Latest news with #ShanghaiMunicipalAdministrationofCultureandTourism


Malaysia Sun
5 days ago
- Business
- Malaysia Sun
Shanghai sees surge in overseas visitors
Xinhua 27 Jun 2025, 14:48 GMT+10 SHANGHAI, June 27 (Xinhua) -- East China's Shanghai has welcomed nearly 3.4 million inbound tourists as of May this year, a 37.7 percent year-on-year increase, according to data released by the Shanghai Municipal Administration of Culture and Tourism. Foreign nationals accounted for over 2.54 million of these visits, soaring 55.1 percent compared to the same period last year. Key Asian markets led the growth, with visitors from the Republic of Korea surging 138.6 percent to 356,000, followed by Japanese and Thai travelers. Singapore and Malaysia also saw robust growth. To capitalize on this momentum, Shanghai launched targeted tourism promotions in Osaka and Seoul. Other markets also demonstrated steady expansion, with U.S. visits reaching 186,000, alongside notable arrivals from Russia, Australia, and Germany in the period. A Shanghai tourism official emphasized ongoing upgrades to payment systems, multilingual services, and transport connectivity to enhance travelers' experiences.

Korea Herald
11-04-2025
- Business
- Korea Herald
Promote the landing of new quality productivity in the culture and tourism scene! Tourism Plus Shanghai 2025 ended successfully!
SHANGHAI, April 11, 2025 /PRNewswire/ -- On April 3 rd, Tourism Plus Shanghai 2025 was successfully ended! The expo is guided by Shanghai Municipal Administration of Culture and Tourism, co-sponsored by China Tourism Association, and hosted by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. and Shanghai International Convention & Exhibition Co., Ltd. With 5 collective exhibitions, 4 exhibition centers in Pudong and Puxi, and more than 6,000 exhibitors, the expo welcomed 445,737 visitors from 148 countries and regions during the 5-day exhibition period. Among them, the number of visitors from overseas reached a new high of 20,918, an increase of 32% compared to last year! The linkage effect of culture, tourism, commerce, sports and exhibitions brought by the exhibition is about 1 billion yuan or more. From March 30 to April 3, Tourism Plus Shanghai 2025 was held at the National Exhibition and Convention Center (Shanghai), Shanghai World Expo Exhibition & Convention Center, Shanghai New International Expo Centre, and Shanghai Convention & Exhibition Center of International Sourcing. The five collective exhibitions include HOTELEX - Shanghai International Hospitality Equipment & Food service Expo, Tourism Plus Shanghai, China (Shanghai) International Boat Show & The Lifestyle Show Shanghai, Hotel & Shop Plus-Shanghai International Hotel, Shop, Office and Public Space Expo, Modern Concept World Expo, covering a total of 15 industrial categories and 68 exhibition sections. Investment matchmaking meeting in 7 vertical fields held during the same period of the expo were included in the 2025 Shanghai Culture & Tourism Investment Promotion Week, providing more than 1,000 face-to-face investment discussions for both participants. At the same time, the expo also held 8 lifestyle festivals involving tourism quality life, water-sports and lure, coffee and wine, tea and drinks, trendy food, accommodation supplies, and art and visual display. 22 international and domestic competitions covered virtual sports events, lure fishing, coffee, tea and drinks, cooking, baking, desserts, hotel skills, hotel uniforms, cleaning and other aspects. More than 180 professional forums covered tourism innovation, new economy of global culture and tourism, immersive projects, creative Industry, customized tours, health industry, boat industry development, catering innovation, catering design, sustainable food design, tea and coffee industry linkage, hotel and catering intelligent system, catering ecological construction, catering supply chain innovation, chain franchise, Chinese food expanding overseas, Chinese solar term dishes, interior design, lighting design, office design, landscape design, BIM, retail innovation, outlets industry, business and cultural tourism scene innovation, hotel investment, hotel brand, hotel procurement, smart hotel, green hotel, e-sports hotel, service robot application, stock asset transformation, new quality habitat, business travel sleep, retail digitization, shopping center management, commercial asset AI management, smart property, property management innovation, cleaning, environmental sanitation, air cleaning, architectural shading, wedding industry and other professional fields. And over 100 roadshows, new product launches, product promotions, catwalk, awards ceremonies, dinners, and other events. The platform effect of this expo is particularly significant in promoting the landing of new quality productivity in the culture, business and tourism scene. Many enterprises joined the expo, including robots, intelligent, new energy, green building materials and lighting enterprises, and low-altitude economy, and provided new quality productivity