Latest news with #Serpenti
Harpers Bazaar Arabia
15-07-2025
- Entertainment
- Harpers Bazaar Arabia
How To Wear Your Watch Like A Fashion Editor: Bvlgari's Serpenti Aeterna
Bvlgari's Serpenti has undergone one of its most radical reimaginings yet, as the maison introduces the Serpenti Aeterna – a study in effortless elegance Have you ever reinvented yourself? Let me tell you something, it ain't easy. You will never entirely escape your fundamentals – your genetics, epi-genetics, the lifetime of experiences and loved ones that have shaped who you are. But you can, with a lot of thought, some time, and a tonne of soul searching, reimagine yourself a little and re-emerge, ready to take on a new chapter. No one knows this better than Bvlgari's Serpenti. First designed in 1948, the behemoth brand's now iconic snake-inspired timepieces come with a legacy unlike any other jewellery watch of the 20th century. The earliest iterations showcased the Tubogas technique – a coiled bracelet inspired by gas pipes that drew on the utilitarian design movement of the era – and cleverly concealed a delicate watch dial in each serpent's head. The design shot to fame in the 1960s when Elizabeth Taylor was photographed wearing one on the set of Cleopatra, filmed in Rome; the very birthplace of Bvlgari. The Serpenti was, at that time, the ultimate It watch. More than 75 years later, the Serpenti has had too many glow-ups to count. Double-spiral bracelets, mechanical movements, a rainbow of gems and a veritable paintbox of colour palettes later, the Serpenti has managed to emerge as one of the most enduring designs of women's watchmaking history, despite its chameleon-like qualities. For 2025, however, there's a mic drop. The Serpenti hasn't been reimagined, it has been reborn. No scales, no eyes, no coils; the Serpenti Aeterna introduces a whole new design language, a vocabulary which according to Fabrizio Buonamassa Stigliani, the maison's head of horology, is founded on the irresistible Italian concept of sprezzatura – the art of appearing effortlessly elegant, when great effort has indeed been made behind the scenes. This is the thing about Bvlgari, we do crazy things, in an effortless way,' smiles Fabrizio, introducing his new sleek and slinky creation at this year's Watches & Wonders show. He explains that the watch was designed to coincide with the maison's Aeterna high jewellery presentation, which with its contemplation of eternity, encouraged him to contemplate the future of the iconic snake silhouette. Fabrizio is adamant, however, that it wasn't a sculptural approach that brought this reptile to reality, rather simple pen strokes upon the page that set its svelte lines. 'Sculptural design can end up looking cold. The Aeterna doesn't look cold, it's gorgeous; you can see the Bvlgari proportions and it's bold. It has a very simple boldness.' The secret? 'There are golden rules, there is geometry, in the end it's mathematics, but it's also a secret and a mystery,' he quips. Fabrizio refers to the Serpenti Aeterna as a 'wow upon the wrist,' and it is this that makes it so wearable with, well frankly, anything. Crafted in 18-karat white or rose gold, dazzling with snow-set diamonds, this is a watch to be worn with an evening dress after dark, but by day? With whatever. Take Miu Miu's Breton stripe top – ultra chic when paired with shorts by Gucci, slung with chains by Tiffany&Co. and finished with this season's cult loafers-cum-sneakers. The perfect laidback-luxe look for a day's yachting, the Serpenti Aeterna's chilled-out charisma wouldn't look remotely out of place. The embodiment of contemporary classicism, it will morph to suit burlap or ballgowns, both timeless and timely. 'It's the beginning of something,' says Fabrizio. 'In Italy, when you cook the pasta, there's a precise moment that the pasta is done. Maybe we are early. Maybe we are late. I don't know. We will see,' he laughs. He isn't, however, proud of his latest timepiece. 'I'm always thinking about the next challenge, and it's never perfect. As a designer, if I was entirely content, it would be time for me to retire. You can always improve.' Amen to that. All Imagery Supplied
Tatler Asia
20-06-2025
- Business
- Tatler Asia
Wind back to Bvlgari's outstanding debut at Watches and Wonders 2025
