Latest news with #ShinRamyunBunsik
Nikkei Asia
5 days ago
- Business
- Nikkei Asia
South Korea's Nongshim brings Seoul to Tokyo's Harajuku district
Customers can cook their own Shin Ramyun noodles at Nongshim's store in Tokyo's Harajuku district. (Photos by Shuhei Yuzawa) SHUHEI YUZAWA TOKYO -- Want to re-create the "Han River ramen" dining experience seen in South Korean TV dramas without heading to Seoul? Visitors to Tokyo's Harajuku district can now get a taste of Seoul -- minus the river, of course. Nongshim, the South Korean food company known for its Shin Ramyun instant noodle brand, opened a Shin Ramyun Bunsik pop-up shop in June that will last for a year. "Bunsik" is Korean for "food made from flour" and commonly refers to inexpensive Korean dishes like ramen and tteokbokki simmered rice cakes.
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![[Photo News] K-style ramyeon bar](/_next/image?url=https%3A%2F%2Fall-logos-bucket.s3.amazonaws.com%2Fkoreaherald.com.png&w=48&q=75){kind=small}
Korea Herald
09-06-2025
- Business
- Korea Herald
[Photo News] K-style ramyeon bar
Nongshim opens its "Shin Ramyun Bunsik" store in Harajuku, Tokyo, Monday — a casual Korean eatery specializing in Korean ramyeon. As its first location in Asia and second global outlet following the April launch in Peru, the store features a ramyeon bar where visitors can cook and enjoy Nongshim's noodle products. The space resembles Korean street food stalls, complete with Korean-inspired interiors and Instagram-friendly photo zones. Located in one of Tokyo's trendiest neighborhoods, the store reflects Nongshim's broader strategy to reach global consumers through immersive, experience-based marketing. (Nongshim)
