Latest news with #ShopeeLive
The Sun
16-07-2025
- Business
- The Sun
Shopee Seller Summit 2025: Powering Resilient Growth with Malaysian Sellers
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 16 July 2025 - Shopee Malaysia brought together hundreds of local entrepreneurs at its annual Seller Summit, themed 'Future of E-Commerce: Profitable Growth with New Wave Shoppers'. The 2025 edition focused on how sellers can deepen engagement, improve fulfilment, and expand regionally — all while tapping into smarter tools to grow sustainably. In her opening keynote, Shopee Malaysia's Country Director Saovanee Chan-Somchit outlined key focus areas guiding the platform's second-half 2025 roadmap - including seller sustainability, AI-assisted selling, content and affiliate growth, and fulfilment speed. These priorities reflect Shopee's commitment to helping local sellers grow sustainably while adapting to changing buyer habits and a more competitive e-commerce landscape. 'Our goal is to help sellers grow smarter, not just bigger - with tools and support designed to match how Malaysian buyers shop today,' she said. Driving Growth Through Content and Creators One highlight from the summit was Shopee's expanding content ecosystem, including Shopee Live, Shopee Video, and YouTube Shopping via Shopee Affiliates, which together enable sellers to showcase products in engaging, real-time formats. Supported by a network of 650,000 registered affiliates, these channels help drive strong product visibility and conversion, and have become vital engines of traffic and trust for local sellers. These content formats are especially effective in reaching younger, high-intent buyers, such as Gen Z and Millennials, who increasingly rely on video reviews and influencer recommendations to inform their purchase decisions. To help sellers tap into this growing ecosystem, Shopee continues to invest in expanding its affiliate network. Initiatives like the Content Creator Club, Video Missions, and Stream-a-Thons incentivise more creators to join and produce high-quality content, ultimately giving sellers access to a wider pool of advocates to help boost product discoverability and engagement. Faster, Smarter, and More Flexible Fulfilment Shopee also unveiled upgrades designed to improve delivery speed and buyer experience, translating directly into better conversion and seller ratings: --> Same-Day and Next-Day Delivery have expanded nationwide, giving more buyers access to faster shipping options. --> Cross-State Next-Day Delivery is now available between Melaka and Negeri Sembilan, with more routes to be introduced progressively. This upgrade helps sellers reach nearby states faster, improving buyer satisfaction and increasing the chances of repeat purchases. --> Instant Delivery will be launched soon, offering on-demand doorstep arrival within hours — a convenient solution for sellers serving time-sensitive or last-minute buyers. This will be rolled out first in the Klang Valley, before being introduced across other regions over time. Sellers also benefit from Buyer Self Collect, now available at over 5,000 pickup points nationwide, and offering free shipping with no minimum spend. This not only helps buyers save on delivery costs, but also improves order completion rates by reducing failed deliveries and returns - giving sellers greater delivery flexibility and higher buyer satisfaction. Fulfilled-by-Shopee (FBS) Helps Sellers Scale Efficiently The summit also featured deep dives on Fulfilled-by-Shopee (FBS), a one-stop solution where Shopee streamlines the process of order fulfilment, from picking and packing to shipping. This enhances daily operations, reduces manual workload, and ensures buyers enjoy faster, more reliable deliveries. Key benefits for sellers include: --> Faster delivery, leading to better buyer satisfaction and higher repeat purchase rates --> Stronger handling metrics, including lower return rates and fewer order cancellations --> Exclusive perks, such as discounted fees, access to East Malaysia, and tools like virtual bundling These services are especially helpful for sellers managing campaign-day spikes or storage limitations, enabling them to scale operations efficiently without needing to invest in additional manpower or warehouse space. Smarter Tools That Lighten Sellers' Operational Load Shopee also introduced tools to help sellers manage daily operations more efficiently. The AI Shop Chatbot automates responses to common buyer inquiries, allowing sellers to focus more on fulfilment and store optimisation. Meanwhile, visual support features like AI-assisted content generation help sellers enhance their product listings with minimal manual editing, enabling them to stay competitive with greater ease. Together, these solutions reduce repetitive work, increase conversion rates, and help sellers focus more on growing their business. In addition to these tools, Shopee also reaffirmed its commitment to seller sustainability, highlighting ongoing measures that help reduce the cost and complexity of doing business. These include fee exemptions for new and smaller sellers, and zero fees on essential goods. These policies aim to give sellers a more stable foundation to grow — especially in a competitive and cost-sensitive retail environment. Stronger Post-Purchase Support To enhance the overall selling experience, Shopee has streamlined its returns and refund process. The platform now covers select return shipping costs and offers clearer protections for sealed-item returns - helping to reduce disputes and strengthen seller confidence after the point of sale. Real Lessons shared by Shopee Sellers The summit concluded with a panel featuring successful sellers from KitaShopSabah, Sangla Foods, Pineng Malaysia, and Mari Mari Home, who shared insights on how they scaled their businesses on Shopee. 