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Black America Web
09-07-2025
- Entertainment
- Black America Web
The Ultimate 2025 Essence Festival Recap
Source: Courtesy of Joce Blake / Courtesy of Joce Blake I've heard the whispers on Beyoncé's internet, the murmurs suggesting that Essence Festival has somehow lost its 'essence.' And while it's true that the experience has evolved, and there's always room for a little more streamlined management, I'm here to tell you definitively that those claims are far from the mark. Our people were there, in droves. Representing the vibrant spirit of Black culture and community. They were, without a doubt, having an absolute ball. The energy was palpable, a testament to the enduring power of this incredible gathering. The annual Essence Festival of Culture, known as 'a party with a purpose,' has grown significantly since its inception in 1995. It was originally a single event commemorating Essence Magazine's 25th anniversary. It now draws hundreds of thousands to the Crescent City each year. Over the past two decades, the festival has become a vital platform for promoting, celebrating, and exploring various facets of our community. From health & wellness, spirituality, beauty & style, food, community & culture, entertainment, and entrepreneurship. This millennial has decided to share some of the experiences, stays and eats that are sure to make your Essence Festival one to remember moving forward. The festival offers an array of experiences, including engaging panel discussions, diverse shopping opportunities, meet-and-greets and activities at the Ernest N. Morial Convention Center. The Superdome hosts continuous live music, showcasing top artists in R&B, soul, funk, gospel, and hip-hop. Beyond these official events, numerous activations take place throughout the city. Here are some of the most memorable ones. Sheaversity with SheaMoisture Source: Courtesy of SheaMoisture One thing about this beauty brand, they are gonna have a time! SheaMoisture lit up Essence Fest weekend with a vibrant celebration of Sheaversity—a joyful tribute to individuality, culture, and community. From immersive experiences to star-studded moments, the brand created an unforgettable presence on and off the yard. The Sheaversity Roll Call welcome party was complete with dope music, drinks, vibes and some of our favorite content creators. Not to mention, the NOLA GOAT, Juvenile, gave us a once-in-a-lifetime performance. At the Convention Center, festival-goers were invited to step into the world of SheaMoisture with interactive brand activations, hair styling stations, exclusive product drops, and plenty of surprises. Saturday morning brought the Sheaversity takeover to Loretta's Authentic Pralines. Guests indulged in a custom café combo—two iconic beignets and an Arnold Palmer—on the house. There were also complimentary SheaMoisture samples and a curated weekend syllabus to enhance the Essence vibes. Then, they took center stage at Beautycon inside the Convention Center. Hosted by Netflix star Forever's Lovie Simone and journalist Asia Ware, the segment featured a celebration of Miss Sheaversity and breathtaking looks from celebrity stylist and SheaMoisture Education Partner Lacy Redway. It was a moment of beauty, brilliance, and Black girl magic that left the audience inspired. From the booth to the beignets, SheaMoisture made sure the Sheaversity spirit was alive all weekend long—celebrating culture, community, and self-expression in true Essence Fest fashion. National Urban League Women in Harmony Luncheon Source: Courtesy of National Urban League Next, the National Urban League hosted its 6th Annual Women in Harmony Awards Luncheon. Held at the Ritz-Carlton in New Orleans, we celebrated Black women who lead, create, and transform. Under the theme Her Power, Her Prosperity, the red carpet affair honored Patti LaBelle, Mara Brock Akil, U.S. Rep. Jasmine Crockett, and Danessa Myricks. Over 350 guests enjoyed inspiring speeches, performances by GRAMMY winners Howard Hewett and MAJOR, and a wellness-focused Self-Care Lounge featuring beauty activations from Danessa Myricks Beauty and others. NUL President Marc H. Morial and SVP Rhonda Spears Bell praised the honorees for using their platforms to uplift and empower communities nationwide. Kensington Grey x EssenceGU Creator Mixer Source: Shatimah Monaé Photography Kensington Grey and Essence GU hosted an unforgettable #HouseOfInfluence mixer in the heart of New Orleans. Held at the stylish Common House , the event brought together a dynamic community of creators, clients, and culture-shapers for an evening of food, drinks, and connection. The space buzzed with good vibes and meaningful conversations as guests dripping in all-white looks mingled with the teams behind Kensington Grey and Essence GU. The mixer served as a celebration of creativity, collaboration, and the influential power of Black voices shaping the digital space and beyond. With a backdrop of music, curated bites, and genuine community, #HouseOfInfluence lived up to its name—creating a space where talent and impact came together in true Essence Fest style. Black Excellence Brunch In a powerful tribute to Black joy, beauty, and cultural brilliance, the Black Excellence Brunch, founded by Trell Thomas, partnered with L'Oréal USA for an exclusive, invite-only experience during Essence Festival 2025. Set against the elegant backdrop of Messina's at the Terminal , the all-white-attire brunch brought together changemakers, creatives, and cultural tastemakers from across the