Latest news with #ShellMalaysia
Borneo Post
20-07-2025
- Automotive
- Borneo Post
Supercars roar through KK as Shell launches 'Feel-It-All' nationwide campaign
Teo, the owners of the supercars and Jimnys, Shell Dealers' Committee and staff at the event on Sunday. KOTA KINABALU (July 20): Heads turned and engines roared as 11 supercars and six Suzuki Jimnys gathered at Shell Jalan Sulaman on Sunday, marking the spectacular launch of Shell Malaysia's 'Feel-It-All' nationwide campaign in Sabah's capital. The event, hosted by Station Markmaju Corporation Shell Jalan Sulaman and its owner Datuk Harry Teo, was organised in collaboration with the Sabah Shell Dealers' Committee, who worked tirelessly to bring the excitement to local car enthusiasts and the public. Car lovers were treated to an impressive display of premium automotive engineering, with supercars such as Ferrari, McLaren, Porsche, Mustang and the iconic Nissan Skyline GTR lined up alongside eight Suzuki Jimnys from the spirited Sabah Jimny Group. The showcase, led by The Next Wrap, offered fans the chance to snap memorable photos at specially set-up photobooths. One of the day's highlights was undoubtedly the thrilling convoy through the streets of Kota Kinabalu. Flagged off at Shell Plaza 88, the convoy blazed a trail through Lintas, Jalan Kolam, Foh Sang, SICC and 1Borneo before arriving at Shell Jalan Sulaman – turning heads and adding a splash of high-octane colour to the city. Shell's 'Feel-It-All' campaign aims to bring the excitement of high-performance driving closer to Malaysians. Customers stand a chance to win a VIP Experience and Meet & Greet at the Formula 1 Singapore Grand Prix, promising fans an adrenaline-charged experience like never before. On top of that, Shell will announce more incredible prizes every week throughout the campaign, celebrating its dedication to innovation and performance. In addition, with every purchase of Shell Helix Ultra or Shell Helix Power lubricants, customers can redeem an exclusive 1:24 scale model of the Ferrari F1 SF-24, driven by Charles Leclerc in the 2024 season – a prized collectible available exclusively from Shell Malaysia. For more details, visit The Shell Dealers' Committee extended their heartfelt appreciation to all participating vehicle owners, Life Water Berhad, The Next Wrap and AAR Outdoor for their generous sponsorship and unwavering support in making the event a roaring success.
Daily Express
19-07-2025
- Business
- Daily Express
Shell LiveWire fuels five Sabahans' dreams
Published on: Saturday, July 19, 2025 Published on: Sat, Jul 19, 2025 By: Sherell Jeffrey Text Size: Byron Chester vibing to the visual Five innovative businesses were recently named winners of the Shell LiveWire Malaysia 2025 Sabah challenge. From aluminium can tabs to burger franchises, from denim scraps to 3D animation, these entrepreneurs are writing Sabah's next chapter, one innovative idea at a time and with Shell Malaysia's backing, their stories are just beginning. "What stands out most in our LiveWire programme is how Sabah entrepreneurs are using their skills and innovation to create change towards strengthening their communities and opening up new pathways for employment and growth," said Sabah Shell Petroleum Company Ltd General Manager Wong Kim Mun. Advertisement "LiveWire is more than just a business platform. It is a catalyst for community-driven progress,' he said. Leading the charge are Rafa F&B Enterprise's Faizam Ramlee and Abdurrahman Mohd Zulkifli, whose BOGOBRO brand is inspiring how young people enter the business world. What began as just an idea back in 2021 has turned into a small franchise run by young people and it is making a difference in people's lives, one burger at a time. "Rafa F&B Enterprise helps underserved and B40 youths in Sabah by offering them a ready-to-run burger stall package, complete with training, branding, equipment and access to funding support," they said. Their approach is about more than just flipping burgers, they are helping young people who might not have many other chances to get their own business off the ground. "We work with local farmers to get fresh ingredients, which helps support the local economy," they said. Live2Learn Ideas' Calvin Patrick Mojinun and Cheryl Joanne Chan Fan Nyuk are literally turning trash into treasure. Since 2022, they have been collecting those little tabs from aluminium cans and turning them into handmade bags, accessories and decorative items that are inspired by Sabah's culture. "What makes our work different is that we started adding Sabah's ethnic designs in 2024, especially the traditional linangkit pattern, into our creations," they said. Their work shows that taking care of the environment and keeping culture alive can work hand in hand by taking thrown-away materials and turning them into beautiful items. Their business started out as just a personal hobby that grew into something much bigger, showing how being creative can help solve environmental problems while featuring local traditions. Syeronella Poksiu and Darrel Khar Lai Ho have found their calling in giving discarded denim a second chance through Nella Odelia. What began as a simple sewing hobby in 2016 turned into a full-fledged denim upcycling business in 2024. Their work weaves Sabah's cultural designs into every piece, keeping local traditions alive through eco-friendly fashion. The name itself has a special meaning, "Nella" comes