17-07-2025
Signpost India appoints of Roch D'Souza as chief strategy officer
Signpost India
, a digital out-of-home (DOOH) media tech company, has announced the appointment of
Roch D'Souza
as
chief strategy officer
(CSO).
With over two decades of experience across iconic brands and industries, D'Souza brings a wealth of expertise in marketing, strategic planning, and
business transformation
. His leadership spans retail, media, digital, and consumer-focused sectors, where he has reimagined business models to deliver measurable growth.
In his new role, he will report to
Shripad Ashtekar
, managing director of Signpost India, and will be responsible for spearheading the company's next phase of growth through innovation, customer-centric strategies, and scalable partnerships.
'With a proven track record of building future-ready brands and driving global impact, Roch is an invaluable addition to our leadership team,' said Shripad Ashtekar, MD, Signpost India. 'We were looking for a leader who could inspire teams, execute with precision, and elevate our mission of transforming
urban landscapes
. Roch brings a rare combination of traditional brand wisdom and deep digital insight that aligns perfectly with our vision.'
Signpost India serves over 1,500 brands across more than 90 industries, offering immersive, AI-powered media solutions at key consumer touchpoints—ranging from workplaces and transit hubs to shopping centres and entertainment zones.
Commenting on his new role, D'Souza said, 'Signpost India is on a phenomenal trajectory, leveraging technology, creativity, and data-driven insights to shape the future of OOH. I'm excited to contribute to this transformation and unlock new possibilities for brands, cities, and communities alike.' D'Souza's appointment underscores Signpost India's commitment to delivering future-ready media ecosystems that are intelligent, impactful, and truly urban in scale.