country. The afternoon was a vibrant celebration of Black excellence, featuring elevated dining, inspiring storytelling, and intentional community building. Honoring trailblazers across beauty, sports, and entertainment, the event highlighted the undeniable impact and resilience of Black leaders who continue to shape the culture. Notable attendees included the astounding Olympian Jordan Chiles, media powerhouse Angela Rye, actress Crystal Renee Hayslett, R&B singer Raheem DeVaughn, actress Tia Alexandria, and L'Oréal USA ambassadors and executives. The atmosphere was electric with connection, purpose, and pride, reinforcing the brunch's mission to honor legacy while building a thriving future. The Black Excellence Brunch x L'Oréal USA partnership was a standout moment of Essence Festival. Black culture wasn't just celebrated, it was centered and elevated. The Pontchartrain Hotel Steeped in Southern style and distinct European flair, The Pontchartrain Hotel blends modern luxury with its original 1927 architecture. This historic hotel, conveniently located on the St. Charles Avenue streetcar line, offers anything-but-ordinary accommodations. Within the luxurious confines of the hotel, guests can choose from a trio of exceptional dining and entertainment options. Perched high above the city, Hot Tin offers a sophisticated rooftop lounge experience. It is perfect for enjoying handcrafted cocktails and panoramic views. For a more formal culinary journey, Jack Rose, the hotel's signature restaurant, presents an exquisite menu crafted with the finest ingredients. Those seeking a delightful start to their day will find the Silver Whistle Café ready to serve a delicious breakfast. The hotel is home to the truly iconic Bayou Bar, a vibrant jazz spot steeped in history and legend. This lively establishment is not only renowned as the very birthplace of the New Orleans Saints NFL team, but it also boasts a storied past as a favored haunt of Hollywood's elite. Literary giant Tennessee Williams and legendary crooner Frank Sinatra were among the celebrated figures who frequently graced its hallowed halls, adding to its rich tapestry of charm and allure. Hotel Monteleone Hotel Monteleone, a historic and independent family-owned property, has graced the French Quarter for over a century, now under its fifth generation of ownership. This iconic 523-room hotel blends timeless luxury with modern comforts, highlighted by the recently renovated Iberville Tower. Renowned for its unique offerings, Hotel Monteleone is home to the Carousel Bar & Lounge, New Orleans' first and only revolving bar. Culinary delights await at Criollo Restaurant, where seasonal, ingredient-driven menus showcase the best of New Orleans cuisine. With an exclusive rooftop pool and a central French Quarter location, Hotel Monteleone provides the perfect base for exploring New Orleans' vibrant culture. Drago's No visit to New Orleans or Essence Festival is truly complete without indulging in the culinary delight that is Drago's chargrilled oysters. This iconic dish has become synonymous with a quintessential NOLA experience. Drawing in locals and tourists alike with its irresistible aroma and mouth-watering flavor. The oysters, fresh from the Gulf, are grilled to perfection over an open flame. Their natural brininess enhanced by a generous bath of garlic butter, a sprinkle of Parmesan cheese, and a secret blend of herbs and spices. Jack Rose Hands down, this was one of the best meals I've ever had. An homage to Tennessee Williams' play 'The Rose Tattoo,' the hotel's signature restaurant is a manifestation of New Orleans' love of celebration through food and drink. This spot offers an eclectic and vibrant dining experience that feels like home in the Garden District. The Lil Wayne portrait is the perfect love letter. Criollo Much like the city of New Orleans, this restaurant is a vibrant blend of cultures. Its ingredient-driven, seasonal menus artfully combine land and sea, achieving a delightful balance of long-standing tradition and contemporary tastes. It has a strong focus on the abundance of the Gulf and a distinct Louisiana flair. Hot Tin First, an intimate rooftop bar. This former penthouse offers champagne and vibrant cocktails. A 270-degree panorama of Downtown New Orleans and the Mississippi River. The interior, designed to evoke a 1940s artist's loft, is airy and eclectic. It features comfortable couches and a captivating display of curios that blend the past with the present. Glass accordion doors open to a balcony with unparalleled Downtown views. A more private second terrace provides a bird's-eye perspective of Saint Charles Avenue. Carousel Bar The world-renowned Carousel Bar, an iconic destination for over 70 years, continues to spin. Having served countless cocktails and witnessed infamous rendezvous involving figures like Liberace, Tennessee Williams, and Louis Prima. Mixologist Marvin Allen and Tour Director Mike Dupree lead an in-depth, private exploration of the bar's illustrious history, highlighting its legendary patrons and celebrated cocktails. It includes the quintessential Sazerac and Hotel Monteleone's own masterpiece, the Vieux Carré. A great stop on your Essence Festival tour! St. Noir Cafe MUST READ: Brewing Black Excellence: 5 Black-Owned Coffee Shops to Visit During Essence Fest Last but not least, St. Noir, located in the vibrant Upper 8th Ward, is more than just a café. It's a hub for community and intentional living. This Black-owned establishment seamlessly combines exceptional coffee and exquisite wine with carefully curated events that champion art, culture, and social connection. With soulful playlists and collaborations with local leaders, St. Noir is an essential stop for anyone wanting to experience the energy of New Orleans' contemporary Black Renaissance. Don't miss their divine Praline Au Lait and praline croissant. SEE ALSO The Ultimate 2025 Essence Festival Recap was originally published on