Bvlgari's inaugural showing at Watches and Wonders 2025 was a declaration of disruptive intent and prowess. Within a fair increasingly dominated by legacy and nostalgia, it brought something bold and entirely new It was about time. After seasons spent exhibiting just outside the Palexpo convention complex, the annual site of Watches and Wonders Geneva (WWG), Bvlgari finally debuted at the most important horological fair on the calendar in a manner that felt both overdue and undeniably fitting. WWG set the perfect backdrop to showcase a journey that started in 2014—the evolution of the Roman jeweller into a Swiss watchmaker, since adorned with ten world records, 13 revolutionary movements and a veritable lineup of groundbreaking novelties. Also fortuitous that this year would see Bvlgari CEO Jean-Christophe Babin's appointment to the helm of LVMH Watches, succeeding Frédéric Arnault. Such a move affirms the brand's place at the forefront of the market, propelled by its distinctive DNA that blends Swiss innovation with Italian creativity. More from Tatler: The Arnault effect: how LVMH defines global luxury, indulgence and desire This inherent duality is profoundly expressed in its headline pieces at Geneva: a compelling study in contrast and harmony. Babin remarks, 'With the Octo Finissimo and Serpenti watches, we continue to explore new territories, to push the boundaries of design and fine watchmaking, and open new perspectives in horology.' Above Each watch reveals the prowess of watchmakers and engineers at Bvlgari (Photo: Courtesy of Bvlgari) Above The Serpenti is transformed once more (Photo: Courtesy of Bvlgari) Breaking a new record was simply inevitable for a Maison so devoted since 2014, when it launched its quest towards extreme thinness with the Octo Finissimo Tourbillon. With a hand-wound movement at 1.95mm thick—the world's slimmest flying tourbillon at the time—this piece propelled the collection that would become Bvlgari's calling card in modern timekeeping. With a slew of world records, the line has consistently fused minimalist design with micro- mechanical wizardry. 'Each record has been a stepping about redefining what's possible in mechanical watchmaking,' Babin comments. 'With each challenge, we've had to rethink not only traditional techniques but also how watches are designed and developed.' The latest chapter to this saga has now arrived with the new Octo Finissimo Ultra Tourbillon. Measuring 40mm in diameter and just 1.85mm in thickness, it is the thinnest piece there's ever been with the desirable complication, and a fitting 'full circle' moment to the watch that started it all. Above The Octo collection has consistently broken world records (Photo: Courtesy of Bvlgari) The heart of this feat is the manual-wound BVF 900 tourbillon movement with a 42-hour power reserve. The degree of precision in the skeletonisation is integral and deliberate; with light expertly diffused throughout, nothing is hidden, and the margin for error is razor-thin. Exacting craftsmanship is not just expected but essential—a testament to Bvlgari's engineering prowess. Fabrizio Buonamassa Stigliani, product creation executive director for the Maison, explains, 'Every detail, from the indexes to the tourbillon skeleton, bears witness to our commitment to excellence.' This is evident in the novelty's interplay of innovative materials. The calibre is housed within a tungsten carbide main plate, while the bezel, case middle and lugs are crafted from microbead-frosted titanium. Also in titanium, the seamlessly integrated bracelet is engineered to just 1.5mm in thickness, including the folding clasp, to ensure the ultra-thin profile remains uncompromised. Read more: Watches and Wonders 2025: 3 record-breaking timepieces Above Octo Finissimo Ultra Tourbillon at just 1.85mm thick (Photo: Courtesy of Bvlgari) Above Key designer Fabrizio Buonamassa Stigliani (Photo: Courtesy of Bvlgari) The two planar crowns, subtly integrated into the case at 8 o'clock for winding and 3 o'clock for time-setting, are fashioned from circular-grained stainless steel; as is the ratchet, which features intricate geometric engraving that adds visual and tactile depth. For optimal legibility, rhodium-plated hands sweep over the sandblasted brass base in DLC anthracite coating, a matt finish that sharpens clarity while reinforcing the modern, high-performance aesthetic. Unlike its regulator-style predecessors, the Octo Finissimo Ultra and Ultra COSC, this execution unifies time display on a single dial, elevating