Latest news with #SilverLion
Campaign ME
24-06-2025
- Business
- Campaign ME
FP7 McCann makes the UAE proud, brings home seven Cannes Lions trophies
At the 72nd Cannes Lions International Festival of Creativity, FP7 McCann won seven highly coveted Cannes Lions, including 1 Gold Lion, 1 Silver Lion and 5 Bronze Lions, emerging as one of the most awarded agencies in the MENA region and the agency with the most wins in the UAE. The recognition spans work done effectively for global and regional brands including Arla, McDonald's, Waterstones UK, and the Testicular Cancer Society. Tarek Miknas, CEO of FP7 McCann MENAT, said, 'We're proud to represent the MENAT region at Cannes Lions with work that speaks to local truths and resonates globally. Winning across some of the world's most reputed and respected brands, from Arla and McDonald's to Waterstones and the Testicular Cancer Society, is proof that enduring partnerships and client trust are the true drivers of powerful creativity.' Miknas added, 'We're showing up with ideas that are locally born but globally relevant, and that only happens through resilient teams, strong partnerships, and a shared belief that creativity can drive a real impact. Congratulations to all the winners this year, we're honoured to be in such great company.' The agency's standout win came with one Gold Lion in Sustainable Development Goals for Recipe for Change, a purpose-led campaign for Arla Foods that addressed food insecurity in Lebanon. The campaign transformed traditional home-cooked recipes into a scalable, community-first restaurant model, generating sustainable income and renewed purpose for local mothers. Recipe for Change also secured a Silver Lion in Brand Experience & Activation and a Bronze Lion in Creative B2B, delivered in partnership with MCN sister agencies Current Global MENAT and Craft. The agency's creative work was further recognised with five Bronze Lions across multiple categories and client collaborations. This included: One Bronze Lion in PR for Sponsored Balls, a campaign developed with the Testicular Cancer Society & Club Deportivo Leganés. for Sponsored Balls, a campaign developed with the Two Bronze Lions in Digital Craft and Film for Read Better, created in collaboration with McCann Bristol and UM Central for Waterstones UK. for Read Better, created in collaboration with and for One Bronze in Outdoor for Not for First Dates, for McDonald's UAE, in partnership with MCN PR and media agencies: Weber Shandwick MENAT, UM, and Craft. Federico Fanti, Regional Chief Creative Officer, FP7McCann MENAT, said, 'To see the MENAT region represented with such strength and purpose on the global stage is something to celebrate. Across four awarded campaigns globally, each backed by some of the world's most trusted and future-facing brands including McDonald's, Arla, Waterstones UK and Testicular Cancer Society, we set out to create work that was powerful in its simplicity.' Fanti added, 'Each idea tackled a real issue, from food insecurity and digital behaviour to finding cheekier ways to talk about men's health and did so with honesty and clarity. I'm incredibly proud of our teams, and deeply grateful to our clients who trusted and believed in our work from day one.' In addition to its Lion wins, FP7 McCann also contributed to 5 global wins, including a prestigious Titanium shortlist for Life Donor Card – MRM Germany that reimagines organ donation awareness in real-life moments. The agency also contributed to the Public Money ATM campaign with McCann Poland, further demonstrating the agency's role in shaping ideas that go beyond borders. Nayaab Rais, Executive Creative Director, FP7McCann Dubai said, 'Seven Lions, four campaigns, one underlying belief: that great ideas start with a truth well told. Whether we're talking tabbouleh or testicles, we're always finding bold, unexpected ways to express truths in a way people can feel.' 'The goal isn't just to be clever or different, but to be authentic and culturally relevant, whether that's through mischief or meaning,' Rais concluded.