Buzz Feed
07-07-2025
- Health
- Buzz Feed
These 34 Inexpensive Alternatives To Popular Beauty Products Are So Good, You Will Never Buy The Pricier Version Again
CeraVe's Retinol Serum, which lives up to the CeraVe name and uses *encapsulated* retinol to reduce the appearance of scars and pores without flaking or redness. If you haven't gotten into retinoids yet or are worried about irritating your skin, this gentle but effective serum is a great option — and reviewers say they like it better than other more expensive options (like Murad's Retinol Serum, which retails for $92). E.l.f. Halo Glow Liquid Filter that reviewers say is comparable to (or even better than) Charlotte Tilbury's famous Flawless Filter. Apply this as a luminous, blurring base, mix it with your moisturizer or foundation, or dot it over makeup as a natural-looking highlight. It's formulated with hyaluronic acid and squalene for a boost of hydration too! And their Halo Glow Beauty Wand, a buildable liquid highlighter formula that delivers a majorly radiant, lit-from-within finish to your skin without lots of glitter (like Charlotte Tilbury's highlighter blush wands). The cushion-tip applicator is super easy to apply, too! A Shea Moisture manuka honey mask packed with powerful ingredients like mafura oil, shea butter, baobab oil, African rock fig, and honey (duh!) to lock in moisture and definition. Reviewers note they prefer it to K18 and Olaplex, and one cosmetologist reviewer says it's comparable to salon deep conditioners! Catrice "Instant Awake" Under Eye Brightener, which is renowned for being very similar to the Becca Under-Eye Corrector ($33), for *less than 1/5 of the price!* The peachy-orange tones of both color-correcting shades cancel out dark circles instantly, whether you pair it with a concealer or wear it on its own. E.l.f. "Squeeze Me" lip balm declared by reviewers to be a more affordable (it's under $5!) alternative to the Summer Fridays Lip Butter Balm. It's formulated with shea butter and hyaluronic acid to pack a moisturizing punch, is easier to squeeze on and apply compared to other jarred lip balms, and provides a sheer flush of color you'll love. TruSkin vitamin C serum is formulated with hyaluronic acid (to provide a boost of hydration), soothing aloe vera, and vitamin E (in addition to the namesake vitamin C) — a combo designed to brighten and smooth your skin for your glowiest glow yet. And money-saving alert: reviewers say it's comparable to the SkinCeuticals CE Ferulic serum (which costs $182 for the full-size btw!). The TikTok-beloved Eos' Shea Butter Vanilla Cashmere body lotion, because people love it for providing *serious* (and quick-absorbing!) hydration without feeling heavy or greasy aaaaand for the ahh-mazing smell that's drawing comparisons to pricey brands (hello Philosophy "Warm Cashmere" and Bath & Body Works "Vanilla Noel). NYX Fat Oil Lip Drip, a lip gloss that also has the hydration of a lip oil, thanks to vegan squalane, as well as raspberry and cloudberry oils. It's fairly new but already seriously beloved by reviewers who appreciate the sheer wash of color, high-impact shine, and non-sticky finish. And if you love Dior's Lip Oil (same), some reviewers say this is better! Or if you're looking for something more pigmented, NYX's Fat Oil Slick Click, which has similar click-to-dispense packaging and buildable color payoff & shine as the viral Tarte Maracuja Juicy Lips. And they're formulated with avocado, raspberry, and cloudberry oils for hydration! Elizabeth Mott's cult favorite Thank Me Later eyeshadow primer to keep your favorite eye makeup look on lock all day AND all night — *no* creasing, *no* budging. That's right, you will NOT have to reapply before your evening plans. Reviewers note it's an affordable alternative to Urban Decay's Primer Potion — the slightly larger size Elizabeth Mott tube is less than half the price of Urban Decay's! Maybelline's Cheek Heat gel-cream blush, a user-friendly and super buildable formula you can just tap-tap-tap into your skin for a gorgeous flush of color, whether you're going for a natural look or an on-trend bright blush look. Reviewers say if you're a fan of Glossier Cloud Paint, you'll be a fan of this, too. (And you'll save money while you're at it!) Or E.l.f. Camo liquid blush if you're a fan of Saie's Dew blushes or Rare Beauty's liquid blushes — this has a similar doe-foot applicator. E.l.f.'s liquid blush is newer but already beloved by reviewers for its bendability and level of pigment! A Sol de Janeiro fragrance mist in scent Cheirosa '68, which reviewers say has a similar smell to the very luxurious and oh-so-popular Baccarat Rouge 540 — but in a lighter body spray version with notes of jasmine, hibiscus, and sun musk. Or a bottle of Fine'ry Jungle Santal perfume with notes of papyrus wood, oolong tea, and cardamom and housed in a bottle you'll totally want to put on display — who would guess it's from TARGET?! (I love you, Target.) And reviewers say the scent lasts beautifully and even smells like similar high-end Santal perfumes. Maybelline Instant Age Rewind Concealer, a cult-fave reviewers have used for *years* for a reason — it brightens your under