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Apple introduces new App Store fees in EU to avoid €500 million fine
Apple introduces new App Store fees in EU to avoid €500 million fine

Time of India

time2 days ago

  • Business
  • Time of India

Apple introduces new App Store fees in EU to avoid €500 million fine

Apple has introduced sweeping changes to its European Union App Store policies, introducing a complicated multi-tier fee system aimed at avoiding crushing daily fines that could reach €50 million under the bloc's Digital Markets Act (DMA). The company now allows EU developers to freely link customers to alternative payment methods outside the App Store without restrictive warning screens or mandatory text. However, these freedoms come with new costs through Apple's revamped commission structure. New fee framework creates multiple payment tiers Under the updated system, developers face up to three separate fees for a single app download. Apple introduced a " Core Technology Commission " of 5% on all digital purchases made outside the App Store, alongside an initial acquisition fee of 2% and variable store services fees ranging from 5% to 13%. The company also created a two-tier service structure. Tier 1 offers basic features like app reviews and fraud protection for a 5% commission, while Tier 2 provides full App Store benefits including automatic updates, marketing tools, and app insights for 13%. Small Business Program participants receive reduced rates. Apps using external payment links will pay the Core Technology Commission, while those merely referencing outside deals continue under the existing Core Technology Fee of €0.50 per download after one million installs. Regulatory standoff continues despite changes Apple's modifications follow a €500 million fine imposed in April for violating DMA anti-steering rules. The European Commission threatened additional daily penalties worth up to 5% of Apple's global revenue if the company failed to comply by June 26. "We disagree with this outcome and plan to appeal," Apple stated, maintaining its opposition to the regulatory requirements. Epic Games CEO Tim Sweeney, whose company successfully challenged Apple's US steering policies, criticized the changes as "malicious compliance" that commercially cripples competing payment systems. The European Commission will now assess whether Apple's proposals achieve genuine DMA compliance before determining if additional fines are warranted. AI Masterclass for Students. Upskill Young Ones Today!– Join Now

Apple's App Store generated nearly $1.3 trillion in sales in 2024
Apple's App Store generated nearly $1.3 trillion in sales in 2024

Yahoo

time05-06-2025

  • Business
  • Yahoo

Apple's App Store generated nearly $1.3 trillion in sales in 2024

Apple's (AAPL) App Store facilitated almost $1.3 trillion in sales and billings in 2024, the company announced Thursday. The findings, part of a report commissioned by Apple and performed by Analysis Group's Jessica Burley and Boston University professor Andrey Fradkin, show that App Store sales across both physical and digital goods have exploded over the last 5 years, climbing from $514 billion in 2019 to $1.29 trillion last year. Some 78% of sales, $1.01 trillion worth, came via the sale of physical goods and services, which includes categories like general retail, travel, food delivery, and ride hailing. Another 10% came from digital goods and services like in-app purchases for games. The final 12% came from in-app advertising revenue. The US accounted for the majority of sales and billings related to both in-app purchase and in-app advertising, coming in at $53 billion, and $75 billion, respectively. China accounted for the largest market for physical goods and services by far, hitting $484 billion compared to the US's $277 billion. The study notes that Apple collected less than 10% of the $1.3 trillion via commissions. Apple collects a 30% commission on the sale of digital goods and services purchased through the App Store. Developers that made up to $1 million in the previous year pay a reduced 15% commission as part of Apple's Small Business Program. For subscriptions, the company collects an initial 30% commission, which then drops to 15% for each subsequent year. Governments around the world are scrutinizing Apple's App Store practices. South Korea requires Apple and rival Google to offer alternative in-app payment methods in the country, while the European Union and Japan require the companies to give users the ability to access third-party app stores. In the US, Apple is facing off against 'Fortnite' developer Epic Games as part of the duo's ongoing antitrust suit. At the heart of the matter is whether Epic should be able to circumvent Apple's in-app payment system, thereby avoiding Apple's App Store commissions. Epic initially accused Apple of violating antitrust laws by requiring developers to use the company's in-app payment systems. Ultimately, US District Judge Yvonne Gonzalez Rogers found that Apple didn't hold a monopoly over the market for 'digital mobile gaming transactions,' but did violate California's antitrust laws via anti-steering provisions in its App Store rules. As part of the ruling, Apple was supposed to allow developers to offer payment options outside of the App Store. Apple did, however, also collect a 27% commission on those payments. Last month, Gonzalez Rogers hit back at Apple saying CEO Tim Cook 'chose poorly,' in the move and ordered the company to remove the 27% commission. The healthy increase in App Store sales over the last 5 years could help ease some of investors' concerns around Apple's Services business. Apple currently collects roughly $20 billion a year in fees from Google as part of an agreement that requires Apple to make Google the default search engine for its Safari web browser. But that deal could be on the chopping block as part of Google's antitrust battle with the Justice Department. Email Daniel Howley at dhowley@ Follow him on X/Twitter at @DanielHowley.

Apple Just Blocked $2 Billion in Fraud--But Here's What It Really Wants You to See
Apple Just Blocked $2 Billion in Fraud--But Here's What It Really Wants You to See

Yahoo

time27-05-2025

  • Business
  • Yahoo

Apple Just Blocked $2 Billion in Fraud--But Here's What It Really Wants You to See

Ahead of WWDC 2025, Apple (NASDAQ:AAPL) is making one thing crystal clear: the App Store isn't just a payment processor it's a fortress. In its latest disclosure, Apple reported blocking $2 billion in fraudulent transactions in 2024, rejecting nearly 2 million risky app submissions, and terminating over 146,000 developer accounts for fraud. The company also deactivated 129 million customer accounts and prevented 4.6 million attempts to install apps outside official or authorized channels. With more than 813 million weekly App Store visitors, Apple is spotlighting the scale and the stakes of its platform as new payment rules go into effect. Warning! GuruFocus has detected 1 Warning Sign with PDD. Last month's court ruling in favor of Epic Games forced Apple to allow U.S. developers to link to alternative payment methods. While major apps like Spotify and Fortnite have already moved fast, Apple is targeting its message at smaller developers still weighing their options. Its argument? Going solo means shouldering fraud risk, chargebacks, piracy, and user data abuse the very issues Apple says it spends billions mitigating. According to early data from subscription platform RevenueCat, many smaller apps may find the economics of switching don't add up, even with Apple's 15% Small Business Program discount. Apple is also navigating pressure from Europe's Digital Markets Act, which now lets users sideload apps and tap into third-party app stores. But that freedom comes with risk. Apple warns that pirate storefronts are loaded with malware, unauthorized clones, and scams. It claims to have blocked over 10,000 such apps last year alone. While regulators push for openness, Apple is betting that developers especially smaller teams without dedicated fraud and compliance teams may still prefer the safety of its walled garden, even at a cost. This article first appeared on GuruFocus. Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data

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