solutions for "catering, accommodation, transportation, visiting, shopping, and entertainment" full tourism and lifestyle scenarios. At the level of industrial coordination, the expo fully promotes the deep integration of "industries + tourism", and helps hotels, catering, retail, sports and other industries link with tourism, fostering new formats and building a new pattern of global tourism development. Tens of thousands of new products radiating around the world have been launched, injecting a steady stream of fresh vitality into the tourism industry chain. The all-round linkage of culture, tourism, business, sports and exhibitions has amplified the spillover effect of the exhibition, stimulated the potential of tourism and surrounding industries consumption. "United Sectors, Boundless Journeys", as the expo slogan, Tourism Plus Shanghai unites more and more sectors year by year, and is one of the three major Shanghai tourism events yearly. Through continuous resource aggregation and ecological incubation, Tourism Plus Shanghai is actively shaping a broader blueprint for the tourism industry by creating an industry chain platform of "tourism + industries" and "industries + tourism", becoming a key node of the global tourism industry innovation network, and helping Shanghai become the tourism investment gateway in Asia.


Associated Press
30-03-2025
- Business
- Associated Press
Tourism Plus Shanghai 2025, a Key Innovation Hub of Global Tourism Industry, to Break Record with its Scale
SHANGHAI, March 28, 2025 /PRNewswire/ -- From March 30th to April 3rd, Tourism Plus Shanghai 2025 (TPS2025) will set a new historical record with 5 cluster exhibitions, located on 4 main exhibition centers in Shanghai, 700,000 square meters total exhibition area, 15 industrial categories, 68 exhibition sections, 6,000+ exhibitors, 8 lifestyle festivals, 22 international and domestic competitions as well as 300+ conferences and live events. It is estimated to attract at least 450,000 visitors from more than 140 countries & regions worldwide. The expo is launched by Shanghai Municipal Administration of Culture and Tourism, co-sponsored by China Tourism Association, and co-organized by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. and Shanghai International Convention & Exhibition Co., Ltd. Supported by the 4 exhibition centers located in both Pudong and Puxi, TPS2025 willfully promote the deep integration of " industries + tourism' from the industrial coordination perspective, it will not only assist the close linage between traditional industries like hotels, caterings, retailing and tourism industry, but also will create a new and full spectrum tourism development stage through fostering new business forms. In terms of innovation, TPS2025 will roughly attract more than 6,000 active exhibitors and bringing 100,000 new products debuts globally, which will continuously inject vitality into the tourism industry Regarding the technology and environmental protection empowerment, the gathering of a variety of robotics, new energy, and green construction materials enterprises will set a solid foundation for the intelligent upgrading and green & sustainable development of the tourism industry. Through the full engagement of the culture, tourism, business, sports industries and exhibition, the spillover effect of the expo will be continuously amplified. It will release the tourism consumption potential, stimulate the consumption of surrounding industries, leverage the influence of Shanghai tourism brand, comprehensively boost the consumption momentum, and firmly promote Shanghai's tourism industry to move in the direction of high quality and innovation. TPS2025 not only reflects the current industrial and market trends, but also proactively shapes a much bigger picture of the tourism industry and evolves itself into a key hub of innovation within the global tourism industry through setting the forward-looking themes, integrating resources, incubating the ecological circles, and creating 'tourism + industries' and " industries + tourism'. Deepen the " industries + tourism' concept, expand the linkage among culture, tourism, business, sports and exhibitions On top of the 9 classified national categories of tourism and related industries, TPS2025 has broadly embraced other sectors like agriculture, traditional industry, commerce, science & technology, culture, sports, health care and etc. It has also implanted raw materials, auxiliary materials and accessories, manufacturing, technology, services, trade and other segments of the supply chain. Through all the above engagements, it becomes a super-expo covering 15 industrial categories and vertical industrial chain, including hospitality, catering & food, coffee & tea, chain franchise, architectural decoration, commercial design, cleaning & sanitation, boat industry, tourism & healthcare, art and visual display industry and so on, which will provide a huge carrying capacity for the linkage development among all these industrial segments. TPS2025 is bringing a much more broader consumption scenario to the whole industry through its 'industries + tourism' platform effect. For example, the 'MetaSVS Shanghai Virtual Sports Opening' brought by JUSS INTELLISPORTS will be held for the first time in Shanghai World Expo Exhibition & Convention Center, , which is not only the linkage of a single sport event and exhibition, but also provides linkage opportunities between the cultural tourism metaverse and the sports industry. Moreover, 'TPS Immersive Experience Exhibition' reflects the linkage between the cultural tourism metaverse industry and tourist attractions, IP industry and commercial space temporary exhibition. 