eyes without creasing while treating them with goji berry and haloxyl — plus, it'll last even LONGER than Tarte's Shape Tape and other expensive brands. A bottle of Elizavecca Hair Treatment for an intense at-home mask that'll help your strands look and feel less damaged in just five minutes. It's basically a time machine for your hair, is what I'm saying. Some reviewers say it's even BETTER than Olaplex, which is over three times the price! The Revlon One-Step Hot Air Brush (now with an upgraded motor) with a unique oval-shaped barrel so you can get super close to your scalp for smooth hair and majorly boosted volume at the roots without having to juggle a brush and blow-dryer. One reviewer says it takes less time to dry than their Dry Bar Brush! E.l.f. Poreless Putty primer, which is infused with squalene to hydrate, smooth over skin for a seamless finish, and hold onto makeup for all-day staying power. You mayyyy have seen this all over TikTok, and the reviews back up the hype! And if you love or have been eyeing the Tatcha Silk Canvas primer (for $54!), reviewers say this is very comparable! Or if you prefer gripping-style primers like Milk Hydro Grip (which reviewers say this is similar to!), E.l.f.'s Power Grip, which is formulated with hyaluronic acid to plump the appearance of skin and designed to *hug* to your makeup for all-day wear. And it's fragrance-free! L'Oreal True Match Lumi Glotion, a fan-favorite, glycerin-infused illuminator you can mix in with moisturizer or foundation, wear as a base under makeup, *or* apply as a highlight or bronzer for a natural-looking (and not glittery) glow — especially if you're not looking to drop a fortune on Drunk Elephant Bronzi Drops. My all-time desert island holy grail, CeraVe's Skin Renewing night cream, which delivers on hydration and softness and protects your skin's natural barrier — I won't use an expensive night cream again (and reviewers compare it to La Mer, Drunk Elephant, Charlotte Tilbury, and SkinCeuticals creams!). There's a reason people can't stop talking about CeraVe on TikTok! Maybelline Tattoo Studio Pencils because if you're looking for a go-to eyeliner to stock up in neutrals and brights, these glide on with no tugging, with a creamy formula that rivals Urban Decay's eye pencils. NYX Brow Glue, an extreme hold eyebrow gel (up to 16 hours!) to keep your brow hairs in place alllll day long, especially if you like that "laminated" look. Reviewers agree the hold is great, the formula doesn't flake off, and that it also washes off easily — and is a great alternative to ABH Brow Freeze, too! And NYX's Micro Brow pencil with a spoolie on one side and a super narrow pencil tip one one perfect for drawing on realistic, hairlike strokes in just seconds on the other. Plus reviewers compare it favorably with ABH Brow Wiz! Essence's Lash Princess mascara, which over *170,000* 5-star reviewers for dramatic length and volume *without* clumps, thanks to the flake- and gob-free formula and cone-shaped brush. Tons of reviewers say it's a better version of cult-faves like Too Faced Better Than Sex Mascara. (And even Diorshow!) LilyAna Naturals Eye Cream designed to deflate your under eye bags (some say better than Shiseido's Benefiance Wrinkle Cream), hydrate your delicate skin, reduce the appearance of fine lines and wrinkles, and brighten your under eyes, thanks to a blend of aloe, rosehip seed oil, and vitamins C & E. A set of internet-famous makeup sponges to blend your makeup to perfection — for a fraction of the price of Beauty Blender and Real Techniques sponges. Plus you get a pack of five, so you can go a little longer between cleaning them, which in my book is a huge plus. Bedsure's satin pillowcase to help maintain hair and skin health even as you sleep, reducing pesky frizz and breakage when compared with regular cotton or other fiber pillowcases — that means longer-lasting blowouts and less damage in the long run. Why spend the money on pricey brands like Slip and Blissy? Juno & Co.'s Clean 10 cleansing balm, a non-irritating makeup remover formulated with Japanese pearl barley to help brighten skin as it cleanses. Just scoop out a pea-sized amount (it comes with a lil' spatula!) and massage into your skin — it'll become a luxurious oil and gently dissolve allllll the makeup, SPF, dirt, oil, and more, leaving no residue behind *and* not overly stripping skin of moisture. Many reviewers find it comparable or better than the ($68!) Elemis Cleansing Balm. Physicians Formula Diamond Dust for a gorgeous shimmer onto your eyelids, cheeks, or anywhere else for a truly ~glowing~ finish — and reviewers say if you're looking for a bit less pigmented version of Fenty Beauty Diamond Bomb (which is $42), this is perfect! Carenel Lip Sleeping Masks, which come in a set of three minis (for under $10!) so if you've been looking at the Laneige ones to keep your lips hydrated and supple overnight, you might want to try these. Plus they're sized perfectly for travel. A Briotech spray with the same magical ingredient as the very beloved Tower 28 SOS Daily Rescue Spray: hypochlorous acid. Just spritz it on whenever your skin needs a little de-stressing, and it'll help soothe inflammation, tone down redness, and strengthen your skin's barrier. A rainbow-inspired eyeshadow palette with a whopping 40 matte, shimmer, and metallic shades (cough like the James Charles x Morphe palette cough) to get you inspired to try out stunning eye makeup looks ranging from sultry neutral to bright and fun. And reviewers say it's great for beginners and makeup artists alike.