both function and form. With this harmonious mix, Bvlgari delivers a watch that embodies mechanical complexity and minimalist sophistication in equal measure. Pure Elegance And what of its other release? Bvlgari continues to speak in the precise language of modernism, but also reveals its ancient tongue of seduction and perpetual rebirth. Serpenti Aeterna sees the Maison's iconic motif undergo its most daring transformation yet, distilled to its purest form. Above Serpenti Aeterna in rose gold (Photo: Courtesy of Bvlgari) No eyes, no scales, no artifice—only the serpent's most elemental form remains, in exquisite high jewellery. It's certainly a bold move for the Maison, while affirming its determination to always bring something new to the table. With the Aeterna, Bvlgari shows the world its glorious dance between yesterday and tomorrow, capturing the rich Roman heritage that precedes it and skillfully projects it into the future. 'I like to design in a pure, contemporary style, with few decorative elements—to draw lines that speak the language of eternity,' muses Stigliani. 'Octo Finissimo is a perfect expression of this quest for the absolute through form, which now transforms Serpenti.' Embracing the wrist in a single gesture, the Aeterna's fluidity is like a second skin with even greater sophistication. See also: Watches and Wonders 2025: Best jewellery watches from Chanel, Cartier, Van Cleef & Arpels and more Above Serpenti Aeterna in white gold, a fully pavé model with green hands (Photo: Courtesy of Bvlgari) No detail slips past the brand's visionary modernity. The ingenious clasp mechanism, which demanded two years of development, achieves perfect aesthetic integration and comfort. Invisible from the outside, the iconic hexagonal scales are subtly etched into the inner contour of both variants: one in rose gold, kissed by a spattering of diamonds, and the other fully pavé-set in white gold. Precious gemstones illuminate the snow-set dial, extending along the spine to the very tip of the tail. The name 'Aeterna' evokes timelessness, a fitting moniker for this era when horological connections are more emotional than empirical. In the years ahead, the question won't be whether Bvlgari belongs in Geneva—it's how the rest of the industry keeps up. NOW READ World Watch Day: Horology celebrates global recognition on October 10, 2025 MB&F reimagines Bvlgari's iconic Serpenti LVMH Watch Week 2025: The best new watches
Tatler Asia
15-06-2025
- Entertainment
- Tatler Asia
Tatler's picks: Watches that push the boundaries of contemporary craftsmanship
Subtle redefining Above Parmigiani Fleurier Tonda PF Micro-Rotor Parmigiani Fleurier's Tonda PF Micro-Rotor continues its quiet homage to the enduring allure of platinum. This new limited edition appears in a moody shade of deep blue stone, sheathed in a 40mm case of 950 platinum—pure, understated opulence. Its standout feature is its remarkable slimness—just 7.8mm, made possible by the 3mm PF703 ultra-thin movement, integrated with a platinum micro-rotor. This enables both mechanical prowess and graceful finesse. The dial, dressed in a grain d'orge guilloché pattern, offers layered texture while maintaining a minimalist sensibility. Rooted in the philosophy of discreet elegance, this piece echoes Le Corbusier's ethos—intentional, poised and considered. With only 25 pieces created, it is a rare find for the connoisseur collector. Read more: What can we tell from Pope Leo XIV's Wenger watch? When snake turns into dragon Above Bulgari & MB&F Serpenti For those who once doubted the synergy between Bulgari and MB&F, the Flying T Allegra of 2019 swiftly silenced them. This year, the two maisons push further, unveiling an even more audacious creation. The new Serpenti is a spectacular metamorphosis reimagining Bulgari's iconic femininity as a feat of mechanical ingenuity. Its layered 53mm case cradles twin rotating aluminium domes, each displaying the time and mimicking the hypnotic gaze of a serpent. At its centre, a 14mm flying balance wheel pulses like the beating heart of a mechanical being. Far from a conventional jewellery timepiece, this is a kinetic sculpture, defying tradition. Each of the 33 limited editions crafted in titanium, rose gold or black PVD-coated steel is the result of three years of research and devotion, a symphony of precision and artistic flair. The openworked dial completes the