'Follow Lure to travel' and other exhibition on-site activities have also led to the launch of new tourism routes in the subdivision field with the tourism industry. The lifestyle festivals represented by the 'HOTELEX Shanghai International Coffee, Wine and Food Festival' held at the National Exhibition and Convention Center (Shanghai) not only promote the consumption of related products, but also disseminate the culture and lifestyle of related industries to the public. A series of forums such as the 'Hotel Culture Week' which will be held at Shanghai New International Expo Center will witness the empowerment of global design industry to the hotel and cultural tourism accommodation industries. Modern Concept World Expo will extend the linkage beyond the exhibition period and outside the exhibition hall, it will cooperate with Changfeng Joy City to launch the 'POPART Changfeng Joy City International Balloon Art Festival', so that more citizens can understand the creativity of art &visual display industry. In order to stimulate the spillover effect of 'Exhibition + Tourism', TPS2025 also jointly launched the 'TPS2025 Shanghai Pass Joint Commemorative Card' with Shanghai City Tour Card, which will combine all discounts offered in Shanghai one-day tourist and many concessions on Shanghai Tourism Quality Life Festival, therefore bringing diversified exhibition and travel interaction consumption experience for domestic and foreign exhibitors and visitors. Focus on new product debut, lead the new trend of lifestyle consumption TPS2025 encourages exhibitors to have their spring new products debut in the exhibition, and provides diversified public display platforms for the promotion including SMG live broadcast rooms, road shows, promotion meetings, forums, competition specialized products and lifestyle festival experience etc. More than 6,000 exhibitors are expected to bring 10,000+ new products representing domestic and even global markets, such as the Prado Museum VR Art Exhibition from Spain that will make its global debut at the TPS2025. Special exhibitions, lifestyle festivals and competitions are important bridges connecting new products from enterprises and professional enthusiasts, as well as major stages for driving new consumption of lifestyle. The special exhibition will bring demonstration innovative lifestyle scenes. The lifestyle festival and competition will bring new products, new skills and new ways of playing. These innovations will lead to new consumption trends. This year, there will be many special exhibitions such as '2025 Roadtrip Show', 'TPS Immersive Experience Site"etc., and lifestyle festivals such as 'Shanghai Tourism Quality Lifestyle Festival', 'Water Sports Carnival' and 'Lure Carnival', as well as virtual sports and Lure fishing events. At the National Exhibition and Convention Center (Shanghai), there will be many lifestyle festivals such as 'HOTELEX Shanghai International Coffee, Wine and Food Festival', 'Global Flavor CHA Drink Culture Festival', 'HOTELEX x FOODAiLY INNOVATION EXPO', and 15 international and domestic competitions covering coffee, drinks, cooking, baking, desserts, chocolate, ice cream, wine, catering and other content. At the Shanghai New International Expo Center, there will be many special exhibitions such as 'Hotel Brand Investment and Franchise Zone', 'DJSER Design Recommendation Zone @ Shanghai', as well as the 'Hotel & Shop Plus Cultural and Tourism Lifestyle Festival' for accommodation supplies. There are also hotel uniforms, hotel room skills, cleaning skills and other competitions. At the Shanghai Convention & Exhibition Center of International Sourcing, there will be special exhibitions such as 'Trendy Social media Hot-spots Hall'. All these activities have brought trend reference for creating new consumption scenarios and driving the industry's wind direction. Strengthen scientific and technological empowerment, leverage industrial investment to the next level The upgrading of the industry cannot be separated from the empowerment of new quality productivity, and TPS2025 is a super platform for the docking of advanced technology and the application scenarios of 15 major industrial categories. There are many robot enterprises participating in this exhibition. In the field of culture and tourism, there are Unitree Robotics, ULS Robotics, Qingbao Robot; In the field of catering and unmanned retail, there are