Forbes
06-07-2025
- Entertainment
- Forbes
Why Essence Fest Is The Ultimate Curator Of Black Joy
A view of the audience during the ESSENCE Festival of Culture presented by Coca-Cola at Caesars ... More Superdome in New Orleans, Louisiana. Getty Images for ESSENCE/Bennett Raglin On a sweltering July weekend in New Orleans, the Ernest N. Morial Convention Center hums with more than just music. Rows of Black-owned brands stretch through the SOKO MRKT pavilion, creators pitch digital campaigns upstairs at GU Creators House and panel stages echo with conversations on venture capital, equity and innovation. This year's lineup—featuring R&B legends, Afrobeats stars and hip-hop pioneers across three nights—demonstrates the festival's curation of Black music spanning genres and time. This is the ESSENCE Festival of Culture, presented by Coca-Cola—30 years strong and now, arguably, one of the most sophisticated platforms for cultural storytelling in the digital economy. Here, Black women aren't just attendees; they control the narrative, drive conversations and redefine what influence looks like on their terms. That centering of Black women's leadership has informed the brand's business model, and as ESSENCE evolved, so did its ability to attract corporate partners who recognize both the cultural capital and economic force the festival represents. Corporate partnerships have helped scale Essence Fest into a global force, bringing the celebration to a broader stage without losing its soul. Brands like Coca-Cola and SheaMoisture have long been part of that growth story. However, in today's climate, sponsorships are often perceived as endorsements in the public eye, and this is why Target's presence on the list of sponsors at the event sparked conversation this year. After the company publicly scaled back its DEI initiatives, some festivalgoers and observers questioned the optics of its continued alignment with a space so dedicated to Black affirmation. ESSENCE, which had a long-standing sponsorship contract with Target, found itself in a difficult position that required balancing a long-term contract with the evolving expectations of its primary market. Despite the pushback, Essence Fest has developed a sustainable approach to coding Black joy into scalable formats, from social reach to venture capital returns. At its core, Essence Fest's innovation is how it treats Black joy, not as an atmosphere, but as design. That same commitment to curating Black joy is what Anthony Anderson says made Black-ish resonate for nearly a decade. 'We pulled back the veil on our existence,' he said. 'So others could understand what was real for us.' At Essence Fest, that same ethos is on full display. From panel stages to comedy sets, the stories told here are layered, instructive and deeply joyful. 'We told stories, started revolutions, fought—all through laughter,' Anderson added. It's that combination of cultural truth and creative force that continues to inspire Essence Fest, not just as a celebration, but as a movement. This view of storytelling extends to the festival's broader philosophy. Entertainment industry vetera n Stephanie Mills put it simply: 'Black joy is the only joy. We are the bluepr int of everything.' It's a bold statement but one rooted in cultural memory and generational pride. In a space like Essence Fest, where Black women shape the rhythm of the event, her words land not as exclusion but as a reminder of just how foundational Black creativity has been to music, business, fashion and movement-building. The festival redefines what heritage-centered programming can mean in today's digital landscape, placing joy at the center of the connection between cultural identity and opportunity. With platforms like TikTok and Instagram becoming the go-to for how people shop, connect and engage, ESSENCE's model has become even more essential. Partnerships with organizations like the Global Black Economic Forum and SisterSong hav e opene d the door to conversations that matter in th e Bl ack community, including maternal health, reproductive rights and policy access, while also bui lding frameworks that help creators turn content into impact. From GU Creators House to the film programming that highlights emerging Black talent, every part of the festival is intentionally designed to meet real needs. These init iati ves have created viable pathways for Black joy to translate into economic power, and the data backs this up. Black consumers are projected to wield $2.1 trillion in buying power by 2026. Platforms like YouTube, where Black Americans spend 13% of their screen time —comp ared to 10% for U.S. audiences overall—indicate the influence and visibility that are informing this moment. This impact becomes even more poignant when considering where it happens. The festival's setting in New Orleans, often referred to as the most culturally layered city in America, reinforces this. The city's local economy, shaped by tourism, hospitality and cultural entrepreneurship, benefits directly from the festival's pr esence each year, and with support from New Orlean s & Company, the city's official tourism and hospitality agency, Essence Fest continues to spotlight not just Black culture, but the local economy and community that helps susta in it. 20 years after Hurricane Katrina, that continuity carries a more profound meaning. The fact that New Orleans is now the epicenter of Black joy and economic exchange is proof that recovery is about grit, one that honors reclaiming space for culture, dignity and celebration. In that sense, the fest doesn't just routinely happen in New Orleans but continues to pay ho mage to what the city has endured and what it continues to make possibl e despite it. New Orleans' history as the birthplace of jazz provides credibility that enriches every experience, and the results speak to this precision. Generating around $1 billion