Latest news with #SmartTVs
Business Wire
6 days ago
- Business
- Business Wire
LG Ad Solutions Integrates with Viant to Advance Addressability in CTV
IRVINE, Calif.--(BUSINESS WIRE)-- Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic integration with LG Ad Solutions designed to accelerate addressable advertising in the connected TV (CTV) ecosystem, introducing a new way of advertising designed for the industry-wide shift from linear TV to streaming. 'This integration with LG Ad Solutions demonstrates how OEM data and identity-first technology can transform CTV advertising,' said Tom Wolfe, SVP of Business Development at Viant. Through this integration, LG's premium smart TV inventory—spanning 45 million connected devices across the U.S.—is now fully addressable via the Viant DSP. Advertisers gain seamless access to high-performing campaigns on the most-watched screens in the home, backed by Viant's leading identity infrastructure. LG Ad Solutions and Viant will jointly improve signal quality, data matching, and performance—empowering advertisers to engage streaming audiences with greater precision, scale, and transparency. 'Identity is the backbone of effective advertising in a fragmented ecosystem,' said Kelly McMahon, SVP Global Operations, LG Ad Solutions. 'By integrating the Viant Household ID into our platform, we're empowering buyers to scale Viant-driven audiences across the LG Smart TV environment—unlocking greater precision, reach, and performance while keeping privacy at the core.' A New Era of Addressable CTV Advertising This integration is part of Viant's Direct Access program, which strengthens connections between advertisers and the world's leading CTV platforms. Together, LG Ad Solutions and Viant are expanding addressable capabilities in CTV while unlocking new benefits for advertisers: Precision Targeting with Data Match: Viant's identity solutions enable large-scale addressable reach and precise audience targeting, frequency control, and attribution through a powerful data match. Direct-to-Glass Access to LG Smart TVs: Advertisers can now programmatically reach LG's premium global CTV inventory via Viant's DSP through targeted audience precision to drive impactful outcomes. Content-Level Contextual Targeting: With Viant's acquisition of advertisers gain content-level contextual targeting on LG Ads to access standardized classification via IRIS_ID for greater relevance and transparency. Boosted Performance and ROI: This integration unifies premium CTV supply, identity resolution, and contextual intelligence to reduce waste, improve efficiency, and maximize campaign ROI. 'This integration with LG Ad Solutions demonstrates how OEM data and identity-first technology can transform CTV advertising,' said Tom Wolfe, SVP of Business Development at Viant. 'Together, we're empowering advertisers to reach the right audiences, in the right context, with precision and scale that reflects the streaming era.' About Viant Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant's omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group's AI Excellence Award. Learn more at About LG Ad Solutions LG Ad Solutions is a global leader in connected TV and cross-screen advertising, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators unparalleled scale, reach, and personalized precision on the largest screen in the home.
Business Wire
7 days ago
- Business
- Business Wire
LG Ad Solutions Launches into Australia, Appoints Alex Blundell Jones as Commercial Director
SYDNEY--(BUSINESS WIRE)--LG Ad Solutions, a global leader in advanced advertising for Connected TV, today announced its official expansion into Australia with the appointment of Alex Blundell Jones as Commercial Director of Australia. Blundell Jones will be based in Sydney and will lead regional strategy and growth, bringing LG Ad Solutions' premium Smart TV advertising capabilities and proprietary data to one of the world's most advanced video markets. He brings nearly 15 years of experience in media and advertising in the UK, with previous leadership roles at Captify where he was part of the founding team that drove them to a successful acquisition before joining LG as they launched in the UK. He will continue to report to Ed Wale, VP of International at LG Ad Solutions. He took up the role earlier this year. LG Ad Solutions is the advertising technology arm of LG Electronics, delivering high-impact, data-driven campaigns across the expansive LG TV ecosystem. With millions of active LG Smart TVs in homes across Australia, LG Ad Solutions is unlocking a powerful new opportunity for brands to connect with consumers at scale—directly on the biggest screen in the home. The LG Smart TV is the entertainment hub of the home and advertisers can now reach viewers at all stages of their viewing journey with native, video & high impact interactive formats powered by LG's deterministic 1st party viewership data. 'CTV is no longer emerging—it's essential—and Australian advertisers are looking for smarter, more accountable ways to reach engaged audiences on the biggest screen in the home,' said Alex Blundell Jones, Commercial Director, LG Ad Solutions, Australia. 