Latest news with #ShopeeVideo
The Sun
16-07-2025
- Business
- The Sun
Shopee Seller Summit 2025: Powering Resilient Growth with Malaysian Sellers
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 16 July 2025 - Shopee Malaysia brought together hundreds of local entrepreneurs at its annual Seller Summit, themed 'Future of E-Commerce: Profitable Growth with New Wave Shoppers'. The 2025 edition focused on how sellers can deepen engagement, improve fulfilment, and expand regionally — all while tapping into smarter tools to grow sustainably. In her opening keynote, Shopee Malaysia's Country Director Saovanee Chan-Somchit outlined key focus areas guiding the platform's second-half 2025 roadmap - including seller sustainability, AI-assisted selling, content and affiliate growth, and fulfilment speed. These priorities reflect Shopee's commitment to helping local sellers grow sustainably while adapting to changing buyer habits and a more competitive e-commerce landscape. 'Our goal is to help sellers grow smarter, not just bigger - with tools and support designed to match how Malaysian buyers shop today,' she said. Driving Growth Through Content and Creators One highlight from the summit was Shopee's expanding content ecosystem, including Shopee Live, Shopee Video, and YouTube Shopping via Shopee Affiliates, which together enable sellers to showcase products in engaging, real-time formats. Supported by a network of 650,000 registered affiliates, these channels help drive strong product visibility and conversion, and have become vital engines of traffic and trust for local sellers. These content formats are especially effective in reaching younger, high-intent buyers, such as Gen Z and Millennials, who increasingly rely on video reviews and influencer recommendations to inform their purchase decisions. To help sellers tap into this growing ecosystem, Shopee continues to invest in expanding its affiliate network. Initiatives like the Content Creator Club, Video Missions, and Stream-a-Thons incentivise more creators to join and produce high-quality content, ultimately giving sellers access to a wider pool of advocates to help boost product discoverability and engagement. Faster, Smarter, and More Flexible Fulfilment Shopee also unveiled upgrades designed to improve delivery speed and buyer experience, translating directly into better conversion and seller ratings: --> Same-Day and Next-Day Delivery have expanded nationwide, giving more buyers access to faster shipping options. --> Cross-State Next-Day Delivery is now available between Melaka and Negeri Sembilan, with more routes to be introduced progressively. This upgrade helps sellers reach nearby states faster, improving buyer satisfaction and increasing the chances of repeat purchases. --> Instant Delivery will be launched soon, offering on-demand doorstep arrival within hours — a convenient solution for sellers serving time-sensitive or last-minute buyers. This will be rolled out first in the Klang Valley, before being introduced across other regions over time. Sellers also benefit from Buyer Self Collect, now available at over 5,000 pickup points nationwide, and offering free shipping with no minimum spend. This not only helps buyers save on delivery costs, but also improves order completion rates by reducing failed deliveries and returns - giving sellers greater delivery flexibility and higher buyer satisfaction. Fulfilled-by-Shopee (FBS) Helps Sellers Scale Efficiently The summit also featured deep dives on Fulfilled-by-Shopee (FBS), a one-stop solution where Shopee streamlines the process of order fulfilment, from picking and packing to shipping. This enhances daily operations, reduces manual workload, and ensures buyers enjoy faster, more reliable deliveries. Key benefits for sellers include: --> Faster delivery, leading to better buyer satisfaction and higher repeat purchase rates --> Stronger handling metrics, including lower return rates and fewer order cancellations --> Exclusive perks, such as discounted fees, access to East Malaysia, and tools like virtual bundling These services are especially helpful for sellers managing campaign-day spikes or storage limitations, enabling them to scale operations efficiently without needing to invest in additional manpower or warehouse space. Smarter Tools That Lighten Sellers' Operational Load Shopee also introduced tools to help sellers manage daily operations more efficiently. The AI Shop Chatbot automates responses to common buyer inquiries, allowing sellers to focus more on fulfilment and store optimisation. Meanwhile, visual support features like AI-assisted content generation help sellers enhance their product listings with minimal manual editing, enabling them to stay competitive with greater ease. Together, these solutions reduce repetitive work, increase conversion rates, and help sellers focus more on growing their business. In addition to these tools, Shopee also reaffirmed its commitment to seller sustainability, highlighting ongoing measures that help reduce the cost and complexity of doing business. These include fee exemptions for new and smaller sellers, and zero fees on essential goods. These policies aim to give sellers a more stable foundation to grow — especially in a competitive and cost-sensitive retail environment. Stronger Post-Purchase Support To enhance the overall selling experience, Shopee has streamlined its returns and refund process. The platform now covers select return shipping costs and offers clearer protections for sealed-item returns - helping to reduce disputes and strengthen seller confidence after the point of sale. Real Lessons shared by Shopee Sellers The summit concluded with a panel featuring successful sellers from KitaShopSabah, Sangla Foods, Pineng Malaysia, and Mari Mari Home, who shared insights on how they scaled their businesses on Shopee. 