JAKA, COFE+ and YUSHAN INTELLIGENT; In the hotel, commercial space, cleaning fields, there are ALPHA, Yunji Robot, Excelland, Padbot, Viggo, Gausium, Pudu, Wimsha Robot and so on. These robot companies are actively expanding the application scenarios related to the tourism industry and deploying large AI models for the corresponding scenarios. In terms of promoting the green development of the industry, new energy enterprises such as CATL and EIKTO, as well as green building materials enterprises such as JOMOO, AGMO and SHIJIHAOMEN will bring green supply chains for terminal products here. Integration service providers of many large technology enterprises will also come to the exhibition site: Xuzhou VR Intelligent Technology will bring PICO in LBE large space system solutionst; Bittel will bring Tmall Genie, Xiaomi in the smart hotel and other application scenarios landing system solutions. In addition to vigorously promoting the landing of new quality productivity enterprises in various application scenarios, the organizers of TPS2025 will also give full play to the advantages of TPS2025 as the world's largest tourism industry special expo, connect the upstream and downstream links of the industrial chain through the combination of investment and consumption, and strive to turn exhibitors into investors. The Shanghai Culture & Tourism Investment Promotion Week 2025 and TPS Tourism Investment Matchmaking Meeting will be held from March 30th to April 1st, inviting top institutions from the country's high-quality investment funds, culture & tourism operation groups, hotel groups to participate. It will focus on investment hot spots such as new quality productivity enterprise investment, immersion and IP empowerment, new ecology of food and beverage, and venture overseas, further demonstrating the economic vitality, innovation drive, urban charm and investment potential of Shanghai, and striving to build the Asia-Pacific tourism investment gateway. In addition to the precise investment matching meeting, the organizers of Tourism Plus Shanghai also rely on a million-level database to invite hundreds of thousands of professional buyers to the exhibition site, face-to-face exchanges with exhibitors, and promote the growth of upstream and downstream trade in the industry. Online, the exhibition mobile software DTSHoReCa developed by the organizer of TPS2025 has been launched on various application platforms, and an online business reservation system has been opened to help exhibitors and buyers achieve accurate docking. The forum is also an important place to promote industry trends. This year, more than 1,000 speakers will come to the TPS2025 to discuss the trends and latest cases in the segment with the visitors. Dozens of technology-related forums, such as '2025 China Hotel New Quality Productivity Development Forum', 'BIM Conference on Architectural Decoration', and 'Seminar on Green Technology and Sustainable Development of Boats' will promote the promotion of cutting-edge technologies in the industry. A number of development index studies, evaluation models, standard publicity and implementation, industry lists etc., will be released at the conference. Activate resource elements, create the 'cultural core' based culture and tourism IP In addition to bringing industrial resources for the upgrading of tourism destinations, the organizers of TPS2025 are also trying to promote the activation of local resources, create new local tourism IP through 'characteristic industries + local culture + tourism', and promote local cultural heritage and international exchanges through tourism. This year, HOTELEX incorporated years of successful experience in building a coffee industry chain into the concept of 'Chinese CHA'. HOTELEX for the first time will hold a collection of intangible cultural heritage masters, tea spaces, new tea pop-up shops and other content, and link to the 'Shanghai Urban Chinese Style 2025", gathering professional events, theme forums, and launching 'Global Flavored CHA Drink Culture Festival'. The 'Global Flavored CHA Drink Culture Festival' aims to promote the development of tea and tourism in traditional tea producing areas, as well as the two-way commitment of traditional tea and fashion drink, accelerating the development of Chinese tea to the CHA of the world. At the same time, the 'Fashion Drink Competition Finals and World Fashion Drink Elite Competition' was held for the first time, inviting judges and contestant's resources brought by the exhibition to Southeast Asia, bringing reference for flavor research and development for the Chinese tea industry to explore the Southeast Asian market. In the TPS2025, the '2025 Roadtrip Show' invited self-drive tourism clubs, destinations along the way, roadtrip related industry chains, etc. On the big stage with G318 as the road travel scene, in front of the road signs marking 108 destinations and scenic spots, and in the background of the road map with 5,476 kilometers of concentration, '2025 Roadtrip Show' has embedded new ways of driving trips