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Omran summer staycation campaign promotes local tourism
Omran summer staycation campaign promotes local tourism

Muscat Daily

time3 days ago

  • Muscat Daily

Omran summer staycation campaign promotes local tourism

Muscat – Oman Tourism Development Company (Omran Group) has launched a campaign called #WithinOman aimed at promoting domestic tourism and encouraging residents to explore the country's diverse destinations in collaboration with the National Travel Operator Visit Oman. Running till the end of August, the campaign offers exclusive staycation packages and curated experiences across Omran's hospitality portfolio. It features discounts on accommodation, food and beverages, complimentary child stay, and a range of activities, including heritage, wellness and adventure experiences. Bookings can be made through Visit Oman's digital platform, allowing travellers to plan full itineraries with ease. The campaign targets both residents and visitors, positioning Oman as a year-round tourism destination. 'The summer campaign marks a milestone in expanding Visit Oman's booking platform, now serving both trade partners and travellers,' said Shabib al Maamari, Managing Director of Visit Oman. 'This initiative supports national efforts to boost domestic tourism and showcases Oman's rich diversity – from the fjords of Musandam to the khareef of Dhofar.' Participating hotels include Al Bustan Palace, W Muscat, JW Marriott Muscat, Crowne Plaza OCEC, Atana Musandam, Atana Khasab, Crowne Plaza Duqm, Alila Hinu Bay, and Dusit D2 Naseem Resort in Jabal Akhdar. Packages are tailored for families, friends and adventure seekers. The campaign also promotes attractions such as Al Hoota Cave, the Musandam Zipline, Ras al Jinz Turtle Reserve and SeaOman water activities. Seasonal events include the Rummana pomegranate festival in Jabal Akhdar and Oman Kite Festival, as well as exhibitions at Oman Convention and Exhibition Centre (OCEC). More information and bookings are available at and updates can be followed on Instagram via @VisitOman_om using the hashtag #WithinOman

Expedia to promote Oman's tourism offerings
Expedia to promote Oman's tourism offerings

Zawya

time12-03-2025

  • Business
  • Zawya

Expedia to promote Oman's tourism offerings

Muscat – The National Travel Operator – Visit Oman and Expedia Group, one of the world's largest travel technology companies, entered into an agreement to integrate the tours and activities providers of Oman onto the Expedia's platform. The agreement – signed at the world's leading travel trade show, ITB Berlin, last week – will enable the integration through API technology and create a global digital marketing campaign targeting the US, the UK and the Middle Eastern travellers. This is stated to be a significant step forward in Visit Oman's strategy to enhance digital distribution and connectivity. Shabib al Maamari, Managing Director of Visit Oman, said by leveraging Expedia's global reach and advanced digital marketing capabilities, they are bringing Oman's rich cultural heritage and breathtaking landscapes to millions of potential travellers worldwide. 'This collaboration not only strengthens our visibility as a premier destination, but also makes Oman's travel offerings accessible to a vast audience. We're committed to empowering local tourism providers and SMEs by placing Omani offerings on the global digital map,' he asserted. Jennifer Andre, Vice President of Business Development Expedia Group Media Solutions, said that the group is thrilled to partner with Visit Oman to showcase Oman's diverse travel offerings to targeted international markets. 'By adding Omani activities onto our platform and creating impactful marketing campaigns to drive demand, we are helping to connect local tourism providers to the right traveller, at the right time, boosting awareness and economic value to the destination.' The strategic agreement aims to digitise and aggregate Oman's diverse tourism offerings, making them readily accessible to Expedia Group's vast global audience. This initiative aligns with Oman's National Tourism Strategy 2040, which emphasises the importance of digital transformation in expanding the country's tourism sector. © Apex Press and Publishing Provided by SyndiGate Media Inc. (

Expedia to promote Oman's tourism offerings
Expedia to promote Oman's tourism offerings