from Syeronella's name and "Odelia" means "I will thank God", showing how grateful she is for this whole journey. "Every product we make is one-of-a-kind and tells a story about giving things new life, being creative and bringing the community together," said Syeronella. Their mission goes way more than just making pretty bags and accessories from old jeans. They are actively working to cut down on textile waste while giving local women tailors more opportunities and teaching people about sustainability. While others focus on consumer products, WAIG Consultancy Sdn Bhd's Ping Jie Teo and Wilfred Lau have been quietly building the foundation for Sabah's development since 2018. As hydraulic and coastal modelling specialists, their company provides impact assessments and site inspections that help shape Sabah's infrastructure projects. "We help clients in their planning and design process," said Ping Jie Teo. Their work promotes sustainable design and helps clients with practical and eco-friendly solutions. The biggest venture probably comes from Crates Studio's Ade Aliff Jobin and Byron Chester Dee Rayner. Their indie creative production studio, officially registered in 2023, brings Hollywood-quality animation to Sabah with their flagship project "Scrapville'. "Our goal is to become the top local entertainment studio in Sabah, creating content that matters through visuals and storytelling," they said. Their 3D animated series is about two young inventors trying to survive in a world after disaster, but it is really about inspiring young people to get excited about science, technology, engineering and math (STEM) and caring for the environment. "Digital content consumption is at an all-time high, especially among youths and there is a growing demand for original, locally inspired Intellectual Properties,' they said. 'At the same time, concerns about the decline in STEM interest and environmental awareness among students are more pressing than ever. "The idea for Scrapville began in 2014, but due to limited resources and capabilities, we were not able to pilot it properly," they said. After nearly ten years in education, they finally had the network and resources to make their dream a reality. More Than Just Money Shell LiveWire has been helping Sabah entrepreneurs since 2015, then expanded to Sarawak in 2016 and Peninsular Malaysia in 2022. The program's goal is to inspire young business owners to come up with new ideas and create business solutions that tackle today's social and economic challenges. The Shell LiveWire victory means more than just the RM10,000 startup fund. These five enterprises now have access to a year of business coaching to refine their business plans and transform them into successful ventures. Even more exciting, they will get access to the worldwide LiveWire network, where they can share ideas with business owners from around the globe and possibly compete in the annual Shell Global Top Ten Innovators Awards. The judging panel made up of Institut Keusahawanan Negara Chief Executive Officer Viviantie Sarjuni, Daily Express Senior Editor Leonard Alaza and Shell Mobility Malaysia Borneo District Manager Zainudin Sulaiman had the tough job of picking winners from a strong group of contestants. The Stories Behind These Rising Entrepreneurs What pushes someone to start their own business? For these five entrepreneurs, it comes down to a combination of personal experience, wanting to help society and a desire to make a difference in their communities. The story of Rafa F&B sounds like a classic tale of determination and helping others. The founders started with the most basic setup you can imagine, selling food on the street under a simple tent with barely enough money to buy ingredients. But their journey took a turn when they joined their first micro-franchise programme through TEKUN, traveling across Malaysia to learn how successful business systems really work. "We realised many youths in Sabah, especially from B40 communities, have the passion but not the platform or support to start a business," they said. This realisation led to the creation of BOGOBRO, their own small franchise system that is designed to be affordable, with guidance and connections to funding opportunities. For them, it is not just about making money but about giving others the same chances that changed their own lives. For Syeronella, the idea came from the most unexpected places. Her upcycling business started when she was scrolling through Instagram and saw fashion creators in the West turning old clothes into trendy new pieces. The lightbulb moment came when she realised Malaysia was also embracing more sustainable lifestyles. "I thought, why not take the initiative and try it here in our own way?" she said. Her story shows how trends from around the world can be adapted to fit local situations, creating businesses that are both good for the environment and the local culture. For Ping Jie Teo, inspiration came from working for international companies on overseas projects in Sabah. Instead of remaining comfortable in employment, he saw an opportunity to challenge himself and contribute more directly to local development. "I was lucky to learn from them and also have local developers and consultants trust me enough to get started," he said. His decision to take the leap shows how work experience can become the foundation for business ventures that help the local community. The