silhouette—fierce, refined, and utterly singular. Continuing the legacy Above Credor Locomotive GCCR997 The spirit of Gérald Genta lives on in the latest Credor creation, drawing inspiration from the legendary Locomotive. This edition features a 38.8mm titanium case, housing the automatic Calibre CR01, which delivers a 45-hour power reserve combining reliability with refined performance. The watch's defining features include a distinctive hexagonal case, a striking blue dial with precise geometric motifs, and a mix of brushed and polished finishes across the case and strap creating a play of textures that catches the light with sophistication. At 8.9mm thick, it offers a reassuring yet elegant weight on the wrist. With a water resistance of up to 100 metres, it proves to be a versatile companion in varied settings. Set to launch at retail boutiques next month, this design continues the legacy of a true icon. Eternal mark Above IWC Schaffhausen Da Vinci Perpetual Calendar Chronograph Actor Hiroyuki Sanada made a statement in understated elegance at the Producers Guild of America Awards 2025, selecting the IWC Da Vinci Perpetual Calendar Chronograph, an intricate timepiece that marries technical prowess with timeless style. The 43mm stainless steel watch features a slate-grey dial, classic Arabic numerals, and a black leather strap, a combination that strikes a balance between refinement and masculinity. Its design encompasses a perpetual calendar, displaying day, date, month, year and a moon phase, all powered by the in-house Calibre 89630. Beyond the calendar complication, it includes a chronograph with flyback functionality, allowing precise timing with a single seamless motion. A 68-hour power reserve ensures the watch is as dependable as it is sophisticated, capturing the essence of IWC's mechanical artistry. Legend of rebirth Above Zenith Chronomaster Revival A3818 'Cover Girl Carbon' The age of neo-vintage has arrived, and the Zenith Chronomaster Revival A3818 'Cover Girl Carbon' leads the charge. This striking piece revives the spirit of the original 1971 El Primero chronograph, reimagined in three contemporary limited editions. The 37mm case is crafted from carbon composite, offering a featherlight feel at just 60 grams, far lighter than its steel or titanium predecessors. The black carbon dial features a distinctive 'shark's tooth' seconds track, framed by tachymeter and pulsometer scales. Inside, the automatic El Primero 400 movement ensures chronograph precision, a 50-hour power reserve, and compatibility with a variety of strap styles making it a dynamic piece of wearable heritage. Minimalist luxury Above Parmigiani Fleurier Tonda PF Micro-Rotor Parmigiani Fleurier's Tonda PF Micro-Rotor continues to honour the enduring elegance of platinum in haute horlogerie. This new limited edition appears in a deep stone-blue hue, encased in 40mm of 950 platinum, a study in quiet opulence. Its most striking feature is its svelte silhouette, measuring just 7.8mm thick. This is made possible by the PF703 ultra-thin movement at 3mm, which includes a platinum micro-rotor delivering high performance while preserving the watch's refined form. The dial is embellished with a grain d'orge guilloché motif, offering texture without compromising minimalism. The piece embodies the ethos of understated luxury, echoing Le Corbusier's principles—purposeful, elegant and sincere. With only 25 pieces produced, it is a rare acquisition for the discerning collector. Out to sea Above Panerai Radiomir 8 Giorni Eilean Experience Edition PAM01643 The Eilean, a 70-foot sailing yacht from 1936, gained cult status after appearing in Duran Duran's Rio video, only to fall into disrepair. In 2006, then Panerai CEO Angelo Bonati discovered the vessel in Antigua and began an ambitious restoration, returning it to its former glory. To honour this nautical legend, Panerai unveils the Radiomir 8 Giorni Eilean Experience Edition PAM01643, limited to just 30 pieces. The 45mm Brunito steel case features bronze accents repurposed from the Eilean during its restoration—a seamless blend of legacy and innovation. A beige dial evokes wind-filled sails, while the hand-wound P.5000 calibre delivers an impressive eight-day power reserve. Each owner is invited on a voyage through Sicily—from exploring Mount Etna to sailing aboard the Eilean herself, offering an immersive experience in the spirit of timeless adventure.