in commercial activity, Essence Fest has proven that making room for Black joy translates directly into measurable impact. Its success proves that in an era of infinite digital content, the mo st valuabl e commodity isn't attention but the socio-cultural context. This has provided a blueprint that is difficult for competitors to replicate. The implications of Essence Fest's model extend well beyond the walls of the Convention Center and Caesars Superdome. What's being built here is not an event for the sake of it, but a cultural ecosystem that ensures that value flows back into the communities that generate it. For its target audience, especially Black women, it offers a rare blueprint: how to grow without dilution, scale without compromise and build without burnout. In that way, Essence Fest also offers a vision for what equity, sustainability, and unapologetic Black joy can look like when they're built into the foundation, not treated as add-ons. For artists who have navigated this balance between authenticity and success, the festival represents something unique. As Erykah Badu put it, 'We're learning that we don't have to dim our light. We don't h ave to settle for things that are less than our frequencies.' For Badu, Black joy is about claiming space without apology and trusting the instincts that lead to that. 'It's our natural genetic code to be human beings alongside anyone else,' she added. What Essence Fest offers is a working model, one where Black joy operates not only as a cultural force but as a blueprint. The question it raises isn't rhetorical but strategic: What if joy isn't the byproduct but the foundation? And what would it mean—for brands, creators and cities—if it were treated that way?
Globe and Mail
03-07-2025
- Business
- Globe and Mail
SheaMoisture's Dream Fund Returns to Uplift Canada's Black Women Entrepreneurs
Toronto, Ontario--(Newsfile Corp. - July 3, 2025) - SheaMoisture is proud to announce the return of its Dream Fund grant program—an initiative rooted in the brand's enduring mission to create opportunities for financial growth and freedom for Black women. As part of SheaMoisture's ongoing reinvestment in the Black community in Canada, the Dream Fund is intentionally designed to uplift Black female entrepreneurs by unlocking access to capital, mentorship, and long-term growth opportunities. Applications for this year's program are now officially open. This year, SheaMoisture will award five $10,000 CAD grants to Black female entrepreneurs in Canada's Beauty and Wellbeing sectors. In addition to financial support, recipients will receive six months of personalized coaching and mentorship from leading Black Canadian business professionals—ensuring they are equipped with the tools, insights, and networks to scale their impact. "SheaMoisture's commitment to centre, celebrate, and serve the Black community is the heartbeat of everything we do," says Maureen Kitheka, Marketing Lead for SheaMoisture Canada. "Black women continue to navigate systemic barriers that limit both their self-expression and entrepreneurial potential and through the Dream Fund grant program, we're intentionally breaking down those barriers. When she rises, her community rises with her. We're excited to welcome a new cohort of visionary entrepreneurs and to walk alongside them as they scale their businesses and shape the future," Danielle Spencer, Founder and CEO of Some Creative Agency, echoed this sentiment, adding, "partnering with SheaMoisture on the Dream Fund has allowed us to bring this vision to life in an expansive, deeply intentional way. This isn't just about grants—it's about strategy, sustainability, and setting a new standard for how brands show up for the communities that champion them. Black women are leading the charge in entrepreneurship, driving innovation and creating economic ripple effects that go far beyond their businesses. Investing in them is not just impactful—it's also commercially sound. When brands invest here, everyone wins." Launched in 2022, the Dream Fund has already made a meaningful impact—supporting 15 Black women entrepreneurs across industries including beauty, lifestyle, finance, and wellness. The program has distributed $150,000 in grants and provided recipients with expert coaching, mentorship and networks to help scale their businesses and realize their visions. This holistic approach ensures not just a momentary boost, but sustainable growth and long-term success. Black female entrepreneurs across Canada who are ready to elevate their ventures and make a lasting impact are strongly encouraged to visit @sheamoistureca on Instagram starting for comprehensive application details and to begin their journey with The Dream Fund. To view an enhanced version of this graphic, please visit: About SheaMoisture SheaMoisture is a global beauty and personal care leader with a profound commitment to serving Black Communities through strategic investment and community give back. As a Black-founded business that has remained Black-led and Black-inspired, SheaMoisture recognizes the unparalleled power of entrepreneurship in addressing racial inequality and fostering true economic independence. With every purchase, consumers actively help to fund investments that directly support underserved entrepreneurs and Black business owners, fuel entrepreneurial education, facilitate crisis response, and uphold equitable purchasing and ethical sourcing. Shea Butter, one of the brand's core ingredients, is lauded for its hydrating and nourishing properties and is sourced ethically and sustainably from women-led cooperatives in West Africa, thereby providing fair wages and creating vital economic opportunities. SheaMoisture stands as a global beauty leader across hair care, bath, body, skin care, and men's categories, with widespread distribution in retailers worldwide. SheaMoisture is a proud subsidiary of Unilever.
