Latest news with #ShujaJashanmal
Entrepreneur
21-07-2025
- Business
- Entrepreneur
Rooted in Resilience: Shuja Jashanmal on the Two Core Values Behind 106 Years of Jashanmal Group's Success
Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Across the multitude of malls and shopping complexes the UAE has to offer, the name "Jashanmal Group" has become a familiar sight for many. But while the company has over 150 stores across the UAE, Kuwait, Bahrain, Oman, and India today, its story begins in 1919 in Basra– a port city in the south of Iraq. "Our 106-year-old legacy is rooted in a simple principle: trust is why we exist," says Shuja Jashanmal, the Group's CEO. "From our first store in Basra to today's omnichannel presence, we've consistently brought world-class quality to the region, always at fair prices, never overcharging. That consistency in delivering on our promise is what 'Jashanmal' stands for - trust earned through resilience, quality upheld across generations, and values honored through every evolution. We balance heritage and innovation by embedding these principles in a modern retail setting. True longevity comes from honoring our past while boldly shaping the future." While the retail industry in the UAE and the wider region went through multiple makeovers in the past century, the Jashanmal Group steadily cemented itself as an avenue for affordable luxury. "Our meticulously curated lineup features iconic global brands such as Bally, BOSS, Brooks Brothers, MAX&Co., Reiss and others for the GCC market, emphasizing quality and refined aesthetics," Shuja explains. "Our strategy focuses on exclusivity and experiential retail. Our stores are designed as showrooms where customers engage deeply with products. Luxury gift cards, featuring elegant packaging and flexibility, further elevate the gifting experience. We aim to make luxury attainable while driving trends like sustainable consumption, leveraging our 20+ years of brand partnerships to cement our leadership in this high-growth space." Here, the CEO explains how measured modifications to the Group's operations over the years have allowed the company to not just adapt to changes in the ecosystem but often initiate them. "Jashanmal's core target audience has been Emiratis and Arabs, affluent western and Indian expats," Shuja says. "While their expectations have evolved with the market, our core demographic remains premium-focused consumers. Today's shoppers demand convenience, personalization, and bespoke experiences which has driven the launch of our digital gift cards and curated online assortments. Factors like mobile-centricity and cultural traditions (e.g., Ramadan gifting) have had a huge influence on the market environment. We respond with hyper-localized offerings, such as the exclusive Ramadan collection across our fashion brands, retro refrigerators designed for the Emirati majlis, and more — ensuring we resonate across generations and nationalities in the GCC." Image courtesy Jashanmal Group At the heart of Jashanmal Group's ability to keep up with shifting trends and behaviors is a strategic approach towards consumer insights, explains Shuja. "Our leadership team engages directly with market data, franchise partners, and customers to anticipate shifts," he continues. "For example, by identifying Ramadan gifting trends early, we drove a 50% year-on-year (YoY) uptick in gift card sales. We also align with macro-visionaries like the UAE's Vision 2030, embedding sustainability and digital growth into our strategy. Staying agile and curious ensures we lead rather than follow." A 2024 report by UAE-based investment banking advisory firm Alpen Capital showed that retail sales in the GCC are projected to grow at a compound annual growth rate of 4.6% to reach a whopping US$386.9 billion in 2028. "Moreover, the UAE's retail landscape stands among the world's most dynamic, characterized by rapid digital adoption, experiential consumer expectations, and sustained growth, with sales projected to reach $139 billion by 2028, according to a report by Yardstick Marketing Management," Shuja adds. "At Jashanmal Group, we've thrived in premium segments, primarily fashion, curated home solutions, premium appliances, beauty, and fragrances, with partnerships with notable brands like MAX&Co. and Reiss, that saw over 20% YoY growth during Ramadan." In recent times, perhaps the single most significant shift in the retail industry has been the shift towards e-commerce. Identifying it, and then transforming Jashanmal Group into an omnichannel business turned out to be a game-changer for the company. "Our success is anchored in recognizing pivotal industry shifts early," Shuja reiterates. "The rise of omnichannel retail prompted our strategic launch of in 2020, which now drives consistent double-digit annual growth. Meanwhile our physical stores evolved into experiential showrooms. Managing e-commerce for prestigious brands like Bally and Clarks has significantly broadened our market presence and deepened our connection with discerning customers. This synergy between online and offline lets customers "touch and feel" premium products while enjoying seamless digital perks. This makes omnichannel non-negotiable for modern retail." Image courtesy Jashanmal Group "Similarly, the demand for sustainable luxury and hyper-personalization has aligned perfectly with our expansion into digital gift cards, a category that surged by 50% during Ramadan," Shuja