'For double-digit campaigns, we always prepare by thinking about buyers' point-of-view and adopt aggressive voucher strategies, making sure we capture buyers across different basket sizes. Making buyers happy translates into sales for us,' Fong Shu Ying, Senior Product Manager, Sangla Foods. 'During campaigns my orders can reach over 7,000, so Shopee recommended that we join the Fulfilled-By-Shopee (FBS) programme. FBS has helped ensure all my parcels are packed properly, shipped on time, and has saved us the hassle of having to drop off our parcels ourselves. I'm now looking at onboarding my other stores to FBS as well,' Law How Keong, Managing Director, Pineng Malaysia. Their experiences highlighted how Shopee's ecosystem of tools — from fulfilment support to campaign planning — helps sellers manage growth more effectively and deliver better outcomes for buyers. As Shopee marks 10 years in Malaysia, the platform reaffirms its commitment to empowering local businesses and helping them grow with confidence. From marketplace innovation to community-driven learning, Shopee continues to build practical solutions to support the sellers who have shaped its journey.
New Straits Times
15-07-2025
- Business
- New Straits Times
Shopee charts new growth strategies for local sellers
SHOPEE Malaysia recently gathered hundreds of local entrepreneurs at its annual Seller Summit 2025, themed ' Future of E-Commerce: Profitable Growth with New Wave Shoppers '. This year's summit, which took place on July 10, focused on helping sellers deepen engagement, improve fulfilment and expand regionally, while adopting smarter tools to grow sustainably. Shopee Malaysia country director, Saovanee Chan-Somchit, outlined the platform's second-half 2025 roadmap, highlighting four key focus areas: seller sustainability, AI-assisted selling, content and affiliate growth, and fulfilment speed. "Our goal is to help sellers grow smarter, not just bigger – with tools and support designed to match how Malaysian buyers shop today," she said. GROWTH THROUGH CONTENT AND CREATORS Shopee continues to build its content ecosystem with features such as Shopee Live, Shopee Video and YouTube Shopping via Shopee Affiliates. Supported by over 650,000 registered affiliates, these tools enable sellers to showcase products in real-time formats that drive visibility, conversion and trust. These content formats have proven effective in reaching Gen Z and millennial buyers, who increasingly rely on video reviews and influencer recommendations. To support this growth, Shopee is expanding its affiliate network through initiatives like the Content Creator Club, Video Missions and Stream-a-Thons, encouraging creators to produce more high-quality content and giving sellers access to a wider pool of advocates. FASTER, MORE FLEXIBLE FULFILMENT Shopee also announced a series of fulfilment upgrades aimed at improving delivery speed and buyer experience: Same-Day and Next-Day Delivery have been expanded nationwide Cross-State Next-Day Delivery is now available between Melaka and Negri Sembilan, with more routes to follow Instant Delivery, offering doorstep arrival within hours, will launch soon in the Klang Valley In addition, Buyer Self Collect is now available at over 5,000 pickup points nationwide, offering free shipping with no minimum spend. This helps reduce failed deliveries and returns, giving sellers more flexibility and higher satisfaction ratings. FULFILLED-BY-SHOPEE (FBS) The summit also featured sessions on Fulfilled-by-Shopee (FBS), Shopee's end-to-end logistics service that handles picking, packing and shipping. Benefits of FBS include: Faster delivery and improved buyer satisfaction Better handling metrics, including fewer returns and cancellations Exclusive perks such as discounted fees, access to East Malaysia, and virtual bundling tools FBS is especially valuable for sellers managing large campaign-day volumes or limited storage space, helping them scale operations without additional manpower or infrastructure. SMARTER TOOLS, STRONGER SUPPORT Shopee also introduced tools to improve day-to-day store management. The AI Shop Chatbot automates responses to buyer queries, while AI-assisted content generation helps sellers optimise product listings with minimal manual input. These features reduce repetitive work, increase conversion and free up time for sellers to focus on growth. To support long-term seller sustainability, Shopee continues to offer fee exemptions for new and smaller sellers, as well as zero fees on essential goods, easing cost pressures