and destinations along the way and related cultural films, inviting global visitors to step on the 'landscape avenue of Chinese people'. IHG, Hilton and other international hotel groups actively entered the hotel brand investment and franchise exhibition area of Hotel & Shop Plus - Shanghai International Hotel, Shop, Office and Public Space Expo, attracting hotel owners and management groups, hotel industry investors and franchisees to jointly tap the potential of China's hotel market and promote the update of the stock hotel market. This year, the inclusion of the International Council of Marine Industry Associations (ICOMIA) for the first time will inject a stronger international perspective and industry resources into China (Shanghai) International Boat Show 2025. At CIBS2025, ICOMIA will bring together business leaders and industry experts to discuss the future development of the Marine leisure industry in the Asia-Pacific region and around the world. Judging from the amount of pre-registration of overseas visitors this year, the international influence of TPS2025 is also rapidly increasing. As of March 27, the total number of pre-registered overseas visitors has exceeded 20,000. On the basis of 15,761 overseas guests from 141 countries and regions last year, the number of overseas visitors is expected to reach a new high this year under the influence of Shanghai's creation of 'the first stop of China's inbound tourism'. Attachment: The specific exhibition information of each collective exhibitions of TPS2025 is as follows: From March 30th to April 2nd, HOTELEX - Shanghai International Hospitality Equipment & Food service Expo will be held at the National Exhibition and Convention Center (Shanghai), focusing on hospitality, food and beverage, coffee and tea, chain and franchise, and other industries. From March 30th to April 2nd, Tourism Plus Shanghai 2025 and China (Shanghai) International Boat Show and The Lifestyle Show Shanghai 2025 will be held at the Shanghai World Expo Exhibition & Convention Center, focusing on tourism and healthcare, boat industry, outdoor leisure and other industries. From March 31st to April 3rd, Hotel & Shop Plus-Shanghai International Hotel, Shop, Office and Public Space Expo, which expanded its exhibition scope this year, will be held at Shanghai New International Expo Center, focusing on architectural decoration, commercial design, clean and sanitation and other industries. From March 31st to April 1st, Modern Concept World Expo, which is new this year, will be held at Shanghai Convention & Exhibition Center of International Sourcing, focusing on art and visual display industry.
Yahoo
21-03-2025
- Business
- Yahoo
Get a sneak peek at the highlights: Tourism Plus Shanghai 2025 promotes innovation
SHANGHAI, March 19, 2025 /PRNewswire/ -- Recording a new high scale: From March 30th to April 3rd, 2025, Tourism Plus Shanghai 2025 will create a new record with five collective exhibitions and four pavilions in Pudong and Puxi, covering a total exhibition area of 700,000 square meters, covering 15 industrial categories, 68 exhibition sections, more than 6,000 exhibitors, and more than 300 live events. It is expected to attract 450,000 visitors from more than 140 countries and regions around the world. The exhibition is guided by Shanghai Municipal Administration of Culture and Tourism, co-sponsored by China Tourism Association, and hosted by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. and Shanghai International Convention & Exhibition Co., Ltd. The five collective exhibitions of Tourism Plus Shanghai 2025 will jointly form a giant collective exhibition covering 68 exhibition sections and 15 industrial categories such as hospitality, catering & food, coffee & tea, chain franchise, architectural decoration, commercial design, cleaning & sanitation, boat industry, tourism & healthcare, art and visual display industry to realize exhibition linkage, industrial linkage and resource integration. There will also be more than 300 special exhibitions and lifestyle festivals, as well as special investment matching meetings, professional events, professional forums, and live activities. Specific exhibition information is as follows: Time Address Name of collective exhibitions March 30th - April 2nd National Exhibition and Convention Center (Shanghai) HOTELEX - Shanghai International Hospitality Equipment & Food service Expo Shanghai World Expo Exhibition & Convention Center Tourism Plus Shanghai China (Shanghai) International Boat Show &The Lifestyle Show Shanghai March 31st - April 3rd Shanghai New International Expo Centre Hotel & Shop Plus-Shanghai International Hotel, Shop, Office and Public Space Expo March 31st - April 1st Shanghai Convention & Exhibition Center of International Sourcing Modern Concept World Expo This year, a new cluster exhibition will be added - Modern Concept World Expo, expanding the vertical industrial chain of art and visual display industry. At the same time, Hotel & Shop Plus was upgraded to Hotel & Shop Plus - Shanghai International