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The Hindu
13-06-2025
- Business
- The Hindu
Blue Mountain limited edition watches: An Indian micro watch originated from The Nilgiris pays an ode to the Nilgiri Mountain Railways
The iconic Nilgiris Mountain Railway (NMR) — one of the world's last-remaining steam-powered railways that chugs up the hills from Mettupalayam to Udhagamandalam — is the muse of Coromandel Watch Co., based in The Nilgiris. Last week, the brand launched Blue Mountain Edition, limited to 300 timepieces, as an ode to the 125-year journey of the train that covers 16 tunnels, over 200 steep curves and 257 bridges, using the rack-and-pinion system. 'Personally, it's a tribute to the NMR, which I hopped on to during my stint in the hospitality industry with the Taj group,' says Shibin VS, co-founder of Coromandel Watch Co., which forayed into the microbrand watch industry in 2022. Originally known as Watch Projects, a vintage and pre-owned online watch store, the company sold vintage watches sourced from across the world. Then, as Madras Watch Works, thebrand's journey in watchmaking started in September 2023 with the launch of the Marina Edition, before rebranding the company as Coromandel Watch Co. He adds that he often took the train for his journey back home while working on shifts between Coonoor and Ooty. 'A ride on NMR is a throwback to a time when life was slower. The scenery brings an instant calm and I reached home feeling refreshed,' he recalls. The Blue Mountain Edition, a collector's item, takes inspiration from Heuer's camero variant, a 1960s model that is no longer in production. Tag acquired Heuer in the 1980s. 'This model of the iconic brand paid tribute to a racing car. We took the design inspiration from there but crafted it as a tribute to the train steeped in history', he explains, adding that the watch has mechanical movement adapted from pocket watches created in the 17th Century. A watch enthusiast, Shibin shares that there is something special about mechanical watches, powered by a mainspring, a coiled metal spring that stores energy. 'As the mainspring unwinds, it transfers energy through a series of gears and springs, powering the watch and its functions. This intricate system of moving parts sets mechanical watches apart from their quartz watch counterparts, which are powered by batteries,' he describes. The limited-edition watch currently comes in a single variant with silver sunburst dial. 'We have used 'To in class crystal' called sapphire crystal for the built, highly resistant to scratches, often used in high-end watches like Tissot, Rolex and Omega. The case is a 316 surgical-grade stainless steel; the leather strap comes from Crazy Horse, a line of pull-up premium leather, that eventually creates a patina, vintage look,' explains Shibin. The Blue Mountain Edition uses Miyots OS21 Chronograph Quartz movement, made by Citizen in Japan, and has a chronograph function too. ' Apart from keeping time, it measures the elapsed time while indicating the current time. Though chronograph watches have nothing to do with the railways, but every second counts when the chronograph function is activated on your watch, much like the synchronised working of the train's rack-and-pinion mechanism. As NMR that enjoys UNESCO's World Heritage Site status, climbs the blue mountains with power and precision, the watch mirrors its spirit. We chose a quartz chronograph because it reflects the same reliability, accuracy and functionality that the NMR stands for,' says Shibin adding that his motive is to create awareness about the charm of mechanical watches. 'Our first two launches, Marina Edition 2.0 and the Tanjore Edition, are automatic watches with Seiko NH35 and Seiko NH35A movements that are mechanical. There is growing craze for such innovations among the Gen Z. A swing back to the 1990s, when brands like HMTs and Seikos ruled because of the characteristic mechanism. For example, some of these watches work with hand movement. As your hand moves, the watch works.' Shibin started Coromandel Watch Co. along with his friend Amit Sudevan. 'We wanted to put together mechanical watches that people can relate to. Especially, for Indians settled abroad, names like Tanjore, Marina or The Blue Mountain evoke sentimental value. It is nostalgic and brings an emotional connection with their homeland,' says Shibin adding that he imports spare parts from vendors across the country. As he is also part of forums like Madras Watch Collectors, which he calls 'humble watch groups' in small towns and cities, Shibin networks with collectors from horology clubs like Delhi Watch Collectors Group, or Chronoholics. He has been collecting watches for over a decade. 'One of the first watches I bought with my first salary was a Casio Edifice. My father gifted me a Casio when I was young. It was handed to him by my grandfather. I started with collecting Casios, and added HMT's rare collectibles, Citizen Orca (diver's watch), Citizen Sciko and as many as 26 vintage watches which I collected from thrift stores and online market places. I keep wearing them on rotation for different occasions. My Sunday mornings are spent with coffee and my treasured collection.' In the last one year, the company has sold hundreds of watches across India besides the US, UK and Gulf countries. 'There's so much of mechanism on your wrist with the wheels and springs to keep the time. The watches use the same mechanism of the 17th Century, the good old way of keeping time,' he says, adding, 'It's like wearing history on your wrist.' The Blue Mountain Edition by Coromandel Watch Co. starts at ₹8,000 on
New Indian Express
29-05-2025
- Business
- New Indian Express
Micro-brand Coromandel Watch Co. crafts heritage art pieces for the wrist
For most, a watch is a stylish accessory—an extension of personal style. But for horology enthusiasts, it represents far more than that; it's a celebration of craftsmanship and, often, a lifelong obsession. This tight-knit group not only admires timepieces but anticipates their releases, idolises iconic models, and sometimes saves for years to acquire a coveted reference. They also keep an eye on upcoming brands—those that stay true to quality and craft timepieces that feel like wearable art. Because in this community, value isn't defined solely by luxury or price but by precision, heritage, and innovation. When these elements align, particularly at an accessible price point, it becomes a moment of quiet triumph for the collector. Enter The Coromandel Watch Company, a fresh name emerging not from the Swiss Alps but from the misty hills of the Nilgiris. With editions like Tanjore, Marina, and Blue Mountain, Coromandel is crafting a new chapter for Indian watchmaking by connecting to the roots of Indian culture and focusing primarily on mechanical watches—one tick at a time. Founded around eight months ago by watch enthusiast Shibin V S and his long-time friend Amit Sudevan, Coromandel, based in Nilgiris, was created with the intent to make quality timepieces more inclusive. The brand's logo highlights waves, which also represent the letter 'C.' 'We envision becoming one of the top Indian micro-brands that provide high-quality, value-for-money watches,' says Shibin, whose roots trace back to Palakkad. Recently, the brand opened a facility in Palakkad where the assembly of watch parts primarily takes place. 'In India, there aren't many options for manufacturing a watch. So we import materials from various countries, and only the assembly is done in Palakkad. This is because Kerala has a good pool of craftsmen who can assemble watches,' says Shibin.
