Latest news with #Sleep
Business Standard
a day ago
- Health
- Business Standard
60% of Indians Sleep less than 6 Hours Nightly as Sleep Supplements Surge 650%
NewsVoir Mumbai (Maharashtra) [India], June 27: Three out of five Indians aren't getting adequate nightly sleep, with a quarter reporting their sleep has worsened since the pandemic, according to a new trend report from AGR Knowledge Services. Rather than seeking medical help, most are turning to online solutions and supplements, creating a booming marketplace for sleep aids. The report, "The Modern Sleep Bazaar: How Sleep Debt Became India's Wellness Opportunity," analyzed digital conversations, search queries and consumer sentiment to map the country's growing sleep crisis and the commercial response. Key findings include: * Sleep gummies saw 650% spike in search interest over the past year * Online searches for "how to sleep 8 hours in 4" and similar quick-fix terms are increasingly common * Interest in natural ingredients like melatonin, magnesium, ashwagandha and chamomile has surged * Over 30-40 brands are active in India's sleep supplement space, but few are established players "What we're seeing is a fundamental shift from treating sleep aids as one-off solutions to integrating them into nightly rituals," said Suyog Keluskar, President of the Social Media Intelligence wing of AGR Knowledge Services. "Consumers aren't just buying products--they're buying peace of mind and turning sleep into an active wellness practice." The research reveals significant gaps in the market. While consumers are actively searching for solutions, their digital conversations show heavy emphasis on safety concerns, dependency risks and product effectiveness--indicating demand for more transparency from brands. The trend represents a major opportunity for established health and wellness companies to enter the space with credibility, particularly as search behaviour shows consumers are looking for reassurance as much as results. This transformation reflects broader changes in how Indians approach wellness, with sleep joining fitness and nutrition as an active health pursuit rather than a passive necessity. AGR's social listening methodology combines AI technologies with industry expertise to extract insights from real-time online / social media conversations, revealing consumer emotions, fears and aspirations beyond surface-level mentions and hashtags. To request the copy of the report, write to kushal@ AGR executives are also available for interviews and additional data insights.
NDTV
a day ago
- Health
- NDTV
Seasons And Geographic Locations Strongly Influence Sleep Patterns: Study
New Delhi: Sleep patterns are significantly influenced by the day of the week, the season, and geographic locations, according to a study. The study, led by researchers from Flinders University in South Australia, is based on data from more than 116,000 adults and over 73 million nights of sleep. The team used an under-mattress device to objectively track sleep duration and timing across 3.5 years, Xinhua news agency reported. The study finds that sleep is shaped not just by personal habits, but by environmental factors like daylight, temperature, and weekly routines. "Our findings underscore the seasonal nature of human sleep, and that it is influenced by demographics and geography," said Hannah Scott, a sleep health expert at Flinders University. People in the Northern Hemisphere sleep 15 to 20 minutes longer in winter, while those in the Southern Hemisphere sleep less in summer. "Interestingly we found that the farther you live from the equator, the greater the seasonal variation in sleep," Ms. Scott said. People go to bed later and sleep in longer on weekends, recovering some lost sleep, especially middle-aged adults balancing work and family. These irregular patterns are increasingly linked to negative health effects, according to the study published in Sleep. The study found a gradual decline in sleep, with people sleeping about 2.5 minutes less per night from 2020 to 2023, possibly due to the ongoing effects of the Covid-19 pandemic. "Irregular sleep is more than just feeling tired -- it can be a health risk and understanding how our routines and environments affect sleep is a helpful step towards improving it," said Danny Eckert from Flinders University. Although the study focused on tech-savvy users and didn't account for factors like pets or partners, it underscores how the environment shapes sleep, reminding people to consider time and season for better rest, said the researchers.
The Star
5 days ago
- Health
- The Star
Gen Z, stop procrastinating your bedtime
The less you sleep, the higher the chances of you experiencing negative emotions, says the study. — AFP We all have those moments of extreme lethargy when we wake up and all we want to do is stay snuggled up in bed for hours. Gen Z has even turned it into a social media trend known as 'bed rotting.' But if getting out of bed becomes a daily struggle or is associated with chronic fatigue, this difficulty can become worrying and, in some cases, even a sign of depression. But endlessly putting off going to bed could be a cause for concern too, especially among young people, according to a new study published in the journal Sleep and presented at the annual meeting of the Associated Professional Sleep Societies (APSS), which took place recently in the United States. The study looked at a group of 390 young adults with an average age of 24. Participants were asked to keep a sleep diary for 14 days and fill out several questionnaires to better understand their emotions and determine their chronotype, a term used to describe whether someone is more of a 'morning person' or a 'night owl.' The aim was to assess their procrastination at bedtime, i.e. delaying going to sleep without this being related to external obligations or constraints (such as working late or being away from home). Although delaying going to bed can be explained by other factors, such as poor time management or a lack of self-discipline, the survey results suggest that it may also be associated with recurrent anxiety or even depressive tendencies. The responses of volunteers with a strong tendency to procrastinate at bedtime reflect a higher level of neuroticism (a tendency to experience negative emotions), as well as lower levels of conscientiousness and extraversion. 'Our study demonstrated that individuals who habitually procrastinate their bedtime were actually less likely to report seeking out exciting, engaging, or enjoyable activities,' says lead author Steven Carlson, a doctoral candidate in the psychology department at University of Utah in Salt Lake City, in a news release. In light of these findings, the researcher suggests exploring emotional health as a potential target for interventions aimed at addressing the problem of bedtime procrastination. 'Given the ubiquity of this behaviour, and its impact on sleep health, we hope to extend this research to determine whether reducing negative emotions prior to bedtime can be an effective treatment for bedtime procrastination,' the researcher says. – AFP Relaxnews