Forbes
04-06-2025
- Health
- Forbes
The 10 Best Body Oils That Provide Long-Lasting Hydration
Body oils are the unsung hydrating heroes of skincare. They offer many of the same benefits of a body lotion, but they're better at creating a barrier to lock in moisture. The best body oils are lightweight, hydrating and nourishing, without a heavy, greasy feel, like our top pick, L'Occitane's Almond Supple Skin Body Oil, and our drugstore favorite, Shea Moisture's Coconut and Hibiscus Body Oil. The best body oils nourish and hydrate without feeling greasy—and can offer additional skin ... More benefits. Body oils deliver radiance-boosting antioxidants and over time can help strengthen the skin barrier. When shopping for the right one, look for superstar ingredients such as squalane, vitamin E and hyaluronic acid for deep, lasting hydration without irritation. After consulting with deputy editor Jane Sung and massage therapist Matthew Perry, we've rounded up all the best body oils that soften and nourish. Amazon Size: 3.3 ounces | Key ingredients: Almond oil, sunflower seed oil, vitamin E | Price per fluid ounce: $16.06Best for: Skip if: L'Occitane's body oil consistently receives top marks for its velvety feel and satin finish. It's made with 50% almond oil that hydrates, softens and makes skin supple, so it's a great post-shower add-on for bare skin-season. One reviewer says it 'makes you look like you're glowing,' and many rave about the fresh almond and warm vanilla scent. Ulta Beauty Size: 8.0 ounces | Key ingredients: Coconut oil, shea butter, hibiscus flower | Price per fluid ounce: $1.62 Best for: Skip if: This body oil is very affordable and multi-purpose: It can be used as a post-shower skin hydrator, massage oil or luxurious spa bath addition. The texture is not sticky, and it doesn't leave a heavy feel, but instead if absorbs well into skin rather than sitting on top. Reviewers love that this tropical-smelling oil glides on smoothly and doesn't leave a greasy residue like some other options. Nordstrom Size: 5.1 ounces | Key ingredients: Vitamin E, vitamin C, ceramides | Price per fluid ounce: $47.06 Best for: Skip if: Retrouvé's formula is rich and concentrated. It's packed with ingredients like vitamin E, vitamin C, avocado oil, jojoba seed oil and bakuchiol, which work together to reinvigorate dull skin and address the visible signs of aging. In addition to its intense moisturizing properties, it treats fine lines and wrinkles, evens tone, and makes skin glowy, so you'll want to show off skin rather than cover it up. Amazon Size: 4 ounces | Key ingredients: Jojoba oil, coconut oil, argan oil, castor oil, vitamin B, vitamin E | Price per fluid ounce: $8.75 Best for: Skip if: Maude's cold-pressed oil is a hybrid moisturizer, massage oil and after-shower treatment. This formula is rich in fatty acids that soften, moisturize and soothe. It's fragrance free, too, so the scent won't clash with any lotion or perfume, and it's not irritating on sensitive skin. Reviewers note that a little goes a long way with this one. Nordstrom Size: 2 ounces | Key ingredients: Jojoba oil, coconut oil, sunflower oil | Price per fluid ounce: $24 Best for: Skip if: While this is often used as a pre-wash hair and scalp oil, it's also a non-greasy hydrator that can transform dry skin from flaky and parched to soft and supple. It's comprised of six botanical oils—including jojoba, coconut and macadamia nut—that are ultra-nourishing to prevent itchy, cracked skin. Sung uses it regularly and likes the pleasant scent, with notes of bergamot, vetiver and neroli, and how it's not overpowering either. Amazon Size: 5 ounces | Key ingredients: Undaria seaweed, white lupin, botanical oils | Price per fluid ounce: $10.40 Best for: Skip if: Finding a body oil with a smell that is not overbearing or excessively sweet can be a challenge, but Osea's formula's scent—with notes of mango, mandarin, grapefruit, lime and cypress—is light and uplifting. Another favorite of Sung's, this oil is made with algae that gives skin benefits, too. It relieves dry skin and leaves a nice glow without a slippery feel, and it boosts skin elasticity and crepiness for a more youthful appearance. Amazon Size: 4.2 ounces | Key ingredients: Vitamin E, vitamin A, rosemary oil, chamomile oil | Price per fluid ounce: $5.13 Best for: Skip if: This cult favorite body oil has long been used by pregnant women to prevent stretch marks, and it's also a standout for fading old and new scars and hyperpigmentation. This formula has thousands of 5-star reviews on Amazon, and users say it's hydrating and soothing on patchy, dry skin in all seasons. To note: Some say the screw cap packaging can be tricky because the oil comes out quickly. Amazon Size: 4 ounces | Key ingredients: Carrot seed, squalene, evening primrose oil | Price per fluid ounce: $18.75 Best for: Skip if: Those with aging skin may struggle with crepiness, uneven tone and overall dullness, and Esker's formula works to remedy all those things. It contains nourishing antioxidants—carrot seed is its star ingredient—and squalene, evening primrose and jojoba oil to moisturize, smooth, soften and make skin appear more even overall. Amazon Size: 1.6 ounces | Key ingredients: Vitamin E, botanical oils | Price per fluid ounce: $20Best