'For double-digit campaigns, we always prepare by thinking about buyers' point-of-view and adopt aggressive voucher strategies, making sure we capture buyers across different basket sizes. Making buyers happy translates into sales for us,' Fong Shu Ying, Senior Product Manager, Sangla Foods. 'During campaigns my orders can reach over 7,000, so Shopee recommended that we join the Fulfilled-By-Shopee (FBS) programme. FBS has helped ensure all my parcels are packed properly, shipped on time, and has saved us the hassle of having to drop off our parcels ourselves. I'm now looking at onboarding my other stores to FBS as well,' Law How Keong, Managing Director, Pineng Malaysia. Their experiences highlighted how Shopee's ecosystem of tools — from fulfilment support to campaign planning — helps sellers manage growth more effectively and deliver better outcomes for buyers. As Shopee marks 10 years in Malaysia, the platform reaffirms its commitment to empowering local businesses and helping them grow with confidence. From marketplace innovation to community-driven learning, Shopee continues to build practical solutions to support the sellers who have shaped its journey.
New Straits Times
15-07-2025
- Business
- New Straits Times
Shopee charts new growth strategies for local sellers
SHOPEE Malaysia recently gathered hundreds of local entrepreneurs at its annual Seller Summit 2025, themed ' Future of E-Commerce: Profitable Growth with New Wave Shoppers '. This year's summit, which took place on July 10, focused on helping sellers deepen engagement, improve fulfilment and expand regionally, while adopting smarter tools to grow sustainably. Shopee Malaysia country director, Saovanee Chan-Somchit, outlined the platform's second-half 2025 roadmap, highlighting four key focus areas: seller sustainability, AI-assisted selling, content and affiliate growth, and fulfilment speed. "Our goal is to help sellers grow smarter, not just bigger – with tools and support designed to match how Malaysian buyers shop today," she said. GROWTH THROUGH CONTENT AND CREATORS Shopee continues to build its content ecosystem with features such as Shopee Live, Shopee Video and YouTube Shopping via Shopee Affiliates. Supported by over 650,000 registered affiliates, these tools enable sellers to showcase products in real-time formats that drive visibility, conversion and trust. These content formats have proven effective in reaching Gen Z and millennial buyers, who increasingly rely on video reviews and influencer recommendations. To support this growth, Shopee is expanding its affiliate network through initiatives like the Content Creator Club, Video Missions and Stream-a-Thons, encouraging creators to produce more high-quality content and giving sellers access to a wider pool of advocates. FASTER, MORE FLEXIBLE FULFILMENT Shopee also announced a series of fulfilment upgrades aimed at improving delivery speed and buyer experience: Same-Day and Next-Day Delivery have been expanded nationwide Cross-State Next-Day Delivery is now available between Melaka and Negri Sembilan, with more routes to follow Instant Delivery, offering doorstep arrival within hours, will launch soon in the Klang Valley In addition, Buyer Self Collect is now available at over 5,000 pickup points nationwide, offering free shipping with no minimum spend. This helps reduce failed deliveries and returns, giving sellers more flexibility and higher satisfaction ratings. FULFILLED-BY-SHOPEE (FBS) The summit also featured sessions on Fulfilled-by-Shopee (FBS), Shopee's end-to-end logistics service that handles picking, packing and shipping. Benefits of FBS include: Faster delivery and improved buyer satisfaction Better handling metrics, including fewer returns and cancellations Exclusive perks such as discounted fees, access to East Malaysia, and virtual bundling tools FBS is especially valuable for sellers managing large campaign-day volumes or limited storage space, helping them scale operations without additional manpower or infrastructure. SMARTER TOOLS, STRONGER SUPPORT Shopee also introduced tools to improve day-to-day store management. The AI Shop Chatbot automates responses to buyer queries, while AI-assisted content generation helps sellers optimise product listings with minimal manual input. These features reduce repetitive work, increase conversion and free up time for sellers to focus on growth. To support long-term seller sustainability, Shopee continues to offer fee exemptions for new and smaller sellers, as well as zero fees on essential goods, easing cost pressures and encouraging a more inclusive marketplace. Shopee has also enhanced its returns and refund process, covering select return shipping costs and offering clearer protections for sealed-item returns. These improvements aim to minimise disputes and strengthen seller confidence. The summit concluded with a panel featuring KitaShopSabah, Sangla Foods, Pineng Malaysia and Mari Mari Home, where sellers shared practical strategies for growth. Sangla Foods senior product manager, Fong Shu Ying, said: "For double-digit campaigns, we always prepare by thinking about buyers' point of view and adopt aggressive voucher strategies, making sure we capture buyers across different basket sizes. Making buyers happy translates into sales for us." Pineng Malaysia managing director, Law How Keong, shared: "During campaigns, my orders can reach over 7,000, so Shopee recommended that we join the Fulfilled-By-Shopee (FBS) programme. FBS has helped ensure all my parcels are packed properly and shipped on time, saving us the hassle of having to drop off our parcels ourselves. I'm now looking at onboarding my other stores to FBS as well."
