Latest news with #Shilajit
Business Standard
4 hours ago
- Health
- Business Standard
GNC India Unveils Ayurvedic Honeysticks: Shilajit + Saffron & Ashwagandha for Daily Energy, Endurance, and Stress Relief
India PR Distribution Mumbai (Maharashtra) [India], July 17: Guardian Healthcare Pvt. Ltd., ( the primary franchisee of GNC in India ("GNC India") the trusted name in health and wellness supplements, announces the launch of a category-first innovation, Ayurvedic Honeysticks infused with Shilajit + Saffron and Ashwagandha. With this bold step into functional Ayurveda, GNC India merges ancient Indian adaptogens with modern-day convenience, offering a delicious new way to support energy, vitality, and stress resilience, anytime, anywhere. In an age marked by constant hustle, burnout, and digital fatigue, the modern Indian consumer is increasingly looking for natural, trustworthy solutions to stay balanced, energized, and calm. GNC India identified a critical gap, while ingredients like Ashwagandha and Shilajit are backed by centuries of Ayurvedic wisdom and modern science alike, their consumption has traditionally been inconvenient or unpleasant. These Shilajit & Ashwagandha Honeysticks aim to solve that, making wellness not just effective, but also easy, enjoyable, and portable. This launch marks GNC India's commitment to bridging the gap between tradition and today's lifestyle needs with high-quality, clean-label innovations. Crafted for India's always-on consumers, these 8g single-serve sticks deliver potent actives in a base of pure, natural honey. The Shilajit Honey Stick combines 400mg of premium Shilajit resin with 2mg of high-grade saffron to support stamina, male vitality, and energy. Meanwhile, the Ashwagandha Honey Stick delivers 400mg of pure Ashwagandha extract, known to reduce stress, enhance calmness, and promote sustained energy throughout the day. Ashutosh Taparia, Managing Director & Board Member, Guardian Healthcare Pvt. Ltd., said, "At GNC India, we don't just follow trends, we set them. The Honeysticks are more than just a new format, they are a movement toward effortless wellness. We have taken two of Ayurveda's most respected nature-based ingredients and transformed them into a daily ritual that fits your pocket, your pace, and your palate. Tear it, taste it, and let the transformation begin." Designed for those who are always on the move, these honeysticks eliminate the need for mixing, measuring, or second-guessing. They are 100% vegetarian, preservative-free, and align with the clean-label values of today's conscious consumers. Whether you are powering through a hectic workday, warming up for a workout, or winding down before bed, GNC Honeysticks fit seamlessly into your wellness routine. Balaji Uppala, CEO of GNC India, added, "Consumers today want more than nutrition, they want simplicity, science, and soul in one product. That's exactly what our Honeysticks deliver. They are Ayurvedic, but cool. Functional, but flavorful. Whether you are chasing a deadline or a dumbbell, this is your moment of calm and strength, rolled into one stick of honey." The GNC Ayurvedic Honeysticks are now available in stylish, travel-friendly sachets on GNC India's official website, Amazon, Flipkart, HealthKart, Myntra, Hyugalife, and select offline stores. Special launch offers include combo packs, introductory discounts, and limited-edition wellness hampers curated for fitness lovers, corporate wellness kits, and gifting. GNC India's Honeysticks are here to make wellness simpler, tastier, and smarter. Just tear, sip, and switch on your inner power, no mixing, no measuring, no excuses. For media inquiries, please contact: Tanya Sharma tanya.s@ | +91 99991 47699 About GNC: GNC India is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to live well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC's diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio. About Guardian Healthcare Private Limited: Guardian Healthcare Private Limited is the master franchisee holder of GNC for India. With 60+ premium pharmacies across the country and over 10 million customers served, Guardian Healthcare is committed to providing trusted health, wellness, and pharmaceutical products with a focus on customer satisfaction, innovation, and transparency.
