Latest news with #ShinRamyun
Associated Press
08-07-2025
- Entertainment
- Associated Press
On July 12, LA Galaxy's Home Stadium Will Be Taken Over by Nongshim!
LOS ANGELES, July 08, 2025 (GLOBE NEWSWIRE) -- Nongshim America is set to host a special event, 'Nongshim Night,' on Saturday, July 12, at LA Galaxy's home stadium, Dignity Health Sports Park. As part of its sponsorship with LA Galaxy, the event is expected to deliver a full lineup of excitement and generous giveaways, promising a fun-filled experience for fans throughout the stadium. Before the match, Nongshim's food truck will be stationed outside the stadium, offering fans a chance to sample the brand's popular new product, Shin Ramyun Toomba, for free. Right next to the truck, a large photo zone themed around Nongshim's signature Shin Ramyun will be set up—giving fans the perfect spot to capture fun and memorable moments. There will also be a social media event happening throughout the match. Fans can participate by taking a photo featuring Nongshim logos or items, uploading it on Instagram tagging @nongshimusa and @lagalaxy. Winners will be selected by raffle to receive a mystery box filled with exclusive merchandise and product samples, delivered straight to their homes. With fun on-site items like tattoo stickers to help create eye-catching photos, this event is expected to add even more energy and excitement to the stadium. Fans can also look forward to exclusive giveaways throughout the day. The first 4,500 attendees entering the stadium will receive a limited-edition scarf featuring both the Nongshim and LA Galaxy logos. In addition, guests who participate in the photo booth event before entering the gates will receive a clear bag featuring Nongshim's design. Inside the stadium's Soccer Fest Lounge area, a Nongshim tattoo sticker booth will be open for fans to enjoy. Here, visitors can apply temporary tattoos featuring Nongshim's characters and logos and even take photos with the Nongshim mascot. The space is expected to serve as a fun family-friendly zone. At Nongshim Station, located near the North entrance of the stadium, fans will be able to explore a variety of fusion-style ramyun dishes. In particular, the Shin Ramyun Toomba Burrito and the Shin Galaxy Bowl —Shin Ramyun topped with corn, beef barbacoa, kimchi, and more—are expected to be fan favorites on the day of the event. In addition, fans will be able to enjoy Banana Kick—famously known as BLACKPINK Jennie's favorite snack—and Cho Chung U-Gua, which also gained popularity at the renowned Korean restaurant Yoon Galbi in New York. These offerings will be available at Nongshim Station, giving visitors a delicious opportunity to experience Nongshim products in a variety of fun and flavorful ways. During halftime, a special 'Lucky Row' event will take place, where an entire section will be randomly selected to receive vouchers for a free Shin Ramyun Toomba Burrito and beverage from Nongshim Station — offering fans a fun and memorable surprise. A representative from Nongshim America shared that 'Through Nongshim Night, we hope to deepen brand awareness among LA Galaxy fans and local communities across the U.S., while continuing to lead the K-food movement and expanding its growing popularity worldwide.' [email protected]
Korea Herald
30-06-2025
- Business
- Korea Herald
Instant Bliss
Nongshim has added its flagship product, Shin Ramyun, to the menu at Fort Bliss, a major US military base in Texas with 170,000 stationed personnel. The addition has come through a collaboration with US-based Korean food franchise Cupbop, which operates within the base. Three Nongshim products — Shin Ramyun, Shin Ramyun Toomba and Soon Veggie Noodle Soup — will be available, with customizable toppings like bulgogi, spicy pork and dumplings. Nongshim plans to expand to other bases, including Alaska's JBER and Arizona's Luke Air Force Base, aiming to boost global recognition of Shin Ramyun brand among military communities. (Nongshim)
The Age
26-06-2025
- Entertainment
- The Age
This heritage-listed warehouse in Chippendale is now home to a buzzy Korean BBQ joint
Previous SlideNext Slide $$$$ Named after 'pocha' – the small, brightly coloured street food stalls found across Korea – Hongdae Pocha dishes up all the delicious, snacky things you might eat on a night out in Seoul. Think wagyu short rib tucked into crunchy lettuce cups, crispy Korean fried chicken doused in spicy-sweet sauce and ramen fried rice tossed with springy noodles and served upside-down in a Shin Ramyun cup. Groups gather around the communal BBQ tables, searing pork jowl and soy-braised brisket, while stacking up emerald-green soju bottles - always a sign of a good night out.
Sydney Morning Herald
26-06-2025
- Entertainment
- Sydney Morning Herald
This heritage-listed warehouse in Chippendale is now home to a buzzy Korean BBQ joint
Previous SlideNext Slide $$$$ Named after 'pocha' – the small, brightly coloured street food stalls found across Korea – Hongdae Pocha dishes up all the delicious, snacky things you might eat on a night out in Seoul. Think wagyu short rib tucked into crunchy lettuce cups, crispy Korean fried chicken doused in spicy-sweet sauce and ramen fried rice tossed with springy noodles and served upside-down in a Shin Ramyun cup. Groups gather around the communal BBQ tables, searing pork jowl and soy-braised brisket, while stacking up emerald-green soju bottles - always a sign of a good night out.