creative team at Crates Studio found their purpose in tackling a worrying trend, young people losing interest in technical skills and STEM education. Growing up inspired by animation giants like Pixar, DreamWorks and Studio Ghibli, they decided to create their own local content with Malaysian roots. "There is often a stigma that technical skills are less cool and we wanted to challenge that perception through storytelling," they said. Their project, Scrapville, uses entertainment to show how invention, creativity and problem-solving can be both exciting and valuable, proving that businesses can educate while they entertain. Live2Learn Ideas is perhaps the most personal journey of all. What started as Calvin's creative hobby evolved into a mission to turn waste into wearable art while celebrating Sabah's heritage. But there is another layer to his story that makes it touching. As a full-time father, Calvin found crafting with his daughter became a way to bond while nurturing creativity. His business allows him to be present during his child's early years while building something that promotes sustainability, local culture and empowerment through art. What connects all these entrepreneurs is their commitment to helping others succeed. Their stories prove that the best businesses often start with a simple question "How can we help solve problems we have experienced or seen?" Their journeys remind us that great ideas can come from anywhere, a tough personal experience, scrolling through social media, things you notice at work, childhood dreams or wanting to spend more time with family. The key is spotting that idea and doing something about it, no matter how small that first step might seem. For the team behind BOGOBRO, it was the power of social media and entrepreneur networks that first introduced them to Shell LiveWire. "We heard success stories from past participants and we were inspired by how the programme helped young entrepreneurs grow their businesses,' they said. Similarly, Syeronella, who turns discarded clothing into beautiful cultural pieces, discovered the opportunity through her husband's attendance at a local event. "A few days before the application deadline, he received a follow-up email encouraging him to register. "He then shared the information with me and that decision brought me to where I am today,' she said. For others, like Ping Jie Teo and the creative minds at Crates Studio, research and local networking events opened doors they never knew existed. The common thread? Sabah's tight-knit entrepreneurial community, where information flows freely and success stories inspire others to take the leap. More Than Just Business Training What sets Shell LiveWire apart is not just the training, it is the complete transformation it brings to entrepreneurs and their businesses. BOGOBRO's founders describe it as a game-changer that gave them structure, guidance and the confidence to grow. They learned to refine their business model and prepare for funding opportunities, moving past just selling burgers to creating a movement. For Syeronella, the programme offered perspective. "It helped me see the bigger picture, not just focusing on products, but also understanding how to create impact through sustainability, culture and community empowerment,' she said. Her upcycled fashion business now shows how creativity can drive both profit and purpose. The team at Crates Studio, working on their animated series Scrapville found their mindset completely shifted. "Shell LiveWire helped us understand that entrepreneurship can also be a force for social good," they said. "The programme opened up new opportunities, connections and gave us the confidence to pursue larger goals,' they added. When Challenges Become Stepping Stones Every entrepreneur faces obstacles, but these five businesses turned their biggest challenges into their greatest strengths. BOGOBRO started with just RM70 and no business background. "We sold food under a canopy with just enough money to buy ingredients. "It was tough, but we did not give up. We learned by doing, listening to customer feedback and slowly built trust,' they said. Syeronella faced challenges in changing mindsets. "Many still see secondhand or recycled items as low value. "To overcome this, I focused on creating high-quality, beautifully designed products that highlight the cultural richness of Sabah,' she said. Her strategy worked. Customers began appreciating the meaning and craftsmanship behind each piece. For Ping Jie Teo, the challenge was communication. "Introducing ourselves to clients not in our field was one of our greatest challenges. "We had to make examples in simpler terms for them to understand and the Shell LiveWire coaching helped me master this skill,' he said. Big Dreams These entrepreneurs are not just thinking small they are dreaming big. Rafa F&B Enterprise plans to scale to 100 active stalls across Sabah by 2026, focusing on empowering B40 and underserved youths through their micro-franchise model. "We want BOGOBRO to become a national symbol of youth entrepreneurship and eventually expand across the world," they said. Syeronella envisions expanding across Malaysia and internationally through online platforms and partnerships with the tourism sector. She also plans to set up a social workspace that trains more women in upcycled crafts while preserving local heritage. Crates Studio is taking their animated series