Campaign ME
04-06-2025
- Business
- Campaign ME
Here's Campaign ME's luxury ‘Work' picks for 2025
This May, Campaign Middle East released its Luxury Issue, spotlighting how marketers and advertisers are redefining value, storytelling and consumer connection across high-end categories. Here's a round-up of campaigns within luxury category from the region this past year, featuring work from Jumeirah, Raffles Hotels & Resorts, Bvlgari, Bentley and Jimmy Choo. Jumeirah: Jumeirah Marsa Al Arab The launch campaign for Jumeirah Marsa Al Arab intended to position the resort at the centre of cultural conversation. The campaign's key objective was to elevate and redefine guest expectations of luxury hospitality into one that transcended tradition to create an experience that was deeply personal, sensorial and emotionally resonant. Leveraging a comprehensive 360-degree marketing mix, the campaign was strategically executed across a mix of high-impact channels, targeted platforms and premium placements, including social media, digital and programmatic platforms, luxury fashion, lifestyle and travel print publications, as well as targeted OOH including airport lounges and private jet terminals. Raffles Hotels & Resorts: The Butler Did It This campaign from the luxury hotel brand offers a playful twist on the classic 'whodunnit' narrative. The campaign's narrative is themed around the ability of Raffles butlers to anticipate guests' every need – before they even think to ask. Launched in video and still picture formats, the campaign was rolled out globally across print, digital video, digital display, and paid social partnerships. As the brand grows globally, with debuts in Jaipur, London, Boston and Bahrain, the new international campaign is an invitation to guests to enter Raffles' world of elegance and enchanted glamour. Bvlgari: Journeys of Ramadan This Ramadan campaign from Bvlgari brought themes of rebirth, resilience and reflection to life through the work of three remarkable Middle Eastern artists. Each film was a dialogue between tradition and evolution, memory and transformation, told through light, movement and a refined visual aesthetic. The project took three months, with more than 15 people working full-time. To reflect the luxury house's Serpenti collection, Bvlgari abstracted motifs into natural symbols from the region – the desert rose, the wadi, and the setting sun – allowing the campaign to stay true to the essence of Serpenti while ensuring it remained culturally respectful. Bentley: Bentayga EWB Mulliner Bentley released three creative videos promoting the automotive brand's luxury SUV, the Bentayga EWB Mulliner. Created in collaboration with Al Habtoor Motors, the official UAE dealer of Bentley, the videos detail the different features of what the brand dubs as 'the most luxurious SUV in the world'. The videos feature the SUV against iconic UAE backdrops and landscapes in a modern, dynamic and playful way. Jimmy Choo: Summer Campaign This out-of-home campaign from Jimmy Choo ran for nearly a month from June to July 2024, leveraging high-impact advertising spaces. It explicitly targeted screens near Downtown Dubai en route to Dubai Mall and Umm Suqeim Road, making it an effective drive-to-store campaign for the brand. Displayed across BackLite's Digital Icons network, the campaign was able to deliver approximately 45 million impressions. To view the print version of the luxury 'Work' section, check out page 47 here.
Time of India
27-05-2025
- Entertainment
- Time of India
Priyanka Chopra and Malti Marie's mommy-daughter cloud-gazing moment wins hearts amid her glam Sicily getaway
is living her best life, balancing motherhood with global glam effortlessly. Currently in Italy for a luxury event, the global icon took a pause from the dazzle to share an intimate moment with her daughter, Malti Marie Chopra Jonas, and fans are absolutely loving it. Tired of too many ads? go ad free now Taking to Instagram Stories, Priyanka posted a heartwarming photo of herself and Malti lying on the grass, cloud-gazing together. The peaceful frame struck a chord online, with fans gushing over the actress's softer, quieter side amid the glitzy surroundings. Slaying the style game at Bvlgari's 'A Night in Sicily' The tender mommy-daughter moment comes during Priyanka's trip to Sicily, where she turned heads at Bvlgari's glamorous event, 'A Night in Sicily.' Clad in a dreamy beige Christian Dior gown with a semi-sheer overlay, Priyanka exuded elegance. She completed her look with Bvlgari's iconic Serpenti necklace and bangle, matte lips, and a soft flush—striking the perfect balance between understated and luxe. Among the luxe glimpses from the evening, champagne by the pool, pasta spreads, books, and candlelit dinners, one detail went viral: a typo on Priyanka's name tag at the dinner table. It read 'Pryianka Chopra Jonas,' sparking a flurry of light-hearted comments on social media. Fans joked that even global stars aren't immune to the occasional spelling goof. Priyanka Chopra Jonas On the work front Priyanka's schedule is as packed as ever. Her Hollywood action-comedy Heads of State, co-starring and John Cena, is set to release on July 2, 2025. She'll also return as Nadia Sinh in the second season of Prime Video's Citadel, which is expected to drop in spring 2026. Tired of too many ads? go ad free now She's currently filming The Bluff and has a massive project lined up with director SS Rajamouli and Mahesh Babu. Adding to the buzz, rumors suggest that Priyanka may reunite with Hrithik Roshan in Krrish 4, marking a long-awaited comeback to Bollywood.