continues. "These trends accelerated our vision to transition from traditional retail to an agile, experience-driven retail leader. By transforming stores into experiential hubs and leveraging cultural moments like Ramadan gifting, we've remained proactive in catering to evolving consumer expectations and continued to deepen our regional relevance and pioneer the future of retail." While it may seem evident that a close watch on the market and consumer insights has led Jashanmal Group to persist and thrive amid the changes that have defined the industry it operates in, Shuja himself credits the Group's success to two simple factors. "The secret to our 106-year longevity lies at the intersection of family legacy and forward-thinking values," he says. "At its core, we operate on a principle instilled by my late grandfather: "Always keep the family together." This unity, maintained through generations despite evolving perspectives, creates the stability that fuels every facet of our business. It fuels our dual commitment to long-term relationships and service excellence, where every action prioritizes enduring impact over short-term gains. This manifests as a culture where succession is earned, not inherited, necessitating leaders to prove their worth. We honor tradition while empowering new generations to innovate. Values such as integrity and adaptability are ingrained in our corporate culture, empowering us to navigate evolving market landscapes, from entering e-commerce to launching our gift card initiative. Family unity, merit-driven evolution, and commitment to excellence will drive our pursuit to remain the retail pioneers in the GCC region for centuries to come." Pantazelos exquisite collection of luxury items expertly crafted in silver available at Jashanmal Store. Image courtesy Jashanmal Group It is because of these values that Shuja explains his aspirations for the future in terms of a timeline that will most certainly extend beyond his tenure as Group CEO. "At Jashanmal, we believe that leadership is merit-based– this mindset has taught me to value agility over hierarchy, customer insights over assumptions, and to empower fresh perspectives," he says. "It is our succession philosophy: the next generation will lead by demonstrating value, ensuring Jashanmal progress without compromising the core values that define us." For the moment, however, Shuja is happy to take on the role of helming the Group's future goals. "Looking forward, we'll strengthen our core retail and distribution while expanding strategic partnerships, bringing iconic luxury brands to the GCC," he declares. "Digital innovation and experiential retail will continue to accelerate. Sustainability will be integral across the value chain, aligning with the spirit of UAE Vision 2030. Ultimately, we're building on our legacy to define the future of modern retail, balancing heritage with relentless pursuit of progress!"
Khaleej Times
10-04-2025
- Business
- Khaleej Times
Technology, shifting consumer choices shaping UAE retail sector
The UAE's retail sector is evolving rapidly, driven by competition, technology, and changing consumer behaviour. A Yardstick Marketing report, referencing Statista insights, highlights a post-pandemic shift in inventory management, shopping experiences, and delivery models. Globally, as inflationary pressures ease and interest rates decline, the global retail sector is expected to see a resurgence. E-commerce sales are projected to surpass $8 trillion by 2027. 'In the UAE, retail is an experience, spanning luxury malls to traditional souqs. Statista reports retail sales forecasted to reach $139 billion by 2028. With this strong momentum, we are excited about the industry's expansion and our role in shaping its future,' Shuja Jashanmal, Group CEO, Jashanmal National Company, told Khaleej Times in an interview. Ramadan and Eid sales have historically been very significant events in Jashanmal's retail calendar. 'A standout category this year for the group has been women's fashion, where both MAX&Co and Reiss performed exceptionally well, recording over 20 per cent growth year on year,' Jashanmal said. Additionally, gift cards continue to be a popular choice, with demand surging from the first week of Ramadan and peaking in the final week leading up to Eid. Over the past two years, the overlap of Mother's Day with Ramadan has further driven sales. 'This year, we saw an impressive 50 per cent increase in gift card sales compared to last year, highlighting their growing popularity as a preferred gifting option,' Jashanmal said. The UAE continues to be one of the most mobile-centric and omnichannel retail markets globally, with consumers gravitating towards online shopping for better deals, rewards, and personalised experiences. With the growing popularity of mobile shopping, the company has strategically invested in which was launched in April 2020. 'Since its inception, the platform has consistently recorded double-digit year-on-year growth, reflecting strong consumer engagement. In addition to our own e-commerce platform, we manage the websites for several of our franchise brands, including Bally, Clarks, Replay, Delsey, and Kipling, ensuring a seamless online shopping experience across multiple categories,' Jashanmal said. At Jashanmal Group, home products and gifting experienced significant growth this Ramadan, driven by the strong cultural tradition of social gatherings and gift-giving during the holy month. Among the standout categories, coffee machines saw the highest surge in demand, with De'Longhi coffee machines performing exceptionally well across all channels throughout the month. Another product that captured customer interest was the retro-style refrigerators from Hoover UAE, which became particularly popular for placement in majlis of the Emirati households. 