to film festivals and streaming platforms, while Live2Learn Ideas plans to expand their artisan team and develop educational programs for youths. Each business is not just focused on making money but building something that will last. Wisdom from the Frontlines When asked about the biggest lessons from their business journey, these business owners offer wisdom that applies far beyond just the business world. BOGOBRO's founders said success does not come from having everything, it comes from starting with what you have and making the most of it. Syeronella learned that purpose is just as important as profit. She discovered that staying true to missions like empowering women, promoting sustainability and preserving culture is what gives business real meaning. Crates Studio's biggest insight? Understanding your 'Why' and learning how to communicate that clearly. They realised that business is not just about trading products, it is about trading values. The most powerful message from these business owners is really simple: just start. "Do not wait for the perfect time or perfect plan," said BOGOBRO. "Just take the first step with what you have,' they said. Syeronella's advice is equally inspiring, "If you have an idea and the passion to pursue it, do not wait. 'Take the leap and seize the opportunity. Do not stay in your comfort zone, step out, take the risk and have faith,' she said. "Start with what you have. Do not wait for the perfect idea or the perfect time. Stay true to your purpose, be willing to learn and never underestimate the value of your unique perspective,' said Live2Learn Ideas, summing it up perfectly. Building a Better Tomorrow The Shell LiveWire programme has been the driving force behind many of these changes, quietly helping Malaysia's next generation of business leaders since 2015. By providing mentorship, training and funding opportunities, Shell Malaysia is not just supporting individual entrepreneurs, they are investing in communities and helping build a more sustainable, innovative Malaysia. For every success story we celebrate today, there are countless more dreams waiting to take flight. The programme continues to seek out passionate individuals across Malaysia who have the vision to turn problems into solutions and ideas into impact. To the aspiring entrepreneurs reading this: your moment could be next. The tools, support and community you need are within reach. All it takes is the courage to take that first step and the determination to keep moving forward. Because in the end, these are not just business success stories, they are proof that Malaysia's entrepreneurial spirit is strong and growing, ready to change the world, one innovative idea at a time. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia
Borneo Post
15-07-2025
- Business
- Borneo Post
Shell MDS launches new GTL SaraCare product range at IEW 2025
(From right) Siti, Hazland, Amir and Au give a thumbs-up during the launch of the Shell GTL SaraCare product range at IEW 2025. KUCHING (July 16): Shell Middle Distillate Synthesis (MDS) Malaysia has officially launched its new Shell GTL SaraCare product range, marking another milestone in demonstrating the company's Gas-to-Liquids (GTL) technology and its capabilities in driving innovation. The launch took place during the International Energy Week (IEW) 2025 at the Borneo Convention Centre Kuching (BCCK) yesterday and was officiated by State Deputy Minister of Energy and Environmental Sustainability, Datuk Dr Hazland Abang Hipni. Shell Malaysia Country Chair and Vice-President of Upstream Malaysia, Siti Sulaiman, said the launch reaffirms Shell's dedication to innovation and excellence. 'Today's launch reaffirms our unwavering commitment to continuous innovation and excellence in serving our customers. Shell MDS Malaysia is proud to be among the pioneers in GTL technology – home to Shell's first commercial-scale GTL plant in the world,' she said in a press release. 'For over three decades, we have been learning, evolving, and pushing the frontiers of GTL innovation to meet and exceed our customers' expectations. We believe SaraCare represents a meaningful milestone that will resonate with them.' Shell GTL SaraCare is a premium, high-purity wax derived from natural gas. Its stable and safe-to-use ingredients offer superior performance as rheology modifiers, skin feel modifiers, waterproofing agents, wear resistance agents, structuring agents, and binding agents – making it an ideal component in the formulation of personal care and cosmetic products. The name SaraCare pays tribute to Sarawak, the state in which the product originates, with 'Sara' derived from the name Sarawak itself. The new product forms part of Shell MDS Malaysia's growing portfolio of specialty waxes, further strengthening its presence in the global market. Among those present at the launch were Shell MDS Malaysia general manager Amir Bakar, Shell Malaysia director of Corporate Relations Cindy Lopez, and Shell MDS general manager of Marketing Au Tong Sing. Commissioned in 1993, Shell MDS Malaysia is the world's first commercial GTL plant. Following over two decades of research and development, Shell successfully revolutionised GTL technology, enabling the transformation of natural gas into ultra-pure liquid fuels, lubricants, chemicals, performance fluids, and solid waxes. The company currently employs over 450 staff, nearly 90 per cent of whom are Sarawakians.