Newsweek
6 days ago
- Health
- Newsweek
Mom Gets Son To Sleep, Feels 'So Guilty' Over What She Sees on Baby Cam
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. A mom-of-two found a genius way of getting her infant son to sleep, but when she checked in on his baby cam, what she saw left her heartbroken. Parenthood brings with it a myriad of challenges that change and evolve as children grow up. In the first few years at least, one of the biggest centers on sleep, or rather the lack of it. According to one 2019 study published in the journal Sleep, moms and dads can expect to experience some form of sleep deprivation for the first six years of their child's life. For those parents in the trenches of that developmental stage, exhaustion and frustration can set in when a child struggles to get the necessary rest. Louise Wright, from Nottinghamshire in the U.K, knows this only too well. She's a mom of two with 7-year-old and 4-month-old boys to contend with. Right now, it's the younger of her two sons who is proving problematic at bedtime. "He is 4 months old and in the 4-month sleep regression which is really tough, especially when I have another kid to settle," Wright said. "The days feel long when they don't nap and so you often count down until bedtime. It can be really frustrating pacing the room waiting for them to sleep then trying to transfer them into their cot." One night recently, Wright hit upon an idea to help her understandably clingy son get off to sleep when she put him down in his bed. "I decided to take off my T-shirt and put it beside him," Wright said. Aware that it wouldn't be safe for him to sleep the whole night through alongside the garment, Wright switched on her son's baby cam and moved to the other room where she would watch and wait until he was fast asleep. But then something unexpected happened. "As I watched him, I sat down for the first time that day and of course as a parent all the guilt begins to sneak in that you yelled too much or wished the time away," Wright said. "As I watched him snuffle up to my T-shirt and take comfort from it I felt so sad for rushing the bedtime process because all he needed was me, his mum." Eager to express the conflicting emotions she felt in that moment, Wright posted a clip of the baby cam footage to her TikTok, @lemon_squeezey, explaining how watching her son cuddle into the T-shirt left her feeling "so guilty." This feeling of guilt wasn't just focused solely on her younger son either. "My other boy is 7 and although he's independent and can do his own thing while he waits for me to settle his brother, it's not fair on him to miss out on time or to have a snappy irritable parent," Wright said. The video was met with a positive response though as other moms online sought to reassure her. "You're an amazing mum," one viewer wrote. "It's very valid to feel touched out and overstimulated but in the end of it all." Wright hopes the video reminds people how tough motherhood can be in these moments. "It's lonely being a mum and sometimes you can feel as though you are the only one in the depths of sleep deprivation," she said. Though she may have been struggling at that precise moment, the response this clip and many others like it, that she has shared online, has helped her realize she is not alone. "I've built a great community of mum friends," she said. One day her kids will both sleep soundly in their beds. Until then, Wright is determined to enjoy every moment she can.
Business Upturn
19-06-2025
- Health
- Business Upturn
Sleep Expert Dr. Michael Breus Joins Health is a Skill Podcast with Todd Vande Hei to Share Tips for Long-Term Wellness
By GlobeNewswire Published on June 19, 2025, 22:37 IST Beverly Hills California, June 19, 2025 (GLOBE NEWSWIRE) — Renowned clinical psychologist and sleep specialist Dr. Michael Breus joined Stark CEO Todd Vande Hei on the latest episode of Health is a Skill , delivering an insightful discussion on how simple daily habits—breathing, hydration, and sleep—can lead to profound long-term health improvements. Dr. Breus, widely known as 'The Sleep Doctor,' is double board-certified and the author of multiple bestselling books, including The Power of When and his latest, Sleep, Drink, Breathe: Simple Daily Habits for Profound Long-Term Health . In this episode, he outlined his 'Three Fifteens' strategy—15 minutes of morning sunlight, 15 deep breaths, and 15 ounces of water—as a powerful wellness primer. 'These are things we're already doing—breathing, sleeping, drinking water. But doing them better can create exponential results,' said Dr. Breus. He emphasized that foundational habits often outperform more complex biohacks when implemented consistently and correctly. The episode also breaks down the importance of chronotypes—genetically influenced sleep-wake tendencies—and how aligning daily activities to one's natural rhythm can optimize rest and performance. Dr. Breus introduced his ChronoQuiz tool as a way for listeners to understand their individual sleep types and tailor their daily routines accordingly. Additional highlights from the discussion include: The connection between poor sleep and hydration, and how to spot dehydration through simple urine color checks. Breathwork techniques such as box breathing and the 4-7-8 method, useful for activating the parasympathetic nervous system. The critical impact of consistent wake-up times on melatonin regulation. Pros and cons of melatonin supplementation, and the limitations of common sleep tracking devices. The future of sleep diagnostics, including FDA-approved at-home tools like the Happy Ring. Dr. Breus also shared insights on treating sleep disorders like insomnia and obstructive sleep apnea, covering treatment alternatives to CPAP machines such as dental appliances and new technologies like eXciteOSA. He stressed that while these devices are promising, foundational health behaviors remain the most impactful. For those navigating sleep challenges or simply looking to improve their wellness baseline, Dr. Breus recommended starting with the fundamentals. 'If there's one thing people should do, it's wake up at the same time seven days a week,' he advised. Listeners can hear the full conversation on YouTube, Spotify, or Apple Podcasts. About Health Is a Skill Health is a Skill is a Los Angeles-based podcast hosted by Todd Vande Hei, CEO of Stark. Through expert interviews and solo episodes, the podcast explores the systems, tools, and daily practices that optimize health and longevity in the modern world. Media Communications: Inquiries: [email protected] Attachment Dr. Michael Breus, author of Sleep, Drink, Breathe, discusses sleep optimization with Todd Vande Hei. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe.