The Sun
12-07-2025
- Business
- The Sun
Local MSMEs Achieved 30X Growth in Sales During the Shopee 7.7 Mid Year Sale
This campaign underscores Shopee's dedication to empowering local MSMEs by providing them with the tools and programmes necessary to thrive in the digital marketplace. MSME Reach Expanded Through Affiliate-Backed Recommendations By leveraging Shopee's 650,000-strong affiliate network, sellers experienced the power of community-driven marketing, through affiliates actively recommending their favourite local finds to their followers. During 7.7, sellers saw up to 160% increase in affiliate-generated sales showcasing how the local affiliate community helps MSMEs expand their reach and drive sustained sales growth. MSMEs Utilised Shopee Live and Shopee Video to Boost Sales Local MSMEs that used Shopee Live and Shopee Video during 7.7 saw their sales skyrocket by 200%, showing how real-time interactions with prospective buyers are influential in driving purchase decisions. 'Our orders more than doubled on 7.7 compared to a normal day. What really made the difference was going on Shopee Live for almost 8 hours where we were able to connect with more buyers and close sales faster,' said KM Fashion, a women's fashion brand based in Perak. Russell Taylors, a local home appliance brand, also saw how affiliates recommending their products on Shopee Video helped their sales grow during 7.7. 'Shopee's Affiliate Programme and Shopee Video were a game changer for us. The affiliates helped to push our product bundles and our Shopee Videos were quick conversion drivers, it's like having a salesperson that works 24/7! Together, these channels contributed nearly 40% of the store's sales during the 7.7 campaign. The Lagi Murah tag drew so many eyes to my store as well! My product views doubled in one day and our checkouts performed 50% better than the previous campaign,' said the brand representative. As buyers seek more interactive formats to make purchase decisions, these tools demonstrate its effectiveness in converting intent into revenue for local MSMEs. Lagi Murah, Lagi Cepat Make Buyers and Sellers Happy Shopee's ongoing commitment to buyer satisfaction, from guaranteed lowest prices to fast delivery, translated into higher purchase intent for all local MSMEs. Malaysians who shopped during 7.7 saved more than RM60 million across all product categories, especially on daily essentials such as personal care products, groceries, and childcare-related items. 'The sales growth we observed during Shopee's 7.7 campaign has convinced us to be even more serious in growing with Shopee. Together with strategic vouchers and livestream sessions, we were able to drive sales conversion. The Lagi Murah tag helped us to reduce customer decision making time since they don't need to compare prices across other platforms. We truly felt that this was a key driver in our sales growth during the 7.7 campaign,' said Bath Garden, a local body care brand. Carsolution, a local automotive seller echoes this sentiment, 'Thanks to the Lagi Murah tag, the 7.7 campaign was not just massive for us, it was meaningful because it helped us to attract the more serious buyers instead of clicks. We achieved our highest daily checkout rate ever and sold out both our bestsellers and lesser-known gems!' With 80% of those orders being shipped out within 1 day of check-out, Shopee is ensuring long-term buyer trust in order to drive local seller success. 'Our mission has always been to build a platform that supports seller growth. Campaigns like the 7.7 Mid Year Sale show that when we strengthen our ecosystem, from marketing tools, creator content, to buyer satisfaction, our sellers thrive. At the same time, buyers benefit from more personalised affiliate recommendations, better deals, and a more engaging shopping experience,' said Tan Ming Kit, Head of Marketing at Shopee Malaysia. As Shopee continues to invest in tools and strategies that empower entrepreneurs, Shopee remains dedicated to being the most effective and reliable partner for local MSME growth in the digital economy.