'With LG's scale, premium audiences, and deterministic viewing data, we're offering something truly differentiated: the ability to deliver performance, creativity, and brand impact all in one place. I'm thrilled to lead this next chapter and help brands unlock the full potential of connected TV.' The move into Australia continues LG Ad Solutions' international expansion across key global markets, bringing its unique combination of TV OEM data, native ad formats, and measurement solutions to advertisers looking to unify performance and brand marketing across screens. 'We're excited to see LG Ad Solutions launch in Australia and already delivering what advertisers need: transparent access, high-quality signals, and measurable performance. This presents a valuable opportunity for brands to connect with viewers on the biggest screen in the home, while contributing to a more open, data-driven, and accountable ecosystem for premium video,' Ashton De Santis, Director, Inventory Partnerships ANZ, The Trade Desk. 'LG Ad Solutions has been a critical partner in both launching the Kayo footy season and keeping Binge front and center as a destination for premium content in a highly competitive streaming market. Their first-party data, custom reporting, and industry-leading creative executions truly set them apart, especially when paired with access to premium LG TV households, which is a key audience segment for driving subscription growth,' Hari Caulfield, Programmatic Lead, Foxtel Group. 'Australia is a mature, agile, and media-savvy market where CTV adoption is accelerating fast,' said Ed Wale, VP of International, LG Ad Solutions. 'With Alex's leadership and a deeply experienced team on the ground, we're excited to bring our differentiated, premium CTV offering to brands across the region—built on data, scale, and a viewer-first experience. About LG Ad Solutions LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands harness the power of Smart TV data and premium TV inventory. Available in over 30 countries, LG Ad Solutions delivers high-impact ad experiences across video, native, and interactive formats—backed by best-in-class data and measurement capabilities. As a division of LG Electronics, LG Ad Solutions leverages the scale and intelligence of millions of LG Smart TVs to deliver advertising that's personal, measurable, and built for the future of TV.
Time Business News
04-07-2025
- Entertainment
- Time Business News
Choosing the Top IPTV Service in 2025 – Features That Matter Most
In 2025, online streaming has officially taken over traditional cable and satellite television. Viewers across the globe are shifting to IPTV (Internet Protocol Television) for greater flexibility, cost savings, and unlimited entertainment. But with so many providers in the market, choosing the top IPTV service can be a challenge. Whether you're searching for the best IPTV subscription, a premium IPTV service, or are simply curious about what Reddit users recommend as the best IPTV service, this guide covers everything you need to make an informed decision. We'll also look at some of the top contenders in 2025, including IPTVFlixStream, and IPTV stands for Internet Protocol Television — a method of delivering TV content over the internet rather than through cable or satellite. This allows users to access thousands of live TV channels, movies, and on-demand content from around the world on smart TVs, smartphones, tablets, and more. Some reasons for its growing popularity in 2025 include: Affordable plans compared to cable TV Access to international channels 4K and Full HD streaming VOD (Video on Demand) options Compatibility with multiple devices and IPTV players Before subscribing, it's essential to evaluate the IPTV provider based on some key features. Here's what truly matters when picking the top IPTV service in 2025: A great IPTV service should offer a wide selection of live channels including sports, movies, news, kids, documentaries, and international content. The best IPTV providers have well-categorized channel lists from different countries and genres. Look for IPTV services that provide 99.9% uptime, minimal buffering, and HD or 4K streaming quality. The premium IPTV services of 2025 offer adaptive bitrate streaming to ensure smooth performance on all devices. An EPG helps you browse and schedule programs easily. The top IPTV services come with well-structured and updated EPGs. Whether you use Android TV, Firestick, Smart TVs, iOS, Windows, or MAG devices, your IPTV subscription should support multiple platforms. Reliable IPTV providers offer 24/7 live chat or ticket-based support to resolve any technical issues quickly. We've shortlisted the best IPTV services of 2025 based on performance, user feedback (including Reddit discussions), pricing, and feature set. Here's a breakdown: If you're looking for a premium IPTV service with unbeatable support and uptime, IPTVFlixStream is a top choice. This provider has gained serious popularity on platforms like Reddit for its consistent performance and extensive content offerings. Key Features: Over 18,000+ live channels & 30,000+ VOD content 99.9% uptime and Full HD/4K streaming Supports M3U playlists and EPG Works with IPTV Smarters, Tivimate, and other players 24/7 technical support Why It's Among the Best IPTV Services Reddit Recommends: Reddit users frequently highlight IPTVFlixStream for its quick setup, multi-device compatibility, and long-term reliability. has positioned itself as a top IPTV provider for users who want great