for: Skip if: Body oils naturally leave a sheen on skin, but this one contains micro flecks of shimmer to create an illuminating finish. It's made with seven botanical oils that offer up to eight hours of moisturization, and the vacation-inspired scent contains notes of vanilla, orange blossom and magnolia. Nuxe's muti-purpose oil can be used on the face and hair, too, and it's available in roll-on form. Sephora Size: 13 ounces | Key ingredients: Bacuri butter, prebiotic hibiscus, oil blend | Price per fluid ounce: $2Best for: Skip if: Sol de Janeiro's beach-inspired scents are legendary among tweens, teens and adults, and for good reason. Users rave about the woody floral scent of this cleansing shower oil, which has notes of vanilla orchid, sugared violet and sheer sandalwood. This formula contains an oil blend with coconut and sunflower seed oil to nourish, prebiotic hibiscus to support the skin's microbiome and bacuri butter to lock in moisture so skin stays hydrated throughout the day. The Forbes Vetted beauty and grooming team has researched, reported and written a wide variety of skincare stories on everything from the best vitamin C serums to the best LED face masks. Our general approach to determining the very best body oils was to meticulously research, report on and, in some cases, test a wide variety of available body oils on the market. Body oils are intended to be deeply moisturizing and in some cases offer extra skin benefits, but there are specific ingredients to seek out when shopping. 'A jojoba and coconut oil base helps to deeply hydrate the skin, allowing for better absorption and long-lasting moisture,' says massage therapist Matthew Perry, learning and development manager at The Now. He also recommends formulas containing vitamins A, C and E, as well as essential fatty acids. 'Rosehip oil helps regenerate skin cells and promote collagen production, and prickly pear seed oil aids in the prevention of skin damage and supports overall skin health with antioxidants,' he says. Perry also suggests calming ingredients such as sandalwood, reishi, and helichrysum to help soothe inflammation, reduce redness and restore balance to the skin. 'Depending on skin sensitivities or allergies, it's best to choose a clean, plant-based formula,' says Perry. 'Avoid body oils with sulfates, parabens or synthetic fragrances, which can irritate the skin. Opt for oils made with organic botanicals that can be easily absorbed.' Fragrance is very personal, so it's important to find a body oil with a scent you like as it will be with you for all, or at least most of, the day. Our best overall pick, L'Occitane's Almond Supple Skin Body Oil, has an almond and warm vanilla scent that is popular with users. Osea's Undaria Algae Body Oil, our choice for best smelling body oil, has a light citrus scent with notes of mango, mandarin, grapefruit, lime and cypress. Nuxe's Shimmering Dry Oil Huile Prodigieuse is also popular for its smell, which evokes vacation vibes with its notes of vanilla, orange blossom and magnolia. Some body oils, like the Maude Oil, are unscented, which can be a great choice if you have sensitive skin or are layering with any sort of perfume or other beauty products that have fragrance. There is a specific time to apply a body oil for peak nourishing and hydrating effects. 'It is best to use body oil right after a bath or shower, while your skin is damp, to help seal in the moisture,' says Perry. 'Alternatively, you can add a few drops of body oil to your bath for a soothing soak. For aromatherapeutic benefits, find a body oil with essential oils and breathe in deeply for a moment of calm.' What Oil Is Best For The Body? Our pick for best body oil overall is L'Occitane's Almond Supple Skin Body Oil for its softening properties and satiny smooth finish. For stretch marks, we like Bio-Oil's Skincare Oil, which works to reduce the appearance of stretch marks, acne scars and hyperpigmentation. If you have exceptionally dry skin, we recommend Roz's Willow Glen Treatment Oil.'Everyone can benefit from a good body oil to hydrate, balance and nourish the skin,' says Perry. Body oils are especially recommended for anyone living in a dry climate to moisturize and restore the skin's natural glow. Combine a body oil with a moisturizing body lotion to double down on the benefits, locking in hydration while delivering essential nutrients to the skin. Is Body Oil Better For You Than Lotion? They can both be a good fit, but they work slightly differently. 'Body oils work by locking in moisture and delivering nutrient-rich ingredients into the skin,' says Perry. 'Unlike water-based lotions, body oils create a protective barrier to help prevent moisture loss while nourishing the skin with antioxidants, vitamins and essential fatty acids that hydrate and restore balance.' What Body Oil Do Dermatologists Recommend? In general, dermatologists recommend body oil formulas with plant-based oils like jojoba, coconut and almond oil as they are deeply moisturizing and tend to be well-tolerated. Many dermatologists recommend Bio-Oil's Skincare Oil to reduce the appearance of acne scarring and stretch marks. If you have sensitive skin, dermatologists will tend to suggest something fragrance free, like the Maude Oil, which is also organic.