Hindustan Times
3 days ago
- Health
- Hindustan Times
Building biceps but burning out? Ayurveda tips for men to heal your gut-gym disconnect first
Modern fitness routines measure everything: sets, macros, sleep cycles — even hydration timing but one critical system is often ignored: the to experts, Ayurveda never made that mistake as for thousands of years, it has placed digestion at the core of strength and vitality because no matter how clean your diet or how intense your training, none of it matters if your body can't properly digest and absorb. From bloating to bench press: Here's how Ayurveda fixes the gut-gym disconnect in men.(Image by Pexels) Agni: The digestive fire behind every rep In an interview with HT Lifestyle, Dr Govindarajan, Chief Innovation Officer at Kapiva, shared, 'In Ayurveda, Agni, your digestive fire, is more than metaphor. It's the engine that transforms food into usable energy, muscle tissue and mental clarity. Strong Agni means efficient nutrient absorption, smooth recovery, and sustained performance.' Ayurveda recommends eating light at night considering our digestive fire or agni is the lowest. Undigested food can lead to accumulation of toxins and cause health issues.(Image by Pixabay) Weak Agni? Dr Govindarajan revealed, 'That means bloating, fatigue and stalled progress—even on a 'perfect' diet. Herbs like cumin, ginger, and fennel aren't just flavor—each supports digestion at a cellular level. Triphala aids detox and nutrient uptake. A cleaner gut means faster recovery and a body that doesn't waste energy on damage control.' Herbs that work while you train, sleep and recover Dr Govindarajan said, 'Ayurveda doesn't use herbs to mask fatigue; it uses them to rebuild systems.' He highlighted four time-tested herbs that are showing up in new research and gym bags for good reason: Shilajit helps support healthy testosterone levels, boosting stamina and enhancing muscle strength. It improves overall gym performance by aiding energy production and reducing fatigue. Additionally, it supports immunity and speeds up recovery. helps support healthy testosterone levels, boosting stamina and enhancing muscle strength. It improves overall gym performance by aiding energy production and reducing fatigue. Additionally, it supports immunity and speeds up recovery. Black Musli supports faster muscle recovery by reducing inflammation and enhancing post-workout repair. supports faster muscle recovery by reducing inflammation and enhancing post-workout repair. Gokshura supports healthy metabolism and boosts energy by enhancing the body's natural ability to process and utilise nutrients efficiently. Gokshura: Gokshura helps strengthen bones and promote musculoskeletal health. It supports calcium absorption and improves bone density.(Pinterest) Ashwagandha helps reduce stress and promotes better sleep by calming the nervous system and balancing cortisol levels. helps reduce stress and promotes better sleep by calming the nervous system and balancing cortisol levels. Swarna Bhasma helps improve stamina by boosting cellular energy, enhancing physical endurance, and supporting overall vitality. Dr Govindarajan said, 'These aren't quick fixes. They work gradually, building the kind of baseline health that survives high-intensity weeks, plateaus and life's curveballs.' Train hard, recover smarter Ayurveda doesn't shy away from intensity but it calls out chaos. Dr Govindarajan gushed, 'It promotes training in alignment with the body's natural rhythms. Mornings, when Kapha energy is dominant, are best for strength training — grounded, stable and strong. Late-night workouts, on the other hand, disrupt circadian cycles and spike cortisol when your body should be recovering.' Poor gut health is not just about discomfort and digestive issues like bloating, acidity, and constipation, it also affects your entire wellbeing.(Shutterstock) He added, 'The Ayurvedic system of Dinacharya or daily routine isn't just tradition. It's performance science. Wake before sunrise. Hydrate with warm water. Eat meals at consistent times. Wind down without screens. These habits sharpen recovery, deepen sleep and stabilise mood. It's not boring, it's where discipline meets results.' Redefining strength, especially in men's health month Dr Govindarajan opined, 'Real strength isn't just about size or stats. It's about digestion that works invisibly, energy that doesn't crash, and a nervous system that stays resilient under pressure. Ayurveda isn't here to replace weights — it's what helps the work land. It restores what hustle culture erodes: gut health, recovery rhythm and hormone balance.' So if you are already training, already tracking your macros but still feeling depleted — the answer may not be more output. It may be a smarter input and that starts from the inside. Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.