Muscat Daily

time11-03-2025

  • Business
  • Muscat Daily

Expedia to promote Oman's tourism offerings

Muscat – The National Travel Operator – Visit Oman and Expedia Group, one of the world's largest travel technology companies, entered into an agreement to integrate the tours and activities providers of Oman onto the Expedia's platform. The agreement – signed at the world's leading travel trade show, ITB Berlin, last week – will enable the integration through API technology and create a global digital marketing campaign targeting the US, the UK and the Middle Eastern travellers. This is stated to be a significant step forward in Visit Oman's strategy to enhance digital distribution and connectivity. Shabib al Maamari, Managing Director of Visit Oman, said by leveraging Expedia's global reach and advanced digital marketing capabilities, they are bringing Oman's rich cultural heritage and breathtaking landscapes to millions of potential travellers worldwide. 'This collaboration not only strengthens our visibility as a premier destination, but also makes Oman's travel offerings accessible to a vast audience. We're committed to empowering local tourism providers and SMEs by placing Omani offerings on the global digital map,' he asserted. Jennifer Andre, Vice President of Business Development Expedia Group Media Solutions, said that the group is thrilled to partner with Visit Oman to showcase Oman's diverse travel offerings to targeted international markets. 'By adding Omani activities onto our platform and creating impactful marketing campaigns to drive demand, we are helping to connect local tourism providers to the right traveller, at the right time, boosting awareness and economic value to the destination.' The strategic agreement aims to digitise and aggregate Oman's diverse tourism offerings, making them readily accessible to Expedia Group's vast global audience. This initiative aligns with Oman's National Tourism Strategy 2040, which emphasises the importance of digital transformation in expanding the country's tourism sector.

Visit Oman, Spanish firm collaborate to attract European tourists
Visit Oman, Spanish firm collaborate to attract European tourists

Muscat Daily

time28-01-2025

  • Business
  • Muscat Daily

Visit Oman, Spanish firm collaborate to attract European tourists

Madrid, Spain – National travel operator Visit Oman and a Spanish travel tech startup, Passporter, have joined forces to boost tourism to Oman. The partnership was announced at International Tourism and Trade Fair – Fitur 2025 – held in Madrid from January 22 to 26. Passporter – a travel planning tool revolutionising the tourism industry by offering a community-driven platform that inspires, plans, executes and shares travel experiences – will play a key role in showcasing Oman's beauty and diversity to a global audience. With over 1mn followers, Passporter supports users throughout their journey, from planning to sharing experiences, making it an ideal partner for Visit Oman's ambitious tourism goals. With a 360° marketing approach, the campaign will feature influencers from Spain, France and Germany exploring Oman's hidden treasures and creating inspiring content to captivate travellers worldwide. The campaign will leverage Passporter's extensive reach, distributing engaging content in five languages across its platforms to maximise visibility and attract a wider audience. Targeting end consumers, with focus on travellers from Spain and other European countries, the campaign will highlight Oman's unique cultural experiences, breathtaking landscapes, and luxurious hospitality. The aim is to increase European tourism to Oman and drive bookings for the country's various tourism services. Shabib al Maamari, Managing Director of Visit Oman, said, 'The activation of Passporter's destination marketing campaign is a crucial step in our strategy to establish an omnichannel framework.' By collaborating with leading digital platforms like Passporter, Visit Oman is enhancing its digital distribution efforts, raising awareness about Oman, and inspiring travel to the country. 'This integrated approach will seamlessly connect travellers with booking experiences through online travel agencies, support our local tourism providers, and strengthen Oman's position as a preferred travel destination,' Maamari said. Diego Rodríguez, CEO of Passporter, added, 'At Passporter, we believe that inspiring travel experiences is key to driving bookings and turning a country into a must-visit destination. We are thrilled to partner with Visit Oman to showcase the captivating beauty and diverse experiences this incredible country has to offer. Our platform inspires travellers through interactive itineraries and engaging storytelling to support Visit Oman's goal of attracting a global audience.'

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