Latest news with #ShinRamyunToomba
Associated Press
08-07-2025
- Entertainment
- Associated Press
On July 12, LA Galaxy's Home Stadium Will Be Taken Over by Nongshim!
LOS ANGELES, July 08, 2025 (GLOBE NEWSWIRE) -- Nongshim America is set to host a special event, 'Nongshim Night,' on Saturday, July 12, at LA Galaxy's home stadium, Dignity Health Sports Park. As part of its sponsorship with LA Galaxy, the event is expected to deliver a full lineup of excitement and generous giveaways, promising a fun-filled experience for fans throughout the stadium. Before the match, Nongshim's food truck will be stationed outside the stadium, offering fans a chance to sample the brand's popular new product, Shin Ramyun Toomba, for free. Right next to the truck, a large photo zone themed around Nongshim's signature Shin Ramyun will be set up—giving fans the perfect spot to capture fun and memorable moments. There will also be a social media event happening throughout the match. Fans can participate by taking a photo featuring Nongshim logos or items, uploading it on Instagram tagging @nongshimusa and @lagalaxy. Winners will be selected by raffle to receive a mystery box filled with exclusive merchandise and product samples, delivered straight to their homes. With fun on-site items like tattoo stickers to help create eye-catching photos, this event is expected to add even more energy and excitement to the stadium. Fans can also look forward to exclusive giveaways throughout the day. The first 4,500 attendees entering the stadium will receive a limited-edition scarf featuring both the Nongshim and LA Galaxy logos. In addition, guests who participate in the photo booth event before entering the gates will receive a clear bag featuring Nongshim's design. Inside the stadium's Soccer Fest Lounge area, a Nongshim tattoo sticker booth will be open for fans to enjoy. Here, visitors can apply temporary tattoos featuring Nongshim's characters and logos and even take photos with the Nongshim mascot. The space is expected to serve as a fun family-friendly zone. At Nongshim Station, located near the North entrance of the stadium, fans will be able to explore a variety of fusion-style ramyun dishes. In particular, the Shin Ramyun Toomba Burrito and the Shin Galaxy Bowl —Shin Ramyun topped with corn, beef barbacoa, kimchi, and more—are expected to be fan favorites on the day of the event. In addition, fans will be able to enjoy Banana Kick—famously known as BLACKPINK Jennie's favorite snack—and Cho Chung U-Gua, which also gained popularity at the renowned Korean restaurant Yoon Galbi in New York. These offerings will be available at Nongshim Station, giving visitors a delicious opportunity to experience Nongshim products in a variety of fun and flavorful ways. During halftime, a special 'Lucky Row' event will take place, where an entire section will be randomly selected to receive vouchers for a free Shin Ramyun Toomba Burrito and beverage from Nongshim Station — offering fans a fun and memorable surprise. A representative from Nongshim America shared that 'Through Nongshim Night, we hope to deepen brand awareness among LA Galaxy fans and local communities across the U.S., while continuing to lead the K-food movement and expanding its growing popularity worldwide.' [email protected]
Korea Herald
30-06-2025
- Business
- Korea Herald
Instant Bliss
Nongshim has added its flagship product, Shin Ramyun, to the menu at Fort Bliss, a major US military base in Texas with 170,000 stationed personnel. The addition has come through a collaboration with US-based Korean food franchise Cupbop, which operates within the base. Three Nongshim products — Shin Ramyun, Shin Ramyun Toomba and Soon Veggie Noodle Soup — will be available, with customizable toppings like bulgogi, spicy pork and dumplings. Nongshim plans to expand to other bases, including Alaska's JBER and Arizona's Luke Air Force Base, aiming to boost global recognition of Shin Ramyun brand among military communities. (Nongshim)
Korea Herald
27-05-2025
- Business
- Korea Herald
Nongshim to double ramyeon exports with new Busan plant
South Korean food and beverage giant Nongshim has begun building a new export-only manufacturing facility in Busan, as it looks to ramp up production to meet surging global demand, the company said Tuesday. Named the Noksan Export Plant, the facility is being built on an 11,280-square-meter site with a total floor area of 48,100 square meters, located adjacent to Nongshim's existing factory. Completion is slated for the second half of 2026. The new plant will feature the company's artificial intelligence-powered smart factory technology, including deep-learning quality control systems and big-data-driven prediction and response capabilities. The facility's three production lines, with an annual capacity of 500 million instant noodle servings, will nearly double Nongshim's total export output to 1.2 billion units, combining with 600 million units from its Busan plant and 100 million units from its facility in Gumi, North Gyeongsang Province. The food giant explained that the facility could expand its production lines from three to eight if demand from overseas markets continues to grow. 'Noksan Export Plant will be equipped to expand capacity up to three times the current level,' said an official from Nongshim. 'As we prepare to ride a second wave of global growth with our flagship Shin Ramyun Toomba, the increased output will cement our position as a global K-ramyeon leader.' With the anticipated production boost, Nongshim aims to quadruple its sales in Europe by 2030. As part of its broader sales strategy, it launched its Amsterdam subsidiary in March. Looking beyond Europe, the company is targeting emerging markets in South America and Southwest Asia, regions with significant growth potential for Korean noodles.
Korea Herald
14-05-2025
- Business
- Korea Herald
Nongshim's Shin Ramyun Toomba sells out in Japan
South Korean instant noodle-maker Nongshim announced Wednesday that its newly launched Shin Ramyun Toomba sold out its initial shipment of 1 million servings within two weeks in Japan. Launched in April through 7-Eleven, Japan's leading convenience store chain, the cup noodles quickly gained traction, with shortages in some stores. A Nongshim official stated, 'Shin Ramyun Toomba is receiving strong response for its unique spicy cream flavor and pasta-style noodles, which can be prepared using a microwave.' Japanese consumers praised the product online, highlighting its rich creaminess balanced with spice, as well as the fun dual preparation method that involves both a microwave and hot water. With the success of the cup version, Nongshim plans to roll out a packet version of Shin Ramyun Toomba later this year. The product will be available at specialty import stores such as Aeon's Caferrant and Kaldi starting in the third quarter and will be launched nationwide in the fourth quarter.
Korea Herald
17-03-2025
- Business
- Korea Herald
Nongshim's Shin Ramyun Toomba debuts in Malaysia
Korea's No. 1 ramyeon maker, Nongshim, said Monday that it has launched its new Shin Ramyun type, Shin Ramyun Toomba, in Malaysia by launching a brand shop on TikTok Shop, the leading online platform there. To boost brand awareness, Nongshim appointed top Malaysian singers, including Khai Bahar and Wany Hasrita, as ambassadors. They are promoting the product through the TikTok series 'Snow Falling in Busan.' Additionally, the company is strengthening offline marketing by securing placements in major retailers such as Lotus, AEON and Jaya Grocer, with multiple pop-up events planned to engage local consumers. According to the Korea Agro-Fisheries & Food Trade Corporation, Malaysia's instant noodle market was valued at approximately $600 million in 2023 and is projected to grow over 6 percent annually for the next five years. With bagged noodles making up more than 90 percent of the market and fried noodles like Mie Goreng being particularly popular, Nongshim sees strong potential for success of Shin Ramyun Toomba, a bold blend of spiciness and creaminess. 'Southeast Asian consumers are accustomed to creamy flavors, such as coconut milk, making Shin Ramyun Toomba a great fit,' a Nongshim representative said. 'Starting with Malaysia, we plan to expand across the region.'
