08-07-2025
- Automotive
- New Straits Times
Sime Motors unveils Malaysia's first zero-waste tyre recycling initiative
KUALA LUMPUR: Sime Motors has launched a zero-waste tyre recycling programme, marking a step forward in its environmental efforts.
In collaboration with Evergreen Corporate Sdn Bhd, the programme will be implemented across all Sime Motors dealerships in Peninsular Malaysia from July 1.
It is the first structured initiative of its kind by a Malaysian automotive retail group, aimed at reducing the environmental impact of end-of-life tyres through a closed-loop recycling process.
Through the programme, used tyres collected from Sime Motors' service operations at brands such as BMW, MINI, Ford, Hyundai, Jaguar Land Rover, Volvo, BYD, Denza, Drivecare and Auto Selection will be sent to Evergreen, whose facility utilises the advanced thermal recovery green technology.
According to Sime Motors, the process enables 100 per cent material recovery with low harmful emissions turning waste into reusable industrial resources such as carbon black, fuel oil and recovered steel.
Evergreen is also accredited with the environmental, social and governance (ESG) Gold rating by Malaysian Rating Corporation Bhd, recognising its leadership in sustainable waste management.
Sime Motors nanaging director of Southeast Asia Jeffrey Gan said the programme reflects the group's commitment to sustainability and innovation in waste management.
"With Evergreen Corporate's advanced capabilities, we're proud to lead the zero waste* tyre recycling within the industry," he said in a statement.
Evergreen chief executive officer Wan Afif Azizul said the partnership is a significant milestone not just for the company, but for the future of green technology in Malaysia.
Evergreen co-founder Kwang Meng Kian said the company is constantly working to innovate and advance tyre recycling technology.
"This collaboration not only addresses the challenge of tyre disposal but does so using a solution that is clean, scalable and future-ready," he added.
Sime Motors said the partnership complies with Department of Environment standards and supports national ESG and sustainability goals.
The company said it recognises the need to take responsibility for its environmental impact in ways that are both practical and meaningful to customers and communities.
Sime Motors said customers can be assured that used tyres from its service centres are processed through an environmentally responsible recycling system.
It added that the initiative allows customers to contribute to environmental sustainability when servicing or purchasing vehicles from Sime Motors.