Yahoo
23-06-2025
- Business
- Yahoo
SC Johnson Wins Grand Prix and Five Cannes Lions for Ziploc® "Preserved Promos" Campaign
RACINE, Wis., June 23, 2025 /PRNewswire/ -- SC Johnson today announced that it has captured the Grand Prix in Creative Commerce, along with five Cannes Lions at the 2025 Cannes Lions International Festival of Creativity. The prestigious awards went to the Ziploc® brand for its breakthrough commerce campaign, "Preserved Promos," which turned the often-overlooked problem of expired food coupons into a savings solution for consumers. The Cannes Lions festival celebrates creative excellence in brand communications and is the largest gathering of communications, advertising, designers, marketers, and innovators from across the globe. More than half (54%) of all US online shoppers have increased their usage of coupon codes over the past year to stretch their budgets and maximize savings**. And every year, 99% of digital promos go unused**; shoppers miss out on billions in savings due to expired coupon codes, leading to significant financial frustration. The Ziploc® team saw an opportunity – to drive brand engagement and loyalty – by focusing on what Ziploc® does best, preserving food. Ziploc®, long known for safeguarding what matters—from meals to memories—recognized a chance to bring its preservation power to an unexpected space: expired digital promo codes and turned every expired promo into a fresh offer on Ziploc®, as well as fresh food. The campaign invited shoppers to upload a photo or screenshot of an expired food promo to and receive a new offer—up to $4 in fresh savings—redeemable at retailers like Walmart, Kroger, Target, and Amazon. To unlock the deal, shoppers simply had to include a Ziploc® product in their cart. The result? A unique digital experience that preserved expired promos, elevated the Ziploc® brand relevance, and rewarded everyday families in a meaningful way. The program's mobile-first design made the redemption process seamless and intuitive. Shoppers could easily upload their expired coupon, receive real-time validation, and apply the new offer—proving that saving money can be as easy and satisfying as sealing freshness with Ziploc®. The Ziploc® "Preserved Promos" campaign received multiple accolades and was recognized for innovation, mobile-first design, as well as data-driven creative excellence: Grand Prix – Creative Commerce: Consumer Goods (A01) Gold Lion – Direct: Use of Real-Time Data (C03) Silver Lion – Media: Retail Media (B13) Silver Lion – Direct: Market Disruption (F08) Bronze Lion – Creative B2B: Market Disruption (A10) Bronze Lion – Direct: Use of Mobile (D02) Shortlist – Brand Experience and Activation: Market Disruption Shortlist – Creative Commerce: Retail Media Shortlist – Creative Commerce: Customer Acquisition & Retention The campaign generated powerful results for consumers and retailers: +61% Share of Voice – Increasing Ziploc® market presence 5% Sales Lift – Demonstrating direct commercial impact +14% New Buyers – Attracting new Ziploc® consumers +49% Redemption Rate – Showing exceptional consumer engagement 80+ Retail Partners – Representing more than 65,000 stores *Voted most trusted Food Storage Bags, 2025 Brandspark® American Trust Study**Capital One Shopping Research: Retail Data & Analysis ABOUT ZIPLOC® Ziploc® brand bags and containers provide smart, quality solutions that help you maximize your resources, and ultimately get more out of your everyday. From helping keep food fresh, to organizing knickknacks, to protecting bulky items, Ziploc® brand products are the food and home storage solution families trust. The Ziploc® brand offers more than 20 products, available in grocery, mass merchandise and drug stores nationwide, including: Ziploc® Freezer & Storage bags with Easy Open Tabs and Stay Open Design, Slider bags, Sandwich & Snack bags with Easy Guide™ seal, and reusable silicone Ziploc Endurables®. Learn more about Ziploc by visiting or joining on Facebook, Instagram, X, LinkedIn, YouTube and TikTok. ABOUT SC JOHNSON Founded in 1886 and headquartered in Racine, Wisconsin USA, SC Johnson believes that a more sustainable, healthier and transparent world that inspires people and creates opportunities isn't just possible – it's our responsibility. A heritage of innovation and bold, transparent decisions is why our high-quality products and iconic brands – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer's Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more – are in homes, schools and businesses in virtually every country worldwide. As a global, purpose-led company, we are committed to making the world a better place today and for future generations. That means relentlessly bringing our expertise in science, innovation and partnerships to bear on some of the world's most pressing environmental and health issues like reducing plastic waste and eradicating malaria. Around the world, we use our resources to unlock greater economic and educational opportunities for people and communities where access may be limited, but curiosity and potential are limitless. See how SC Johnson is a Family Company At Work For a Better World by visiting or joining us on Facebook, X, LinkedIn, Instagram, YouTube and TikTok. CONTACT SC Johnson Global Corporate CommunicationGlobalPublicAffairs@ View original content to download multimedia: SOURCE Ziploc
Time of India
20-06-2025
- Entertainment
- Time of India
Cannes was pleasant for India this year
The Indian contingent wrapped up its Cannes Lions run with a flourish, as BBDO India picked up a Silver Lion in the Sustainable Development Goals sub-category for Ariel's 'Share The Load' campaign on the final day. The recognition, which falls under the larger 'Long-Term Brand Platforms' category, is for the agency's long-running campaign created for P&G, advocating for the equal sharing of household chores. "We are honoured and thrilled. What a journey it has been-10 years of belief, commitment, and brand action for meaningful change. This award is a testament to the power of acts, not ads, in creating a better world," said Josy Paul, chairman and CCO, BBDO India. The win brought India's overall medal count to 32, underscoring a year of creative impact on the world stage. FCB India's 'Lucky Yatra' campaign for Indian Railways turned out to be India's most awarded campaign, with 9 metals across categories, including a Grand Prix. Ogilvy India followed with seven metals across campaigns made for Titan, Mondelez Cadbury's 5-Star, Amazon and Vi. Live Events Conversation Shift Two years ago, the Cannes Lions stage was dominated by dialogue around artificial intelligence (AI) and cutting-edge tech. This year, there's a focus on the 'human' factor, marking a shift - either due to a better understanding of AI or a reflection of the fear it evokes, says Kawal Shoor, co-founder of independent agency The Womb. The agency also earned a rare shortlist spot in the Film Lions category for its 'We Broke the Jinx. We Won the World Cup' campaign created for Jim Jam Pops. Shoor noted duality at play. "One track continues to celebrate the 'idea'- both spectacular and dubious, but another narrative is emerging through impact-led conversations that question the effectiveness of the previous year's winning ideas," he adds. For Abhik Santara, founder of Atom network Cannes has always been a place of contradictions. "Remarks by industry heavyweights like David Droga, Cindy Gallop and others cast a critical eye on the direction of the creative industry, with a future increasingly shaped by platforms. On the other hand, there are some great wins by India which have happened on the back of strong cultural and creative interventions," he said. Incidentally, there was an 18% increase in the participation of independent agencies this year at the festival compared to the previous year (total submissions at 26,900).