Hindustan Times
6 days ago
- Health
- Hindustan Times
Is work stress making men weak? These Ayurveda tips can help beat burnout, restore energy and focus
Notifications never sleep and neither do you so, for most men today, the workday does not end; it spills over. The grind shows up in places no one talks about: persistent fatigue, mental fog and dipping energy. Men, check out these Ayurvedic solutions to beat stress, burnout and low energy.(Image by Pixabay) Underneath the hustle is a hormonal imbalance quietly building. Stress floods the system while vital hormones responsible for recovery and focus begin to taper. The result? Burnout becomes the new baseline and most men do not realise it until their body forces a shutdown. In an interview with HT Lifestyle, Dr Govind, Chief Innovation Officer at Kapiva, shared, 'What looks like fatigue on the surface is often a deeper hormonal shift triggered by sustained stress. A growing body of research confirms that prolonged stress directly impacts testosterone levels, immunity, sleep quality and even cardiovascular health.' From strength to wellness: Optimising testosterone for holistic muscle growth in men.(Image by Pexels) Studies suggest that high-stress jobs can suppress testosterone and elevate cortisol, the very hormone responsible for our fight-or-flight response. Dr Govind revealed, 'Over time, this hormonal imbalance doesn't just affect mood or mental health; it chips away at physical vitality, muscle mass, stamina and this is where Ayurveda offers timely wisdom and Shilajit, in particular, has emerged as a promising adaptogen for modern male health.' The stress-testosterone connection One of the most cited studies published in Andrologia (2016)showed that men aged 45–55 who took 250 mg of purified Shilajit twice daily for 90 days experienced a significant increase in both total testosterone (the overall amount in the bloodstream) and free testosterone (the active form that directly influences energy, mood and physical performance). This wasn't a folk remedy. It was a controlled, peer-reviewed clinical trial. What exactly is Shilajit and why the hype? Dr Govind answered, 'Shilajit is a mineral-rich resin that seeps from high-altitude Himalayan rocks during warmer months. It's been used for centuries in Ayurvedic medicine as a rejuvenator or 'rasayana', a class of herbs and compounds known to enhance strength, longevity and cellular function.' Shilajit for fitness: Boosting testosterone to collagen, Ayurveda expert reveals health benefits of taking the Himalayan herb (Photo by Twitter/Helios_Movement) He added, 'Modern science now backs many of these claims. Shilajit is rich in fulvic acid and trace minerals that support mitochondrial energy production, the very process that fuels every cell in the body. Research has shown that it helps reduce fatigue, increase energy levels, stamina and metabolism, improve recovery after exertion, and even enhance physical endurance.' Adaptogen for the age of anxiety Dr Govind gushed, 'More than just a physical tonic, Shilajit is considered an adaptogen, an agent that helps the body adapt to stress. Early research indicates that Shilajit may help support the body's stress-regulation system, potentially improving both energy and mental clarity over time. This is particularly relevant for men navigating high-pressure careers, poor sleep, hygiene and inconsistent nutrition, factors that collectively wear down hormonal balance.' An Ayurvedic approach to male burnout According to Dr Govind, Ayurveda doesn't stop at treating symptoms — it focuses on restoring long-term balance. Shilajit is often paired with other adaptogenic herbs: Ashwagandha, known for improving stress response and strength Safed Musli, which aids recovery and natural energy levels Gokshura, traditionally used to support stamina and physical performance Dr Govind pointed out, 'These combinations aim to support men's overall vitality and resilience without resorting to stimulants or synthetic quick fixes. Ayurveda recommends small, sustainable habits that compound over time: a few minutes of mindful movement in the morning, warm and balanced meals on schedule, regular exposure to sunlight, and switching off screens an hour before bed. These seemingly minor shifts help recalibrate the nervous system and give adaptogens like Shilajit the environment to work better.' Shrub-like ashwagandha can cope with everything from cancer to hair loss(Shutterstock) Men in their 30s and 40s often dismiss early warning signs, low energy and poor sleep as just 'part of adulting' but these are often the body's way of signalling deeper imbalances. Dr Govind cautioned, 'If left unaddressed, they can spiral into more serious issues, from metabolic disorders to mood disturbances.' He suggested, 'Shilajit, when taken consistently and as part of a balanced routine, may be a valuable tool in managing modern male stress. It's not a silver bullet — but it is a clinically studied, natural ally that helps the body repair, restore, and sustain energy under pressure. Skip the burnout bravado and start building real resilience from the inside out.' Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.