and encouraging a more inclusive marketplace. Shopee has also enhanced its returns and refund process, covering select return shipping costs and offering clearer protections for sealed-item returns. These improvements aim to minimise disputes and strengthen seller confidence. The summit concluded with a panel featuring KitaShopSabah, Sangla Foods, Pineng Malaysia and Mari Mari Home, where sellers shared practical strategies for growth. Sangla Foods senior product manager, Fong Shu Ying, said: "For double-digit campaigns, we always prepare by thinking about buyers' point of view and adopt aggressive voucher strategies, making sure we capture buyers across different basket sizes. Making buyers happy translates into sales for us." Pineng Malaysia managing director, Law How Keong, shared: "During campaigns, my orders can reach over 7,000, so Shopee recommended that we join the Fulfilled-By-Shopee (FBS) programme. FBS has helped ensure all my parcels are packed properly and shipped on time, saving us the hassle of having to drop off our parcels ourselves. I'm now looking at onboarding my other stores to FBS as well."
The Sun
12-07-2025
- Business
- The Sun
Local MSMEs Achieved 30X Growth in Sales During the Shopee 7.7 Mid Year Sale
This campaign underscores Shopee's dedication to empowering local MSMEs by providing them with the tools and programmes necessary to thrive in the digital marketplace. MSME Reach Expanded Through Affiliate-Backed Recommendations By leveraging Shopee's 650,000-strong affiliate network, sellers experienced the power of community-driven marketing, through affiliates actively recommending their favourite local finds to their followers. During 7.7, sellers saw up to 160% increase in affiliate-generated sales showcasing how the local affiliate community helps MSMEs expand their reach and drive sustained sales growth. MSMEs Utilised Shopee Live and Shopee Video to Boost Sales Local MSMEs that used Shopee Live and Shopee Video during 7.7 saw their sales skyrocket by 200%, showing how real-time interactions with prospective buyers are influential in driving purchase decisions. 'Our orders more than doubled on 7.7 compared to a normal day. What really made the difference was going on Shopee Live for almost 8 hours where we were able to connect with more buyers and close sales faster,' said KM Fashion, a women's fashion brand based in Perak. Russell Taylors, a local home appliance brand, also saw how affiliates recommending their products on Shopee Video helped their sales grow during 7.7. 'Shopee's Affiliate Programme and Shopee Video were a game changer for us. The affiliates helped to push our product bundles and our Shopee Videos were quick conversion drivers, it's like having a salesperson that works 24/7! Together, these channels contributed nearly 40% of the store's sales during the 7.7 campaign. The Lagi Murah tag drew so many eyes to my store as well! My product views doubled in one day and our checkouts performed 50% better than the previous campaign,' said the brand representative. As buyers seek more interactive formats to make purchase decisions, these tools demonstrate its effectiveness in converting intent into revenue for local MSMEs. Lagi Murah, Lagi Cepat Make Buyers and Sellers Happy Shopee's ongoing commitment to buyer satisfaction, from guaranteed lowest prices to fast delivery, translated into higher purchase intent for all local MSMEs. Malaysians who shopped during 7.7 saved more than RM60 million across all product categories, especially on daily essentials such as personal care products, groceries, and childcare-related items. 'The sales growth we observed during Shopee's 7.7 campaign has convinced us to be even more serious in growing with Shopee. Together with strategic vouchers and livestream sessions, we were able to drive sales conversion. The Lagi Murah tag helped us to reduce customer decision making time since they don't need to compare prices across other platforms. We truly felt that this was a key driver in our sales growth during the 7.7 campaign,' said Bath Garden, a local body care brand. Carsolution, a local automotive seller echoes this sentiment, 'Thanks to the Lagi Murah tag, the 7.7 campaign was not just massive for us, it was meaningful because it helped us to attract the more serious buyers instead of clicks. We achieved our highest daily checkout rate ever and sold out both our bestsellers and lesser-known gems!' With 80% of those orders being shipped out within 1 day of check-out, Shopee is ensuring long-term buyer trust in order to drive local seller success. 'Our mission has always been to build a platform that supports seller growth. Campaigns like the 7.7 Mid Year Sale show that when we strengthen our ecosystem, from marketing tools, creator content, to buyer satisfaction, our sellers thrive. At the same time, buyers benefit from more personalised affiliate recommendations, better deals, and a more engaging shopping experience,' said Tan Ming Kit, Head of Marketing at Shopee Malaysia. As Shopee continues to invest in tools and strategies that empower entrepreneurs, Shopee remains dedicated to being the most effective and reliable partner for local MSME growth in the digital economy.
