Latest news with #SkillSprint
Business Insider
21-07-2025
- Entertainment
- Business Insider
Meet Gift Edah, the multimedia visionary powering Africa's biggest brand experiences
For over 15 years, Gift Edah has been quietly transforming the landscape of multimedia production in Africa. As the Founder and Lead Creative of Rayvolution Media, he has built a reputation for pushing the boundaries of storytelling, blending creativity, strategy, and cutting-edge technology. From Netflix to Samsung, Heineken to the African Union, Edah's creative fingerprint is on some of the most ambitious and technically complex productions across the continent. 'I realised early in my professional journey that there was a lot of technology involved in delivering various kinds of creative outputs, but very little support by means of the availability of said technology and the know-how to deliver the desired output,' he recalls. 'This pushed me to start my journey in development, and then it metamorphosed into a consistent, outstanding technology-enabled creative expression that has built up to the brand that we have become today.' Rayvolution Media isn't just a production agency; it's a solutions powerhouse. 'We enjoy solving complex problems,' he explains. 'What sets us apart is our unwavering commitment to excellence, no matter the brief, budget, or complexity. We show up ready to give our best, roll our sleeves, lean into the challenge, and build creative technology solutions that work and move the needle.' The Heineken Challenge: Creative Precision at Lightning Speed A recent example of this mindset was Rayvolution's role in the Heineken UEFA Champions League Finals Activation. 'The brief came in at the last minute, just 36 hours to go,' Edah reveals. 'We had to immediately deploy two teams to Lagos and Port Harcourt. We first had to provision the sites with dedicated internet by locating the nearest base station and deciding on a fibre or point-to-point framework. Then we aligned with both agencies, Livespot in Lagos and Expoze in Port Harcourt, to establish protocol with the AV infrastructure on ground.' The execution required meticulous logistics, the deployment of creative technicians, and live coordination under immense pressure. The result? A seamless activation that reinforced Rayvolution's ability to deliver under pressure while maintaining quality at every level. With over 300 digital storytelling projects and 200+ live productions under his belt, Edah has mastered the nuances of scaling operations across different regions and even continents. 'Nothing beats having the correct information about your deliverables, the right tools for execution, and a skilled team that stays updated with emerging trends and technologies,' he says. 'This and never allowing yesterday's success or failure to affect today's challenge.' Shaping the Next Generation Through Social Impact and Technology But Edah's vision extends far beyond client briefs. He's equally passionate about using multimedia as a tool for empowerment. He has been involved in programs such as Skill Sprint and the British Council's Creative Hustle, helping young people acquire relevant skills in a rapidly changing digital economy. 'Human capital development is one of the ways Africa can level up in the League of Nations,' he explains. 'Bringing the next generation of young creatives up to speed is my topmost priority. Not many schools teach what we do, yet these skills can transform the livelihoods of at-risk youth.' He's mentored over 500 young creatives and continues to share the same guiding principles. 'Knowledge first. Whatever your hands find to do, do it very well. Always strive to be the best at what you do and be level-headed while doing it. Ask the right questions. Collaborate. A tree never makes a forest.' Looking ahead, Edah believes Africa's multimedia sector is on the cusp of global relevance. From Afrobeats visuals to virtual events, gaming to IP development, the opportunities are limitless. 'Multimedia producers can now shape Africa's cultural, social, and economic future,' he says. Rayvolution Media is already adapting. Edah shares how his team was livestreaming to 15 concurrent platforms, including Instagram, before the platform even offered an API. 'Now with AI, we can approach more complex limits and deliver more answers to the media problems of tomorrow, which we can envision today.' And the future? 'We want to redefine multimedia quality locally and deliver global standards. That means expanding our team to include some of the best hands, including those in the diaspora. We're exploring partnerships to access tools like AR, XR, 3D motion capture, and even adapting these to live broadcast. The goal is simple: to be one of the best multimedia technology support teams out of Africa.'
Yahoo
05-03-2025
- Business
- Yahoo
WFLA Remarkable Women finalist Dhomonique Murphy: a woman in tech, helping employees reach their full potential
March is Women's History Month and WFLA is honoring women in our community through our Remarkable Women contest. Hundreds of nominations poured into our newsroom, highlighting extraordinary women in our area who have changed their communities. Dhomonique Murphy was one of those top nominations. The purpose behind Murphy's company came after hitting a roadblock in her career. 'I would find myself wanting to advance, but not being seen the right way by the company,' Murphy said. 'In fact, it was a demotion of mine in one company, because they were not able to leverage or see my skill set.' She spent more than twenty years in the television business before moving into the tech space. That's when SkillSprint — formerly InclusiSync — was born. 'It's about helping people who are in roles, who are diamonds in the rough but are not seen by the company,' she said. 'We have people in companies who are either hidden talent, are in misaligned roles, are not growing the right way, and companies saying, 'Why are my people not growing… why is productivity low… why are we not at the top?'' Since its inception two years ago, she's helped companies nationwide solve their issues with workforce agility. According to a Gallup report, that's a problem costing the global economy $8.8 trillion in lost productivity. That's approximately 9% of the world's GDP. 'It wasn't just my problem,' she added. 'It's the problem of millions of people in the USA and across the globe. So I thought, we had to solve this.' So through SkillSprint, she created a solution for both companies and employees. It offers cutting-edge technology and assessments, encouraging the workforce to reach their full potential. Murphy and her team travel across the country to help Fortune 500 companies re-develop skills and ensure no employee is left behind. '[For example] when you have a zoom call, we're able to see how often you're actually contributing on those zoom calls,' she explained. 'We're now able to objectively, for the first time say, 'You know what? You're doing an amazing job and company, here's the data to prove it.' For the first time ever, we have created a solution that's not based in subjectivity… it's all objective. So we're focused on data, technology, and people.' That work has earned SkillSpring the title of top female-owned business in the country by the Women's Business Enterprise National Council in Florida (WBENC). Murphy has also been featured in magazines and developed a foundation that donated over 500,000 books to children in urban areas. Her latest accolade is being nominated as one of Tampa Bay's Remarkable Women. 'You called me and I was like, 'What?' It didn't click initially… I was like, 'Wait, what!?'' Alec Stern, who has worked next to Murphy for several years, decided to nominate her once he saw the opportunity on News Channel 8. Stern said he has been inspired by the work she's done to bring in other minorities into the tech industry. 'I'm really amazed at the effort she puts into seeking out opportunities to be in front of other women and encourage them to do what she's doing,' Stern said. Murphy said she's always strived to recruit more women into the tech field. While she acknowledges that was a big challenge, she also recognizes the largest hurdle is overcoming that fear. 'When I was coming into the space, there was nobody like me,' she recalled. 'he hardest thing for me was not building SkillSprint… it was believing that I could. Put the work in, stay focused and committed. It will absolutely come to pass.' That's why she is one of Tampa Bay's Remarkable Women nominees. In April, an esteemed panel of judges will pick the winner who will receive a paid trip to California and $1,000 for the nonprofit of their choice. We will reveal all finalists every Tuesday in March on News Channel 8 at 4 p.m. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