Hindustan Times
7 days ago
- Health
- Hindustan Times
Top Ayurvedic herbs for men: Boost strength, stamina, mental wellness naturally
Between deadlines and dumbbells, family roles and fitness goals, Indian men today face an invisible tug-of-war: perform relentlessly but never pause. While the wellness conversation grows louder, much of it still overlooks what men are quietly struggling with be it chronic stress, low stamina, fatigue and dropping testosterone levels. Best Ayurvedic solutions for men's health: Natural remedies for energy, focus and hormonal balance.(Image by HowStuffWorks) In an interview with HT Lifestyle, Dr Govindarajan, Chief Innovation Officer at Kapiva, shared, 'In a time defined by fast food, faster timelines, and digital overload, we need more than protein shakes and energy shots. We need systems that sustain. Ayurveda, India's 5,000-year-old science of life, offers exactly that—a holistic, preventive approach to the evolving challenges of modern masculinity.' According to a 2021 survey, 46% of Indian men are classified as unhealthy, battling issues like heart disease, diabetes, and lifestyle-related disorders and this isn't just about ageing — male fertility is also taking a hit. Over the past four decades, global sperm counts have dropped by more than 50% and quality has declined too. Dr Govindarajan revealed, 'Stress, poor nutrition, environmental toxins, and lack of restorative sleep are driving the decline. The impact is bigger than poor productivity—it's weakening long-term vitality.' Enter the Ayurvedic approach: Restore, don't just react Dr Govindarajan said, 'Ayurveda doesn't chase symptoms. It balances the entire system, the body, mind, and energy. And for men, this means building the foundations of resilience, strength, and stress recovery. Unlike synthetic stimulants, Ayurvedic herbs work with the body, not against it.' He highlighted two powerhouses leading that change - 1. Shilajit: The Ancient Power Source for Modern Energy Want to boost your immunity, strength and stamina? Try Shilajit, Ayurvedic elixir and ancient Himalayan treasure (Photo by Revered as a 'destroyer of weakness' in Ayurvedic texts, Shilajit is a mineral-rich resin that oozes from Himalayan rocks. Backed by scientific research, it is known to support testosterone production, enhance energy, stamina, metabolism, and improve muscle strength. A study published in Andrologia found that men who consumed purified Shilajit over 90 days showed a 23.5 per cent increase in testosterone levels. In today's sedentary, stress-loaded routines, Shilajit acts as a potent adaptogen, improving stamina and reducing fatigue without overstimulating the body. 2. Ashwagandha: Ayurveda's leading adaptogen Ashwagandha is a powerful Ayurvedic herb that offers numerous benefits for overall health and wellness. (Freepik) Modern stress isn't just emotional—it's hormonal. Ashwagandha, Ayurveda's leading adaptogen, helps reduce cortisol, the body's primary stress hormone. A 2021 clinical study published in Journal of Ethnopharmacology found that Ashwagandha significantly reduced stress and improved sleep quality within eight weeks of daily use. More energy. Less anxiety. Deeper sleep. No crash. You can add ashwagandha powder to hot milk, tea or smoothies, or take capsules. (Freepik) A new model of strength: Built for the long game Dr Govindarajan said, 'Ayurveda teaches that true health is cultivated—not crisis-managed. With rising rates of early burnout, fatigue and hormonal imbalance in men, it's time to move from reaction to prevention.' He concluded, 'Today's man lives between ambition and anxiety but strength doesn't have to cost balance. With herbs like Shilajit and Ashwagandha, men can build clean, consistent energy—naturally. So the question isn't whether Ayurveda fits into your life. It is: Can you afford to ignore it any longer?' Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.
