Latest news with #ShoppingFestival
Yahoo
03-07-2025
- Business
- Yahoo
China Insight: What the 618 Shopping Festival Says About China's Retail Landscape
The June 18 Shopping Festival — once a high-decibel race for Gross Merchandise Volume — took a markedly different tone this year, reflecting deep shifts in China's fashion retail landscape. Underneath the transactional data, three key themes emerged: a pivot to quality-driven growth, the rapid rise of on-demand retail, and the emotional economy's increasing grip on consumer behavior. The numbers were strong — but more nuanced. Tmall reported 453 brands surpassing 100 million renminbi, or about $14 million, in transaction volume, a 24 percent year-over-year increase. doubled its user order volume from 2024, led by surging sales in apparel, beauty and daily essentials. Douyin's e-commerce arm saw more than 60,000 brands double their GMV, with 236 surpassing the 100 million renminbi mark via livestreaming. More from WWD MAC Cosmetics Debuts 'Musical Spaceship' Concept For Nanjing Flagship A Stream of Ceramics: How a Quiet Chinese Factory Town Became a Cultural Tourism Hub Me+Em to Open in Manchester Following Successful Retail Streak Even platforms traditionally outside the commerce core saw major growth: Rednote's livestream orders rose 9.4 times year-over-year, and Bilibili, capitalizing on its Gen Z community, posted a 146 percent increase in live-commerce GMV. WeChat Channels made a splash with a debut livestream starring Christy Chung, racking up over 10 million views and more than 7 million renminbi, or about $1 million, in sales. The Rednote + Tmall sales hints were centered around the 'trust' economy. Beneath the headlines, the landscape is changing. This year's 618 was no longer just about deals and delivery — it became a mirror for a broader redefinition of value and experience in the consumer mindset. Here, a look at some of the key trends emerging from the latest 618 Festival., 1. State-Led Consumption Upgrades Point to Quality-First Growth State-backed incentives played a decisive role in 618's success, shifting the focus from volume to value. Strategic subsidies, especially in categories like smart home and green tech, enabled consumers to trade up. High-ticket items such as AI-powered robotic vacuum cleaners saw renewed interest, with government-backed discounts helping bridge the price gap for quality consumption. This alignment of government policy, consumer demand, and platform strategy created a new model for 'tripartite synergy,' accelerating premiumization across categories. 2. On-Demand Retail Becomes a Growth Catalyst Real-time retail proved to be one of the strongest growth stories of the year. Apple saw record daily sales on Taobao Instant Retail, and brands like Decathlon leveraged Meituan's infrastructure to deliver running gear within 30 minutes — resulting in a 220 percent spike in same-day orders. Fashion labels such as Only and Jack & Jones embraced the 'online order + store direct delivery' model, slashing turnaround times to under 72 hours. Meanwhile, companies like PurCotton upgraded their logistics networks to meet localized, rapid fulfillment — achieving a 90 percent success rate within an 8-kilometer radius. Beyond convenience, on-demand retail is redefining fashion's supply chain — ushering in a new era of fragmented, hyperresponsive consumption. 3. The Emotional Economy Reshapes Fashion's Value Proposition If quality and speed are two legs of the new retail triangle, emotion is the third. The emotional economy powered breakout moments during 618 — from reed diffuser brand ToSummer topping its category with sensory-driven branding, to Atour Hotel's sleep-enhancing product line nearing core business revenue. In beauty, Proya crossed the 100 million renminbi sales threshold within 10 minutes of launch. Its antiaging portfolio, aligned with prevailing consumer anxieties and aspirations, positioned it as a top performer once again. Chinese consumers are increasingly seeking emotional resonance over logos — valuing lifestyle alignment, storytelling and psychological uplift. This shift was reflected in brand preference data: 70 percent of top 100 brands were domestic, while more than 60 percent of Tmall's 100 million renminbi club comprised Chinese names. 4. A Glimpse Into the Next Chapter The 618 Festival revealed more than just short-term sales surges — it signaled the emergence of new rules shaping China's retail future. State stimulus, on-demand infrastructure, affective consumption, and homegrown innovation are reshaping consumer expectations and fashion's business logic. For global and local players alike, the message is clear: competing in China now means playing by a different rulebook — one that values connection over conversion, responsiveness over repetition, and trust over transaction. Editor's Note: China Insight is a monthly column from WWD's sister publication WWD China on trends in that all-important market. Best of WWD The Definitive Timeline for Sean 'Diddy' Combs' Sean John Fashion Brand: Lawsuits, Runway Shows and Who Owns It Now What the Highest-paid CEOs at U.S. Fashion and Retail Companies Make Confidence Holds Up, But How Much Can Consumers Take?
Jordan News
29-06-2025
- Business
- Jordan News
HyperMax Launches Major Discounts and Valuable Gifts with the Start of the 'Shopping Festival' - Jordan News
The campaign officially kicked off on Thursday, June 26, 2025, and will run for an entire month Discounts of up to 50% on a wide range of consumer goods and everyday essentials اضافة اعلان Amman, Jordan – June 26, 2025: HyperMax, the new grocery retail brand fully owned and operated by Majid Al Futtaim in Jordan, has officially launched its 'Shopping Festival,' offering exceptional deals and exclusive discounts of up to 60% on a broad selection of consumer goods and daily essentials. These include fresh and canned foods, electronics, home appliances, and much more. The campaign is designed to offer a comprehensive shopping experience that combines savings, entertainment, and valuable rewards. The festival began on Thursday, June 26, 2025, and will continue for a full month across all HyperMax branches in Jordan, with the added convenience of online shopping available through HyperMax's digital platforms. In addition to deep discounts, shoppers will enjoy cashback offers on many items and a chance to enter a prize draw for two BYD Seagull 2024 cars. Customers will also have the opportunity to win premium gifts worth over 50,000 Jordanian Dinars, including electronics, mobile phones, and exclusive shopping vouchers. This campaign reflects HyperMax's commitment to providing an exceptional and rewarding shopping experience, while delivering great value and a wide variety of products tailored to customer needs. For more information, follow HyperMax on Facebook and Instagram.