New Straits Times
11-07-2025
- Business
- New Straits Times
Local MSMEs see 30-fold sales boost during Shopee 7.7 Mid Year Sale
KUALA LUMPUR: Local micro, small and medium enterprises (MSMEs) recorded a 30-fold increase in sales during Shopee's 7.7 Mid Year Sale, as local consumers responded strongly to promotions offering lower prices and faster delivery. Shopee Malaysia said the boost was driven by a combination of marketing tools, livestreaming content, affiliate recommendations and the platform's 'Lagi Murah, Lagi Cepat' (Cheaper Prices, Faster Shipping) promise, which focuses on affordability and speed. According to Shopee, over 80 per cent of orders during the campaign were shipped out within a day. Shoppers also saved more than RM60 million during the sale, particularly on essentials such as groceries, personal care products and baby items. Sellers saw higher visibility and conversion through Shopee's affiliate network, which now includes over 650,000 content creators. These affiliates promoted local products on platforms such as Shopee Video and Shopee Live, generating up to 160 per cent more sales for MSMEs during the campaign period. Women's fashion brand KM Fashion, based in Perak, said livestreaming for nearly eight hours helped double its orders compared to an average day. "What made the difference was going on Shopee Live, where we were able to connect with more buyers and close sales faster," a brand representative said. Meanwhile, home appliance brand Russell Taylors reported that affiliate-led content and short-form videos helped drive nearly 40 per cent of its sales during 7.7. "The 'Lagi Murah' tag drew so many eyes to my store. Product views doubled, and our checkout performance improved by 50 per cent compared to our previous campaign," said a Russell Taylors brand representative. BOOSTING PURCHASE INTENT The 'Lagi Murah' and 'Lagi Cepat' features appeared to play a crucial role in converting buyer interest into actual sales. Bath Garden, a local body care brand, said shoppers made quicker decisions thanks to price clarity. "The 'Lagi Murah' tag helped us to reduce customer decision-making time since they didn't need to compare prices. It was a key driver of our growth," the brand said. Automotive seller Carsolution also saw record-high daily checkouts and sold out both bestsellers and niche items. "The campaign helped us attract more serious buyers. It wasn't just massive — it was meaningful," said a brand spokesperson. Shopee Malaysia's head of marketing, Tan Ming Kit, said the company remains focused on helping local entrepreneurs succeed in the digital space. "Our mission has always been to build a platform that supports seller growth. Campaigns like 7.7 show that when we strengthen our ecosystem, from marketing tools and creator content to buyer satisfaction, our sellers thrive," he said. Shopee said it will continue investing in initiatives that enable MSMEs to grow sustainably, helping to bridge them with new audiences while offering consumers better value and a more engaging shopping experience.
The Star
06-07-2025
- Business
- The Star
10 years of MSME growth
Through Shopee, Kerpok Mfaizz in Terengganu has expanded nationwide, providing jobs for 25 locals and fulfilling over 100,000 orders. TEN years ago, selling online in Malaysia was something only a few could manage, mostly businesses with time, capital, and technical know-how. Setting up an online store meant building a website, sorting out payment systems, and managing deliveries – a tall order for most small traders. Today, tens of thousands of Malaysians run online shops, earn side income, or build fullfledged businesses – often with nothing more than a smartphone. One of them is Emilhan Mokhtar, founder of KitaShop Sabah, a homegrown brand specialising in Sabah pearl accessories. With a working capital of just RM2,000, he purchased brooches made with Sabahan freshwater pearls and listed them for sale on Shopee. Since then, he has generated over RM1.3mil in sales, hired a growing team, and expanded into a larger storefront in Wisma Sabah. Emilhan believes that e-commerce can create more demand for brooches made of Sabah freshwater pearls, especially when it gives sellers the ability to interact with interested users and potential buyers in real-time. 'Over the last few years, we have noticed that a customer may spend at least three times more during a Shopee Live session compared to buying normally from our Shopee store. 'We believe that they feel more confident with the product quality when they can see it live,' he added. Saovanee said it's been rewarding to see small businesses grow and make an impact in their communities. As Shopee celebrates its 10th anniversary in Malaysia this year, it marks a decade of empowering micro, small, and medium enterprises (MSMEs) through advanced technology, comprehensive training, and innovative tools, all of which contribute to the continued growth of Malaysia's digital economy. 'When Shopee first started, we set out a simple goal of making online buying and selling easier for everyday Malaysians,' said Shopee Malaysia's country director Saovanee Chan-Somchit. 'Malaysian sellers then had very few options if they wanted to sell online. Moreover, buyers were still reluctant to buy online due to uncertainties such as transaction safety, timeliness, reliability, and the reach of deliveries. 'From the very beginning, we wanted to make sure we are creating a safe, reliable, and simple platform where consumers could shop confidently and small businesses could get their start.' Muhammad Faizz, the owner of Kerpok Mfaizz in Besut, Terengganu, is able to reach a broader customer base and scale his business. His story reflects a growing trend where traditionally offline products, like keropok lekor, are now being sold and delivered nationwide through e-commerce. 