New Straits Times
11-07-2025
- Automotive
- New Straits Times
Shell surprises customers with a Ford Ranger and a Suzuki Jimny
TWO lucky Malaysians each drove off with brand-new vehicles, thanks to Shell Malaysia's "Ganjaran Hari Raya" campaign. Both hailing from Perak, Abdur Razzak Abdul Kader received the keys to a Ford Ranger, while Chew Saw Ai took home the Suzuki Jimny. Shell, concluded the campaign with a joyous celebration in Ipoh, the hometown of both grand prize winners. This is part of Shell Mobility's ongoing commitment to creating meaningful experiences that go beyond the pump and enhance customers' journeys. "This contest reflects our deep appreciation for Malaysian motorists who continue to choose Shell as their trusted mobility partner," said Seow Lee Ming, Shell's general manager of mobility and convenience in Malaysia. "From everyday commutes to festive balik kampung drives, our goal is to make life's journeys better. This Raya, we wanted to celebrate the everyday Malaysians who make Shell part of their routines. Whether it's a quick stop for errands or a cross-state drive to reunite with loved ones, Shell is proud to be a part of these moments." Abdur Razak said he had been filling up with Shell for years. "It's part of my routine, especially during balik kampung drives. Never in my wildest dreams did I expect to win a brand-new car, let alone a Ford Ranger! "When I got the call, I was completely taken by surprise. Since I already have a car, I've decided to pass this incredible gift down to my daughter. I'm truly grateful to have experienced this; it's a moment of joy I will always cherish," he added. Saw, who won the Suzuki Jimny, shared her surprise. "I just fuelled up like I always do and entered the contest thinking, maybe I'd win some BonusLink points, never did I imagine driving home a Suzuki Jimny! "It still feels surreal. Shell has always been part of my everyday routine, but now they've given me something truly extraordinary to bring home. It's a gesture I'll never forget." In addition to the two grand prizes, over 100 weekly winners were rewarded throughout the seven-week campaign with prizes including Honda RS150R motorcycles, one million BonusLink points and Shell vouchers worth RM200. The excitement doesn't stop here. Shell Malaysia is also giving customers a chance to win a once-in-a-lifetime experience in Singapore with Shell Motorsports as part of its ongoing 'Feel It All' campaign. The contest runs until Aug 10.
New Straits Times
10-06-2025
- Health
- New Straits Times
Shell partners Caring Pharmacy in 'wellness' pact
KUALA LUMPUR: Shell Malaysia and Caring Pharmacy have teamed up to make health and wellness products more accessible at over 600 Shell Select convenience stores across Peninsular Malaysia. To commemerate the partnership, Caring Pharmacy has launched a nationwide "Beli dan Menang" contest. It gives customers a chance to win exclusive rewards while shopping for quality wellness essentials. With over three decades serving Malaysian communities, Caring Pharmacy has established itself as a trusted name in health and wellness. "The latest partnership with Shell Malaysia brings everyday essentials even closer to where Malaysians live, work, and travel," Caring Pharmacy said. As the exclusive supplier, Caring Pharmacy is bringing in 36 selected health and wellness products. The lineup features favourite over-the-counter products designed to address colds, minor digestive issues, and muscle or joint aches. "In tune with shifting consumer lifestyles, the partnership allows shoppers to conveniently pick up essential health items while they fuel up, commute, or run errands," it said.