NDTV
25-06-2025
- Health
- NDTV
10 People Who Need To Add Shilajit To Their Routine
Shilajit is a natural, tar-like resin that oozes from rocks in the Himalayas and other mountainous regions, formed over centuries from decomposed plants and minerals. Rich in fulvic acid, humic substances, and over 80 minerals, it has long been a staple in Ayurvedic medicine. Considered an adaptogen, Shilajit is known for enhancing energy levels, improving stamina, supporting cognitive function, and boosting immunity. While it can be beneficial, its effects may vary, and it's essential to use it in moderation and under guidance, especially for people with underlying conditions. Keep reading as we share a list of people that can benefit from shilajit. 10 People who need to add shilajit to their routine 1. Men with low testosterone levels Shilajit has shown promise in increasing testosterone levels naturally. Men experiencing fatigue, low libido, or reduced muscle mass due to low testosterone might benefit from its regular use. Studies suggest it may support hormone balance and reproductive health. 2. Athletes and fitness enthusiasts Due to its natural ability to enhance mitochondrial function and energy production, Shilajit can improve endurance and recovery. Its anti-inflammatory properties also help reduce muscle soreness, making it a great supplement for those with intense workout routines. 3. Individuals with chronic fatigue People who struggle with low energy or Chronic Fatigue Syndrome may find relief with Shilajit. Its revitalising properties can improve energy metabolism, reduce tiredness, and help restore vitality over time. 4. People with cognitive decline or brain fog Shilajit supports brain health by promoting better oxygenation and nutrient delivery to the brain. Fulvic acid, its key compound, is known to reduce tau protein buildup, which is linked to Alzheimer's. It may help enhance memory, focus, and clarity. 5. Those with high altitude sickness Traditionally used by Himalayan natives, Shilajit is known to combat high-altitude sickness. It improves oxygen-carrying capacity in the blood and enhances stamina, making it ideal for travellers, trekkers, or residents of high-altitude areas. 6. Men with infertility issues Some research suggests that Shilajit can improve sperm count, motility, and overall reproductive health in men. For those dealing with fertility problems, it might serve as a supportive natural remedy when used consistently. 7. People with weak immunity Thanks to its antioxidant and mineral-rich profile, Shilajit helps strengthen the immune system. It may protect against infections, oxidative stress, and cellular damage, especially helpful during seasonal changes or stressful periods. 8. Ageing individuals seeking vitality Often referred to as a 'rejuvenator' in Ayurveda, Shilajit supports anti-ageing by combating free radicals and supporting cell regeneration. Older adults may find it improves energy, skin health, and overall vitality. 9. People with joint pain or arthritis Its anti-inflammatory properties make Shilajit beneficial for those with arthritis or chronic joint pain. It may help reduce swelling, ease discomfort, and improve joint flexibility when used over time. 10. Those with poor nutrient absorption Shilajit enhances nutrient absorption by helping the body transport minerals and vitamins more effectively. People who suffer from digestive issues or malabsorption may benefit from its fulvic acid content, which acts like a delivery system for nutrients. Incorporate shilajit in your routine today if you could benefit from it. Disclaimer: This content including advice provides generic information only. It is in no way a substitute for a qualified medical opinion. Always consult a specialist or your own doctor for more information. NDTV does not claim responsibility for this information.