value without compromising on features. Key Features: 15,000+ global channels & thousands of movies/series Built-in anti-freeze technology for smooth streaming Compatible with Android, iOS, Firestick, and Smart TVs Responsive customer support and live chat What Makes It One of the Best IPTV Subscriptions: PulseTV is perfect for users who want a mix of affordability, high-quality streams, and an intuitive user experience. It's widely praised on IPTV review forums and Reddit groups. is designed for those who want a simple, plug-and-play IPTV solution. With thousands of loyal users, it's easily one of the top IPTV services in 2025. Key Features: More than 20,000+ live channels 4K/UHD streaming support Instant activation and simple dashboard Free trial available Accepts multiple payment methods Why It's a Top IPTV Provider: is known for its transparency and ease of use. It's a preferred option among newcomers to IPTV who are looking for stress-free setup and support. If you're a sports lover, is the best IPTV service tailored for you. With a strong focus on global sports channels and live events, this provider delivers excellent real-time coverage. Key Features: Sports-focused IPTV service with regional and international channels Fast server switching and no buffering Works with all major IPTV apps and devices Multi-connection support Why Reddit Users Consider It a Premium IPTV Service: On Reddit and other IPTV forums, users praise IPTVMegaStreams for its real-time streaming performance and wide sports channel lineup. Here are a few pro tips to help you make the right choice: Define your content preference (sports, movies, international, etc.) (sports, movies, international, etc.) Check device compatibility before subscribing before subscribing Look for free trials to test service quality to test service quality Review Reddit threads and testimonials to get real user feedback and testimonials to get real user feedback Compare price vs. features – cheapest isn't always best Reddit continues to be a reliable source of unfiltered IPTV reviews. According to various subreddits: IPTVFlixStream stands out for premium features and uptime is praised for affordability and usability IPTVShots is ideal for plug-and-play simplicity IPTVMegaStreams is the top pick for sports lovers Users consistently mention the importance of trial testing, responsive support, and updated EPGs when determining the best IPTV service Reddit recommends. In conclusion, choosing the top IPTV service in 2025 requires a mix of smart research, user reviews, and personal preferences. Whether you're looking for a premium IPTV service, a budget-friendly option, or one that's perfect for sports streaming, the providers we discussed — IPTVFlixStream, and — offer something for everyone. TIME BUSINESS NEWS
Time of India
03-07-2025
- Business
- Time of India
Samsung TV Plus adds four B4U Channels for free
Samsung TV Plus, the free ad-supported streaming television (FAST) platform, has expanded its content lineup with the addition of four popular channels from the B4U Network : B4U Movies, B4U Music, B4U Kadak, and B4U Bhojpuri. With this partnership, Samsung TV Plus now offers over 125 FAST channels. 'Our mission is to deliver unmatched access and exceptional value,' said Kunal Mehta, Head of Partnerships at Samsung TV Plus India. 'By introducing new FAST channels from B4U, we're enhancing access to the latest in entertainment while supporting advertisers with a premium, scalable platform.' The B4U Network, which reaches audiences in over 100 countries, is known for its extensive library of Hindi cinema, regional content, and music programming. The collaboration taps into India's growing Connected TV (CTV) market, where viewers are increasingly turning to smart TVs and streaming platforms for curated content. 'CTV is transforming how India consumes entertainment,' said Johnson Jain, Chief Revenue Officer at B4U. 'Our partnership with Samsung TV Plus allows us to reach broader audiences with top-tier movies and music, delivered seamlessly on a premium platform.' The new channels are available immediately on Samsung Smart TVs and compatible Galaxy devices, offering viewers a richer, more localized streaming experience—completely free of charge. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
The Sun
03-07-2025
- The Sun
Company owner fined RM10,000 for cheating school PTA in Butterworth
BUTTERWORTH: An electrical wiring services company owner was fined RM10,000 by the Sessions Court after admitting to cheating a school's Parent-Teacher Association (PTA) into paying RM20,000 for six Smart TV units, of which only four were delivered. Judge Zulhazmi Abdullah ruled that Mohd Khairudin Ali Amran, 40, must serve five months in jail if he fails to pay the fine. The accused deceived the PTA of a local school by submitting a quotation for six 65-inch Philips Smart TVs but only supplying four units. The offence occurred on May 26, 2023, at the school premises. Charged under Section 417 of the Penal Code, Mohd Khairudin could have faced up to five years in prison, a fine, or both if convicted. During mitigation, the unrepresented accused informed the court of his financial responsibilities, including supporting his wife, two children—one with a disability—and his mother. Deputy Public Prosecutor Noor Azura Zulkiflee represented the prosecution.
