Latest news with #ShivaliGoyal

Business Standard
18 hours ago
- Business
- Business Standard
AI video platform Trupeer raises ₹25.8 crore from RTP Global, others
The funding round also saw participation from Salesforce Ventures and a consortium of over 20 CIO and CTO angel investors from Fortune 500 companies, Trupeer said Press Trust of India Mumbai AI video platform Trupeer has raised ₹3 million (around Rs 25.8 crore) in a seed funding round led by RTP Global, a statement said on Tuesday. The funding round also saw participation from Salesforce Ventures and a consortium of over 20 CIO and CTO angel investors from Fortune 500 companies, Trupeer said. This round supports Trupeer's mission to reinvent how teams create product videos, tutorials, and walkthroughs, the AI platform said, adding that it will help unlock AI videos for business workflow communication. Trupeer CEO and co-founder Shivali Goyal said that the platform is already being used by over 10,000 teams globally to turn raw screen recordings into instant, studio-quality product videos across 50-plus languages for product marketing, customer success and training. Looking ahead, Trupeer is expanding beyond screen recordings. The team is building new ways to generate video from documents, personalize content at scale, and integrate natively with the tools where teams already work, from CRMs to learning platforms, the platform said. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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Business Standard
18 hours ago
- Business
- Business Standard
Trupeer raises $3 mn to automate video production for software teams
Trupeer, a startup that uses artificial intelligence to turn raw screen recordings into polished product videos, has raised $3 million in seed funding to tackle what it sees as a widespread pain point for software teams. The round was led by RTP Global, with participation from Salesforce Ventures and more than 20 chief information officers and chief technology officers from Fortune 500 companies acting as angel investors. Salesforce Ventures joined after Trupeer won the company's AI Pitchfield competition. 'We built Trupeer so anyone can turn a simple recording into a polished video that's clear, searchable, and ready to scale, without needing any professional video skills,' said Shivali Goyal, chief executive officer and co-founder of Trupeer. Trupeer was founded by Shivali Goyal and Pritish Gupta, who identified a recurring challenge across teams: product knowledge was hard to share, and even harder to scale. They experienced this firsthand—Goyal while driving digital transformation projects at BCG, and Gupta while leading large teams at fast-growing startups. That insight led to hundreds of conversations with SaaS founders, IT leaders, and customer teams, all looking for a faster, more flexible way to create high-quality product marketing and training content. The platform can produce what the company calls 'clean, professional video in seconds' from a single raw recording. It also offers translation capabilities across more than 50 languages, targeting global software companies needing to create content for diverse markets. 'Trupeer is reimagining content creation by turning what was once complex, costly, and manual into a fast, automated, and scalable process,' said Madhur Makkar, principal, RTP Global. With Trupeer, teams can drop in a rough recording of a demo, process walkthrough, or internal how-to, and the platform handles the rest. Its multi-modal AI pipeline removes filler words, generates studio-quality voiceovers, adds intelligent zooms and subtitles, tracks cursor actions, and inserts a humanlike AI avatar for engaging delivery. Alongside the video, Trupeer automatically generates step-by-step documentation with screenshots and summaries, giving users everything they need to explain a product clearly, instantly, and at scale. Unlike traditional video editors or generic screen recorders, Trupeer is built for the speed and complexity of modern businesses. Its AI personalisation layer creates multiple versions of a single video, tailored by audience, language, or brand style, and allows teams to share them instantly via public links or embedded formats. Trupeer is already being used by over 10,000 teams globally, from fast-growing startups to Fortune 500 companies. This helps teams go live with customers faster, reduce support tickets, and cut training time across departments. Looking ahead, Trupeer plans to expand beyond screen recordings to generate video from documents, personalise content at scale, and integrate natively with tools where teams already work. In the long term, the vision is to build a system that acts as a common brain for organisations—allowing anyone to create, share, and access every piece of information, workflow, and process in the workspace.


Forbes
20 hours ago
- Business
- Forbes
Turning Employees Into Creators With AI Video Generation
AI now enables users to turn video captured on a phone into much more professional outputs The global AI video generation market continues to accelerate. Grand View Research reckons it was worth $555 million in 2023 but that by 2030, it will be close to $1.96 billion. That equates to 20% growth a year. However, while the competition in this new market is stiff, with fast-growing businesses such as Runway, Invideo and Synthesia offering tools that make it easy for anyone to generate professional looking video for social media or consumer marketing, say, US start-up Trupeer thinks one sub-sector has been overlooked. The company, founded in San Francisco last year by Shivali Goyal and Pritish Gupta, is today announcing a $3 million funding round. 'We've built Trupeer so that anyone, from IT leads to customer success reps, can turn a quick recording into a polished video that's useful, searchable and scalable,' says Goyal, who is the CEO of the company. Trupeer is betting that there's a large market for AI-generated video that goes beyond the slick content that marketers and creators are now generating to target consumers. 'We think every professional in the business wants to make video,' says Goyal. 'But there isn't anything out there that makes it easy and cost-effective for them to do it.' Think of the IT team rolling out a new piece of software across the business – a how-to-use-it video could be a quick way to tell colleagues how to adopt it. Imagine a product development team that is constantly designing new features – a demo video for the sales team can show them what to sell to customers. Or consider learning and development teams, which are constantly thinking about how to engage colleagues – video training content could be the answer. Trupeer says its platform makes it possible for anyone in one of those teams to produce their own videos without assistance from colleagues elsewhere in the business or at third-party provider. They make a rough recording of themselves on screen – via a familiar tool such as Zoom, say – and then upload the video to Trupeer. It turns the recording into a polished product incorporating voiceovers, avatars, graphics and any other features the creator wants. Critically, says Goyal, Trupeer's platform can produce videos that look high-quality, but also provides support with the content of the video – for example, it will edit the presenter's original recording so that the final version is more articulate and compelling. And once the video is finished, it's possible to make additional versions of it – in different languages for colleagues in other countries, say, or personalised for particular recipients. It's a simple idea that appears to be getting a great deal of traction. Trupeer was only launched last December but has already signed up around 10,000 users, ranging from small start-ups to a number of large enterprises. Global drinks giant Diageo has used the tool, for example. So has Amazon. 'We initially got Trupeer just for training our teams on software, but it quickly spread to seven or eight functions within the company,' says Karthik Chakkarapani, senior vice president at Zoura, another early adopter. 'Each of them are finding their own use cases for the tool.' 'It's been a real word-of-mouth success story,' says Goyal. 'Often, one person in an organisation has started using us and then mentioned it to colleagues, or someone seeing their video has asked how they made it.' That sense of momentum has also caught the attention of investors. Today's seed funding round is led by RTP Global and Salesforce Ventures with participation from a group of more than 40 angel investors, including CIOs and CTOs. 'Trupeer is reimagining content creation by making what was once complex, costly, and manual, instant and scalable; from onboarding to support and training videos, they're making high-quality product content accessible in minutes', says Madhur Makkar, principal at RTP Global. 'They're clearly building something that resonates with a passionate customer base.' The seed round gives Trupeer additional financial firepower for further product development, as well as to build a more formal go-to-market operation. 'Our ambition is global,' says Goyal. 'We think this product deserves to be in businesses all around the world.'