Latest news with #SethWalton
Yahoo
08-05-2025
- Business
- Yahoo
New Survey: 76% of Consumers Prefer to Engage With Businesses That Brand Calls
TNS data details branded calls' influence on protecting outbound calling operations and customer engagement RESTON, Va., May 08, 2025--(BUSINESS WIRE)--A new Transaction Network Services (TNS) survey released today finds that the rise in scams and persistently high volume of robocalls is driving consumer demand for businesses to brand their calls. More than three-fourths (76%) of Americans surveyed would prefer to engage with businesses that use branded calling over those that do not – a massive competitive advantage for organizations seeking to enhance the customer experience (CX) by optimizing the voice channel. TNS' survey of US wireless phone subscribers, conducted by global market research firm Kantar, examined US adults' views on branded calls that consumers receive from 'high-touch' industries, such as healthcare, finance and insurance; factors driving demand for branded calling; and how robocall scams and fraudulent calls affect Americans' willingness to engage with businesses via the voice channel. More than 8 in 10 (81%) of consumers would answer a call if it follows a recent action they have taken with that brand - Affirming that despite challenges robocalls and fraud pose for businesses and consumers, the voice channel remains core to the evolution of customer engagement. This is particularly true for contact center enterprises and businesses that rely heavily on outbound calling for sales and customer service. "Despite the progress in combating robocalls, consumers are wary of answering their phones. Businesses must address this erosion of trust in voice calling as a strategic business issue rather than just a technical challenge," said Seth Walton, General Manager for TNS' Communications Market. "Our survey strongly suggests that consumers are increasingly enthusiastic for branded calling solutions that provide a richer call experience and more secure engagement with their preferred brands." Additional survey findings reported that 77% of US adults would feel more protected as a customer if branded calling solutions were used by organizations and 75% of adults surveyed said they had missed calls from unknown numbers that they would have answered had they known who was calling them. More insights are available by downloading TNS' eBook "Research Confirms Consumer Demand Remains High for Branded Calling" which includes detailed findings broken down by age, gender and region: About Transaction Network Services TNS, a market leader in call identification and robocall mitigation, provides an end-to-end ecosystem for protecting and restoring trust in voice calling. TNS addresses the full needs of wireless and wireline operators globally with TNS Call Guardian®, the industry-leading call analytics solution that protects subscribers from high risk and nuisance robocalls. In addition, its Enterprise product suite, including TNS Enterprise Authentication and Spoof Protection and TNS Enterprise Branded Calling, is taking the next step in enriching consumer engagement, making the voice channel an integral part of an omnichannel customer experience program. TNS analyzes over 1.5 billion call events across more than 500 operators every single day, enabling enterprises to protect their brand and consumers, and carriers to identify more unwanted robocalls. For additional information visit: View source version on Contacts Company Contact: TNSClare Cockroft/Sarah Chapman703-814-8065pr@ Or Media Contact: Bluetext for TNSBrian Lustig/Thomas Walter202-836-9112tns@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
08-05-2025
- Business
- Business Wire
New Survey: 76% of Consumers Prefer to Engage With Businesses That Brand Calls
RESTON, Va.--(BUSINESS WIRE)--A new Transaction Network Services (TNS) survey released today finds that the rise in scams and persistently high volume of robocalls is driving consumer demand for businesses to brand their calls. More than three-fourths (76%) of Americans surveyed would prefer to engage with businesses that use branded calling over those that do not – a massive competitive advantage for organizations seeking to enhance the customer experience (CX) by optimizing the voice channel. TNS' survey of US wireless phone subscribers, conducted by global market research firm Kantar, examined US adults' views on branded calls that consumers receive from 'high-touch' industries, such as healthcare, finance and insurance; factors driving demand for branded calling; and how robocall scams and fraudulent calls affect Americans' willingness to engage with businesses via the voice channel. More than 8 in 10 (81%) of consumers would answer a call if it follows a recent action they have taken with that brand - Affirming that despite challenges robocalls and fraud pose for businesses and consumers, the voice channel remains core to the evolution of customer engagement. This is particularly true for contact center enterprises and businesses that rely heavily on outbound calling for sales and customer service. 'Despite the progress in combating robocalls, consumers are wary of answering their phones. Businesses must address this erosion of trust in voice calling as a strategic business issue rather than just a technical challenge,' said Seth Walton, General Manager for TNS' Communications Market. 