New Straits Times
25-06-2025
- Business
- New Straits Times
Shopee mobilises 2,000 affiliates, 80 brands to power 7.7 sale
PETALING JAYA: Shopee recently hosted its largest affiliate creator gathering, bringing together over 2,000 affiliates and more than 80 brands at the latest edition of Shopee House. The flagship physical event on June 21 was designed to strengthen ties between affiliates, brands and the Shopee ecosystem in the lead-up to its 7.7 Mid Year Sale. The event focused on content-driven commerce and featured brands such as Kiehl's, La Roche-Posay, Kérastase and Maybelline, alongside local names such as Naelofar, The Pastels Shop, Al 'Ard, BateriHub and ZUS Coffee. Attendees engaged in product demonstrations, content creation sessions and real-time learning opportunities to help enhance the local shopping experience. Shopee said the initiative aims to help Malaysians shop 'Lagi Murah' and 'Lagi Cepat' this 7.7, while empowering creators with the tools and resources to build trusted, localised content. CREATOR-LED COMMERCE This June edition of Shopee House saw more than double the turnout of its February session, marking a key milestone in Shopee's commitment to creator-led commerce. The programme included panel discussions, masterclasses, brand activations and a livestream matchmaking platform pairing affiliates with sellers for co-hosted broadcasts. In a panel titled 'Content with Purpose', creators Muhamad Zaki Saidatul Akmal (Brozaki), Syakirah Al-Edrus (JoyahSiKepoh) and Fatimah Az Zahraa' Jamil (FHStore) shared insights into building trust with followers. "It's not about going viral, it's about being real," said Brozaki. "People follow you for who you are, and they buy when they trust what you say. With Shopee Live and Shopee Video, I can show real product experiences and that's what people connect with." JoyahSiKepoh said: "Your content doesn't have to be perfect, just honest. Shopee makes it easy to share what I love using trackable product links, vouchers and the 'Shopee Lagi Murah' tag, so my followers can shop smarter and I can earn too." FHStore added: "Even simple, everyday content builds momentum when you speak your customer's language. Shopee's tools make it easy to upload, tag and focus on the message." In the Shopee Live Masterclass, livestreamer Norazlina Azmi (Mekallynashop) walked participants through a practical guide to campaign execution. "You don't need a big team to succeed, just the right tools and the right rhythm," she said. "Features like pinned comments, real-time vouchers and product tagging make it easy to guide viewers from interest to checkout." Meanwhile, in the YouTube Masterclass, tech content creator Muhammad Najmi Abdul Rahman (TheKampungNerd) highlighted how creators can repurpose livestream content into long-form videos using FAQs and product reviews. "You don't need fancy production to add value," he said. "If you listen to your audience and explain things clearly, even through a simple tutorial, that builds trust." Shopee Malaysia head of marketing Tan Ming Kit said the event demonstrated the platform's long-term investment in content-driven commerce. "As we head into the 7.7 Mid Year Sale, Shopee House reflects the next chapter of our investment in content-led commerce," he said. "We're helping creators grow through programmes like the Content Creator Club, Livestream Ads Incentives and our new YouTube partnership, which lets affiliates turn videos and YouTube Shorts into fully shoppable content. Powered by our Affiliate Marketing Solution and driven by our commitment for Lagi Murah and Lagi Cepat, these initiatives give creators more ways to earn, connect with brands and help shoppers find unbeatable value from voices they trust." Shopee's Affiliate Programme now includes more than 500,000 creators from diverse backgrounds, from students and stay-at-home parents to full-time streamers. The Shopee House series forms part of the platform's broader strategy to cultivate a creator-powered digital economy. As the 7.7 Mid Year Sale kicks off on June 25, Malaysians can expect real-time reviews, trusted recommendations and unbeatable value on Shopee Live and Shopee Video.