Hotel, Shop, Office and Public Space Expo, covering many fields, such as building & decoration, whole house customization design & soft outfit interior design, sunshading material, smart hotel, lighting & smart control, hotel supplies & textiles, commercial space & smart retail, smart office, public space, cleaning & maintenance. Promoting investment and setting up a diversified stage to promote innovation The modern tourism industry system is a huge industrial chain which covers a wide range and is closely related to people's livelihood industries. The travel, accommodation, catering, sightseeing, shopping, entertainment and other activities of citizens and tourists together constitute a comprehensive tourism product system. In each segment, new products emerge in endlessly. Guiding the trend of new products is the potential energy that a giant industrial expo can have. The spring expo of the whole tourism industry chain, which will attract more than 6,000 exhibitors, will bring tens of thousands of new products. Additionally, the new exhibition sections, special exhibition, lifestyle festival, debut roadshow stage, industry forum, etc. launched by Tourism Plus Shanghai 2025, will build a diversified stage for the new product launch of enterprises, and also create a vent for the formation of industrial trends. The special project investment matchmaking meeting is an advantage project of TPS2025. The organizer takes the initiative to set up the annual topic to promote the growth of investment in this area. In terms of culture and tourism, the theme of this year is "Revitalizing stock, creating increment". In addition, stock asset operation, frontier technology and equipment, immersive culture and tourism and cultural and creative IP are the segmented special sessions. The investors, destination owners, operators, new quality productivity enterprises and culture and tourism content creators are invited to promote the precise docking of related investments. The core theme of "Food and Beverage Preferred Matchmaking Conference" is "Precise Connections, Empowering the New Food and Beverage Ecosystem." The organizers utilize a vast database built over many years to accurately invite high-quality VIP buyers by category before the event. These buyers include a diverse range of participants such as supermarkets, chain hotels, catering channels, distributors, and retailers, as well as investors, manufacturers, channel partners, and innovative enterprises in the food and beverage industry. During the exhibition, one-on-one efficient matchmaking sessions will be conducted to help participants optimize procurement channels, meet global multi-category product demands, and expand business opportunities. "Promote the global expansion of lure industries" is an important work of CIBS Matchmaking Meeting, Lure International Business Matchmaking Meeting and Hotel & Shop Plus Business Matchmaking Meeting. The organizers invite high-quality overseas investors and big buyers through a variety of ways to accurately help exhibitors to obtain large overseas orders. It is expected that more than 200 high-quality industrial investors and big buyers from home and abroad will be invited to match with the exhibitors of TPS2025. In addition to the precise investment matching meeting, the organizers of Tourism Plus Shanghai also rely on a million-level database to invite hundreds of thousands of professional buyers to the exhibition site, face-to-face exchanges with exhibitors, and promote the growth of upstream and downstream trade in the industry. Online, the exhibition mobile software DTSHoReCa developed by the organizer of TPS2025 has been launched on various application platforms, and an online business reservation system has been opened to help exhibitors and buyers achieve accurate docking. The forum is also an important platform to promote industry investment trends. This year, more than 1,000 speakers will come to Tourism Plus Shanghai to discuss the trends and the latest cases in the segment with visitors. A number of development index studies, evaluation models, standard publicity and implementation, industry lists etc. will be released at the forums. Promoting consumption and promoting the new direction of products by users' demand on the lifestyle Festival The new trends and new products of the industry need to be tested by the market and consumers. Tourism Plus Shanghai not only provides a trading platform for exhibitors between the upstream and downstream industry chains, but also builds a number of sub-categories of lifestyle festivals. Enterprises can launch trial, sample experience or preferential sales of new products here, facing the evaluation of consumers, and evaluating the market attention of new products. At the same time, the lifestyle Festival is also a window to discover new product trends in the industry and promote new trends in categories. In 2025, there will be eight lifestyle festivals at the TPS2025: HOTELEX Shanghai International Coffee, Wine and Food Festival, Global Flavor CHA Drink Culture Festival, HOTELEX