Latest news with #SevenMedia
Campaign ME
17-06-2025
- Business
- Campaign ME
PRCA MENA launches podcast hosted by Conrad Egbert
PRCA MENA has launched its first-ever regional podcast, Al Sidq, which translates to 'the truth'. The platform aims to be dedicated to real and honest conversations with influential voices in PR, media and communication within the region. Hosted by Head of PRCA MENA and seasoned journalist, Conrad Egbert, Al Sidq aims to go beyond the headlines to uncover the real stories, perspectives, and thought processes that shape the industry. From career-defining moments to reflections on the region's evolving media ecosystem, the podcast will bring together decision-makers and change-drivers for frank, engaging dialogue. 'The PRCA Mena's new 'vodcast' is essentially about people, the human mind and what makes it tick,' said Egbert. He explained the podcast's relaxed, casual setting, aims to provide a comfortable space for unfiltered, and sometimes even uncomfortable conversations with those shaping the region's narrative – their wins, their challenges and how they see the road ahead. 'Its primary purpose is to pick the brains of regional experts, while shining a spotlight on the immense creativity that this region adds to the global collective,' Egbert added. The debut episode features C-suite leader and communication expert Camilla D'abo and Co-Founder and Owner of Seven Media, Gregg Fray – two of the region's most respected communications professionals. Their conversation explores personal and professional milestones, the evolution of agency life and the direction in which the industry is headed. The first episode of the PRCA MENA podcast Al Sidq drops on 15 July with new episodes to release every two months.
Mid East Info
04-06-2025
- Business
- Mid East Info
SEVEN MEDIA ANNOUNCES NEW BUSINESS WINS - Middle East Business News and Information
Dubai, UAE: Seven Media, the region's biggest independent integrated communications agency, has announced five significant new business wins. The agency will now represent a diverse range of high-profile clients including global travel leader, Skyscanner; public-private initiatives facilitator, Emirates Foundation, which focuses on sustainable community development; one of the UAE's most important historical landmarks, Qasr Al Hosn; leisure and entertainment operator and manager, Yas Asset Management, whose assets include Yas Marina and Yas Bay Waterfront; and Abu Dhabi Awards, one of the UAE's highest civilian honours, which recognises individuals whose contributions have positively benefited the UAE. The new additions reflect Seven Media's expansive capabilities across sectors ranging from travel and tourism to government, culture and lifestyle. Gregg Fray, Co-Owner of Seven Media, commented: 'These wins across the agency's multiple divisons are a testament to the incredible talent and strategic thinking that runs through our team. We are proud to partner with such iconic and influential brands, and look forward to helping them tell their stories in powerful and engaging ways.' From supporting a global travel platform like Skyscanner, to a prominent government initiative like Emirates Foundation, Seven Media continues to demonstrate its ability to deliver impactful communications campaigns across varied industries. Seven Media's integrated approach, combining digital strategy, creative content production, and results-driven PR, has earned it numerous accolades and long-standing client partnerships. Seven Media: Seven Media is the most dynamic communications agency in the Middle East – delivering impactful campaigns through PR, digital and social media, creative and video production. They are an open and honest agency that delivers real results – with a laser focus on starting conversations, driving change, and improving the organisations they work with.
Campaign ME
03-06-2025
- Business
- Campaign ME
Seven Media reveals five new business wins in the Middle East
Independent integrated communications agency Seven Media has revealed five significant new business wins. The agency will now represent a diverse range of high-profile clients, including: Global travel leader Skyscanner ; ; Public-private initiatives facilitator, Emirates Foundation , which focuses on sustainable community development; , which focuses on sustainable community development; One of the UAE's most important historical landmarks, Qasr Al Hosn ; ; Leisure and entertainment operator and manager, Yas Asset Management , whose assets include Yas Marina and Yas Bay Waterfront; and , whose assets include Yas Marina and Yas Bay Waterfront; and Abu Dhabi Awards, one of the UAE's highest civilian honours, which recognises individuals whose contributions have positively benefited the UAE. The new additions reflect Seven Media's capabilities across sectors ranging from travel and tourism to government, culture and lifestyle. Gregg Fray, Co-Owner of Seven Media, said, 'These wins across the agency's multiple divisions are a testament to the incredible talent and strategic thinking that runs through our team. 'We are proud to partner with such iconic and influential brands, and look forward to helping them tell their stories in powerful and engaging ways,' Fray added. From supporting a global travel platform such as Skyscanner, to a prominent government initiative such as Emirates Foundation, Seven Media aims to demonstrate its ability to deliver impactful communications campaigns across varied industries. Seven Media's integrated approach, combining digital strategy, creative content production and results-driven PR, has previously earned it numerous accolades and long-standing client partnerships.