'This trend highlights the continued preference for premium and stylish home appliances during Ramadan, reflecting both functional and aesthetic considerations in consumer choices,' Jashanmal said. Additionally, this year saw a rising interest in digital gift cards, reflecting a shift towards convenience and personalisation. The UAE's digital gift card market is expanding rapidly, fuelled by evolving consumer preferences, personalisation, and the shift towards cashless transactions. The global gift card industry, valued at $450 billion in 2023, is on track to reach $1.5 trillion by 2032, with MENA's segment projected to hit $6 billion by 2026. 'The power of choice is the biggest reason behind the rising popularity of gift cards. They offer a seamless gifting experience, making it easier for both the giver and the receiver to select something they truly value. Convenience and personalisation remain key drivers,' Jashanmal said. As competition in the UAE's gift card market intensifies, consumers increasingly value the ability to shop at their own pace. The option to top up personal funds further enhances the experience, enabling recipients to purchase higher-value items. 'Additionally, businesses integrating gift cards into loyalty programmes and corporate incentives are further driving adoption. With these factors in play, digital gift cards are set to maintain strong growth in the coming years,' Jashanmal said.
Khaleej Times
11-02-2025
- Business
- Khaleej Times
Jashanmal Group offers gift cards: Thoughtful gifting for every occasion
Jashanmal Group, a leading legacy brand in premium retail since 1919, offers its exclusive range of premium gift cards, redefining the gifting experience for every occasion and milestone celebration, with a seamless blend of luxury and practicality. Designed to align with Jashanmal's century-old legacy of quality, these gift cards offer a thoughtful, convenient solution for modern consumers, allowing recipients the freedom to choose the perfect gift for any occasion. The global gift card market, valued at $450 billion in 2023, is projected to reach $1.5 trillion by 2032, with the MENA region's digital gift card market expected to grow to $6 billion by 2026. This surge reflects a shift toward eco-friendly practices and aligns with COP28 UAE's sustainability goals. Amid this flourishing market, Jashanmal's gift cards emerge as a timely and relevant offering, showcasing the brand's dedication to thoughtful and practical gifting solutions. As the year begins with range of celebratory events and special occasions, these gift cards present the perfect choice for remembrances. A Legacy of Trust and Quality Since its inception, Jashanmal has been synonymous with offering exceptional value and a carefully curated selection of high-quality products. The launch of the premium gift cards reinforces this ethos by introducing an innovative gifting solution that serves as an extension of the brand's dedication to customer satisfaction. By offering recipients the freedom to select from Jashanmal's diverse portfolio of premium offerings— spanning fashion, luxury home decor, travel and electronics—the cards ensure that every gifting moment is reminiscent and personalised. Commenting on the launch, Shuja Jashanmal, CEO of Jashanmal Group, said: "At Jashanmal, we take pride in our legacy of quality and innovation, delivering exceptional value and quality across a diverse range of products. Our mission is to offer our customers products that enrich their lives and elevate their experiences. Our premium gift cards are more than a product, it is an embodiment of our commitment to delivering excellent value, convenience, and luxury choices to our patrons. These cards are a reflection of our vision to make gifting effortless while ensuring every moment of giving is deeply cherished." The Jashanmal premium gift cards are a combination of convenience and luxury, featuring stylish packaging that makes them perfect for milestone celebrations, special occasions and corporate gifting. With reloadable options up to Dh5,000 and extended one-year validity, these cards offer flexibility. Accepted across all Jashanmal stores in the UAE, Oman, Kuwait, and Bahrain (within the country of purchase), it grants seamless access to a diverse range of premium products, including discounted items, ensuring an unparalleled shopping experience for every recipient. "This initiative not only enhances the convenience for our loyal customers but also serves as a powerful tool to introduce new customers to our brand, expanding visibility and fostering long-term loyalty. Ultimately, our goal is to make Jashanmal the first choice for meaningful and personalized gifts, strengthening our connection with the community," Jashanmal further added. Jashanmal invites customers to discover the versatility and elegance of its premium gift cards, available for purchase at all Jashanmal stores. Whether for personal occasions or corporate rewards, these cards deliver a unique gifting experience, rooted in over a century of trust and excellence.