x FOODAiLY INNOVATION EXPO, Hotel & Shop Plus Cultural and Tourism Lifestyle Festival, Accommodation Supplies, Water Sports Carnival, Lure Carnival, Shanghai Tourism Quality Life Festival. HOTELEX Shanghai International Coffee Food Culture Festival, which is widely paid attention to by coffee lovers and the upstream and downstream industry chain, will integrate the high-quality brands of wine and chocolate this year, and jointly upgrade the "HOTELEX Shanghai International Coffee, Wine and Food Festival" at the National Exhibition and Convention Center (Shanghai), Hall 8.2. The overall exhibition area has increased by 30% compared with the same period last year. Famous brands and new forces have joined in one after another to launch this year's new products at the exhibition, forming the new product trend of the industry, and getting front-line consumer feedback from the enthusiasts in attendance. The "Global Flavor CHA Drink Culture Festival" is a lifestyle festival for "Generation Z" tea consumers, which is the first one this year. It includes new tea pop-up shops, tea spaces, tea production areas, intangible cultural heritage masters & All Star Fashion Drink Champion Show, Fashion Drink Competition Finals And World Fashion Drink Elite Competition, New Tea And Drink Conference, New Chinese Clothing Awards and other rich contents. By integrating themed forums, professional events and activities, and characteristic exhibition areas, we will build an international platform integrating wisdom collision, skill display, cultural inheritance and innovation exploration, and lead the future development trend of the global tea industry. "HOTELEX x FOODAiLY INNOVATION EXPO" is a comprehensive marketing event that integrates cutting-edge food trends and authoritative industry awards. In 2025, with "Top 10 Consumption Scenarios Of The Year" and "iSEE Carnival" as the core sections, we will create a full-link solution of "scene experience - channel connection - all-area exposure - private area exclusive marketing". "Hotel & Shop Plus Cultural and Tourism Lifestyle Festival" will showcase the latest outdoor products and technologies, bringing new products in outdoor camping, space capsules, stargazing cabins and other fields, so that the visitors can experience a diversified way of travel and accommodation and quality holiday life. At the Accommodation Supplies, a variety of carefully selected and excellent quality travel accommodation supplies are gathered, where you can find good inspiration and experience a more comfortable and convenient hostel life. This year, the old popular Water Sports Carnival and Lure Carnival will enhance the user experience of kayak, paddle board, electric motorboats, lure fishing rods, lure bait and other new products in the form of real experience of products carried by large pools on site. The Shanghai Tourism Quality Life Festival, which was held for the first time this year, is an important event to promote culture and tourism consumption. Under the guidance of Shanghai Municipal Bureau of Culture and Tourism and relevant associations, domestic and foreign exhibitors bring consumers hotel catering, hotel room vouchers, travel routes at home and abroad, destination entertainment, domestic and foreign travel insurance, tourism culture and creative products and other rich content, preferential products. Beyond the exhibition period, the exhibition will also carry out the "2025 International Balloon Master Invitational Exhibition and the First Changfeng Joy City International Balloon Art Festival" in collaboration with Changfeng Joy City. Many balloon artists will be specially invited to exhibit a series of balloon art works in Changfeng Joy City. Colorful creative exhibits, imaginative balloon art, high quality and exquisite balloon techniques will show the diversity of art and visual display and provide balloon the art and visual display ideas to drive business cooperation. New quality productivity, forming application and landing scenarios Tourism Plus Shanghai is an excellent business platform for new quality productivity to land in the tourism scene, with various activities and publicity to help high-end, intelligent, green new quality productivity exhibitors and exhibits to connect with industrial demand. In order to promote the integration and development of immersion industry and culture and tourism industry, and promote the introduction of immersive culture and tourism projects in culture and tourism scenic spots and commercial shopping centers, especially the recently booming LBE large space project, Tourism Plus Shanghai 2025 will specially set up "TPS Immersion Experience Day" activities through forums, investment matching meetings, debut roadshows, special exhibitions and other forms, promoting high-quality immersive projects to the culture and tourism industry. Robots and AI technology are the hot spots in all walks of life today, and the tourism industry is no exception. At Tourism Plus Shanghai 2025, visitors can meet a variety of robots such as embodied