Campaign ME
28-05-2025
- Business
- Campaign ME
It's time we talk about mental health in agency life
May is Mental Health Awareness Month – a timely reminder on the importance of mental well-being, especially for those working in public relations and social media, where pressure comes with the territory. The vitality of always being 'on' is frequently balanced by the weight of client expectations, tight deadlines and reactive demands. While a fast pace is the industry norm, it does not have to come at the expense of one's well-being. There are various approaches that can be implemented by different organisations to support their employees. For example, at Seven Media, we've discovered methods to manage that intensity more sustainably – through a combination of flexibility, structure and a culture that prioritises people. According to recent Stanford research, hybrid working not only improves retention but also enhances productivity by 25 per cent, which is why we have adopted flexible working practices, such as work-from-home Fridays. The shift is part of a larger attitude. Mindfulness and a focus on mental health cannot be a passing fad that occurs every May. Consistent wellbeing must be built into the culture of any business, helping to maintain balance throughout the year. This proactive approach has been backed by data published in Nature, which show that hybrid timetables do not impede performance, but rather sustain it. A strong culture that promotes productivity and allows for open discussions around how individuals truly feel is fundamental for development and there should be regular opportunities for staff to broaden their horizons and enhance their skills by undertaking strategy training sessions and workshops. After all, they're essential for helping people grow personally and professionally. Leadership is also critical. At Seven Media, progress takes priority over perfection, with leaders establishing clear boundaries and demonstrating the value of relaxation and clarity. Breaks, even if they are only five minutes' long, are embraced as a natural part of the day, rather than a guilty halt, as strategy, consistency and inventiveness will always prevail over reactivity and exhaustion. For those starting out in PR or social media, my advice is simple: speak up early. The work will always exist, but the most effective teams are built on openness rather than overextension. Agency existence does not have to imply operating on empty. With the correct setting, support and intention, it has the potential to be a place in which people can thrive. The industry's pace may not change, but how we support those who work in it certainly may. And the shift is not only welcome, but long needed. By Sharan Sunner, Managing Director of Seven Media.
Time Out Dubai
21-05-2025
- Entertainment
- Time Out Dubai
Elyanna announced as a headliner for the Abu Dhabi Formula 1 After-Race Concerts
Room for one more? If you thought the line-up for the Formula 1 Abu Dhabi Grand Prix 2025 was done and dusted, think again because another headliner has been announced. Elyanna will perform on Friday December 5, the same day as Post Malone, making it a huge double-headliner concert. The Palestinian-Chilean singer, who mixes Arabic music with Latin rhythms, is no stranger to the UAE. At the start of 2025, she opened for Coldplay when they were in town for their Music of the Spheres World Tour at Zayed Sports City Stadium, which attracted over 200,000 fans across four sold-out shows. Elyanna is the second Friday headliner for the Formula 1 Abu Dhabi After-Race Concerts (Credit: Seven Media) She was the first artist to perform in Arabic at Coachella and has a hit EP (also called Elyanna) with over 100 million streams under her belt. You may like: Who exactly is Elyanna? David Powell, chief strategy & business development officer at Ethara, said: 'We're thrilled to welcome Elyanna as part of a world-class Yasalam line-up. 'Elyanna is a unique and gifted artist, as she showed when she performed alongside Coldplay at Zayed Sports City in January. 'Yasalam continues to showcase a diverse programme of thrilling entertainment that reflects our welcoming spirit. We put on a bigger spectacle every year and ticket holders will have an unforgettable time with us.' Elyanna is added to a lineup that also includes Benson Boone on Thursday, Metallica on Saturday, and Katy Perry on Sunday. The After-Race concerts are exclusively for Grand Prix ticket holders – but you can level up with a Golden Circle upgrade for front-row views. And if you're feeling fancy, check out the deluxe hospitality packages or get general access via the Garden on Yas one-day pass. From Dhs1,025. Fri Dec 5. Etihad Park, Yas Island, Looking for things to do in Dubai? 112 amazing things to do in Dubai in 2025 Everything to tick off your Dubai bucket list The best Saturday brunches in Dubai to try this weekend (whatever your budget) You need to try these brunches at least once Here's how to eat at 12 expensive Dubai restaurants for less Yes, even at the Burj Al Arab