Korea Herald
18-05-2025
- Business
- Korea Herald
Shin Ramyun's Thai twist: How Nongshim is slurping up Asia
Powered by Tom Yum, Nongshim's flagship ramyeon is winning hearts – and shelves – across Asia In the heart of Asia's culinary revolution, Korean instant ramyeon giant Nongshim — best known for its iconic spicy Shin Ramyun — is redefining how Korean flavors captivate global audiences. Riding on the success of Shin Ramyun Tomyum in Thailand with a bold strategy of local adaptation, Nongshim is setting new standards for Asian food exports, driving global interest in K-food. Thai flavor meets K-ramyeon Nongshim's breakthrough in Thailand began with a bold culinary collaboration. In November 2023, the company launched two versions of Shin Ramyun Tomyum — soup and stir-fry editions — co-developed with Michelin-starred Thai chef Jay Fai. Her restaurant has welcomed high-profile guests including Alibaba founder Jack Ma, Apple CEO Tim Cook, Hollywood actor Russell Crowe and even K-pop stars like Blackpink's Lisa. According to Kim Jun-tae, director of Nongshim's Asia Sales Division, the partnership went far beyond marketing — it was a deliberate and detailed culinary exchange. The result was a distinctive fusion of Shin Ramyun's signature spicy flavor and the tangy, aromatic essence of Thailand's beloved tom yum dish. Nongshim's top researchers visited Chef Jay Fai's restaurant multiple times to study her techniques and understand her authentic flavor profiles, Kim recalled. 'We even invited her to our headquarters in Seoul for multiple tasting sessions, refining the recipe until we reached the perfect balance. It took over six months of back-and-forth development, with countless tastings and tweaks,' he said. The launch became an instant sensation. In just eight months, sales in Thailand surpassed 5 million units, and the product quickly went viral on social media. 'When we introduced the collaboration in Thailand, it caused a huge buzz. We held launch events, invited top celebrities and influencers, and amplified the story online. It became so popular that people even started reselling the Thai version in Korea,' Kim added. Nongshim's strategy is straightforward: localize flavors without compromising the soul of Korean cuisine. 'In Southeast Asia, noodle culture is already highly developed, and competition is intense. Our approach is to anchor the Shin Ramyun brand locally, evolving it into a family of products with tailored flavor profiles,' Kim said. While classic Shin Ramyun is famed for its bold, spicy beef broth, the company has diversified with regional variations — chicken-based versions for halal markets, stir-fried editions for Southeast Asia and adjusted spice levels depending on consumer preferences. More recently, Nongshim has been promoting Shin Ramyun Toomba, a variation that adds ingredients like cheese, mushrooms and garlic to the original Shin Ramyun, creating a smooth, milky texture. 'For instance, countries like Thailand, Indonesia and Malaysia tend to favor spicier options, while Japan, Taiwan and the Philippines often prefer milder tastes,' he explained. 'We don't fundamentally change the core identity, but we offer products like Shin Ramyun Red for those craving extra heat.' Kim analyzes that the rising popularity of K-food is largely fueled by Asia's young, adventurous consumers — many of whom are already immersed in Korean pop culture. 'Our core consumers are students and young adults, especially influenced by K-pop and K-content. Most of our marketing and social media campaigns are aimed directly at them." Premium choice in Southeast Asia The trend is especially visible in Thailand, where Shin Ramyun has transformed from a spicy Korean staple into a premium, trendy product. 'Korean ramyeon is seen as a premium item there — not just because it costs more, sometimes three to ten times local brands — but because of its quality, packaging and distinctive taste. Likewise, youngsters in Southeast Asia are willing to splurge on premium Korean ramyeon. It's become a fashionable choice." Nongshim has capitalized on the growing middle class and their appetite for high-quality experiences. "Some local customers even joke that after tasting Shin Ramyun, they can't go back to their country's local noodles.' The global success of Korean films and dramas — such as the Oscar-winning Parasite, which featured 'Chapaguri,' a dish made by combining two of our products, Chapagetti and Neoguri — has further elevated Nongshim's global appeal, the executive explained. 'We didn't expect Chapaguri to gain such fame after Parasite, but we quickly launched it globally to meet the demand." Scaling up for global demand Nongshim's international sales have surged in recent years, with global markets now representing a major share of revenue. In 2024, the company reported total sales of 3.44 trillion won ($2.6 billion), with exports to over 100 countries accounting for roughly 40 percent of that figure. Nongshim is now actively expanding its presence in Europe, South America, Africa and Oceania. Performance in Asia has been particularly strong: in Japan, sales reached 13.5 billion yen ($92 million) in 2024, with a target of 20 billion yen by 2026. Last year, sales grew by 11.6 percent in Japan and 18.2 percent in Vietnam. To meet such growing global demand, the company currently operates six domestic factories and six overseas: two in the US and four in China. A new production line added to the US facility in October last year, along with a dedicated export-only plant under construction in Busan, set to operate in 2026, is expected to increase annual output to 6 billion units. "Last year, we secured shelf space in major European retailers such as Leclerc and Carrefour, and earlier this year we established a European sales office in Amsterdam," Kim added. Nongshim is also investing heavily in innovation. Its factories now use AI and deep learning to monitor everything from noodle texture to packaging and expiration control. The company also launched a global marketing team last year to lead international campaigns and customize strategies for each target region. Looking ahead, Nongshim remains focused on its global mission: to make Korean ramyeon a beloved staple around the world. 'We're still in the early stages of building a premium, trendy image for Korean ramyeon among young consumers globally. The future looks promising.'