intelligent humanoid robots, hotel and restaurant service robots, intelligent security robots, intelligent cleaning robots, etc. You can also see the latest applications of AI technology in intelligent systems such as Smart Home Systems, Smart Lighting Systems, Smart Security Systems, Unmanned Retail Systems, Smart Cleaning Systems. As a business platform for new quality productivity, Tourism Plus Shanghai has witnessed the spread of intelligent products and systems in the industry application, such as the Smart Hotel Pavilion at Hotel & Shop Plus Shanghai, gathering Bittel, Yunji, Share, Boonlive, Segway Robotics, Ecovacs, Excelland, DOOYA and other domestic and foreign cutting-edge intelligent technology brands; In the smart cleaning section of CCE, from 2019 only a few brands participated in the exhibition, to 2025, the top-line smart cleaning brands such as Gausium, Viggo, Wimsha Robot, Pudu, Rosiwit, SAITE, Partner Robot, YIJIAHE, KEENON, Udeer, ROBINT, SIASUN, KOKOBOTS, Shangyue competed to launch new products in the exhibition, clearly witnessing the vigorous development and growth of domestic intelligent cleaning brands. More than 30 strategic partners have been brought together in the Union Center Kitchen Boutique exhibition area of HOTELEX Shanghai, creating an international exhibition area that is in line with international standards. This year, several new highlights of the center kitchen were added, from front-end ingredients to end products, from pre-processing equipment to heating and conditioning equipment, from insulated boxes to condiments, from auxiliary materials to consumables, to improve the overall industrial chain of the center kitchen, and the innovative mode of the industrial chain will be presented in the exhibition. CATL, the world's first full life cycle solution provider for electric ships, is one of the new exhibitors of CIBS2025. CATL will showcase its new energy solutions and address the digital needs of various Marine application scenarios. In addition, many brands in the whole industry chain such as Mercury Marine, YAMAHA, HONDA, EXPLOMAR, EPropulsion, ORCAUBOAT, FUBER Wolong Maritime, Eikto Battery will show the electric intelligent technology of boats. CIBS2025 focuses on improving the "green content" of the industry and drawing the future of green shipping. International brands are optimistic about the Chinese market Overseas exhibitors and visitors are actively participating in Tourism Plus Shanghai 2025. As of the current data, the number of overseas pre-registered buyers of HOTELEX - Shanghai International Hospitality Equipment & Foodservice Expo has achieved a significant increase of 39.4% compared with 2024, and many overseas delegations will come to the exhibition, including international organizations such as the Kazakhstan Restaurant Association, the Kazakhstan Trade and Industry Association, and the Russian Hotel Association, and Industry leading institutions in Malaysia, Thailand, South Korea, Brazil, Mongolia, etc.; In addition, exhibitors from the United States, the United Kingdom, Italy, Germany, Russia, Uganda, the Netherlands, Sri Lanka, Vietnam, Turkey, Ethiopia, Japan, Panama, Yemen and other countries will expand the Chinese market at the exhibition. International hotel groups remain optimistic about the expansion of the Chinese market. IHG, Hilton and other international hotel groups have entered Hotel Brand Investment and Franchise Area in Hall E4 of Hotel & Shop Plus Shanghai, attracting hotel owners and management groups, hotel industry investors and franchisees to jointly promote all-round cooperation and development between supply and demand parties. The inclusion of the International Council of Marine Industry Associations (ICOMIA) for the first time will inject a stronger international perspective and industry resources into China (Shanghai) International Boat Show 2025. ICOMIA has 38 national recreational boating associations, 54 associate member organizations, approximately 90% of the companies in the recreational boating industry, and a global industry value of $300 billion. ICOMIA has representative offices in many countries. At the exhibition, ICOMIA will bring together business leaders and industry experts to discuss the future development of the Marine leisure industry in the Asia-Pacific region and around the world. On the other hand, the number of exhibitors at home and abroad is expected to increase, and several exhibitors from Italy, South Korea, Taiwan region (China), the United States, Germany, Australia and New Zealand are interested in joining the boat show. TOURISM PLUS SHANGHAI 2025 Tourism Plus Shanghai 2025 not only reflects the current industrial trends and market trends, but also proactively shapes the broader blueprint of the tourism industry through forward-looking theme setting, resource aggregation and ecological incubation, and through "tourism + all industries" and "all industries + tourism", becoming a key node of the global tourism industry innovation network. View original content: SOURCE Tourism Plus Shanghai