Business Wire
20-06-2025
- Business
- Business Wire
General Mills' Progresso Soup Drops Campaign Wins Gold and Silver Lions at Cannes Lions International Festival of Creativity
CANNES, France & MINNEAPOLIS--(BUSINESS WIRE)-- Progresso TM Soup Drops – the first ever 'soup you can suck on' – continued to dominate the cold and flu conversation this week, earning a Gold Lion for PR and Silver Lion for Brand Experience & Activation at the 2025 Cannes Lions International Festival of Creativity. While most folks flock to the cough drop aisle at the first sign of a cold, this past January, Progresso said, 'Hold my spoon!' and moved out of the soup aisle to offer the classic, hearty flavor of Progresso Chicken Noodle Soup in a SOUPrising new format. The savory, hard candy drops were available only during National Soup Month – the height of cold and flu season – to remind consumers of the comfort found in a bowl of Progresso Soup. And fans loved the creative approach, selling out the limited-edition drops in just minutes and generating more than two weeks of conversation across social media and from morning shows to late night talk shows. 'At General Mills, we're focused on building iconic brands with bold, culturally relevant ideas,' said Doug Martin, chief marketing officer for General Mills. 'Progresso Soup Drops were the spark of joy fans were looking for during cold and flu season, and while their response certainly showed we got it right, to be recognized among the top 1% of creative campaigns globally is an incredible honor.' In addition to the Gold and Silver Lions, Progresso Soup Drops was shortlisted across the Creative Strategy, Direct, PR and Brand Experience & Activation categories. In partnership with an agency roster led by Edelman, alongside Knechtel Inc., Yaniv Consulting, The Social Lights and Promotion Management Center across product development, paid influencer and website development, Soup Drops and Progresso dominated sick season this year. The cheeky drops were conversation-drivers and attention-grabbers that served as an entry point to the Progresso Soup portfolio, driving an increase in top-of-mind awareness, brand association and ultimately sales for the brand. About General Mills General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit
Time of India
18-06-2025
- Entertainment
- Time of India
The Brutalist OTT Release Date: When and where to watch Adrien Brody's Oscar-winning epic period film in India
The Brutalist OTT Release Date: When you dive into The Brutalist, you're stepping into a sweeping post-war saga that feels personal and epic at once. It follows László Tóth (Adrien Brody), a Jewish-Hungarian architect and Holocaust survivor, who arrives in the U.S. in the late 1940s with his wife Erzsébet (Felicity Jones) and niece Zsófia (the haunting Raffey Cassidy). They're broken, carrying both trauma and hope. In Pennsylvania, László catches the eye of industrialist Harrison Lee Van Buren (Guy Pearce), who sees more than concrete and steel; he sees potential, but also potential compromise. László finds success designing grand structures, but each success carries a new burden: balancing personal integrity with commercial demand, remembering the past while trying to build a future. Good news: from June 28, 2025, The Brutalist is streaming on JioHotstar in India. It had been on rental-only platforms like Prime Video, AppleTV and Zee5, but now anyone can stream it freely if they've got JioHotstar. Cast, crew and the creative force behind it all Adrien Brody delivers an Oscar-winning turn as László. Felicity Jones brings softness and strength as Erzsébet, while Guy Pearce gives off that elegant, slightly cold edge you expect from a tycoon. Joe Alwyn, Stacy Martin, Emma Laird, Alessandro Nivola, and Isaach de Bankolé round out a powerhouse supporting cast. The Brutalist is directed and co‑written by Brady Corbet, with writing help from Mona Fastvold, and carried by Lol Crawley's cinematic eye and Daniel Blumberg's unforgettable score. More about The Brutalist Premiered at Venice in September 2024, winning the Silver Lion, then played Toronto and New York festivals. It hit U.S. theatres late last year, came to India in Feb 2025, and by March had scooped Oscars for Best Actor (Brody), Best Cinematography, and Best Original Score at the 97th Academy Awards. Golden Globes, Baftas, critics' awards and AFI top‑10 lists followed.