'Our survey strongly suggests that consumers are increasingly enthusiastic for branded calling solutions that provide a richer call experience and more secure engagement with their preferred brands.' Additional survey findings reported that 77% of US adults would feel more protected as a customer if branded calling solutions were used by organizations and 75% of adults surveyed said they had missed calls from unknown numbers that they would have answered had they known who was calling them. More insights are available by downloading TNS' eBook 'Research Confirms Consumer Demand Remains High for Branded Calling' which includes detailed findings broken down by age, gender and region: About Transaction Network Services TNS, a market leader in call identification and robocall mitigation, provides an end-to-end ecosystem for protecting and restoring trust in voice calling. TNS addresses the full needs of wireless and wireline operators globally with TNS Call Guardian®, the industry-leading call analytics solution that protects subscribers from high risk and nuisance robocalls. In addition, its Enterprise product suite, including TNS Enterprise Authentication and Spoof Protection and TNS Enterprise Branded Calling, is taking the next step in enriching consumer engagement, making the voice channel an integral part of an omnichannel customer experience program. TNS analyzes over 1.5 billion call events across more than 500 operators every single day, enabling enterprises to protect their brand and consumers, and carriers to identify more unwanted robocalls. For additional information visit:
Yahoo
01-04-2025
- Business
- Yahoo
Nex-Tech Wireless Selects TNS for TDM-to-IP Network Modernization Service
TNS Voice Transit supports Nex-Tech Wireless in advancing their network transformation, improving network reliability and striving towards 100% STIR/SHAKEN compliance RESTON, Va., April 01, 2025--(BUSINESS WIRE)--Transaction Network Services (TNS) today announced that Nex-Tech Wireless, a wireless network operator in Kansas, has selected TNS to finalize its transition of its remaining TDM-based connectivity to IP. By implementing a fully managed service, TNS will work with Nex-Tech Wireless to deliver a seamless TDM-to-IP migration that can help to reduce operating costs, enhance network reliability and strive to achieve 100% STIR/SHAKEN compliance. The transition from TDM to IP challenges carriers of all sizes - particularly Tier-2 and Tier-3 carriers facing end of life support for TDM platforms, a shrinking pool of qualified TDM technicians, supply chain issues and unpredictable costs. The FCC-mandated STIR/SHAKEN and the potential for new revenue streams with IP circuits add to the urgency and complexity of the migration process. "We are pleased to build on our long-standing partnership of more than two decades with Nex-Tech Wireless as they further advance digital transformation efforts to elevate the subscriber experience," said Seth Walton, General Manager of TNS Communications Market. "By utilizing TNS Voice Transit, Nex-Tech Wireless can phase out costly legacy TDM circuits, strive to achieve 100% STIR/SHAKEN compliance and gain more network predictability through a stable pricing model." TNS Voice Transit can help carriers transition from TDM to IP. Key capabilities include: TDM Replacement: Carriers can have the potential to realize cost savings, eliminate dependency on local exchange carriers (LECs) and expand to new markets with a fully managed service supported by TNS' operations team. Phased Evolution to IP: The 5-step process provides a seamless integration, allowing risk mitigation and roll out of the new solution in a controlled manner. Traffic Routing: Provides low-cost voice routing, a strategic partnership with voice hub providers and an extensive reach through a single contract. Fraud Mitigation and Analytics: Call analytics that allow TNS to monitor daily call events and detect robocall activity. "Nex-Tech Wireless considers TNS a trusted partner due to its ability to address evolving communications needs and provide connectivity solutions that help us improve our subscriber experience," said Jon Lightle, President & CEO of Nex-Tech Wireless. "TNS Voice Transit will enable us to continue those efforts by finalizing our years long transition to an all IP architecture, allowing us to more effectively respond to current and future regulations as well as support customer facing improvements in technology." To find out more about how TNS Voice Transit can help carriers migrate from legacy TDM equipment to IP infrastructure, visit About TNS TNS' supports network transformation through connectivity and interoperability solutions that simplify networks, open new revenue opportunities and empower global connections. TNS' connectivity and network solutions are designed for maximum diversity and routing efficiency and reduce resource use with trunk signaling. Working with TNS allows carriers to reduce the complex and expensive engineering involved in managing network operations while helping to future-proof networks and enhance scalability. For additional information visit: About Nex-Tech Wireless Nex-Tech Wireless, a subsidiary of Nex-Tech Inc./Rural Telephone, Golden Belt Telephone and Tri-County Telephone, is a premiere wireless provider offering wireless solutions to residents in over 40 counties of central and western Kansas. Nex-Tech Wireless' mission is to provide an unrivaled customer experience by bringing trusted technology and superior service to their hometowns. To learn more about Nex-Tech Wireless, please visit or call 1-800-621-2600. View source version on Contacts Company Contact: TNSClare Cockroft/Sarah Chapman703-814-8065pr@ Or Media Contact: Bluetext for TNSThomas Walter646-265-3144tns@
