 3 At the age of five, and during the 2020 lockdown, Naiya began following tutorials by make-up artists Mikayla Nogueira and Jeffree Star, under mum's supervision Credit: SWNS 3 At the age of three, Naiya had already spent hours watching mum Ashley doing her skincare and make-up Credit: SWNS 3 The little girl has dubbed herself a 'Sephora kid' - tweens and teens who are obsessed with skincare and beauty products Credit: SWNS Her mum, Ashley Paige, 38, was a make-up artist in her local Ulta store during the 2000s, and bought Naiya her first make-up item - an Anastasia Beverly Hills liquid lipstick costing $20 (£14.75) - in 2018. Since then, Naiya has developed a nine-step She dubs herself a 'Sephora kid' - tweens and teens who are obsessed with skincare and beauty products, often visiting Sephora and similar stores to purchase and try products - and insists "you're never too young to start Ashley, a graphic designer, from Grand Junction, Colorado, said: "The most important lesson I want Naiya to teach is: You can be a Sephora Kid and have a childhood. read more on beauty "For me personally, as a mum, I don't believe she needs all those products - I want her to have make-up and skincare and to play with them freely, if they're child-safe. "But, we don't believe in promoting overconsumption. "I'm not worried about what it's doing to Naiya's skin - we only use child-safe products like moisturiser, cleanser and Naiya, an elementary school student, added: "I'm a proud Sephora Kid - I like to take my cousin to Sephora and give her skincare advice. Most read in Fabulous "I'm obsessed with makeup and skincare - I would honestly love to own my own skincare company when I grow up, or become a makeup artist. "I spend up to 30 minutes every morning on my skincare, and 15 minutes doing my makeup." 'Love these' shoppers cry as Primark launches new skincare range with £3.50 masks & SPF & it'll save you hundreds on the viral brand At the age of three, Naiya had already spent hours watching Ashley doing her skincare and make-up. By that time she began showing interest in playing with skincare herself and Ashley allowed Naiya to use her baby lotion, body wash and SPF. But her first make-up item, an Anastasia Beverley Hills liquid lipstick, was bought by Ashley just before Naiya was due to perform at a dance recital. "At dance, they require girls to wear red lipstick," Ashley said. "I don't believe girls should be wearing red lipstick or "I took Naiya to Sephora - we picked a very bright pink liquid lipstick. "That was her first, more prestige, item." NAIYA'S SKINCARE ROUTINE Here's everything the ten-year-old uses throughout the day. Morning: Bubble Fresh Start gel cleanser - $17 (£12) Bubble Slam Dunk moisturiser - $16 (£11) Tinted sunscreen - $10 (£7) Aquaphor chapstick - $8 (£6) Make-up routine: Tinted sunscreen - $19 (£14) Concealer - $29 (£21) Bronzing stick - $35 (£25) Blush - $15 (£11) Eyebrow gel - $7 (£5) Clear mascara - $3 (£2) Highlighter - $31 (£22) Eyeshadow - $29 (£21) Lip liner - $7 (£5) Lip gloss - $21 (£15) Evening skincare routine: Evereden multivitamin face wash - $39 (£28) Evereden Mini Cloud face wash - $12 (£9) Moisturiser - $8 (£6) Lip mask - $10 (£7) Lip scrub - $10 (£7) At the age of five, and during the 2020 lockdown, Naiya began following tutorials by make-up artists The tot became "obsessed" with shimmery looks, using glitter eyeshadow and eyeliner. Her make-up collection began growing, including more "prestige" items like $19 (£14) Now, at the age of 10, Naiya has over 200 makeup and skincare items - and has spent $2,000 (£1.5k) - which she keeps in her vanity table, dresser drawers, and three make-up bags. Naiya said: "Most of my expensive make-up products I have are from Santa Claus. "I have 200 products - my mum had to turn my dresser into a vanity table so I could fill it with all of them." Ashley added: "Naiya is obsessed with Laneige, particularly lip gloss." A year after discovering her love for make-up, Naiya began watching skincare videos on TikTok, as well as accompanying Ashley to dermatologist appointments. Together, the mum-and-daughter duo have been reading into products Naiya can use safely - and Ashley says it's "great" she's looking after her skin from such a young age. Over four years, Naiya has created a nine-step skincare routine - including four steps in the morning and five steps in the evening. "A few years ago, I was going to "I share a lot of my skincare products with her, as long as they're age appropriate. "I think a lot of people forget that our skin is our largest organ - you can't really teach your child to take good care of their body and not teach them about their entire body. "We're happy to teach kids about The pair say they've received messages from critics on TikTok saying Naiya is "too young" to wear the products, after posting skincare videos together. But Naiya says people would still criticise her if she was suffering from skin issues. "If a kid has a bunch of breakouts, they'd tell them to take care of their skin more," she said. "But I do take care of my skin - and they just say I'm too young. "You have to be careful and educate yourself, because there are skincare products which can harm a kid's skin barrier. "But even babies have skincare products - I don't think you can be too young." Ashley added: "We're not saying kids should be using anti-wrinkle cream, or worrying about that. "But it's important for everyone to be protecting themselves from the sun, and keeping their skin moisturised."
Yahoo
30-03-2025
- Health
- Yahoo
CA bill would ban sale of some beauty products to ‘Sephora Kids'
(NewsNation) — With the rising popularity of luxury makeup and anti-aging skincare among teens, a California lawmaker is sounding an alarm about the dangers of ingredients in cosmetics, proposing a bill that would ban the sale of the products to people under 18. Assemblymember Alex Lee, D-San Jose, introduced the bill Tuesday, aiming to prohibit the sale of cosmetics to minors if they contain vitamin A and its derivatives. Products containing retinoids, retinol, alpha hydroxy acids, glycolic acids, ascorbic acids, and citric acids are on the chopping block. This comes as consumers of beauty merchandise are getting younger. Elementary-age kids are flocking to beauty stores, and social media, especially TikTok, is an enticing motivation to show off the latest goods. 30-year study reveals keys to 'healthy aging' Anti-aging skincare products are the latest trend, but some are concerned about the dermatological harm products made for adults can have on children. 'Children who are 10 years old, 12 years old, shouldn't have to worry about wrinkles,' Lee told The Los Angeles Times. Gen Z and Gen Alpha are now being called 'Sephora Kids.' 'The viral trend of Sephora Kids is better marketing than any company could ever pay for,' Lee said. 'The multibillion-dollar industry is willingly profiting off this trend, even though they themselves admit and know that those products are not safe for children.' Spare bodies will solve medical challenges: Scientists 'Sephora Kid' refers to young consumers, particularly those under 18, of anti-aging skincare and makeup, as the industry begins to market toward teens. Gen Alpha, those born between 2010 and 2024, are the primary demographic, but some Gen Zers (born between 1997 and 2012) can be considered a 'Sephora Kid.' The term is derived from the global beauty retailer Sephora. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