'Thanks to Shopee, our keropok lekor is now reaching customers in Selangor and Johor, something we never thought possible. 'With this expanded reach, I've been able to build my own home and provide jobs for 25 local workers.' Since joining Shopee, Faizz has fulfilled over 100,000 orders, averaging approximately 100 orders per day. Shopee's logistics network, backed by local partnerships, has enabled him to handle larger volumes while ensuring timely deliveries nationwide. 'Shopee has given me financial stability that I couldn't achieve relying only on local customers. Now, our business is thriving as we deliver across the country,' he added. Shopee recognised early on that for digital commerce to truly take root, it needed to build an ecosystem that would equip and empower sellers, especially those with little to no online experience. That effort began with onboarding support for new sellers, followed by the rollout of Shopee University — a free training and resource for sellers offering in-person workshops, online modules, and live coaching sessions. Over the past decade, Shopee has conducted over 2.5 million hours of training, helping sellers gain essential skills in customer service, branding, data analysis and marketing. 'We knew that helping sellers embrace technology would be just as important as providing the platform itself,' said Saovanee. 'Many were unfamiliar with selling online. Some didn't even know how to upload a product listing or even the basics of taking product images that would appeal to buyers. 'That's why we focused on building programmes that guide them step by step, starting from where they are, and growing with them over time.' Today, sellers who complete Shopee's training are significantly more likely to hit monthly sales milestones. Shopee has also enlisted its most experienced sellers to support their peers, introducing initiatives like ShopeeXperts, which trains top performers to become certified trainers for others on the platform. This peer-to-peer approach has helped strengthen community learning and created a network of support that extends across seller categories. In states such as Sabah, Sarawak, Kelantan, and Perlis, the platform has collaborated with local councils and community groups to bring training and seller support closer to those operating in more remote areas that have been previously underserved. 'Over the past decade, our investment in Malaysia-specific seller initiatives, from launching new seller features to targeted projects in underserved states, enabled us to help millions of Malaysian MSMEs go online for the first time,' Saovanee added. 'It's been deeply rewarding to watch these small businesses grow, and to witness the impact they've made in their communities.' Shopee has helped onboard almost two million MSMEs in Malaysia over the past decade, with more sellers being onboarded from nearly all states. Many of them began selling part-time before eventually turning their side hustle into a primary source of income. These MSMEs have collectively generated over RM154bil in Gross Merchandise Value (GMV) on the platform over the past ten years. Thousands of sellers have also expanded beyond local borders, exporting their products through Shopee's regional network, with nearly four million items already shipped to overseas customers since Shopee Malaysia launched its export initiatives last year. Connecting Malaysian sellers to markets such as Thailand, the Philippines, and Singapore, more businesses are able to build their international presence supported by initiatives like the Shopee International Platform (SIP) and the MY-SG Direct programme. Building on this momentum, Shopee plans to expand its cross-border capabilities across South-East Asia further. As Shopee enters its second decade, its focus remains firmly on innovation that supports the growth of local businesses, from building tools, programmes, and experiences that help sellers thrive in an increasingly dynamic digital landscape. The platform is actively developing new seller solutions, including fulfilment warehouses across East and West Malaysia, AI-generated tools to ease image and video generation for sellers' listings, auto-translation to BM for product descriptions, a Chat AI Assistant for 24/7 response to buyers, and a digital relationship manager to provide all sellers a personalised touchpoint for commercial enquiries, all designed to help sellers optimise performance and reach the right audiences, maximising their growth potential. 'Our teams are constantly testing and exploring new technologies not for the sake of innovation, but to solve real challenges for real sellers,' said Saovanee. 'We want to make it easier for them to sell smarter, not harder, especially for first-time sellers who may be just starting.' While much progress has been made over the past decade, Shopee acknowledges that the work is far from over. Strengthening Malaysia's online retail ecosystem, deepening e-commerce adoption, and contributing to the broader digital economy remain ongoing priorities. As the platform scales to support these goals, its focus remains rooted in the mission it started with. 'We want to be a partner that sellers can grow with through every stage of their journey,' she added. 'At the heart of it, it's always been about using technology to make lives better for buyers, for sellers, for communities. That commitment hasn't changed.' CLICK TO ENLARGE
